Article

Improving the Measurement of Service Quality

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Abstract

SERVQUAL, which involves the calculation of the differences between expectations and perceptions on a number of prespecified criteria, is currently the most popular measure of service quality. However, there are some serious problems in conceptualizing service quality as a difference score; these are reviewed and empirically investigated in this paper. An alternative method for measuring service quality is found to have favorable psychometric properties and to be more efficient than SERVQUAL.

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... Zeithaml (2000) 1064 0.008860367 9 Dabholkar et al. (1996) 1047 Dabholkar et al. (1996) Zeithaml et al. (1996); ; Parasuraman et al. (2005); Brady and Cronin (2001); ; Pitt et al. (1995); Taylor and Baker (1994); ; Harrison-Walker (2001); Parasuraman et al. (1994); Dabholkar et al. (2000); Caruana (2002); Brown et al. (1993); Tsaura et al. (2002); Collier and Bienstock (2006); Grover et al. (1996); ; Spreng and Mackoy (1996) (2021) comprehensive list of highly cited studies related to the article's research approach, objectives, and the role of service quality. Table 6 includes information about highly cited studies conducted in different geographical scopes, along with details such as the period of study, sample size, sample unit, and respondents. ...
... Service quality affects service loyalty through customer satisfaction. Brown et al. (1993) 734 ...
... Caruana (2002) Is there an influence of corporate reputation on service quality, customer satisfaction, or a combination of both? Brown et al. (1993) What are the relative merits and effectiveness of different approaches in assessing and improving service quality? Tsaura et al. (2002) How can fuzzy set theory be applied to evaluate service quality in other industries? ...
... Researchers have given exclusive attention to examining the relationship between job satisfaction and job performance [72][73][74]. Job satisfaction increases job satisfaction and organizational commitment, which further enhances the motivation for work that eventually leads to better sales performance [72,75]. Another meta-analytical study by Bowling (2007) found that job satisfaction had a significant impact on sales performance [76]. ...
... Researchers have given exclusive a ention to examining the relationship between job satisfaction and job performance [72][73][74]. Job satisfaction increases job satisfaction and organizational commitment, which further enhances the motivation for work that eventually leads to be er sales performance [72,75]. Another meta-analytical study by Bowling (2007) found that job satisfaction had a significant impact on sales performance [76]. ...
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The purpose of this study is to examine the effects of a salesperson’s techno-demands and techno-resources created by new sales-related information technology on salespersons’ attitudinal and behavioral outcomes such as job burnout, job satisfaction, turnover intention, and sales performance. In order to test the proposed framework, data were collected from 305 salespeople in Korea. The results of a partial least squared structural equation modeling (PLS-SEM) analysis showed that techno-demands have a significant positive effect on salespeople’s job burnout and techno-resources have a significant positive effect on salespeople’s job satisfaction. Salespeople’s job burnout has a significant positive effect on salespeople’s turnover intention, whereas salespeople’s job satisfaction has a significant positive effect on salespeople’s sales performance. Finally, salespeople’s job satisfaction has a negative effect on turnover intention. Theoretically, this study develops a new comprehensive framework of the techno demands–resources model and is empirically tested in the context of salespeople. Managerially, the findings offer important insights to practitioners to leverage techno-resources to accelerate the sales technologies for sales activities.
... Oliva et al. [11] argued that customer satisfaction is a business's mission expressed through the relationship between the value of that product or service and customers' previous expectations. Research by Brown et al. [12] concluded that satisfaction is a state in which what customers need, want, and expect from a product or service package is satisfied or exceeded, resulting in repeat purchases, loyalty, and the value of word of mouth. ...
... The research model and scales are borrowed and adjusted from previous studies [12]. The scale of the variables in the model is used a 5point Likert scale, from 1 representing strongly disagree to 5 representing strongly agree. ...
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This study proposes a research model of the factors affecting customer satisfaction with the service quality of San Ha Retail Group. The study proposes a service quality measurement model with five factors and 20 observed variables. The study used the method of testing the reliability of the model scale by Cronbach’s Alpha coefficient, the exploratory factor analysis, and the multivariate regression analysis to explore the results of interviews with 130 customers who have used products and services of San Ha Retail Group. The results show that customer satisfaction with the service quality of San Ha Retail Group is influenced by five factors, including empathy, responsiveness, tangibles, reliability, and service capacity. The findings from the research suggest solutions to increase customer satisfaction when using products and services for San Ha Retail Group.
... Independent of access, poor quality can be a barrier to universal health coverage (Berendes et al., 2011). Perception of the quality of care often results from a combination of individual experiences, processed information and rumors (Adikwu, 1996), and is often largely based on experiences outside clinical settings (Brown, 1993). Hanefeld et al. (2017) established that the influence of perception on quality of care sometimes goes *Corresponding author. ...
