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Social Attitudes Predict Biases in Geographic Knowledge*

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Abstract

Three principal components were found to underlie Texas university students' experiences with and attitudes toward Canada, the United States, and Mexico: diversity orientation, Mexican experiences, and Canadian experiences. Diversity orientation included positive attitudes toward Hispanics, Canadians, minorities, interethnic friendships, and dating and was negatively correlated with natio-centrism (e.g., believing U.S. citizens receive the world's best education). Diversity orientation and natio-centrism were not related to experiences with Mexico or Canada. Students estimated the locations of Canadian cities too far north and Mexican cities too far south. Biased estimates for Mexican cities were negatively correlated with diversity orientation, not experience with Mexico.

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... Questionnaires assessing participants' perceived similarity/ familiarity/ anticipated ease of social interaction with a target group (Jones, 2004) (Swift, 1999 (Tolman, 1948;Carbon and Hesslinger, 2013). These maps are subject to systematic distortions by factors such as familiarity and emotional involvement; hence, rather than being exact physical representations of the reality, physical distance estimations reflect affective and cognitive influences (Kerkman et al., 2004) and as such can be used as indicator for social closeness. ...
... Questionnaires assessing participants' distance estimations between relevant cities/ locations/ people (e.g., Kerkman et al., 2004;Carbon and Leder, 2005;Carbon, 2010) We are interested in the socially inclusive attitudes of individuals toward their intercultural peers. Perceived social closeness is positively associated with emotional involvement (Ekman and Bratfisch, 1965), making it an essential antecedent for social inclusion (see Carbon, 2010;Carbon and Hesslinger, 2013). ...
... Cognitive maps are systematically distorted by factors such as familiarity and emotional involvement, which is why physical distance estimations, rather than being exact physical representations of the reality, reflect affective and cognitive influences and as such can be used as indicator for social closeness. As Kerkman et al. (2004) stated: "On the surface, estimating the physical locations of places would appear to be a purely cognitive task concerning physical space, but the evidence indicates that it is strongly associated with social attitudes, and may be caused by them" (p. 268). ...
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The enhancement of social inclusion is a key to maintaining cohesion in society and to foster the benefits of cultural diversity. Using insights from the Dual Identity Model (DIM) with a special focus on active categorization, we develop an intervention to increase social inclusion. Our intervention encourages the participants to (re-)categorize on a superordinate level (i.e., a human identity) while being exposed to their own culture. Across a set of experiments, we test the efficacy of our intervention against control conditions on the effect of social inclusion, measured by perceived social distance. Results show an increase in cultural closeness and provide preliminary support for the use of a DIM-based intervention to increase intercultural inclusion
... Geography, as understood by ordinary people, is, in effect, experiential. It is, 'a complex domain that is learned about over the life span from a variety of eclectic sources and experiences, so reasoning about geographic entities can potentially be affected by perceptual (Huttenlocher et al., 1991), cognitive (Friedman and Brown, 2000b), and affective (Carbon and Leder, 2005;Kerkman et al., 2004) factors' (Friedman, 2009, p. 95). Proximity and location then are allocated according to a 'plausible reasoning logic' of designating spatial characteristics on the basis of non-spatial attributes, which often leads to cartographic judgments and biases. ...
... More specifically, research in cognitive mapping, going back to Castells (1996), Golledge (1997), Kerkman et al. (2004) and more recently Kweon, Hwang, and Jo (2011) justifies the claim that place and space are culturally constructed. Kerkman et al. (2004) are particularly convincing in making the claim that cultural construction of space implies association of cultural stereotypes with spatial locations. ...
... More specifically, research in cognitive mapping, going back to Castells (1996), Golledge (1997), Kerkman et al. (2004) and more recently Kweon, Hwang, and Jo (2011) justifies the claim that place and space are culturally constructed. Kerkman et al. (2004) are particularly convincing in making the claim that cultural construction of space implies association of cultural stereotypes with spatial locations. Their groundbreaking study on misperception of North-South locations at a continental scale due to cultural stereotypes is particularly germane in this context. ...
