Conference Paper

Integrated model based on the psychology of active/non-active computer users: activating technology holdouts

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Abstract

Although many Internet-based social services exist that can raise our quality of life, there are still many non-active users who cannot fully enjoy the convenience of the computer and its functionality even though they have computers in the home. In order to analyze how to enhance computer usage, we conducted a field study and arrived at an integrated model that enables us to deeply understand the psychology of active/non-active computer users. Initial design guidelines for activating the non-active users are derived from our model.

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Basics of qualitative research: Grounded theory procedures and techniques
  • A L Strauss
  • J Strauss
  • Strauss A.L.