... It was found that almost two-thirds of the respondents indicated PMVs as their preferred source of healthcare. This finding is consistent with reports of previous studies that PMVs often receive high patronage in rural and remote communities (Brown et al., 1993;Marriott, 2009; typically not because they perceived good quality care (Mashego and Peltzer, 2005) but because they are often the closest (Uzondu et al., 2015) or the only available point of healthcare in the underserved communities (Ali et al.,2012) Owumi and Raji (2013) explained that, where other informal healthcare providers are the alternative options, choices on where to receive care become explicit and patients make trade-offs between these alternatives. This implies that if the perception of poor quality of care is not addressed, the rural and remote dwellers may also consider healthcare from other unregulated informal health sector alternatives that may be available in their domain (Duku, 2018). ...
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Perceived quality of healthcare is a strong predictor of continuous utilization of healthcare. There is dearth of current evidence on the perception of the quality of the healthcare received from patent medicine vendors (PMVs) in low-and medium-income countries (LMICs). This study, therefore, through the lens of hard-to-reach communities in Nigeria seeks to assess the perception of the quality of healthcare provided by PMVs as well its determinants. It was a cross-sectional study of 339 residents of 20 purposively selected rural and remote villages conducted between January and May, 2022 in Jigawa State, Nigeria. We adapted, digitized, and used the interviewer-administered questionnaire on laypeople's perception of the quality of primary care to collect the data for the study. Data were analysed with the Stata version 16 and statistical significance was determined at P<0.05. We found that 62.5% of the rural and remote community dwellers that were studied perceived poor quality of healthcare services provided by the PMVs. Participants who were older than 44 years, are of the Hausa tribe and have health insurance coverage were more likely to perceive good quality care compared to others. The findings highlight that while many dwellers of rural and remote communities receive healthcare services from PMVs, they perceive the quality of care they receive to be poor. This could potentially limit the success of any proposed expansion of more basic health services to the PMVs in rural and remote communities.
... However, many researchers have argued that the assumption is not valid based on empirical observations. First, the five dimensions are not permanent, universal or homogeneous (Brown et al., 1993;Dabholkar et al., 1996;Park et al., 2021;Pitt et al., 1995;Van Dyke et al., 1997). Second, different numbers of dimensions are derived across service categories (Babakus & Boller, 1992;Bayraktaroglu & Atrek, 2010;Buttle, 1996;Carman, 1990;Chen & Ting, 2002;Park et al., 2021;Park & Yi, 2016;Rosen & Karwan, 1994). ...
... One is the difference measure assessing disconfirmation indirectly by subtracting expectation from performance. The other is the non-difference measure assessing disconfirmation directly with items with anchors such as 'falls far short of expectation' and 'greatly exceeds expectation' (Brown et al., 1993;Carman, 1990). Park et al. (2023) adopt the difference measure to compare additive models, because one can estimate additive models with the data set required for the SERVQUAL. ...
Article
One may measure service quality either with additive models such as SERVQUAL, SERPERF, and two-predictor model of performance and expectation, or with multiplicative models obtained by log-transformation of variables in additive models. This paper analytically compares multiplicative models with additive models. In addition, it empirically compares predictive performance of alternative models on overall service quality and customer satisfaction with a three-way factorial design: 2 forms (additive vs. multiplicative) × 3 types (SERVQUAL vs. SERVPERF vs. two-predictor model) × 2 levels (5 dimensions vs. 22 items). The empirical comparison uses the data gathered to evaluate service quality in five service industries (Hamburger Shop, Pizza Shop, Family Restaurant, Movie Theater, and Bakery Shop) with a standard SERVQUAL questionnaire. The data set includes 1,410 respondents' evaluation of service quality. The analytical and empirical comparison shows that multiplicative models have three distinct advantages. First, multiplicative models are theoretically supported by the prospect theory and the Weber's law. Second, multiplicative models allow one to identify the optimal levels of performance and expectation maximizing overall quality or customer satisfaction. Third, multiplicative models predict overall service quality and customer satisfaction better than additive models do.
... Within the SERVQUAL framework, various interpretations and types of expectation can be employed (Boulding et al., 1993;Teas, 1993;Van Dyke et al., 1997;Yi, 1990): forecast, attribute importance, and classic ideal point; they will expectation, they should expectation, and the ideal expectation. The gap is measured using either the difference measure (indirectly calculating the gap with difference scores obtained by subtracting expectation scores from performance scores) or the non-difference measure (directly measuring non-difference scores obtained from items with anchors such as 'falls far short of expectation' and 'greatly exceeds expectation') (Brown et al., 1993;Carman, 1990;Yi, 1990). ...
