Article

Copyright Law and Price Discrimination

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Abstract

I show that copyright law is intimately connected to price discrimination. First, price discrimination is common in markets for copyrighted works. Second, many features of copyright law affect resale or personal arbitrage and so influence the profitability of price discrimination. For example, the first sale doctrine and the fair use doctrine often facilitate arbitrage and discourage discrimination, while the derivative and public performance rights impede arbitrage and promote discrimination. Third, optimal copyright policy requires attention to the social costs and benefits from price discrimination. I use models of price discrimination to unify the analysis of a wide range of copyright policy issues. I argue that public performance rights are desirable because they support fine-grained price discrimination and displace other forms of price discrimination that have greater social cost. I argue against a broad definition of the derivative right that includes movie merchandise. Movie merchandising usually imposes allocative and implementation costs with little offsetting benefit in terms of creative incentive. I show that personal copying and other activities possibly covered by fair use have mixed effects on price discrimination and social welfare. Finally, I argue that the importation right should not cover gray market goods and should not be used to facilitate geographic price discrimination.

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Thesis
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This Note will address the salience of a simple analogy: will privacy law be for the information age what consumer protection law was for the industrial age? At the height of industrialization, the United States market for consumer products faced instability caused by a lack of consumer competence, lack of disclosure about product defects, and advancements in technology that exacerbated the market's flaws. As this Note will show, these same causes of market failure are stirring in today's economy as well. The modern economy is not one of goods but of information, and although consumers have long been aware that their personal information may have marketing value, the Internet has fundamentally changed the scope and depth of information collection, exposing more consumers than ever to injuries requiring not just a comprehensive remedy but a wholesale change in the level of care of the information industry. Just as the mass-production economy precipitated a wave of reforms in consumer protection (in part thanks to a kick-start by author Upton Sinclair), so too must the mass-information economy adapt. After demonstrating the parallels between the problems of today with those of yesterday, this Note will propose parallel solutions, particularly a consolidation of regulatory power and a new tort for breach of information privacy, which draws its inspiration from general products liability. These proposals show that rather than reinvent the wheel, modern lawmakers can (and should) answer today's problems with lessons from the last century.
Article
This article explores the lawfulness of servitudes on personal property in both common law and intellectual property regimes. The common law has from ancient times recognized the general right of owners of real property to burden land with restrictions on use - restrictions that "run with the land" - subject to various conditions and limitations. It has been more ambivalent about similar restrictions on personal property. Why? That was a question broached seventy-five years ago by Zechariah Chafee, though he never fully answered it. Today, the question has acquired a new importance because of the pervasive use of computer software licensing restrictions that, for all practical purposes, can be regarded as a form of property servitude. Software licensing restrictions implicate specialized rules of intellectual property, such as the first sale doctrine. However, those rules are basically derived from common law policies (most notably policies against restraints on alienation and restraints of trade) so the question about the legality of such restrictions is essentially no different for intellectual property than for common law property. In all events this article argues that the traditional hostility to use and resale restraints on personal property is misguided in both the common law and intellectual property contexts. While there may be legitimate reasons for limiting an owner's right to impose post-transfer restrictions on use and resale, those reasons are more exceptional than has been commonly assumed. Moreover, in the new digital world where servitude-type restrictions can be engineered into the architecture of the property right itself public policy restrictions on contractual "servitudes" may prove to be ineffectual, raising a new reason to take a fresh look at old conceptions of personal property servitudes.
Article
Noncommercial users of peer-to-peer systems, such as Kazaa and Gnutella, should be free to distribute and modify files as they wish. But providers of services and devices the value of which are substantially enhanced by such P2P file-swapping should be charged a statutory fee - what I term the Noncommercial Use Levy ("NUL") - set as a percentage of gross revenue. Likely candidates include Internet access, P2P software and services, computer hardware, consumer electronic devices (such as CD burners, MP3 players, and digital video recorders) used to copy, store, transmit, or perform downloaded files, and storage media (like blank CDs) used with those devices. Once collected, levy proceeds would be allocated among copyright holders in proportion to the popularity of their respective works and of user-modified version of their works, as measured by digital tracking and sampling technologies. I estimate that an average levy of some 4 percent of annual retail revenues of P2P-related goods and services would be sufficient to compensate copyright holders for the lost revenues they suffer as a result of NUL-privileged activity, at least for the next 5 years. Following my description of the NUL and how it would operate, I consider some common criticisms that scholars have put forth regarding levies. These include the argument that the NUL would unfairly and inefficiently require low-volume users of copyright-protected material to subsidize both copyright owners and high-volume users. I then favorably compare the NUL with three proffered alternatives for resolving the P2P file sharing controversy. These include (1) "digital abandon," a regime in which the law accords authors neither proprietary control nor a right to receive remuneration for P2P uses of their work; (2) "digital lock-up," a regime in which proprietary copyright reaches full fruition as copyright holders use digital encryption to control all uses of their works; and (3) a regime of government compensation to copyright holders paid out of general tax revenues rather than a levy on P2P-related goods and services. My proposed NUL is not a panacea. But a balance of trade-offs favors it over the alternatives.
