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A Study on Tactics for Corporate Website Development Aiming at Search Engine Optimization
Abstract
Along with the rapid growth of network information, using search engines to search information has become an integral part of one's life everyday. In recent years, there is a research focus on the search engine optimization technologies used to quickly publish business information onto the search engines by which higher rankings can be kept. The present paper analyzes the impact of receiving and recording of search engines and ranking rules to get understanding of the features of search engine algorithms commonly used and proposes the optimization tactics for the development of a website.
... Similarly, organizations like banks and government institutes can improve their web services by choosing suitable set of keywords [11]. Enterprises can use search engine for marketing because search engine optimization techniques enhance efficient retrieval of webpages [12]. ...
... Such an approach helps journalists to search the relevant information in an effective manner and promotes Internet journalism [28]. Understanding features of search engine algorithms is necessary so that pertinent tactics and counter strategies can be devised and duly implemented at the time of website development in order to fetch higher search rankings for the websites [12]. ...
Search engine optimization (SEO) pertains to the activity of optimizing individual websites and webpages to get higher page rank in the search results. Websites are ordinarily optimized through back links, while individual webpages are optimized through specific keywords. In this paper, we propose a framework based on set of guidelines for keyword research analysis and back links generation. The proposed framework suggests that webpage content should be based on keywords and the site traffic should be monitored through referrals. We argue that if a website has some prevalent and pertinent keywords in its content and title along with a reasonable amount of back links that help watch the website traffic, then we can get better rank for the website in the search results. The framework also emphasizes that proper keyword selection and link building should be taken into account when developers and designers work on a software development project. The results of the study are reported here.
... For more information, see https://creativecommons.org/licenses/by-nc-nd/4.0/ sector, optimal solutions are essential for diverse tasks, such as optimizing website response rates [7] or enhancing student performance [8], [9]. In Higher Education Institutes (HEIs), scheduling is a critical area that necessitates optimization, especially in the context of timetabling. ...
Swarm-based intelligent optimization algorithms that employ principles of collective behavior have been gaining traction as a viable solution in optimization research. One area of optimization is the Examination Timetabling Problem (ETP), which presents a significant challenge in many Higher Education Institutes (HEIs). This paper proposes a novel approach to solving the Uncapacitated Examination Timetabling Problem (UETP) where a stepping-ahead mechanism is utilized with threshold acceptance in the Firefly Algorithm (FA). The proposed method improves exploration with the use of the stepping-ahead mechanism, while threshold acceptance allows for better exploitation of the search space. Initially, a neighborhood search mechanism is employed as the discretization of FA to improve solution quality, known as Kempe Chain-based neighborhoods. The proposed method is tested on 7 UETP problems, with the results showing comparative performance to the best solutions available in the literature for the Toronto exam timetabling dataset. The selection of seven problems is made with exams totaling less than 400, this allows to create a manageable yet representative benchmark. The study further extends the experiment to a real-world dataset collected from an HEI. The use of a real-world dataset allows us to see the potential of the algorithm and at the same time evaluate its performance under realistic conditions and resource constraints. The proposed stepping-ahead mechanism has the potential for use in other domains, such as robotics and engineering. Overall, this paper presents a new methodology for solving the UETP that has the potential to offer superior results when compared to existing approaches.
... In addition to, while dealing with complex real-world problems like designing solutions and/or time-series prediction, it is very important to optimize solutions either using selected optimizer (Ghafori & Gharehchopogh, 2021;Gharehchopogh, 2022a) or apply feature selection to remove noise (Abdollahzadeh & Gharehchopogh, 2021;Mohmmadzadeh & Gharehchopogh, 2021;Naseri & Gharehchopogh, 2022;Gharehchopogh, Maleki & Dizaji, 2021b). The education sector also requires optimal solutions for assorted task which range from website response rate (Yunfeng, 2010) to student performance (Nand, Chand & Naseem, 2020a). In higher education institutes (HEI), one of the fundamental areas that need optimization is scheduling. ...
