The use of ICTs has now become the springboard for agricultural development in many countries, meanwhile Ghana’s agricultural sector has not been able to fully utilize this potential. Current ratio of agricultural extension agents (AEAs) to small scale farmers stands at an average of 1:3000 (Peasant Farmers Association of Ghana and SEND-Ghana, 2016). This make extension services delivery very critical. However, MoFA in their current effort to help mitigate the problem, established the E-extension unit under the extension directorate to use innovative ICT based approaches which provide advice to farmers on-line, and the promotion of mobile phones and community radio stations. An interview was conducted to seek the views of farmers in the Tolon, Kumbungu and Sagnarigu districts of the northern region, on the effectiveness of mobile-phone technology use in agricultural extension services delivery. The data was analyzed using descriptive statistics, SERVQUAL analytical tool, correlations, regression, and chi square. The research measured the effectiveness of three extension delivery approaches, namely mobile-phone technology, participatory video and direct contacts with extension agents. The research outcome shows that farmers were not satisfied with extension provision in all the extension approaches measured. However mobile phone extension is the most effective in addressing extension quality gaps followed by participatory video, then direct contacts with agriculture extension agents. The number of people who use mobile-phone technology to access agricultural extension information among the farmers in the area was small representing 35.8% of respondents. 50.9% of the sample population received agricultural extension information through direct contact with agricultural extension agents. Only 13.3% of farmers received agricultural extension information through participatory video. Icek Ajzen’s Theory of Planned Behavior was used to assess the intentions of farmers to use of mobile-phone technology. The outcome revealed that three predictor variables (Subjective Norms, Attitude toward the act, and control factors) were statistically significant at varying degrees in predicting farmers’ intent to use mobile-phone technology for accessing agricultural extension information. Of the three, attitude was found to be the strongest predictor of Intention to use mobile-phone technology, meaning farmers are willing to use mobile phone for accessing agricultural extension information. Subjective norm was significant in predicting farmers’ intention to use mobile-phone, meaning opinion leaders, agricultural extension agents, NGOs and religious leaders have strong influence on farmers’ choice of mobile-phone technology for accessing
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agricultural extension information. Perceived behavioural control factors showed negative influence towards mobile-phone technology because farmers revealed reasons that will stop them or decrease their intention towards the use of mobile-phone extension provision. The reasons are: If farmers find it difficult to interpret and understand extension messages; if farmers do not receive extension messages on time; and if extension messages are not about farmers’ cultivating crops, they will not use mobile phone extension provision. The study also revealed that readiness to use mobile-phone technology was dependent on gender, age and educational level of farmers. Male farmers have strong intention towards the use of mobile phone extension provision than female farmers. Young and the adult farmers have strong intentions towards mobile-phone extension provision than the aged. Also educated farmers have greater intention towards mobile phone than farmers with no education. From the findings of the research, mobile phone has enormous potential for addressing agricultural extension provision gaps. Since mobile phone can be used to access store and disseminate knowledge and information to farmers without barriers such as distance and time, there is the need for MoFA and relevant agricultural extension stakeholders to harness these advantages to the benefit of farmers. With farmers expressing strong intention to use mobile phone for receiving agricultural extension information, government and development partners should use extension agents and community opinion leaders to lead an advocacy to smart phone use by farmers because of its enhanced features such as video and voice recording, train farmers on how to use smart phones and encourage them to patronize mobile phone extension services. DAES E-extension Unit should be focused on creating voice extension messages that carries agricultural knowledge and information in local dialects, and advice every extension agent to create a social group over mobile-phone for farmers under their operational areas/zones. Extension agents should use this social group platform to disseminate knowledge and information to their farmers. The unemployed graduate youth who will be recruited as extension agents by government under the planting for food and Jobs programme should be trained by MoFA and provided with mobile phones or tablet computers loaded with extension information. These extension agents must be allowed to operate on door-to-door basis providing extension services such as advisory support on general farm knowledge and practice using video demonstrations recorded on tablets, providing market-specific information on cost of agricultural commodities and transport services, and providing information on weekly weather forecast