Article
Previous research recommends using measurement models of service quality such as SERVQUAL and SERVPERF. However, these models may be insufficient for measuring service quality in competitive markets, as they do not account for comparisons between competitive services. This paper proposes a new model for measuring service quality based on two comparison processes that consumers use: internal and longitudinal comparison versus external and cross-sectional comparison. The former involves comparing the experienced quality to the expected quality of a focal firm, while the latter involves comparing the experienced quality of the focal firm and that of other firms. This paper shows that internal and longitudinal comparison significantly influences customer satisfaction through external and cross-sectional comparison. It also highlights the advantages of the new model and advocates for its use in competitive markets. By comparing these dual comparison processes, the proposed model offers a more comprehensive and nuanced understanding of service quality assessment in competitive market environments. -- https://www.tandfonline.com/eprint/MEHSGRADAJ8FNY3RHNIC/full?target=10.1080/14783363.2024.2430254
... Roselius (1971) ha d included an additional type of perceived risk which was time risk meant the possible loss of convenience or time associated with the unsatisfactory delivery of a service. Corporate image could be simply defined as an accumulation of the impressions or perceptions held by external stakeholders (Bromley 1993;Davies & Miles 1998). Building up corporate image would be a lengthy process that could be improved by the successes and achievements of the company. ...
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The study aims in analyzing the use of internet in academic success of university students. The study has adopted survey research design. The convenience sampling method is used to collect the response from science, law and management students from different university. The total usable response is confined to hundred samples. The descriptive, Chi-square test, F-test and correlation analysis are conducted using SPSS software in the study. The analysis has found that male uses internet for communication purpose better than that of female students. NTC is found mostly preferred internet service provider for the respondents of education background. The analysis further concluded that there is no significant difference between the education background and the use of internet for doing assignment, social networking, entertainment and communication. However, there is no significant difference between faculty selected by students and choice of internet browsing speed. There is no significant association between pressure group and type of faculty chosen by students, although science students are more sensitive towards pressure group. There is no significant relationship between occupation of students’ guardian and preferred ISP. There is significant difference between type of ISP and level of satisfaction of respondents. The study revealed that there is no significant relationship between type of ISP subscribed and payment system. The study has found no significant relationship between amount charged and ISP subscribed. There is no significant relationship between overall performance and ISP subscribed. The study concluded that there is significant relationship between ISP subscribed and switching option of ISP. Finally, it is concluded that the use of internet in academic endeavor become essential in recent years. Thus, policy makers, service providers and university should develop a framework that can integrate their curriculum to go along with information and technology.
... As per Ethiopian Federal Police Commission Proclamation No.313/2003, the police are mandated to uphold laws aligned with the Constitution, equipped with the necessary training for their profession [2]. They are also tasked with serving the public, respecting and ensuring the observance of human and democratic rights, and maintaining peace and order in the community [3]. Despite these regulations, citizen satisfaction with police services has not seen an improvement [4]. ...
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This research involved 397 participants selected through stratified and simple random sampling methods. The objective was to assess the influence of service quality delivery on customer satisfaction within Nekemte Town Police Administration, utilizing the SERVQUAL model. To fulfill this goal, a quantitative research study incorporating both descriptive and causal (inferential) research designs was conducted. Questionnaires with a five-point Likert scale were employed, drawing from the annual target population of 51,480 Nekemte Town Police Administration customers. Data was gathered through personally administered questionnaires, and subsequent analysis was performed using the Statistical Package for the Social Sciences (SPSS) version 27, employing descriptive and inferential statistics. The findings indicated minimal customer satisfaction, making it challenging to precisely determine customers' expectations and perceptions regarding service quality dimensions. Notably, all service quality dimensions positively influenced satisfaction levels. Specifically, responsiveness, assurance, and empathy emerged as significant contributors to customer satisfaction, while reliability and tangibility had a comparatively lesser impact. In light of these results, the researcher recommends that the Nekemte Town Police Administration implement training, corrective measures to enhance responsiveness, motivational initiatives, and the utilization of fault-free technologies to improve overall customer satisfaction.
... In the literature, a few methods have been proposed to assess the service quality of healthcare facilities. Basically, they can be classified into three fundamental groups: stated importance methods (Brown et al., 1993;Kaplan and Norton, 1992;Schvaneveldt et al., 1991), derived importance methods (Kucukarslan and Nadkarni, 2008;Laschinger et al., 2005), and the MCDM based approach. The likert scale responses, of stated importance method and/or derived importance method, are imprecise as they include a high degree of fuzziness and consider experts' judgment in crisp number (Singh and Prasher, 2017). ...
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The study attempts to propose a conceptual framework for the evaluation of public healthcare service quality in the Indian context. First, it aims to construct and validate Public HealthCare Service Quality (PubHCServQual) scale for three decision models; Collective Decision Model (CDM), Independent Urban Decision Model (IUDM), and Independent Rural Decision Model (IRDM). Second, the study estimates and validates the relative importance of service quality constructs. Lastly, it evaluates Aggregate Risk Measures (ARM) by incorporating concepts of Fuzzy Analytical Hierarchical Process (FAHP). Because of the importance of factors and the probability of occurrence of dissatisfaction due to factor, the aggregate risk was evaluated for CDM, IUDM, and IRDM, using FAHP. The study successfully constructed and validated PubHCServQual scale, which is original for CDM, IUDM, and IRDM. The study directs the management of public healthcare facilities towards the area of improvement and creates the value of service quality.