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This study builds on existing work on cartographic thinking in everyday life to better understand how digital and/or traditional media influence our perceptions of continental scale geography. Using a mixed, US-Italian sample of college students living in cities on similar latitudes, we found that there is a bias in placing U.S. cities further north and European cities further south than where they should be. Such biases reflect a process of ‘plausible reasoning,’ which assumes that places are located cartographically in a biased way due to cultural-cognitive processes facilitated by media. The specific media found to be related with such biases in this study and directions for future research are discussed.
... their estimations on direct air distances (`as the crow flies'). Other influences are national (Burris and Branscombe, 2005) or regional borders (Friedman and Montello, 2006) which enlarge distances towards cities behind these borders, partly caused by culture-specific knowledge (Friedman et al, 2005) and nation centrism (Kerkman et al, 2004). Mark (1992) assumed weather and climate factors as additional predictors for latitude estimations, an assumption further validated by recent data from a study in China (Xiao and Liu, 2007). ...
... nd cognitive distances. Although their database was rather sparse, they were able to propose an inverse relationship between emotional involvement with given cities and the distances towards them. More recent research taking into account a greater variety of distances again demonstrated attitudinal factors as the basis for biases in cognitive maps. Kerkman et al (2004) showed that`diversitythat`diversity orientation' (an attitudinal dimension defined as`positiveas`positive disposition toward other peoples and places') leads to a reduction of cognitive distances to distant cities in Mexico and Canada from a US-based center. Ekman and Bratfisch's paradigm was further employed by Carbon and Leder (2005) ...
... This effect was inverted for participants who liked US citizens. This interaction is quite important for further differentiating and identifying atittudinal factors distorting cognitive maps (Carbon, 2007; Carbon and Leder, 2005; Kerkman et al, 2004). The attitude towards the Iraq War can have a variety of sources and can be based on different rationales. ...
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By the late Carboniferous period, the continents that today make up North America and Europe collided with the southern parts of Gondwana to form the western half of the last supercontinent Pangea. From this moment on, North America and Europe have steadily been drifting apart, as was initially described by Alfred Wegener in 1915. In this paper a cognitive counterpart of this continental drift is described—which progresses much faster than the phenomenon of plate tectonics. Distance estimations between cities of Europe and the USA were strongly modulated by an interactive effect of the social attitude towards the Iraq War in 2003 and towards US citizens in general, letting America and Europe drift apart hundreds of kilometers for those who disliked the war but were meanwhile sympathetic to US citizens. Possible implications for the relationship between Europe and the US are discussed and perspectives for a cognitive rapprochement of Europe and the USA are provided.
... Individuals tend to describe friends and in-group members as 'close' and strangers and out-group members as 'distant' 16 -a phenomenon so pervasive that it has even been observed in young children 17 . Physical distance is not only central to how individuals speak about others, it affects how people reason about and perceive physical distances between themselves and out-groups [18][19][20][21] . The tendency to equate out-groups with 'distant' manifests in non-verbal behaviours, most notably physical avoidance. ...
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Here, using publicly available traffic camera feeds in combination with a real-world field experiment, we examine how pedestrians of different races behave in the presence of racial out-group members. Across two different New York City neighbourhoods and 3,552 pedestrians, we generate an unobtrusive, large-scale measure of inter-group racial avoidance by measuring the distance individuals maintain between themselves and other racial groups. We find that, on average, pedestrians in our sample (93% of whom were phenotypically non-Black) give a wider berth to Black confederates, as compared with white non-Hispanic confederates.
... Numerous studies showed that spatial representations are biased reflections of the environment (Tversky, 1993(Tversky, , 2003. People overestimate route distances with increasing intervening objects (Thorndyke, 1981), or they perceive distances differently depending on the objects' valence (Carbon & Hesslinger, 2013;Kerkman et al., 2004), implication for the self (Burris & Branscombe, 2005) or their status as a reference point (Sadalla et al., 1980). As both perceived influence and affective polarization of space depend on perceived distance, future research should integrate both traditions better. ...
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This article reviews our experimental work about affective judgment in spatial context. This type of judgment serves to regulate one's distance toward people and things in physical space. The main idea is that orienting within physical space requires not only knowing where places are but also how places feel. This, in turn, depends on the influence of people and things contained in space on one's affective appraisal of the surroundings. Based on fundamental principles of social cognition, affective judgment in spatial context combines people's beliefs about how influence unfolds into the surroundings with comparison, categorization and information integration processes. Out comes a subjective affective representation of physical space that is cognitively coherent within a given spatial frame of reference. I review our work according to main topics and discuss four possible directions for future research.
