... Behavioral approach Allender and Richards (2012), Alnawas and Altarifi (2015), Arcella, Soggiu and Leclercq (2003), Aspara (2009), Bennett (2008), Bianchi, Drennan and Proud (2014), Dawes (2014), Dawes, Meyer-Waarden and Driesener (2015), Demirbag-Kaplan et al. (2015), Drennan et al. (2015), Empen, Loy and Weiss (2015), Gazquez-Abad and Sanchez-Perez (2009) Multi-domain approach Back and Parks (2003), Bianchi (2015), Bristow and Sebastian (2001), Bruwer and Buller (2013), Chahal and Bala (2010), Chaudhuri and Holbrook (2001), Chung and Park (2015), Ercis et al. (2012), Francisco-Maffezolli, Semprebon and Prado (2014), Fullerton (2005), Gounaris and Stathakopoulos (2004), Greve (2014), He and Lai (2014), He, Li and Harris (2012), Huang et al. (2015), Iglesias, Singh and Batista-Foguet (2011), Kim, Han and Park (2001), Kim, Kim and Hyun (2015), Kim, Lee and Lee (2007), Kim, Lee and Park (2010), Kim, Morris and Swait (2008), Kwon, Englis and Mann (2015), Labrecque, Krishen and Grzeskowiak (2011), ), Li (2009), Li and Petrick (2008a, Li and Petrick (2008b), Lin (2010), Lu and Xu (2015), Merisavo and Raulas (2004), Moore and Sekhon (2005), Moller Jensen and Hansen (2006), Nagar (2009), Odin, Odin andValette-Florence (2001), Oh and Fiorito (2002), Podoshen and Andrzejewski (2012), Puligadda et al. (2012), Punniyamoorthy and Raj (2007) (2001), Yi and Jeon (2003) ...