Scalability and the Social Dynamics of Communication. On Comparing Social Network Analysis and Communication-Oriented Modelling as Models of Communication Networks

Conference Paper · January 2005with12 Reads
DOI: 10.1007/11594116_13 · Source: DBLP
Conference: Socionics - Scalability of Complex Social Systems

    Abstract

    Internet communication is a major challenge for anyone claiming to design scalable multiagent systems. Millions of messages
    are passed every day, referring to one another and thus shaping a gigantic network of communication. In this paper, we compare
    and discuss two different approaches to modelling and analysing such large-scale networks of communication: Social Network
    Analysis (SNA) and Communication-Oriented Modelling (COM). We demonstrate that, with regard to scalability, COM offers striking
    advantages over SNA. Based on this comparison, we identify mechanisms that foster scalability in a broader sense, comprising
    issues of downscaling as well.