... In addition, although the perception of quality increases as loyalty to the team increases, as the research results show, the quality perception of hooligan and fanatic fans with high loyalty is not satisfactory. Therefore, although Theodorakis et al. (2001) do not agree with this view, the participation of highly committed fans in competitions may decrease due to low service quality, as Brown et al. (1993) stated. ...
Article
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This research aims to develop a reliable and validated fan typology scale and to examine whether the perception of the quality of a sports event differs according to fan typology. In the first stage of the research, the scale was developed using quantitative research methods. Exploratory Factor Analysis (EFA) was applied to 339 fans, and Confirmatory Factor Analysis (CFA) was used on 260 fans. Analysis results show that the structure of the tested scale provides valid and reliable evidence, and the structure consists of 35 items gathered under seven dimensions. After the development of the scale, in the second stage of the research, the relationship between the typologies of the fans and the quality perceptions of the sports event was examined. While Gençlerbirliği and Ankaragücü supporters using the Eryaman Stadium constituted the universe of the research, the sample of the study consisted of 502 fans selected by criterion sampling method. A two-stage hierarchical cluster analysis was used to reveal the fan typology. In addition, the research questions were tested using the t-test, ANOVA, and χ². It was determined that four types of fans emerged: “hooligan,”“fanatic,”“classical,” and “social.” In addition, it was determined that the perceptions of event quality differed significantly according to the fan’s typologies. In this direction, it can be said that football clubs should develop different communication strategies to improve the perception of all fan types.
... Although there have been several studies conducted on the impact of perceived service quality, and customer satisfaction or repurchase intentions [13][14][15][16][17], very minute attention has been given to this issue in restaurants and the majority of these studies focused on just one or a few specific aspects of service quality. For example, Barber et al. [18], looked at how tangible aspects affect service quality, whereas Ha & Jang [9] looked into how service quality influences customer satisfaction based on a few variables such as assurance, reliability, and responsiveness [4]. ...
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The study investigates the influence of perceived service quality on customers' repeated purchases in restaurants in Yaoundé, Cameroon, providing insights into the factors that drive customer loyalty in the restaurant industry. In a dynamic business environment marked by increased technological advancement that exposes consumers to a multitude of service providers, the need for continuous improvement of service quality to satisfy current consumers and create a positive brand image to attract new customers and render existing ones loyal, cannot be overstated. Data was drawn through a self-administered questionnaire distributed to a sample of 71 restaurant customers in the city of Yaoundé drawn through simple random sampling. The research methodology employed multiple linear regression analysis, providing a quantitative approach to examine the relationship between service quality and customer repeated purchases. The results of the study indicate that both Tangible and Intangible perceived service quality dimensions have a positive and significant influence on customers’ repeated purchases in restaurants in the city of Yaoundé. The findings reveal that tangibles and intangibles perceived service quality have a positive and significant influence on customers' repeated purchases, highlighting the importance of physical evidence, employee appearance, reliability, responsiveness, trustworthiness, and assurance in enhancing customer loyalty. By implication, restaurant operators to ensure increased customer loyalty should capitalize on, physical evidence, employee appearance, reliability, responsiveness, trustworthiness, and assurance of client. The study suggests the inclusion of price as a dimension of service quality in future research, indicating the need for a comprehensive understanding of the factors that influence customer behavior in the restaurant context. Nevertheless, given that clients often compare the quality of services with the price, it will be necessary to add price as a new dimension of service quality in future research. Also, researchers should attempt to test this model in new fields and with a larger sample size.
... There appears to be some agreement that service quality refers to the degree of discrepancy, or 'gap', between buyers' expectations and perceptions of the service received (Goodale et al., 1997). Service quality and its dimensions are first described by Grönroos (1984), Parasuraman et al. (1985), Brown et al. (1993) and Zeithaml et al. (1996). Grönroos (1984) classified service quality into two types; the first is technical (it is also called 'core' or outcome aspects) which means what a customer attains from the service; and the second is functional (also called 'relational' or process aspects) which is linked to how the service is provided (see Levesque, 1992, 2000). ...