Article
My thesis is that while James Madison saw in copyright a coincidence of private interest and public good, historically copyright, with its roots in the Statute of Anne, originated and has developed as a devolution of the sovereign's role in cultural production. This devolution has over time lead to an expansion of private rights over various forms of expressive activities, including literary works, musical works, software, architectural works, and as I emphasize in this article, model legislation, religious texts, and encryption technology. The contemporary debate over copyright reflects this devolution that has been accelerated through decades of deregulation in such diverse areas as the airlines, telecommunications, financial services, law enforcement, pollution control, education, and income distribution policy. Hence, the title of this article: the time has come to recognize both copyright law as a form of privatization and the need to deprivatize copyright in order to realize the public good that Madison envisioned.
Article
Adhesion contracts, many of them now in clickwrap or browsewrap form, proliferate and govern nearly every commercial transaction and most of the ways in which the modern consumer interacts with the world. Virtually every one of these contracts contains a limitation on copyright's fair use doctrine. These widespread and non-negotiated restrictions on fair use ("super-copyright" provisions) conflict with and stand as an obstacle to the achievement of federal purposes, but most courts and many commentators have rejected preemption as the appropriate doctrinal tool for addressing challenges to these provisions. This Article argues that enforcement of super-copyright provisions ought to be preempted. Preemption is the doctrine designed to address the interaction between state law and federal policy; other doctrinal approaches, such as state contract defenses and formation doctrines, do not do the work necessary to mediate between federal and state interests. In addition, preemption in this context is a way of acknowledging and emphasizing the proper institutional structure of copyright policymaking. By permitting copyright owners to contract around fair use, courts have improperly abdicated their fair use policymaking role while at the same time arrogating to themselves policymaking regarding contracting around fair use, which is a task that should be placed at Congress' door.
Article
Patents both promote the development of health technologies as well as constrain access to them. Access constraints on patented medicines, diagnostics, and agricultural innovations can severely compromise human health, particularly for low-income populations. To help address this challenge, this Article explores mechanisms for integrating distributive safeguards in the patent system in a manner consistent with strong property rights and private ordering. Finding existing patent doctrine inadequate, this Article examines solutions arising from the developmental histories of particular health technologies. In particular, this Article argues that public institutions, which contribute enormous amounts of "scientific capital" - money, labor, and bodily materials - to life sciences research and development, can effectively leverage these contributions to enhance access to downstream patented technologies. By providing vital capital, government, academic, and nonprofit entities both weaken the economic need for exclusive rights as well as obtain limited co-ownership stakes in resulting inventions. By exercising this leverage, public institutions are helping to create a "distributive commons" that enhances access to patented health technologies for low-income populations. This Article surveys existing practices, providing prescriptions to address the chilling effects and technical competence concerns that undermine distributive efforts. It concludes by challenging prevailing theoretical preferences for individual rather than communal ownership of property, highlighting the advantages of public-private co-ownership of nonrival resources.
Article
This paper deals with the legal regulation of mail-in consumer rebates - a significant, yet controversial marketing practices that has generated thousands of consumer complaints, inspired countless articles in major periodicals, and begun to attract the interest of state and federal legislators. The paper first aims to provide an understanding of the purposes of consumer rebate offerings. It then surveys the main categories of consumer rebate complaints, including that firms impose onerous requirements to discourage rebate redemption and that they fail to pay rebate rewards in a timely manner. The paper then draws on recent marketing, psychological and behavioral economics research to address the potent claim that rebates exploit sub-optimal consumer behavior. The latter part of the paper evaluates several possible regulatory options for consumer rebates, including unfair and deceptive trade practices litigation, informational or de-biasing laws aimed at reducing sub-optimal consumer behavior, and legislation that sets mandatory rebate promotion terms. The paper also discusses how the market has already begun to respond to consumer dissatisfaction with rebate promotions. In the end, the paper argues that the most egregious rebate promotion abuses can be managed with a minimum level of paternalistic intervention while preserving the welfare-enhancing benefits of rebate promotions.
