Global business markets have become more competitive as consumers demand low prices, an increasing variety of goods, and improved
product quality. Businesses have turned to information technology to gain performance efficiency in this changing marketplace.
Yet, as firms increase their investments in new information technology, they may find employees are reluctant to accept and
effectively use the new technologies. The technology acceptance model is the most widely used theory by researchers to explore
user acceptance. This chapter explores the development, use, and current status of the technology acceptance model, as well
as critiques of the technology acceptance model.
KeywordsTechnology acceptance model-Theory of reasoned action-User acceptance-Perceived ease of use-Perceived usefulness