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After the COVID period, customer expectations and company strategies have changed in many markets and products. It is very important to keep up with this change in academic studies and publications, to re-identify the differences as well as the similarities, and as a result, to offer new strategic change opportunities to the market actors. In this sense, the research aimed to present a regional and comprehensive study of the mobile phone market, which is the most developing and expanding market in recent years. The study obtained data as a result of the questionnaire applied to 1,189 people who are currently using mobile smartphones in the Kurdistan region, and after passing these data through validity-reliability analysis. Through a rigorous process of validity and reliability analysis, the gathered data underwent causality analysis utilising structural equations modelling. When the results were examined, it has been determined that the product users in the market shape their purchasing and loyalty according to the brand perception of the product, rather than their own product usage experience. In this context, strategic maps were presented to market actors.
... A complete service quality measuring scale (SERVQUAL) was empirically evaluated by Babakus and Mangold (1992) to determine whether a hospital service environment would benefit from using it. Brown et al. (1993) investigated experimentally to provide an alternate technique for assessing service quality and found that the conceptualization of service quality as a difference score had some series problems. The SERVQUAL model was modified to consider the environment of online shopping, a technique to gauge the aspects of e-service quality was created by Lee and Lin (2005). ...
Article
SERVQUAL is a critical paradigm for evaluating and maintaining service quality in a variety of service contexts and cultures. The purpose of this study is to map the SERVQUAL literature based on the Scopus and Web of Science databases using the Bibliometrix R Package. This analysis includes 2397 scientific publications on SERVQUAL and those spread between 1990 and 2022. The analysis focused the general bibliometric characteristics and trending topics: three-fourths were published between 2009 and 2022, the United States was the leading country along with some smaller countries like Iran and Malaysia, top fifteen journals published 16% of total publications, service quality and customer satisfaction are prominent topics along with SERVQUAL, country-specific studies gained momentum and researchers focused on various topics in different periods. This first study on SERVQUAL’s scientific output may help researchers and decision makers find relevant topics and application areas.
... In her review article, Endeshaw (2021) cited several studies that assessed the quality of healthcare services, including 'servqual, ' 'servperf, ' 'healthqual, ' 'Pub-HosQual, ' and 'HospitalQual' and highlighted that the previous studies were limited, as they primarily emphasized the functional aspect of healthcare services while giving minimal attention to the technical components and relying heavily on the experience of healthcare service providers. The studies performed by Brown et al. (1993) and Babakus and Mangold (1992), much before the study performed by Endeshaw (2021), also emphasised both the functional and technical aspects of service while evaluating service quality for the health care sector. Technical quality is concerned with the technical outputs of the services, whereas functional quality is concerned with how the technical quality is communicated to the customer, resulting in the recipient's happiness with their service experience (Arora & Stoner, 1996). ...
... Service quality model (SERVQUAL) is used in assessing providers' service quality (Parasuraman et al., 1985;Zeithaml et al., 2018). However, the SERVQUAL model has been heavily criticized (Brown et al., 1993). On that note, many scholars utilized various models to evaluate service quality since customer assessment obtains perceived service quality (Zeithaml et al., 1996(Zeithaml et al., , 2014. ...
Article
Most theories are tested in developed countries; moreover, there is still lack of research on SERVPERF, especially in low-cost hotel. Hence, due to high competition among low-cost hotels in Nigeria, many low-cost hotels are seeking for alternative ways of competing apart from pricing or operational costs. Thus, the aim of this study is to identify the effects of SERVPERF dimensions on guests’ satisfaction and loyalty in low-cost hotels as well as the mediating role of guests’ satisfaction on the relationships between SERVPERF dimensions and guests’ loyalty. Data were collected from 300 guests at low-cost hotels and was analyzed using structural equation modeling (SEM). Also, composite reliability, Cronbach alpha and average variance extracted were used to test the reliability and validity of the instrument. Result revealed that empathy, responsiveness and reliability influence guests’ satisfaction. Furthermore, empathy, reliability and satisfaction influence guests’ loyalty. Results on mediation revealed that guests’ satisfaction partially mediates the relationships between empathy as well as reliability and guests’ loyalty, while guests’ satisfaction fully mediates the path between responsiveness and guests’ loyalty. This study recommends that low-cost hotels management should emphasize on empathy and reliability to increase guest loyalty.
... Service quality model (SERVQUAL) is used in assessing providers' service quality (Parasuraman et al., 1985;Zeithaml et al., 2018). However, the SERVQUAL model has been heavily criticized (Brown et al., 1993). On that note, many scholars utilized various models to evaluate service quality since customer assessment obtains perceived service quality (Zeithaml et al., 1996(Zeithaml et al., , 2014. ...
