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The study is an examination of children's competence, access and usage of the internet, with a focus on select primary school children in South East, Nigeria. The research design was survey. Data were obtained, using questionnaire. Information gathered showed that most children in South East Nigeria are competent in using the internet and use the internet for their educational, entertainment and recreational needs. The findings further revealed that in the course of using the internet, the children come across inappropriate materials that were violent and pornographic in nature. It was, therefore, recommended among others that there should be constant supervision of the children as they use the internet, to avoid them having access to harmful internet materials.
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Interactive TV research spans across a rather diverse body of scientific subfields. Research articles have appeared in several venues, such as multimedia, HCI, CSCW, UIST, user modeling, media and communication sciences. In this study, we explore the state-of-the-art and consider two basic issues: What is interactive TV research? Can it help us reinvent the practices of authoring, delivering, and watching TV? For this purpose, we have reviewed the research literature, as well as the industrial developments and identified three concepts that provide a high-level taxonomy of interactive TV research: (1) content editing, (2) content sharing, and (3) content control. We propose this simple taxonomy (edit-share-control) as an evolutionary step over the established hierarchical produce-deliver-consume paradigm. Moreover, we demonstrate how each disciplinary effort has contributed to and why the full potential of interactive TV has not yet been fulfilled. Finally, we describe how interdisciplinary approaches could provide solutions to some notable contemporary research issues.
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Abstract: The Paper presenting the impact of social media in revolutionized education, communication, business and even the way we interact day to day. And also choosing and using the right social media is also most important for all aspect of life together with education. Whereas paper notify to increasing young generation to forming online communication to formal education for competing for their attention because technology creates a more innovative and winning classroom experience that makes them more fascinated in learning procedure if the correct tools are used. Our classroom need to have proper guidelines in place before we introduce technology and it will keep everyone safe and ensure our students only harness the power of social media for good with teaching staff to know collaboration of social media in their class room. Keywords: Education. Social Media, communication and Technology
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In their classic paper, Lazarsfeld and Merton (1948) identified “status conferral” as one of the major functions of mass communications. The media enhance and legitimize the status of those to whom they call attention. This formulation, however, understates the reciprocal character of the process. In fact, there are two senses in which persons of status reciprocate: First, they affirm and enhance the status of the media that have access to them; secondly, and more fundamentally, the pronouncements and actions of persons of status are essential to the very practice of journalism. Implicit in the theory of Western journalism is the axiom that the talk and deeds of individuals—particularly those in office—are the basic force in social stability and change.
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This research examines the issue of diversity and cable television from a content analysis of 1,035 randomly chosen moments from four channel sources: network, cable, independent and public television. The research focuses on whether the growth in channels has changed the representative diversity of those who appear on TV in terms of race, gender and age. The study demonstrates that there has been relatively little movement towards more accurate proportional representations of historically underrepresented demographic groups across the 32 channel offerings of one typical cable system.
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This article reports two studies of “intermediary” conduct in naturally occurring online computer search interactions. The first study examines assumptions about professional practice and relational control as these are manifest in the “opening moves” produced by four intermediaries in interaction with two “users” each. The second study seeks to verify individual differences identified in the analyses reported in the first study. Specifically, the distribution of three pronouns “I,” “you,” and “we,” produced by intermediaries in their interaction with users was compared within and across intermediaries through log-linear analysis. Lack of significant within-intermediary variability indicates that the proportional distribution of the three pronouns sampled did not differ between the two interactions. Significant between-intermediary variability in pronoun distribution was, however, observed. The specific patterns of results gained through this quantitative study were consistent with those achieved interpretively in study one. Finally, the results of these studies are discussed within a proposed theoretic framework developed from the perspective of a constitutive theory of communication
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The objectives of the study were to conduct a series of observations and experiments under as real-life a situation as possible related to: (i) user context of questions in information retrieval; (ii) the structure and classification of questions; (iii) cognitive traits and decision making of searchers; and (iv) different searches of the same question. The study is presented in three parts: Part I presents the background ot the study and describes the models, measures, methods, procedures, and statistical analyses used. Part II is devoted to results related to users, questions, and effectiveness measures, and Part III to results related to searchers, searches, and overlap studies. A concluding summary of all results is presented in Part III.
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Purpose The purpose of this paper is to remind loyalty marketers to harness the power of the often‐forgotten generation that truly values brand loyalty – the Baby boomers. Design/methodology/approach The approach take the form of exploring Boomers' demographics and influence on the marketing community and outlining some of the best practices to which marketers can look when building programs and offers for Boomers. Findings By 2010, one‐third of the US population will be over 50; by 2020, one in five Americans will be over 65. In the near future, the oldest segment of the US economy will control the largest share of the US economy and marketers will be wise to make 50+ consumers visible in their marketing strategies. Boomers will find the brands that resonate with them and continue to fuel revenue and growth for years to come. Practical implications If one has established a relationship with Boomer customers and one has maintained the integrity of those relationships, they will stay with one for years to come. The biggest mistake one can make is to change one's offers and messaging to them just because they hit retirement age. Originality/value The paper presents exclusive interviews with representatives from some of the largest marketing firms in the industry today. Tangible tips and tools to utilize in the real world marketing plans are offered.