In recent times, there has been a growing attention to intelligent optimization algorithms centred on swarm principles such as the firefly algorithm (FA). It was proposed for the continuous domain that mimics the attraction of fireflies to flashing light and has been used in discrete domains via modification. A discrete domain that is a major challenge in most higher education institutes (HEI) is examination timetabling. This article presents a new methodology based on FA for uncapacitated examination timetabling problems (UETP) where the proposed method is an extension of earlier work by the authors on the continuous domain. UETP is considered in this article as it is a university examination timetabling problem, which is still an active research area and has not been solved by FA algorithm as per authors knowledge. The proposed method concentrates on solving the initial solution using discrete FA where it consolidates the reordering of examinations and slots through a heuristic ordering known as neighborhood search. Three neighborhoods are employed in this research, where one is used during the initialization phase while two are utilized during solution improvement phase. Later, through preference parameters, a novel stepping ahead mechanism is used, which employs neighborhood searches built on previous searches. The proposed method is tested with 12 UETP problems where the preference based stepping ahead FA creates comparative results to the best ones available in the literature for the Toronto exam timetabling dataset. The results obtained are proof of concept at the preliminary stage and require further experiments on other educational datasets such as the second international timetable competition benchmark sets. The newly introduced preference based stepping ahead mechanism takes advantage of the current best solution space where it exploits the solution space for better solutions. This paves the way for researchers to utilize the mechanism in other domains such as robotics, etc .
... According to several surveys, 61% of global Internet users are looking for online products, while 44% of them are using search engines to search for any kind of product [6]. However, people tend to be interested only in the first pages' results, i.e., the results that are higher on searches [7]. While there are plenty of paid search marketing (PSM) ads, residing in the highest positions in search results, SEO techniques are trying to optimize the site's ranking position to increase (without cost) their organic traffic through search results [8]. ...
The paper analyzes from a technical point of view the search engine optimization (SEO) techniques and technologies, which lead to effective results up to date. More specifically, it examines the potential SEO alternatives, with ultimate target to increase the organic visitors of a website and climb it up on top of the ranking in respective search engine’s queries. The main problem every website’s owner has to solve is which of these SEO techniques have to be implemented in order to increase the organic traffic with the minimum budget. This paper aims to present the dominant SEO techniques and evaluate their effectiveness to organic traffic. This paper aims to present the way well-known websites apply SEO nowadays. Taking advantage of this information, Webmasters will know in advance which exactly SEO techniques should apply to their websites and in which specific order to gain higher search results, resulting to higher traffic.
... In addition, [11,12] Google PageSpeed tools provide some experimental rules. These suggestions do not affect the overall PageSpeed score but can be useful to experiment new areas that might improve the overall speed of the website. ...
With the growth of Internet in the recent years, search engine such as Google, Bing and Yahoo are becoming more and more important. The role of the search engines is to index billions of web pages and display only the most relevant results for a given search query. When creating the website, many webmasters forget to take into consideration an essential factor, which is making the world aware of their website. Most of times, main focus is set on making the website as user-friendly as possible, stable, fast and secure. In this paper, we present may techniques that are sometimes useless. The aim of these techniques is to verify if the website does not have visitors or simply not found.
... Google PageSpeed [7,8] tools provide some experimental rules. These suggestions do not affect the overall PageSpeed score but can be useful to experiment new areas that might improve the overall speed of the website. ...
With the growth of the Internet in the recent years, search engines such as Google, Bing, and Yahoo are becoming more and more crucial and reliable. The role of search engines is to index billions of web pages and display only the most relevant results for a given search query. When creating the website, many webmasters forget to take into consideration an essential factor, which is making the world aware of their website. Most of the times the main focus is set on making the website as user-friendly as possible, stable, fast, and secure. However, all of these techniques can be useless if the website does not have any visitor or people just cannot find it. To solve this problem, and to enhance the structure of the website to become more search-engine-friendly, a web application is developed to analyze any given webpage and to provide information on how to enhance and improve its structure to make it more search-engine-friendly and to improve its ranking on search engines. This process is also known as Search Engine Optimization (SEO).
