Public attitudes toward the mind and status of animals are interrelated with the
ways in which they are treated in society. Therefore, it is important to understand
these attitudes, how they vary in society and what factors influence their
development. Additionally, how people make connections between meat and
animals influences their moral stance regarding the eating of animals. Thus, it is
useful to examine how cultural meanings of meat and its connection to animals are
constructed in everyday contexts. This thesis examines attitudes, perceptions and
meanings regarding farmed animals in Finnish society from the perspectives of
sociological animal studies. With this analysis, the thesis makes a contribution to
three key areas of discussion in sociological animal studies and in animal studies
generally: first, discussion on social determinants of attitudes toward animals;
second, people’s perceptions of animal mind and the ways in which these
perceptions vary in society and according to the categorisation of animals; and
finally, the cultural meanings associated with meat and with the meat–animal link.
The thesis is based on a mail survey with Finns (n = 1,824/1,890) and on five focus
groups with different consumer groups, comprising gastronomes, hunters, organic
consumers, rural women and supermarket customers (n = 39).
The first and second articles of the thesis examine the factors that associate with
Finnish attitudes to farmed animals and perceptions of their mental capacities
based on the survey of Finns. The first article suggests that there are important
social group differences in attitudes to farmed animals. Of social groups, gender
has the most robust link with these attitudes; on average, women express
consistently higher concern for farm animal wellbeing than men do. Additionally,
the article suggests that younger people and urban residents are more likely to
express greater concern for farmed animals than older people and rural residents.
The articles also show linkages between animal-related experiences and attitudes. Those who live or grew up on a farm with agricultural animals tend to express less
concern for farm animal wellbeing than those without a farming background.
Additionally, people who share their households with companion animals tend to
express greater concern for farmed animals and greater belief in their mental
capacities. The articles also provide evidence for positive association between
valuing social equality, concern for farmed animals and belief in their mental
capacities. In this way, the thesis provides empirical support for the suggestion that
attitudes to animal wellbeing and to human equality are linked.
The second article examines how Finns perceive the mind of different species. It
shows that phylogenetic and cultural categorisation of animals are linked to
people’s perceptions of their mind. Of mammals, people ascribe most mental
capacities to companion animals (dogs), followed by farmed animals (cows and
pigs) and wild animals categorised as threats or pests (wolves) and game (elk).
Apart from basic sentience, belief in the mental capacities of chickens is relatively
low. Additionally, Finns tend to ascribe minimal mind to salmons and shrimps.
Based on the focus groups, the third article examines the meanings Finnish
consumers associate with the use of animals for food. The article suggests that
consumers negotiate the meat–animal link in varying ways: some prefer to
dissociate meat from animals, while others appreciate products that visibly reflect
their animal origin. The article also highlights the ambiguities involved in placing
animals in the categories of companion and food. Earlier literature has suggested
that disconnecting meat from its animal origin is an important cultural process that
helps to maintain the meat-eating practice. However, this thesis demonstrates that
omnivores’ relationship to the meat–animal link is more complex as they may make
various kinds of connections between meat and animals. In the meat-eating logic
where the animal-origin of meat is less concealed, objectification of animals as
potential food is a central process that helps to uphold the meat-eating practice.
Overall, the thesis has contributed to developing a sociological approach to
studying animal-related attitudes and human–animal relations. It has generated
new insights into the social variation in attitudes to farmed animals and the
multifaceted ways in which consumers negotiate connections between meat and
animals. As a further development of the research field, the thesis highlights the
importance of incorporating into attitudinal research multispecies perspectives that
facilitate including animals more visibly as actors in research processes. There are
various avenues available to make attitudinal research less human-centric and take
it in more animal-inclusive directions.
Keywords: Animal Categorization, Animal Mind, Animal Welfare, Consumers, Cultural
Meanings, Farm Animals, Human–Animal Relationships, Meat, Public Attitudes,
Sociological Animal Studies