... Since the publication of Greve's seminal book ("Organizational Learning from Performance Feedback: a Behavioural Perspective on Innovation and Change"; Greve, 2003) and other subsequent studies authored or co-authored by Greve (e.g., Ben-Oz & Greve, 2015;Gaba & Greve, 2019;Greve, 2008Greve, , 2011Rowley et al., 2017;Vissa et al., 2010), a noticeable bulk of empirical research has resorted to Performance Feedback Theory to explain firms' organizational and strategic change. Examples of the selected strategic variables are as follows: the identification of partnerships and alliances (e.g., Baum et al., 2005;Han, 2022;Martínez-Noya & García-Canal, 2021;Shipilov et al., 2011), internationalization (e.g., Wennberg & Holmquist, 2008;Lin, 2014;McCormick & Fernhaber, 2018;Jiang & Holburn, 2018;Li et al., 2018;Kaleka & Morgan, 2019;Xie et al., 2019;Fletcher et al., 2021;Ref et al., 2021;García-García et al., 2022;Zhong et al., 2022), corporate venture capital (Wan et al., 2022) and technological innovation and R&D investments (e.g., Chen, 2008;Lu & Fang, 2013;Rhee et al., 2019;Lv et al., 2019;Jirásek, 2020;Wang et al., 2021;Chen & Li, 2021;He et al., 2021;Chung & Shin, 2021;Jirásek, 2021;Qi & Wu, 2022;Chen et al., 2022;Saemundsson et al., 2022). ...