... There are extensive studies concentrating on optimization of internal link structure by developing high techniques, such as search engine optimization (SEO) techniques, which integrate search principles and search engine innovations to obtain higher link rankings. There are four techniques commonly used for SEO, keyword tools, link tools, usability tools and high-quality incoming links (Rehman & Khan, 2013), with the application of increasing ranking of search results in the Internet marketing and business information (Hsing, Chen, Huang, & Yi, 2010;Luh, Yang, & Huang, 2016;Yunfeng, 2010). Meanwhile, the complex algorithms for Web mining are also developed for Website link structure evaluation and improvement (Arbelaitz et al., 2013;Saremi, Abedin, & Kermani, 2008;Yin & Guo, 2013;Zhou, Chen, Shi, Zhang, & Wu, 2001). ...
A common problem encountered in Web improvement is how to arrange the homepage links of a Website. This study analyses Web information search behavior, and applies the multiple demand theory to propose two models to help a visitor allocate time for multiple links. The process of searching is viewed as a formal choice problem in which the visitor attempts to choose from multiple Web links to maximize the total utility. The proposed models are calibrated to clickstream data collected from an educational institute over a seven‐and‐a‐half month period. Based on the best fit model, a metric, utility loss, is constructed to measure the performance of each link and arrange them accordingly. Empirical results show that the proposed metric is highly efficient for prioritizing the links on a homepage and the methodology can also be used to study the feasibility of introducing a new function in a Website.
... Hui, Z., Shigang et al. [32] conducted a study on a specific web site optimization. Yunfeng, M. et al. [33] approached the tactics of the corporate website and the impact of search engine optimization. Onaifo, D. et al. [34] discussed increasing libraries' content serach on the web using search engine optimization. ...
Background
The World Wide Web houses an abundance of information that is used every day by billions of users across the world to find relevant data. Website owners employ webmasters to ensure their pages are ranked top in search engine result pages. However, understanding how the search engine ranks a website, which comprises numerous web pages, as the top ten or twenty websites is a major challenge. Although systems have been developed to understand the ranking process, a specialized tool based approach has not been tried.
Objective
This paper develops a new framework and system that process website contents to determine search engine optimization factors.
Methods
To analyze the web page dynamically by assessing the web site content based on specific keywords, elimination method was used in an attempt to reveal various search engine optimization techniques.
Conclusion
Our results lead to conclude that the developed system is able to perform a deeper analysis and find factors which play a role in bringing the site on the top of the list.
... Although businesses are spending more on Internet marketing, the majority of the spending is still allocated to search engine advertising (Mo 2010;Hosford 2012). This has made search engine optimization an important process for marketing over the Internet. ...
Agricultural producers in China encounter many issues in
marketing their products to end customers. As a result, many have
ended up selling their produce to middlemen, but many middlemen
manipulate the situation and squeeze producers so that it
has become difficult to realize profits. With the proliferation of
Internet access and increasing computer literacy rates, this
research seeks to understand if Internet marketing could play an
important role in helping these agricultural producers. It identifies
gaps and opportunities. Gaps exist when there are differences in
producer and consumer opinions. This also points to opportunities
which producers could leverage to improve their marketing capability.
Moreover, these gaps also suggest that producers may be
assuming risk in the wrong direction. The current research focuses
on 12 identified roles and evaluates the possibility of their success
in the agricultural sector of China.
... Of which, a, b and c are the regulation controls of weight and d, e, f are the damping controls while fb is the factor base. The new algorithm consists of three parts, the RS Correlation Scores, PR Page Rank Scores and the LS Industry [19]. ...