Article
Most theories are tested in developed countries; moreover, there is still lack of research on SERVPERF, especially in low-cost hotel. Hence, due to high competition among low-cost hotels in Nigeria, many low-cost hotels are seeking for alternative ways of competing apart from pricing or operational costs. Thus, the aim of this study is to identify the effects of SERVPERF dimensions on guests’ satisfaction and loyalty in low-cost hotels as well as the mediating role of guests’ satisfaction on the relationships between SERVPERF dimensions and guests’ loyalty. Data were collected from 300 guests at low-cost hotels and was analyzed using structural equation modeling (SEM). Also, composite reliability, cronbach alpha and average variance extracted were used to test the reliability and validity of the instrument. Result revealed that empathy, responsiveness and reliability influence guests’ satisfaction. Furthermore, empathy, reliability and satisfaction influence guests’ loyalty. Results on mediation revealed that guests’ satisfaction partially mediates the relationships between empathy as well as reliability and guests’ loyalty, while guests’ satisfaction fully mediates the path between responsiveness and guests’ loyalty. This study recommends that low-cost hotels management should emphasize on empathy and reliability to increase guest loyalty.
... The SERVQUAL model was initially developed by Parasuraman et al., (1988) and later redefined in 1991 as a multidimensional scale to capture customer perceptions and expectations of service quality (Brown et al., 1993). SERVQUAL emphasises the most important service quality requirements in five dimensions: reliability, responsiveness, assurance, empathy, and tangibles (Zeithaml and Bitner, 2003;Zeithaml, 1990;and Buttle, 1994). ...
... The scale has been the focus of considerable psychometric evaluation, and the effectiveness of the scale as a measurement instrument has been used in a wide range of industries and environments (Babakus & Boller, 1992). It has been criticised for some aspects of its reliability and validity (Brown et al., 1993;Cronin & Taylor, 1994;Van Dyke et al., 1997) and for its gap format (Caruana et al., 2000). However, there have been equally robust rebuttals from the developers (Parasuraman et al., 1994) and other scholars (Pitt et al., 1995). ...
... There appears to be some agreement that service quality refers to the degree of discrepancy, or 'gap', between buyers' expectations and perceptions of the service received (Goodale et al., 1997). Service quality and its dimensions are first described by Grönroos (1984), Parasuraman et al. (1985), Brown et al. (1993) and Zeithaml et al. (1996). Grönroos (1984) classified service quality into two types; the first is technical (it is also called 'core' or outcome aspects) which means what a customer attains from the service; and the second is functional (also called 'relational' or process aspects) which is linked to how the service is provided (see Levesque, 1992, 2000). ...
... So QoS is a critical measure for the performance of elderly care. In the service marketing literature, QoS refers to a measure of how an organization delivers its services compared to the expectations of the users of the service [28]. In the gerontology literature QoS is defined by Campbell et al., [29] as to whether the individual has access to structures and processes of care and whether the care received is effective. ...
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Elderly care services are increasingly becoming more technology-supported due to the changing socio-demographics globally. In this paper, we study the use of privately owned technology to deliver more personalized elderly care services. The introduction of technology into existing elderly care service models presupposes new forms of organizing these services which in turn challenges the performance goals of elderly care services, and yet little empirical research can be found on this issue. In this paper, we examine the organizational changes that happen in the elderly care service models when new technologies are introduced and how those changes affect the performance of those services. In addition, we want to explore how service level agreements can be used to align the performance of the different actors involved in the delivery of technology-enabled elderly care services. We argue that technologically driven changes in traditional elderly care service models have performance consequences (e.g., on quality of services) which influence the cost and resource sensitivity of business models of most public organizations. To validate the arguments made, the study draws empirics from an ongoing project on technology development and deployment of ambient assisted living technologies in Lillehammer municipality in Norway.
... Gabbie & Neill, 1996;Bojanic & Rosen, 1994;Mehta & Durvasula. 1998;Brown, Churchill & Peter, 1993;Ryan & Cliff, 1996) Based on the literature the concept of service quality includes technical and functional quality (Gronroos, 1984). Rust & Oliver (1994) looked at the service quality of service products and service delivery. ...
... Where SQi =perceived service quality of individual "i" k -Number of items p -Perception of individual "i" concerning the performance of a service firm "j" Brown et al. (1993) created a new indicator of direct output analogies with preconceptions that use the Likert scale as a response to criticisms levelled against the psychometric validity of SERVQUAL. Their defence was based on the fact that no two people can give the same answers to questions about their goals and the outcomes they anticipate, and that despite this, there is a significant correlation between differences in responses and favourable results. ...
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This study created and evaluated a mediation model which allowsthe role of essential artificial intelligence (AI) in mediating the connection between service quality and behavioural intent to use AI security features in the United Arab Emirates.The primary objective is to improve the standards for customer service in the UAE's artificial intelligence security industry. The data to developed the model was derived from 389 valid questionnaires form the questionnaire survey. The data was screened and cleaned before uploaded in Smart-PLS software to developing and assessing the model.Based on the assessment on the model, it was found that the most fundamental form of artificial intelligence exerts a mediating effect to some extent, on the connectionthat exists between service quality and behavioural intention in terms of the application of Al security technology.The coefficient and t-value point to a substantial indirect relationship between the quality of the service and the intention to use artificial intelligence. This relationship is shown to be indirect rather than direct. It is possible to draw the conclusion that improved service quality raises people's likelihood of intending to use AI security technologies. This is due to the fact that the contribution of such technologies to improved job performance, as well as the convenience with which such technologies can be utilised, raises people's awareness of the perceived value of such technologies.