... It can also influence how people reason about space. In one study, Americans with negative attitudes toward Mexicans estimated that Mexican cities were farther south than they actually are, and Americans with negative attitudes toward Canadians estimated that Canadian cities were farther north than they actually are (see Kerkman et al. 2004). ...
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Inspired by the social representation theory, the article embraces many aspects of the way in which the space dimension in social distancing has become a central measure for both one’s own and others’ health protection during the Covid-19 pandemic, evoking symbolic dimensions related to the social representations of “others” that are emotionally driven by fear or mirror the vulnerable self, activating the othering–otherness process. This invisible (sometimes stigmatized) “other”—never previously known—has in a few months infected more than 11 million people on the global scale and caused more than 500 thousands deaths (as of 30 June 2020: https://coronavirus.jhu.edu/). It has dictated where we can go, whether and how we can work, and whom we can meet, induced the virtualization of social relationships (“neighbours from afar” and “together but divided”), and confined working and socio-recreational activities to the home. The socio-spatial prescriptive distancing assumes various meanings in cultural contexts depending on whether lifestyles are more collectivist or individualistic and whether social practices are marked by crowded social proximity or distance. The social representations of cities as complex systems of “places” conceived for social “coexistence” have moved to prescriptive rules of inter-individual spaces (1 m, 2 m, and even more) for “survival”, with significant effects on place identity.
... Additional research has investigated whether subjective psychological feelings associated with crossed borders might also change distance estimates. Indeed, attitudes related to in-groups and out-groups have been shown to influence distance estimates in recent studies (Kerkman, Stea, Norris, & Rice, 2004;Burris & Branscombe, 2005). For instance, Burris and Branscombe (2005) asked university students from Memphis, Tennessee, and Lawrence, Kansas, to estimate distances between cities on a map of the United States. ...
Chapter
Unlike social judgments, perceptual judgments are anchored in concrete reality and should not depend on social context. However, recent research suggests that perceptions of physical space can depend on social and emotional considerations. In contrast to theoretical approaches that view visual perception as a low-level process that is entirely independent of situational constraints, many studies support the notion that visual perception takes place in an "embodied" fashion, because people perceive the physical world around them as a function of how they would act in that world. This chapter reviews the influence of social and emotional factors in research involving maps and other conceptual representations of space, and in research involving the perception of distances and inclines. The reviewed findings provide a glimpse of how social factors influence basic cognitive processes previously assumed to be insulated from such influences.
... For example, an American sample was queried about their social attitudes toward other nationalities and their spatial estimates of the distance of different cities in those nations. Participants with negative attitudes toward Mexicans overestimated how far away south from America the cities were; similarly, those with negative attitudes toward Canadians overestimated how far north Canadian cities are (Kerkman et al., 2004). ...
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Knowing who we are, and where we are, are two fundamental aspects of our physical and mental experience. Although the domains of spatial and social cognition are often studied independently, a few recent areas of scholarship have explored the interactions of place and self. This fits in with increasing evidence for embodied theories of cognition, where mental processes are grounded in action and perception. Who we are might be integrated with where we are, and impact how we move through space. Individuals vary in personality, navigational strategies, and numerous cognitive and social competencies. Here we review the relation between social and spatial spheres of existence in the realms of philosophical considerations, neural and psychological representations, and evolutionary context, and how we might use the built environment to suit who we are, or how it creates who we are. In particular we investigate how two spatial reference frames, egocentric and allocentric, might transcend into the social realm. We then speculate on how environments may interact with spatial cognition. Finally, we suggest how a framework encompassing spatial and social cognition might be taken in consideration by architects and urban planners.
... Thus, social factors constrain how people act and move in physical space, and this has consequences for how this space is perceived. Distances are perceived very differently depending on whether they imply entities that are considered part of one's in-group, or instead, an out-group (Kerkman, Stea, Norris, & Rice, 2004;Burris & Branscombe, 2005). For Basic Metaphors 8 instance, distances that involve crossing the borders between participants' home country (e.g., the U.S.) into a foreign country (e.g., Mexico) are estimated as greater than distances within the home country (Burris & Branscombe, 2005). ...