Along with the fast growth of network information, using search engines to search information has developed into an important part of one's life everyday. In current years, there is a research focus on the search engine optimization technologies used to rapidly publish business information onto the search engines by which higher rankings can be reserved. The present paper analyzes the impact of receiving and recording of search engines and ranking rules to get understanding of the features of search engine algorithms frequently used and proposes the optimization strategy for the development of a website. This system provided good performance in monitoring the skills of SEO of website, and provided the consistent information support for ongoing optimization on search engine and making search engine marketing strategy. With the problems, the paper place ahead design Methods for website optimization, and summed up the optimization strategies for website design.
... A study by ITU states that 82.5% of the British population had access to the internet in 2010 as compared to 26.2% in 2000. [1] About 70% of the website flow rate comes from major search engines through which users acquire various kinds of information regarding their life, study and work. It is obviously that search engines have become an integral part of users' life while enterprises have found the marketing role of search engine during their network marketing, too. ...
The basic elements of a search engine process are crawling, storage, indexing and ranking algorithms. The current approach towards design of search engines is monolithic and infrastructure-heavy. In present paper, we discuss a modularized and a light-weight approach towards the search engine process using the merits of cloud computing. The cloud-based search architecture enables customization of the search process as per requirements of the stakeholders. The new approach provides a cloud-based platform for low-cost, effective and personalized search models. This approach overcomes the pitfalls in traditional Search Engine Optimization and has tremendous scope for future development.
... This work is perfectly adapted to design a SEO process, as the content writing is the basis of a good optimization. [20] ******* * * * Bucea [21] ******* * * * Cui [22] ******* * * * [11] ******* * * * Curran [6] ******* * * * Duk [23] ****** * ** * Dye [17] ******* * * * Hui [24] ******* * * * Kalaivani [25] ******* * * * Khan [26] ******* * * * Killoran [27] ******* * * * Knezevic [28] ******* * * * Kumar [29] ******* * * * Kumar [30] ******* * * * Malaga [18] ***** * *** * Malaga [15] ******* * * * Parikh [31] ******* * * * Saberi [32] ******* * * * Shi [33] ******* * * * Singh [34] ******* * * * Soleimanian [35] ******* * * * Spais [36] ******* * * * Swati [19] ******* * * * Vadivel [37] ******* * * * [3] ******* * * * Yunfeng [38] ******* * * * Zhao [39] ******* * * * refers to experiments. These types of papers gather data from experiments in order to expose phenomena and observations. ...
Search Engine Optimization (SEO) is the process of improving a website’s position in the Internet search engine results. Firstly, this paper, by using an engineering meta-model, analyzes a range of different approaches discussed in the literature into a meta-model. This meta-model explains the key differences, and illustrates the relationships between them. Secondly, by clarifying the links between different models, the meta-model proposes to consider the SEO as a process to be designed rather than as a “combination” of techniques. This process has to integrate different models with the aim of improving and optimizing the SEO. Thirdly, two approaches are infered from this meta-model, and have been applied in a real situation. The results show that website ranking can be variable and fluctuating during the SEO process. It has to be an adaptive process which should be assisted by intelligent models and tools integrated in a holistic approach.
Introducció: la SEO (search engine optimization), o optimització per a cercadors, és el conjunt d'estratègies que s'apliquen a continguts i llocs web perquè apareguin en posicions rellevants en els resultats dels cercadors. Atesa la seva importància en amplis sectors de l'activitat humana, la SEO no ha passat desapercebuda per l'acadèmia, la qual cosa ha propiciat el desenvolupament de diferents estudis sobre aquesta disciplina.
Objectius: sota aquesta premissa, en aquest treball cerquem conèixer la visió de l'acadèmia sobre la SEO. En concret, ens proposem explorar les principals característiques del corpus d'articles acadèmics publicats sobre SEO en l'àmbit de les ciències socials. Els objectius específics són determinar les idees clau, les tendències i els temes principals relacionats amb el posicionament en cercadors, incloent-hi les metodologies més utilitzades, a més d'oferir aportacions basades en l'evidència gràcies a una scoping review.