... The attributes of a destination's resources and attractions that attract tourists determine its image (Stojanovic, Andreu, & cures-Perez, 2018). Service quality is a fuzzy and difficult to measure notion, unlike commodity quality, which can be objectively validated by variables such as durability and fault count (Brown, Churchill & Peter, 1993). Ground-breaking research on the image of tourists' destinations undertaken in the 1970s and 1980s revealed basic theoretical and conceptual limitations that must be addressed (Echtner& Ritchie, 1993). ...
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This study investigates the impact of service quality dimensions on destination loyalty and secondly to examines the mediating effect of destination image. For instance, data was collected from 400 tourist, from northern areas of Pakistan. Data was analyzed by using the Hierarchical linear regression modal approach. The results revealed that service quality dimensions have positive impact on destination loyalty, furthermore, destination image meditate the association between service quality dimensions and destination loyalty. This might be the first study after covid-19 provides theoretical and practical implications for destination loyalty and have open avenues for future studies.
... The authors defined their research using a service quality measurement tool -SERVQUAL -which was then used in the company's internal services: INTSERVQUAL. According to Brown et al. (1993), one of the negative aspects of these two instruments is that a considerable part of the determinants they involve only concerns the direct actors. In 2005 Bell, Auh and Smalley developed a scale for banking services, which, in our opinion, corresponds to our questioning. ...
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The objective of this work is to empirically show the active role of the management control performance variable, in improving management performance at public healthcare facilities. The determination of the levers on which management controllers can act to maximize the performance of this process, is also discussed. The results indicate the existence of a significant direct link between the performance of management control and that of managers of public health establishments. They also suggest interesting elements for practitioners, particularly as regards the levers to prioritize, to maximize management control performance and thus that of public managers. It turns out that the levers of the technical dimension are the most decisive for the sample of this study. L'objectif de ce travail est de montrer empiriquement le rôle actif de la variable "performance du contrôle de gestion", dans l'amélioration de la performance de gestion des établissements publics de santé. La détermination des leviers sur lesquels les contrôleurs de gestion peuvent agir pour maximiser la performance de ce processus, est également abordée. Les résultats indiquent l'existence d'un lien direct significatif entre la performance du contrôle de gestion et celle des responsables des établissements publics de santé. Ils suggèrent également des éléments intéressants pour les praticiens, notamment en ce qui concerne les leviers à prioriser pour maximiser la performance du contrôle de gestion et donc celle des managers du secteur public. Il s'avère que les leviers de la dimension technique sont les plus déterminants pour l'échantillon de cette étude.
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Thesis
Abstract Purpose: The aim of this research is to compare the passenger perceptions on service quality for frontline Custom officers at Nadi International Airport. The research ascertains the dimensions of service quality and explains its contribution towards Fiji Custom service delivery. Design/methodology/approach: Data was collected using 300 self-administered questionnaires from two samples of passengers. The first 150 samples were collected from ‘International Arrivals’ and second 150 samples were collected from ‘International Departures’ Custom passenger processing areas. The service quality was measured using seven SERVQUAL dimensions of (i) tangibility, (ii) reliability, (iii) responsiveness, (v) assurance, (iv) empathy, (vi) accountability and (vii) respect. The dataset was analysed using the IBM Statistical Package for Social Science (SPSS) Statistics 19 version (e.g. Pearson’s Correlation and Kruskal – Wallis tests). Findings: This research found passengers experienced high quality of service delivered from Custom officers at Nadi International Airport. This was confirmed using Parasuraman et al. (1988) and Cronin and Taylor (1992) service quality models. The service quality was measured using modified SERVQUAL and SERVPERF dimensions. These were: (i) tangibility, (ii) reliability, (iii) responsiveness, (v) assurance, (iv) empathy, (vi) accountability and (vii) respect. The results informed that arriving passengers experienced higher service quality compared to departing passengers. However, there were different findings witnessed when Parasuraman et al.’s and Cronin and Taylor’s theories were applied to the dataset. For example: There were different results found, when determining which service quality dimension had highest positive contribution to service quality delivered by frontline Custom officers. The Parasuraman et al.’s theoretical application found reliability (Gap score: 1.03), tangibility (Gap score: 1.06) and assurance (Gap score: 1.06) had highest positive contribution to service quality. The Cronin and Taylor’s theoretical application found reliability (Perceived score: 7.69), assurance (Perceived score: 7.64) and responsiveness (Perceived score: 7.63) had highest positive contribution to service quality. Pearson’s one tailed correlation test results found positive statistically significant relationship between seven service quality dimensions and performance variables (service