Article
Among drivers of evolution, two forces tower above all others. One of them is food. The other is sex. The seed is both. Information embedded in seed is amenable to various forms of proprietary protection. In the abstract, the Plant Variety Protection Act (PVPA) provides an attractive alternative to utility patents on plants and to the protection of hybrid crops as trade secrets. In practice, the PVPA has failed to become the preeminent form of intellectual property in plants. This article explores some of the reasons for this apparent statutory shortcoming. First, this article outlines the case for a substantive canon of statutory interpretation derived from the Constitution's requirement that federal intellectual property laws advance the Progress of Science and useful Arts. Second, this article applies this canon to the PVPA. In particular, it addresses the PVPA's controversial crop and research exemptions. Third, this article discusses the statutory requirement that applicants for plant variety protection deposit reproductive material in a public repository. Fourth, this article assesses the practice of seed-wrap licensing as a contractual response to reproductive breeding, brown-bag sales, and other activities putatively conducted under the PVPA's crop and research exemptions. This article concludes by defending its constitutionally informed approach to interpreting the PVPA, which appears to be a rare instance in the annals of contemporary intellectual property law in which proprietary protection is not excessive, but rather insufficiently robust.
Article
The Supreme Court's Brand X decision has reignited the debate over "network neutrality," which would limit broadband networks' authority to impose restrictions on end users' ability to access content, run applications, and attach devices and to charge content and application providers higher prices for higher levels of quality of service. In this Article, Professor Christopher Yoo draws on the economics of congestion to propose a new analytical framework for assessing such restrictions. He concludes that when transaction costs render metering network-usage uneconomical, imposing restrictions on bandwidth-intensive activities may well enhance economic welfare by preventing high-volume users from imposing uncompensated costs onlow-volume users. Usage of bandwidth-intensive services can thus serve as a useful proxy for congestion externalities just a sport usage served as a proxy for consumption of lighthouse services in Coase's classic critique of the economic parable of the lighthouse. In addition, content delivery networks and other commercial caching systems represent still another innovative way to manage the problems associated with congestion and latency that would before closed by network neutrality. Furthermore, allowing network owners to differentiate their services can serve as a form of price discrimination that can mitigate the sources of market failure that require regulatory intervention in the first place. This frame work suggests that broadband policy would be better served by embracing a network diversity principle that would eschew a one-size-fits-all approach and would allow network providers to experiment with different institutional forms until it can be shown that a particular practice is harmingc ompetition. At most, concerns that telephone companies may prevent end users from using their digital subscriber line(DSL) connections to access Voice over Internet Protocol (VoIP) provide support for targeted regulatory intervention. They do not justify a blanket prohibition of end user restrictions that network neutrality proponents envision.
Article
The conventional approach to analyzing the economics of copyright is based on the premise that copyrightable works constitute pure public goods, which is generally modeled by assuming that such works are non-excludable and that the marginal cost of making additional copies of them is essentially zero. These assumptions in turn imply that markets systematically produce too few copyrightable works and underutilize those that are produced. Moreover, any attempt to alleviate the problems of underproduction necessarily exacerbates the problems of underutilization and vice versa. In this Article, Professor Christopher Yoo argues that the conventional approach is based on a fundamental misunderstanding. A close examination of the foundations of public good economics reveals that the defining characteristic of public goods is the need to satisfy an optimality criterion known as the "Samuelson condition," which gives rise to a source of market failure that is distinct from the problems posed by non-excludability and zero marginal costs. Reframing the analysis in terms of the Samuelson condition also expands the number of ways in which the assumptions underlying pure public goods can be relaxed. In so doing, it suggests that markets for copyrighted works are more properly analyzed as impure public goods. Unlike markets for pure public goods, markets for impure public goods exhibit no systematic bias toward underproduction and are not bounded away from providing efficient levels of utilization. The insights of impure public goods theory thus have broad implications for a wide range of copyright-related issues, including fair use, duration, compulsory licenses, database protection, digital rights management, and derivative works.
