Prior research on moral motivation has primarily emphasized moral reasoning and moral emotion; however, identity may also
play an important role. Therefore, the purpose of the present study was to examine the relative importance of prosocial identity,
prosocial moral reasoning, and empathy in predicting prosocial behavior. The sample included 91 university students, ages
19–35 years (M=21.89; SD=3.01; 80% European American; 65% female). Prosocial identity and empathy, but not prosocial moral reasoning, were positively
associated with overall prosocial behavior. Exploratory analyses examined how these three sources of prosocial motivation
differentially related to six forms of prosocial behavior. Results suggest the importance of considering the roles of all
three sources of moral motivation.