Entorno Y Desarrollo De Ventajas Competitivas: Esquema Conceptual Para Analizar El Entorno De Las Empresas (Environment and Development of Competitive Advantage: A Conceptual Framework to Analyze Business Environment )


Develop a competitive advantage requires that companies are able to monitor and analyze the environment. This article presents a conceptual proposal to analyze the business environment in a comprehensive manner. It presents a review of the literature linking strategy and the environment as well as literature that explores the role of the environment as a determinant of location, in particular what it has to do with the country effect. The article suggests that it is necessary to considered on the one hand the immediate environment of business and on the other hand the institutional environment. The impact of the environment is important in that it allows companies to develop advantages based on innovation.