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More than 150 years into development of the doctrine of "fair use" in American copyright law, there is no end to legislative, judicial, and academic efforts to rationalize the doctrine. Its codification in the 1976 Copyright Act appears to have contributed to its fragmentation, rather than to its coherence. This Article suggests that fair use is neither badly conceived nor badly applied, but that it is too often badly understood. As did much of copyright law, fair use originated as a judicially-unacknowledged effort via the law to validate certain favored social practices and patterns. In the main, it has continued to be applied as such, though too often courts mask their implicit validation of these patterns in the now-conventional "case-by-case" application of the statutory fair use "factors" to the defendant's use of the copyrighted work in question. A more explicit acknowledgement of the role of these patterns in fair use analysis is consistent with fair use and copyright policy and tradition. Importantly, it helps to bridge the often-difficult conceptual gap between fair use claims asserted by individual defendants and the social implications of accepting or rejecting those claims. Finally, a pattern-oriented approach is normatively appropriate, when viewed in light of recent research by cognitive psychologists and other social scientists on patterns and creativity. In immediate terms, the approach should lead to a more consistent and predictable fair use jurisprudence. In the longer term, it should enhance the ability of copyright law to promote creative expression.
Article
This article aims to examine empirical evidence on how the Chinese music industry has adapted and developed in the shadow of rampant copyright piracy. Based on the analysis of public statistics, industrial data and existing market surveys from various secondary sources, this article suggests that a high level of piracy could have profound effects on the profitability, business model and creative process of domestic musicians. As copyright piracy obstructs the communication of consumer preferences to musicians, an increasing number of musical works are created to accommodate the tastes of entrepreneurs (e.g. sponsors and advertisers) rather than those of average consumers, which has caused a fundamental shift in the creative process of the Chinese music industry. Although entrepreneurs should arguably be willing to take whatever is popular among music fans as a draw to their own products, the expectations of entrepreneurs and consumers do not always meet in a dynamic market setting. For this reason, the interests of less commercial artists and new artists are most likely to be compromised. The empirical findings in this article have the potential to break the legal collusion with respect to copyright enforcement in China. On paper, the government constantly updates copyright statutes to comply with international standards. In reality, enforcement authorities (including courts and administrative bodies), without true appreciation of the value of copyright protection, only implement such statutes half-heartedly by means of sporadic enforcement campaigns and modest penalties. Pirating enterprises are consequently undeterred by copyright law and willing to take the risk of legal penalties as part of the costs of doing business. This legal collusion inevitably gives rise to a huge gap between copyright law in book and copyright law in action. By highlighting the fact that piracy of foreign works could pose a threat to the livelihood of domestic musicians in a more formidable way than to foreign firms, this article could hopefully supply a compelling reason for China and similar developing countries to tighten up copyright enforcement and create a healthy legal environment for the sustainable development of indigenous cultural industries.
Article
The article describes a future copyright system for the Internet according to which the copyright owner is free to choose between exclusive exploitation on the basis of digital rights management and a business model where users may lawfully share the work for non-commercial purposes in peer-to-peer networks in exchange for an indirect payment through a levy or tax. This model is derived from an analysis of current proposals pleading for an adoption of levies or taxes in the digital network environment. The article explains that all of these currently discussed models violate international treaties on copyright (the Berne Convention, the TRIPS Agreement, the WCT), because they fail to acknowledge that these treaties mandate exclusive rights and anti-circumvention provisions as the statutory default in national copyright law. However, national copyright law would be compliant with these treaties if it left exclusive rights plus anticircumvention rules intact but gave copyright owners an incentive to opt for compensation without control by establishing a levy or tax system that was only available for those right holders who voluntarily registered their works for this alternative compensation system. As the article shows, such a bipolar copyright system (exclusivity on the one hand, a levy or tax system on the other) would address most of the concerns articulated by copyright pessimists without denying authors the right to decide about the use of their work on the Internet. Most importantly, it could be implemented immediately without having to amend international copyright law.
Article
Is software licensed or sold? Software licensing occupies a unique position at the intersection of contracts, intellectual property, and commercial law doctrines. The difficulty in analyzing software licensing issues directly results from the sui generis nature of software which leads to the construct of what I refer to as the "software licensing dilemma" - if software is sold and not licensed, the licensor's ability to control unauthorized uses of its product is significantly curtailed; on the other hand, if software is licensed and not sold, the licensee's rights under the agreement are unduly restricted. Currently, the use of contract law to evaluate software license agreements is problematic, not because the doctrine is not up to the challenge but because those who use the rhetoric of contracts have tended to impose an artificially static view of what contract law demands - a view which wholly ignores the philosophical objectives underlying contract law. In this Article, I propose adopting a "dynamic contracts" approach to resolving the software licensing dilemma. A dynamic contracts approach aims to effectuate the intent of the parties while balancing their intent against policy considerations. A determination of the parties' intent would include examining both the nature of the transaction and the terms of the written document or license agreement. This Article argues that the validity of a license grant should not be inextricably tied to the validity of the contract. Contrary to what is suggested by the first sentence of this Article, software transactions are not a binary proposition. While some transactions can clearly be identified as either licensing or sales deals, many (perhaps the vast majority) entail both. The recognition of the independence of license grant provisions exposes the binary proposition of license v. sale as a false dichotomy. In applying a dynamic contracts approach, this Article also addresses several policy considerations relevant to interpreting two often disputed license provisions - the restriction on transferability and the restriction on commercial use.
