Article

Impact of FMCG Product Sales Variables on Consumer Satisfaction in the City of Jodhpur – An Empirical Analysis

05/2011;

ABSTRACT

Sales promotion has become important with the changing times. Sales promotion has become style statement for the educated customers. Consumer preferences for the sales promotion are becoming complicated because of the changing attitudes and trends of the customers. Customer is the basis for the survival of the industry because the sales promotion and the product sales variables have to appeal to the buyers. Product sales promotion through building better variables is the best way of attracting the customers so as to give the advantage and build loyalty for the customers. The basic aim of this paper is to build the strategic base to analyze the customer satisfaction for the fast moving products in the local markets of Jodhpur.