... A tourism product is priced and sold through distribution channels and it has a life-cycle". And the generic tourism product as consisting of five elements: the physical plant, service, hospitality, freedom of choice, and involvement The tourism production begins with raw inputs, progresses through intermediate inputs and outputs, to final outputs, or the tourist's experience (Smith, 1994); and the four -factor components of leisure motives: intellectual, social, competency/mastery, and stimulus avoidance (Cleaver, Muller, Ruys, & Wei, 1999), and have eight travel benefit factors such as excitement, self -development, family relations, physical activity, safety/security, social status, escape, and relaxation (MOs cardo eta!, 1996) are very important for destination and developing tourism product; which attract tourists to particular destinations, but each destination should need the diversification, intensification and linkage of these products can be crucial for the competitiveness and sustainable development of destinations (Benur & Bramwell, 2015); and the satisfaction of tourists users with the tourism products in cities and elsewhere may improve planning for the development of these products (Bramwell, 1998) in the urban; the commercial tourism products in different adventure activity sectors have different functional characteristics by expenditure for price per person per day, duration, prior skill requirements, remoteness for tour operator group size and client-to-guide ratios. There is an enormous range of variation (Buckley, 2007); according to strategy for new tourism product for destination (Goranczewski & Puciato, 2010); and have got planning to develop the ecotourism (Ghorbani, Raufirad, Rafiaani, & Azadi, 2015); to develops 2 conceptual frameworks which assist with analyzing and understanding the features, relationships and strategic options associated with tourism product development, concentration, diversification and intensifications in destination for tourism product development in Phu Quoc (Benur & Bramwell, 2015); and we should develop the new product in which has natural and human resources to developing tourism activity operators (Komppula, 2001); The new product development (NPD) process from corporate strategy formulation through idea generation techniques, screening and evaluation processes for new ideas, business concept testing. ...