quality, customer satisfaction, customer loyalty, customer recommendation and organizational image). This proved that there is positive direct relationship between (i) service quality and customer satisfaction (‘International Arrivals’ sample: 0.904**; ‘International Departure’ sample: 0.777**); (ii) customer satisfaction and customer loyalty (‘International Arrivals’ sample: 0.593**; ‘International Departure’ sample: 0.530**); (iii) customer satisfaction and customer recommendation (‘International Arrivals’ sample: 0.635**; ‘International Departure’ sample: 0.708**); (iv) customer loyalty and customer recommendation (‘International Arrivals’ sample: 0.768**; ‘International Departure’ sample: 0.627**) and (v) customer recommendation and organizational image (‘International Arrivals’ sample: 0.729**; ‘International Departure’ sample: 0.689**). Finally, Kruskal Wallis results found passenger perceptions on overall service quality changed with different gender (‘International Arrivals’ sample: P-value = 0.952**; ‘International Departure’ sample: P-value = 0.025**). However, these perceptions were generally same for different (i) nationalities (‘International Arrivals’ sample: P-value = 0.396**; ‘International Departure’ sample: P-value = 0.57**), (ii) immigration status (‘International Arrivals’ sample: P-value = 0.186**; ‘International Departure’ sample: P-value = 0.57**) and (iii) age group (‘International Arrivals’ sample: P-value = 0.797**; ‘International Departure’ sample: P-value = 0.118**). Practical implications: This study reveals a need to provide a uniform quality service to all passengers irrespective of their different demographic backgrounds. It also reveals a need to equip passengers with information about Fiji Custom services and its requirements in passenger processing areas. The study highlights the need to have established customer service quality standards for frontline Custom officers to maintain uniformity in service delivery, while being flexible towards people of different nationalities and gender, especially in terms of respect, accountability and responsiveness. Originality/Value: While there has been substantial research carried out in general on customer satisfaction and service quality, very little research has been done on the quality of customer service delivered by the Fiji Custom Service at Nadi International Airport. This study attempts to bridge this gap and add to the literature concerned by presenting a better understanding of promoting quality in customer service by frontline Custom officers. The research will be of considerable importance to the Government of Fiji, Fiji Revenue and Custom Authority, Fiji Custom Service, Airports Fiji Ltd, Ministry of Tourism, investors, public/private stakeholders and general travellers and passengers who are using the Nadi International Airport. Keywords: Nadi International Airport, Fiji Custom Services, International Arrivals, International Departure, SERVQUAL, SERVPERF and Custom Passenger Processing areas. Paper Type: Supervised mini thesis research.
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Esta obra constituiu-se a partir de um processo colaborativo entre professores, estudantes e pesquisadores que se destacaram e qualificaram as discussões neste espaço formativo. Resulta, também, de movimentos interinstitucionais e de ações de incentivo à pesquisa que congregam pesquisadores das mais diversas áreas do conhecimento e de diferentes Instituições de Educação Superior públicas e privadas de abrangência nacional e internacional. Tem como objetivo integrar ações interinstitucionais nacionais e internacionais com redes de pesquisa que tenham a finalidade de fomentar a formação continuada dos profissionais da educação, por meio da produção e socialização de conhecimentos das diversas áreas do Saberes. Agradecemos aos autores pelo empenho, disponibilidade e dedicação para o desenvolvimento e conclusão dessa obra. Esperamos também que esta obra sirva de instrumento didático-pedagógico para estudantes, professores dos diversos níveis de ensino em seus trabalhos e demais interessados pela temática.
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SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality A. PARASURAMAN Foley's/Federated Professor of Retailing and Marketing Studies Texas A & M University College Station, Texas VALARIE A. ZEITHAML Associate Professor of Marketing Duke University Raleigh-Durham, N. Carolina LEONARD L. BERRY Foley's/Federated Professor of Retailing and Marketing Studies Texas A & M University College Station, Texas This paper describes the development of a 22-item instrument (called SERVQUAL) for assessing customer perceptions of service quality in service and retailing organizations. After a discussion of the conceptu­ alization and operationalization of the service quality construct, the procedures used in constructing and refining a multiple-item scale to measure the construct are described. Evidence of the scale's reli­ability, factor structure, and validity on the basis of analyzing data from four independent samples is presented next. The paper concludes with a discussion of potential applications ef the scale. -
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The purpose of this paper is to examine the nature of the association between service quality as perceived by consumers and its determinants. In particular, the SERVQUAL instrument is discussed and then it is demonstrated how it can be adapted 1.0 fit the needs of small professional services firms using a CPA firm as an example. The entire analysis can be performed with a spreadsheet package and the results are easy to interpret. The results are presented and the managerial implications are discussed.
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Thesis (D.B.A.)--University of Colorado, 1974. Includes bibliographical references (leaves [140]-150).
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