Article
Shrinkwrap, clickwrap and browsewrap licenses have complicated contract law by introducing non-traditional methods of contracting to govern the use of software. The retention of the underlying intellectual property by the licensor, and the malleable qualities of software, give rise to the ability and the need to set parameters of use. The courts have tended to defer to the ownership rights of licensors by claiming that there is valid contract formation, even in "rolling contract" situations. Some commentators have argued that existing contract law doctrines - such as unconscionability and good faith - are sufficient to address digital-era contracting dilemmas. While such arguments have their place in discussions about contract enforcement, because these doctrines are standard contract defenses, they fail to explain a finding of contract formation. In this Article, I propose a theory for non-negotiated software licenses. A consumer's assent to a transaction should not be transmuted into blanket assent to each individual term of a non-negotiated contract. Instead, the concept of "assent" should be bifurcated into two parts, actual assent and presumed assent. Actual assent means express agreement, not simply to the transaction, but to each of the individual material terms. Presumed assent means that the licensee, by expressly agreeing to the transaction, may also be presumed to have assented to certain of the contract terms. The licensee should not be presumed to have assented to all contract terms, however, as is currently the case under the "blanket assent" approach to contracts. Whether the licensee's assent to a given term may be presumed depends upon the operative effect of the term. The licensee may be presumed to have assented to provisions governing the "scope of license" or the "terms of use" (as further defined) to the software or website because such terms establish the conditions upon which the licensor has agreed to make the digital information available. The licensee's performance under the contract, however, would be conditioned upon notice. Furthermore, the caption heading of "scope of license" or "terms of use" would not be determinative. The licensee should not be presumed to have assented to provisions that impose affirmative obligations or purport to take away the licensee's legal rights. Part I of this Article introduces the doctrinal problems related to non-negotiated software licenses. Part II proposes a 2-part methodology that first analyzes whether the putative licensee has assented and the nature of that assent (i.e. whether it is general assent to engage in a transaction or whether it manifests assent to the disputed term). The second step examines what terms govern the activity and determines enforceability according to the nature of the assent. Part III summarizes and analyzes the current case law using my proposed methodology, and applies the methodology to a sample license agreement. Part VI concludes that a presumption of assent to license terms and a requirement of actual assent to other material terms both respects the integrity of contract doctrine and accommodates business realities. A requirement of active assent affects the consumer experience and is therefore likely to influence contracting behavior.
Article
Memes are hypothetical units of cultural transmission discussed and debated in the writings of Richard Dawkins, Daniel Dennett, and other contemporary scientists and philosophers. This paper uses the meme concept to address several aspects of copyright law. In particular, the paper presents the copyright system as forming part of the environment within which these units of information replicate and evolve. Changes in the copyright system affect not only the quantity of memes that are created and published, but also their diffusion, diversity, and quality, and the ways in which these units compete against one another for human attention spans. These evolutionary changes are unpredictable in their particulars, but it may be possible on occasion to predict some rough trends and to foresee potential tradeoffs along the various dimensions of quantity, quality, diversity, and diffusion.
Article
In continental Europe, copyright law is traditionally viewed as a so-called 'natural' right - briefly put: it is simply right for the author to enjoy the fruits of his labor. However, socio-economic considerations are becoming more in important in European copyright doctrine. One reason for this tendency is that more and more copyright matters are regulated at the EU level and that the European regulator explicitly adheres to the economic rationale for copyright law. In this contribution, it is investigated what the apparent economic policy goals are of the EU Copyright Directive of 2001 - which is by far the most ambitious piece of EU legislation in the area of copyright to date. The purpose of this article is not to set-out new, cutting-edge economic theories on copyright law, but merely to analyze what the explicit and implicit aim of the Directive is and to explore what, according to standard, mainstream and widely known economic theory, will be the likely result of the new regulations on copyright law. Will the Copyright Directive succeed in achieving its apparent goals? What does economic theory predict about its impact? The emphasis is on the most important and controversial changes that the Copyright Directive brings about. These are the introduction of a right of temporary reproduction, the limiting of the exhaustion of copyright, the abolishing of remuneration rights and, last but certainly not least, the broad protection of technological measures - i.e. DRM systems. The article concludes that the Directive appears to be based on a great belief in the beneficial effects of granting property rights in information products and in the ability of the market mechanism to achieve an optimal result. However, it may well be argued that apparent faith in the 'invisible hand' of the market is unjustified. Particularly, the public good character of information products is not taken into account. Moreover, the provisions of the Directive may hinder competition to a further extent than copyright traditionally did, which could have an undesirable result as well. Additionally, the apparent reliance on market forces to match the demand for uses with the offered technological usage restrictions may be unsubstantiated. There may be valid arguments for limiting the freedom of contract and the freedom to block any information usage technologically.