... Relying on the concept of social categorization, Maddox, Rapp, Brion, and Taylor (2008, Experiments 1-2) found that two small town business locations were estimated as closer when business owners were of the same race than when they were of a different race. Similarly, Kerkman, Stea, Norris, and Rice (2004) showed that ethnocentrism predicts biases in estimations of distances by American students, namely overestimation of the distance of Mexican cities from the United States. ...
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... For example, the southern United States and Mediterranean Europe are regions whose cities are both estimated to be too far south by approximately the same amount; it is possible to eliminate the bias in both regions by giving participants correct information about the latitude of a particular city or two—a " seed city " —in only one of them (see Friedman & Brown, 2000b). Additionally, category boundaries can be influenced by geopolitical beliefs about the regions (Carbon & Leder, 2005) or feelings about the people who live there (Kerkman et al., 2004 ). Thus, for geographical categories, inaccuracies in the long-term memory representations of the location of the category boundaries and, thus, their prototypes are often quite large. ...
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Seven independent groups estimated the location of North American cities using both spatial and numeric response modes and a variety of perceptual and memory supports. These supports included having location markers for each city color coded by nation and identified by name, giving participants the opportunity to see and update all their estimates throughout the task, and allowing them to respond directly on a map. No manipulation mitigated the influence of categories on the judgments, but some manipulations improved within-region ordinal accuracy. The data provide evidence that the city and regional levels are independent, spatial and numeric response modalities affect accuracy differently at the different levels, biases at the regional level have multiple sources, and accurate spatial cues improve estimates primarily by limiting the use of global landmarks to partition the response space. Results support J. Huttenlocher, L. V. Hedges, and S. Duncan's (1991) theory of spatial location estimates and extend it to the domain of real-world geography.
... The overestimation between regions was amplified for participants who had a negative attitude toward the reunification of Germany, and these data are striking because the reunification of Germany occurred when most of the participants were young children. Thus, this study is a more convincing demonstration of the psychosocial factors that may contribute to the mental regionalization of global geography (see alsoKerkman, Stea, Norris, & Rice, 2004). That latitude, bearing, and distance judgments are generated from a common representation should not be surprising. ...
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Allport (1954) recognized that attachment to one's ingroups does not necessarily require hostility toward outgroups. Yet the prevailing approach to the study of ethnocentrism, ingroup bias, and prejudice presumes that ingroup love and outgroup hate are reciprocally related. Findings from both cross-cultural research and laboratory experiments support the alternative view that ingroup identification is independent of negative attitudes toward outgroups and that much ingroup bias and intergroup discrimination is motivated by preferential treatment of ingroup members rather than direct hostility toward outgroup members. Thus to understand the roots of prejudice and discrimination requires first of all a better understanding of the functions that ingroup formation and identification serve for human beings. This article reviews research and theory on the motivations for maintenance of ingroup boundaries and the implications of ingroup boundary protection for intergroup relations, conflict, and conflict prevention.
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This paper discusses world patterns of geographic literacy and illiteracy based on the quality of sketch maps of the world drawn by university students in first-year geography classes. The study, sponsored by the International Geographical Union and funded by the National Geographic Society, contains 3,568 sketch maps of the world collected from 75 sites in 52 countries. For the purposes of this paper, geographic literacy is equated with the number of nations and continents included on the sketch maps. The individual map scores are aggregated to determine the average number of items per map for each site and nation. Our set of maps provides a baseline of world variations in geographic literacy just prior to the end of the Cold War. The sketch map techniques can be used to monitor changes in geographic literacy.
Differential views of the world: Shared and parochial world images. Paper presented at the 17th Conference of the International Association for People-Environment Studies (IAPS
  • J Q Pinheiro
  • T F Saarinen
  • C L Maccabe
Pinheiro, J. Q., T. F. Saarinen, and C. L. MacCabe. 2002. Differential views of the world: Shared and parochial world images. Paper presented at the 17th Conference of the International Association for People-Environment Studies (IAPS 2002).
Assessing and improving geographical beliefs: A cognitive approach
  • N R Brown
  • A Friedman
The map-image of Africa as seen by Africans and non-Africans. Paper presented at the International Geographical Union's Commission on Geographical Education Symposium
  • C S Berkowitz
  • T F Saarinen
  • C L Maccabe
The measurement of mental maps: An experimental model for studying conceptual spaces
  • D Stea
  • K R Know
  • R G Golledge