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All for brownie points!: Reappraising the new commercial media and media-terrorism nexus in the context of the Mumbai attacks of 26/11

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Abstract

The emergence of a global new media model aided by the technological revolution of the twenty-first century, economic globalization and political neo-liberalism, has transformed the traditional old model of media as a democratic pillar of public service into a new profit-oriented model of media as a corporate business enterprise primarily dependent on advertisement revenues. This change in the media ownership has had significant negative implications for media coverage and content. In this changed scenario of eclipse of investigative and critical journalism and triumph of infotainment journalism, this new corporate media, especially in the post-9/11 era, has nonetheless made itself particularly vulnerable to the terrorist manipulation of mass media as an advertisement agent for terror. Through the specific case study of the media coverage of Mumbai terror attacks on November 26, 2008, this study attempts to reveal how the commercial agenda of the new media ends up furthering the terrorist agenda, albeit in immediate short run, of inculcating mass hysteria, irrational mob fury directed against the state thereby eroding, however temporarily, popular sovereignty of the state.

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