Article
Copyright piracy is one of the most difficult, yet important, transnational problems in the twenty-first century. Although legal literature has discussed copyright piracy extensively, commentators rarely offer a "grand unified theory" on this global problem. Rather, they give nuanced analyses, discussing the many aspects of the problem-political, social, economic, cultural, and historical. This nuanced discussion, however, is missing in the current public debate. To capture the readers' emotion and to generate support for proposed legislative and executive actions, the debate often oversimplifies the complicated picture by overexagerrating a particular aspect of the piracy problem or by offering an abbreviated, easy-to-understand, yet somewhat misleading version of the story. Such oversimplification is dangerous, for it creates misconceptions that not only confuse the public as to the cause and extent of the problem, but also mislead policymakers into finding solutions that fail to attack the crux of the piracy problem. In light of this shortcoming, this Article discusses four common misconceptions about copyright piracy: (1) Copyright piracy is merely a cultural problem; (2) copyright piracy is primarily a development issue; (3) copyright piracy is a past phenomenon for technologically-advanced countries; and (4) copyright piracy is a necessary byproduct of authoritarian rule. It then attempts to reconfigure the misguided public debate on copyright piracy by underscoring the need to focus on the copyright divide - the gap between those who have stakes in the copyright regime and those who do not. This Article concludes by warning that the United States might not be able to eradicate the piracy problem unless its legislators and policymakers are willing to change the lawmaking process by taking into account the interests of both the stakeholders and nonstakeholders.
Article
Piracy is one of the biggest threats confronting the entertainment industry today. Every year, the industry is estimated to lose billions of dollars in revenue and faces the potential loss of hundreds of thousands of jobs. To protect itself against Internet pirates, the entertainment industry has launched the latest copyright war. So far, the industry has been winning. Among its trophies are the enactment of the Digital Millennium Copyright Act, Vivendi Universal's defeat and purchase of MP3.com, the movie studios' victory in the DeCSS litigation, the bankruptcy and subsequent sale of Napster and its recent relaunch as a legitimate subscription-based music service, the Supreme Court's rejection of the copyright bargain theory in Eldred v. Ashcroft, and the recording industry's relative success in its mass litigation campaign. Notwithstanding these victories, the war is expanding and has become even more difficult for the industry to fight than it was a year ago. Today, copyright law is no longer a complicated issue that is only of interest and concern to copyright lawyers, legal scholars, technology developers, and intellectual property rightsholders. Rather, it is a matter of public significance, affecting all of us in our daily lives. The ground has shifted. If the entertainment industry does not pay attention to the public and if it continues to use ill-advised battle strategies, it eventually might lose the war. Delivered as part of the 2003 Frontiers in Information and Communications Policy Lecture Series at Michigan State University, this Article examines the strategies used by the entertainment industry to fight the copyright wars: lobbying, litigation, self-help, education, and licensing. It also explores the impact of Eldred v. Ashcroft on these strategies, the decision's ramifications on future constitutional challenges to copyright laws, and recent developments in the international copyright arena. It concludes by arguing that the entertainment industry should change its existing strategies in light of the proliferation of peer-to-peer file-sharing networks and the increased consciousness of copyright issues.
Article
Full-text available
Creators and owners of intellectual properties are alarmed by the growth of technologies that ease the tasks of copying these properties. This paper, however, shows that the unauthorized copying of intellectual properties need not be harmful and actually may be beneficial. The empirical impact of photocopying on publishers of journals is examined in an attempt to discover if publishers can indirectly appropriate revenues from users who are not original purchasers. The evidence indicates that publishers can indirectly appropriate revenues from users who do not directly purchase journals and that photocopying has not harmed journal publishers. 18 references, 1 table.