Metodologia: per dur a terme aquesta recerca i determinar quina és la visió de l'acadèmia sobre la SEO, s'ha aplicat una revisió sistemàtica exploratòria, sota una metodologia coneguda internacionalment com a scoping review. Per al desenvolupament de les diferents fases de la revisió sistematitzada, s'ha seguit el framework SALSA, la qual cosa ha proporcionat una base de l'evidència a partir de 56 documents.
Resultats: els resultats d'aquesta recerca proporcionen una caracterització general dels estudis acadèmics sobre la SEO des de l'àmbit de les ciències socials, i determinen que aquests s'han centrat, principalment, a conèixer el funcionament dels cercadors generalistes com Google, estudiar la SEO en relació amb biblioteques i repositoris, investigar les tècniques de posicionament, en general, i en sectors empresarials, en particular, notablement en el periodisme i en els mitjans de comunicació, analitzar l'aprenentatge i la formació aplicada a la search engine optimization i a demostrar la relació existent entre el posicionament en cercadors i l'experiència d'usuari.
Search engines use algorithms for filtering out the most useful websites out of millions of websites on the Internet in minimum time span to optimize user search/query. SEO is the technique used by search engine optimizers to make their websites appear in the top results of search engines. But sometimes some unethical developers use black hat SEO techniques to bring their websites amongst the top results which misleads both, the search engines as well as the users. In this paper, search engine algorithms such as PageRank, HillTop, black hat SEO techniques like content spamming and the concept of Elasticsearch are studied and analysed.
Search engine optimization (SEO) pertains to the activity of optimizing individual websites and webpages to get higher page rank in the search results. Websites are ordinarily optimized through back links, while individual webpages are optimized through specific keywords. In this paper, we propose a framework based on set of guidelines for keyword research analysis and back links generation. The proposed framework suggests that webpage content should be based on keywords and the site traffic should be monitored through referrals. We argue that if a website has some prevalent and pertinent keywords in its content and title along with a reasonable amount of back links that help watch the website traffic, then we can get better rank for the website in the search results. The framework also emphasizes that proper keyword selection and link building should be taken into account when developers and designers work on a software development project. The results of the study are reported here.
To help the entrepreneurs for selling their products, the government setup the one tambon one products is called OTOP. Online marketing is the one of channel to distribute the products to customers. In Chiang Mai Thailand, the www.cnxcenterpoint.com website was developed to help and increase the marketing channels for the OTOP entrepreneurs. The website is supported by Chiang Mai Provincial Administrative Organization including 25 sub-districts and 250 entrepreneurs. To improve the performance of the website, the search engine optimization (SEO) is importance in the online marketing including the tittle, keywords, description. However, the main problem is the entrepreneurs have lack of SEO knowledge. The entrepreneurs are unable to create the suitable information for the website. Therefore, the neuro linguistic program is used to train the entrepreneurs to understand the SEO for getting the suitable information. In the research, the website was developed by using CSS, MySQL, PHP, HTML, and JavaScript. The number of products and shops are 664 items and 88 shops. To evaluate the performance the online marketing, the analytics web, page rank are the tools. To evaluate the effectiveness of generating the keywords, tittle, and description, rating levels of the entrepreneur satisfaction was used. The results were collected between Septembers to October 2016. The results show that the number of new visitor and return visitor are 26.1% and 73.9%. To visit the website, the organic search, direct, and reference are 42.64%, 25.56%, and 8.33%. The entrepreneur satisfaction on the content of the training is 54% very satisfied, 35% satisfied, and 11% neutral, respectively. The entrepreneur satisfaction on the benefit of training is 53% every satisfied, 41% satisfied, and 6% neutral, respectively.
