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Information Visualization: Perception for Design: Second Edition

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Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data? This book explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility, and persuasiveness. The book offers practical guidelines that can be applied by anyone: interaction designers, graphic designers of all kinds (including web designers), data miners, and financial analysts.
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... Visual depth cues, including shadows, gradients, and layering, are extensively utilized in graphical user interface design to improve readability, clarity, and interaction flow [Ware, 2012;Norman, 2013]. ...
... Perceptual Hierarchy: Leveraging perceptual phenomena aligns with cognitive principles suggesting that visual differenti-ation can implicitly guide user attention and enhance hierarchical comprehension [Ware, 2012]. ...
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... In our opinion, the shift from visual to tactile representation challenges designers to rethink the way information is structured. Visual information can often be processed quickly, with elements such as colors and large fonts capturing attention almost instantaneously (Healey and Enns, 2012;Ware, 2019). In contrast, tactile graphics require more time for exploration and interpretation as users must physically interact with the material to extract the encoded information. ...
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... In this light, one of the fundamental purposes of perception evaluation is to create design guidelines grounded in how people process visual information with their perception and cognitive abilities (Munzner, 2014;Ware, 2019). In particular, these guidelines often focus on mapping task types and graphical channels in a ranking system to guide practitioners in developing their visualizations (McColeman et al., 2021). ...
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