Article
The Internet offers the fastest reproduction and distribution of information ever known, presenting fundamental challenges to copyright law. Practically anyone with a personal computer can receive and send information over the Internet, and so practically anyone has access to copyrighted works and can duplicate them, adapt them, or disseminate them. From the perspective of a copyright holder, even a single innocent use represents a threat. This Article examines the controversial proposal that Internet Service Providers ("ISPs") be held liable for the copyright infringements of the subscribers. The Article takes the position that the existing case law considering ISP liability for subscriber copyright infringement - under theories of direct liability, vicarious liability, and contributory liability - thus far has struck an acceptable balance between the property interests of copyright holders and the First Amendment rights of subscribers. The Article supports this contention with an examination of the rationales underlying the closely analogous field of enterprise liability in tort. It then examines recent Congressional legislation - the Digital Millenium Copyright Act ("DMCA") - providing "safe harbors" for ISP liability. The Article concludes that the DMCA, unless properly interpreted, threatens to upset the balance struck by the case law by creating an incentive to unduly restrict the free speech of subscribers.
Article
Software piracy by users is generally believed to harm both software firms (through lower profits) and buying customers (through higher prices). Thus, it is thought that perfect and costless technological protection would benefit both firms and consumers. The model developed here suggests that in some circumstances, even with significant piracy, not protecting can be the best policy, both raising firm profits and lowering selling prices. Key to the analysis is joining the presence of a positive network externality with the fact that piracy increases the total number of program users. The network externality exists because consumers have an incentive to economize on post-purchase learning and customization costs.
Article
This paper investigates the strategic pricing of consumer durable products which can be acquired through either purchase or reproduction (e.g., computer software). As copy piracy results in an opportunity loss, its adverse effect on profits needs to be incorporated in strategic decisions such as pricing. Using a dual diffusion model which parsimoniously describes sales and copying, and employing control theory methodology, optimal price trajectories are derived for the period of monopoly. The results indicate that (a) in absence of any protection, skimming pricing strategies are generally optimal, and (b) copy protection is warranted only when sales diffuse much faster than copying and the protection technology does not significantly raise the marginal production cost.
Article
In an attempt to protect their intellectual property and compete effectively in an increasingly dynamic marketplace, software publishers have employed a number of preventive and deterrent controls to counter software piracy. Conventional wisdom suggests that reducing piracy will force consumers to acquire software legitimately, thus increasing firm profits. We develop an analytical model to test the implications of antipiracy measures on publisher profits. Our results suggest that preventive controls decrease profits and deterrent controls can potentially increase profits. Empirical results are also presented that support the proposition on the impact of deterrent controls on the extent of software piracy derived from the analytical model.
Article
Previous authors who have considered partially nonexcludable goods have claimed that an increase in copyright protection will have the following two effects on social welfare. First, it will decrease the social welfare loss due to underproduction. Second, it will increase the social welfare loss due to underutilization. In this paper we investigate these claims in a formal setting by analyzing a model in which consumers vary only in terms of their costs of obtaining a reproduction. Our analysis provides partial support to the first claim of these previous authors while giving little or no support to the second claim.
Article
This article considers an externality that affects abroad range of markets, specifically markets where one set of firms sells some platform technology such as a computer, video game console, or operating system, while another possibly overlapping set of firms sells peripherals compatible with that platform, for example, computer software or video game cartridges. The externality causes certain peripheral sellers to charge prices that are unprofitably high. That is, these firms could earn greater profits if only they could coordinate to charge lower prices. In many markets, such coordination is possible: firms can contract, for example, or integrate. In markets based on relatively new platform technologies, however, coordination will typically be difficult. The article explains why and argues that intellectual property law can and should facilitate price coordination in these "emerging technology" settings. Copyright 2000 by the University of Chicago.
Article
This paper finds that unauthorized reproduction of intellectual property in the presence of demand network externalities can not only induce greater firm profits relative to the case where there is no copying, it can lead to a Pareto improvement in social welfare. Ceteris paribus, when network externalities are present, firms have a greater incentive to expand output because marginal revenue is higher and/or they may wish to create preemptive installed bases. This paper suggests that unauthorized copying can be a relatively efficient means of achieving this by allowing the firm, in effect, to 'price discriminate' among different classes of consumers. Copyright 1994 by Blackwell Publishing Ltd.
