... From the unit of analysis such as primary focus being mostly on the dyad and partner/s (see : Chang, Chung, & Moon, 2012;Gimeno, 2004;Inkpen & Currall, 2004;Shipilov, 2006) focusing more on trust, access to resources, relationships to foster growth for the parent firms and basing more on a transaction cost (Gulati, 2012) and the resource based view (e.g.. Das & Teng, 2000;Gulati, 1999;Robert M. Grant, 1991) for theoretical explanations; the studies see a shift in the unit of analysis towards the use of an alliance as a source of information for partners and the alliance link in self as a source of competitive advantage: beseeching the unit of analysis specifically on the link, on the theoretical front we find theories such as relational views (see: Dyer & Singh, 1998;Lechner, Dowling, & Welpe, 2006) being brought into focus. However, the recent studies in alliance research have seen a shift towards Networks (Greve, Mitsuhashi, & Baum, 2013;Gulati, 2012;Newbert, pg. 3 Tornikoski, & Quigley, 2013; Phelps, 2010;Yin, Wu, & Tsai, 2012) and Multipartner Alliances (Brass, Galaskiewicz, & Greve, 2004;Lavie, Lechner, & Singh, 2007;Dan Li, Eden, Hitt, Ireland, & Garrett, 2012;Dan Li, 2013;Ozmel, Reuer, & Gulati, 2012;Paruchuri, 2010;Yin, Wu, & Tsai, 2012) on the theoretical front we find a gradual attempt to shift from a static towards a more dynamic view of firm alliances (Anand, Oriani, & Vassolo, 2010) with an attempt to learn from the partners (Yang, Lin, & Peng, 2011), the studies also find the utilization of network theory (e.g. Phelps, 2010), and also the relative importance of a firm within a network (based on position and not endogenic factors) as a source of competitive advantage. ...