Search Engine Optimization (SEO) is some techniques, ways or methods to take a Web site in top search results of search engines. There are different types of Web sites, that are static Web sites where you need to use a professional programming compatible with SEO and dynamic Web sites where you can use ready modules (Plugins) to improve SEO. The main problem for all Web site owners is the low PageRank (PR), traffic, usage and visibility of the Web site on the search engines. So, they need to use different SEO techniques to improve PR, traffic, usage and visibilities of their Web sites to get the first positions of the Search Engine Results Page (SERP). In this research, Ready-made SEO modules have been applied on the WordPress (WP) Content Management System (CMS) dynamic Web site to verify SEO impacts in improving rank, traffic, usage and visibility. Also, Google tools have been used to measure and compare the results before and after applying SEO. In general, SEO is split into four major categories i.e: key word/key phrase Web site search and selection, indexing the Web site to the search engines, optimizing on-page Web site factors, and optimizing off-page Web site factors. In the first category the researcher has used Google Keywords tools to search and select the Web site keywords. In the second category the researcher has submitted the Web site to various search engines and directories. In the third category, the researcher has used ready module to optimize the on-page components, such as Meta tags, page content, and site navigation. In the fourth category, the researcher has used ready module to build external Web site links, the major search engines consider highly the number and relevance of links which are coming from external sites to the targeted site. Finally, the researcher has applied all these categories on real Web site used ready Google tool to trace and compare the results of SEO pre/post optimization.
Search Engine Optimization (SEO) is some techniques, ways or methods to take a Web site in top search results of search engines. There are different types of Web sites, that are static Web sites where you need to use a professional programming compatible with SEO and dynamic Web sites where you can use ready modules (Plugins) to improve SEO. The main problem for all Web site owners is the low PageRank (PR), traffic, usage and visibility of the Web site on the search engines. So, they need to use different SEO techniques to improve PR, traffic, usage and visibilities of their Web sites to get the first positions of the Search Engine Results Page (SERP). In this research, Ready-made SEO modules have been applied on the WordPress (WP) Content Management System (CMS) dynamic Web site to verify SEO impacts in improving rank, traffic, usage and visibility. Also, Google tools have been used to measure and compare the results before and after applying SEO. In general, SEO is split into four major categories i.e: key word/key phrase Web site search and selection, indexing the Web site to the search engines, optimizing on-page Web site factors, and optimizing off-page Web site factors. In the first category the researcher has used Google Keywords tools to search and select the Web site keywords. In the second category the researcher has submitted the Web site to various search engines and directories. In the third category, the researcher has used ready module to optimize the on-page components, such as Meta tags, page content, and site navigation. In the fourth category, the researcher has used ready module to build external Web site links, the major search engines consider highly the number and relevance of links which are coming from external sites to the targeted site. Finally, the researcher has applied all these categories on real Web site used ready Google tool to trace and compare the results of SEO pre/post optimization.
Search engine optimization (SEO), the promoting of a Web site so it achieves optimal position with a search engine's rankings, is an important strategy for organizations and individuals in order to promote their brands online. Techniques for achieving SEO are relevant to students of marketing, computing, media arts, and other disciplines, and many college courses have begun to include SEO as part of their curricula. This paper describes an exercise for learning about SEO that mimics a popular online event known as an SEO contest. Contest participants implement a variety of SEO techniques in order to achieve the top position for an assigned word or phrase in a search engine's results. This paper also examines the learning benefits that such an exercise provides.
Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more.
Project advisor: Walter Horelick Thesis (B.S.)--California Polytechnic State University, 2005. Microfiche. Includes bibliographical references.
Tactics based on Keywords and Links for Search Engine Optimization " . Bohai Sea University journal: Natural Sciences Version
- Yang Song
- Yang
Yang Song/Yang Wenlian, " Tactics based on Keywords and Links for Search Engine Optimization ". Bohai Sea University journal: Natural Sciences Version, 2006,27(3):269~271. (in chinese).
Analysis on Google's New Algorithm and Tactics for User-tended Website Optimization
- Liu Zhenghong
Chinese Search Engines' PageRank Algorithm and Implementation
- Ju Jiehui
Search Engine Optimization For Dummies
- Peter Kent