Article
R&D spillovers are, potentially, a major source of endogenous growth in various recent "new growth theory" models. This paper reviews the basic model of R&D spillovers and then focuses on the empirical evidence for their existence and magnitude. It surveys the older empirical literature with special attention to the economic difficulties of actually coming up with convincing evidence on this topic. Taken individually, many of the studies are flawed and subject to a variety of reservations, but the overall impression remains that R&D spillovers are both prevalent and important. Copyright 1992 by The editors of the Scandinavian Journal of Economics.
Twentieth Century Fox was convicted of violating the 1951 paramount consent decree, to which it was a party, by block-booking in Minnesota and elsewhere, and was fined $500,000
  • William K Knoedelseder
MCA Television Ltd. v. Public Interest Corp., 171 F.3d 1265 (11 th Cir. 1999) (applied the per se rule and condemned package licensing of television shows). "As recently as December, 1988, Twentieth Century Fox was convicted of violating the 1951 paramount consent decree, to which it was a party, by block-booking in Minnesota and elsewhere, and was fined $500,000." William K. Knoedelseder Jr., Fox Indicted on Charges of Block-booking Films, L. A. TIMES, Oct. 7, 1988 at Business, part 4, page
152 (showing that block booking can be used to price discriminate)
  • Stigler
Stigler, United States v. Loew's, Inc.: A Note on Block Booking, 1963 SUP. CT. REV. 152 (showing that block booking can be used to price discriminate). His work has been extended and generalized in many directions. See e.g.,W. J. Adams & Janet L. Yellen, Commodity Bundling and the Burden of Monopoly, 90
Aggregation and Disaggregation) (subscriptions are economically similar to bundles --aggregation over time versus aggregation over products)
  • B Hurley
  • H Kahin
  • Varian
Hurley, B. Kahin, and H. Varian, eds., MIT Press 16 (hereinafter Bakos & Brynjolfsson, Aggregation and Disaggregation) (subscriptions are economically similar to bundles --aggregation over time versus aggregation over products).
sellers can discourage sharing by either increasing copyright enforcement or by cutting the price
  • Yehning See
  • Ivan Chen
  • Png
See Yehning Chen and Ivan Png, Software Pricing and Copyright: Enforcement Against End-Users, unpublished manuscript, May 1999 (sellers can discourage sharing by either increasing copyright enforcement or by cutting the price);
Increasing enforcement or anti-copying technology both cause the optimal monopoly price to fall. Id. The DMCA prohibits devices used to circumvent copy protection technology. See Meurer, supra note 2
  • Id
Id. at 39. Increasing enforcement or anti-copying technology both cause the optimal monopoly price to fall. Id. The DMCA prohibits devices used to circumvent copy protection technology. See Meurer, supra note 2, at 882.
1996) (technology for sharing videogame cartridges found infringing)
  • D Wash
D. Wash. 1996) (technology for sharing videogame cartridges found infringing);
A customer may license an object code copy of IBM's AIX Version 3.2.5 for between $ 650 and $ 12,100, with the price dependent upon the number of users and the size of the machine for which the object code is licensed
  • O' See
  • Rourke
See O'Rourke, supra note 60, at 533. A customer may license an object code copy of IBM's AIX Version 3.2.5 for between $ 650 and $ 12,100, with the price dependent upon the number of users and the size of the machine for which the object code is licensed. Id.
) (the Business Software Alliance settled copyright infringement claims against 20 small and medium size businesses --most of the infractions involved exceeding the quantity restrictions in site licenses)
Trade associations help reduce enforcement costs by achieving economies of scale. See Watchdog Group Announces Settlements with 20 Software Pirates, N.Y. TIMES, (June 27, 2000) (the Business Software Alliance settled copyright infringement claims against 20 small and medium size businesses --most of the infractions involved exceeding the quantity restrictions in site licenses);
each side has studies about the impact of Napster on sales. The industry studies show that Napster use reduces sales and the Napster studies show the opposite
  • See Matt Richtel
See Matt Richtel, Napster and Record Industry Clash over Sales and Copyrights, N.Y. TIMES, July 4, 2000, <http://www.nytimes.com/library/tech/00/07/biztech/articles/04music.html> (each side has studies about the impact of Napster on sales. The industry studies show that Napster use reduces sales and the Napster studies show the opposite);
133 sharing may increase profit because of network effects)
  • Mgmt
  • Sci
MGMT. SCI. 125 (1991) (133 sharing may increase profit because of network effects);
  • U S C
499 (19xx) (prices are discriminatory because "the implicit price paid for individual films will vary across markets.") Of course, I am not really interested in whether we can identify discrimination -I am
  • See Roy
  • Cir Th
  • U S
  • See Meurer