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Solution Development 2.0 - Provision and Roll-out of Solution Packages with Social Networking.

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Security Solutions (SES) is a globally acting business unit within the Siemens' division Building Technologies. A part of the headquarters' activities is the development and provision of solution packages for the regional sales organizations. In the past, this was a very centralist process with limited or none participation and feedback of staff coming from regional organizations. To improve this situation, we introduced an interactive and fully transparent process motivating regional colleagues to directly participate during all process stages (requirement collection, technical development, global roll-out, solution lifecycle). We identified relevant experts and grouped them in a 'SES Solutions Community', which is networked not only by personal meetings, but also by several Web 2.0 instruments.
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Solution Development 2.0 – Provision and Roll-out
of Solution Packages with Social Networking
Johannes Müller, Yannick Bietenholz, Michel Griga,
José Martin Gallardo, Thomas Niessen, Peter Stiphout
Siemens Switzerland Ltd.
Building Technologies Division, Security Solutions
Gubelstrasse 22, CH-6301 Zug, Switzerland
j-mueller@siemens.com (representing all authors)
Abstract: Security Solutions (SES) is a globally acting business unit within the
Siemens’ division Building Technologies. A part of the headquarters’ activities is
the development and provision of solution packages for the regional sales organi-
zations. In the past, this was a very centralist process with limited or none partici-
pation and feedback of staff coming from regional organizations. To improve this
situation, we introduced an interactive and fully transparent process motivating re-
gional colleagues to directly participate during all process stages (requirement col-
lection, technical development, global roll-out, solution lifecycle). We identified
relevant experts and grouped them in a ‘SES Solutions Community’, which is net-
worked not only by personal meetings, but also by several Web 2.0 instruments.
1 Introduction
Since January 2008, Siemens is structured into three sectors – Industry, Energy, and
Healthcare – which are sub-divided in 15 divisions in total. Building Technologies (BT)
is one out of six divisions belonging to the Industry sector employing a global workforce
of about 34,000 persons. The BT division acts as service provider, system integrator, and
product manufacturer. It is headquartered in Zug, Switzerland, and consists of five busi-
ness units: Building Automation (BAU), Electrical Installation Technology (ET), Fire
Safety and Security Products (FS), Heating, Ventilation and Air Conditioning Products
(HVP) and Security Solutions (SES).
SES develops solutions and provides services in the field of electronic and physical
security addressing focused vertical markets and related customer needs from threat
analysis to implementation. The solutions and services are built on a strong technology
portfolio, covering applications built on intrusion detection and alarm systems, video and
wide-area surveillance, video analytics, personal identification, access control, danger
management, command and control systems, scanning & screening, and others. These
disciplines include the development of software, integration platforms, pre-configured
solution packages, and certain services for maintenance or migration.
J. Müller, Y. Bietenholz, M. Griga, J. Martin Gallardo, T. Niessen, P. Stiphout: Page 1 of 10
Solution Development 2.0 – Provision and Roll-out of Solution Packages with
Social Networking. Proceedings of 5th Conference on Professional Knowledge
Management (Solothurn, 2009), GI-Edition, ISBN 978-3-88579-239-0, pp. 87-96.
© Gesellschaft für Informatik e.V., Bonn, Germany, 2009.
J. Müller, Y. Bietenholz, M. Griga, J. Martin Gallardo, T. Niessen, P. Stiphout: Page 2 of 10
Solution Development 2.0 – Provision and Roll-out of Solution Packages with
Social Networking. Proceedings of 5th Conference on Professional Knowledge
Management (Solothurn, 2009), GI-Edition, ISBN 978-3-88579-239-0, pp. 87-96.
© Gesellschaft für Informatik e.V., Bonn, Germany, 2009.
In many cases, the solutions, which are required by the customers and implemented
within the projects, are designed and engineered just from scratch. This results in com-
paratively high realization costs. To overcome this problem, one of the SES business
targets is the development, provision and maintenance of pre-configured and tested solu-
tion packages, which can be easily adapted to the specific customer needs. The solution
packages are provided in three different levels of content:
1. Value Package
a. Full-size solution for applications in focus vertical markets hav-
ing differentiation potential, incl. complete marketing material
b. Overview in References@BT (see chapter 2.2), documents,
presentations, etc. ( 30) in SharePoint, full set of localizable marketing/sales
tools, sales/technical training, roll-out support (in several languages)
c. Roll-out by HQ
2. Instant Solution
a. Selected solution/service module with high replication poten-
tial, based on a realized project, leveraging global product port-
folio, reducing risk/engineering efforts in regional organization
b. Documentation incl. attachments ( 10) in References@BT: Customer pres-
entation, topology, technical documentation (in English, all editable)
c. Roll-out by HQ
3. Regional Solution
a. A well-documented project providing service/solution modules,
well described to allow an easy re-use within other projects
b. Documentation incl. attachments ( 5) in References@BT: Pro-
ject description, relevant wiring diagrams and product datasheets (in English)
c. Promotion (but without roll-out) by HQ
Fig. 1: Continuous interaction between regional organizations and HQ [Bi08]
Installation
Lifecycle
Value Package
Lifecycle
Solution
Development
Package
Maintenance
Solution
Definition
Value Pack-
age Creation
Value Packages
incl. service concepts, roll-out
introduction, marketing support
Requirements
best-practice examples
Regional Organizations
clear responsibility
well-established process
Commissioning
and Installation
Concept and
Marketing
Service and
Maintenance
Solution
Offering and
Ada
p
tation
SES HQ Zug
J. Müller, Y. Bietenholz, M. Griga, J. Martin Gallardo, T. Niessen, P. Stiphout: Page 3 of 10
Solution Development 2.0 – Provision and Roll-out of Solution Packages with
Social Networking. Proceedings of 5th Conference on Professional Knowledge
Management (Solothurn, 2009), GI-Edition, ISBN 978-3-88579-239-0, pp. 87-96.
© Gesellschaft für Informatik e.V., Bonn, Germany, 2009.
From a global point of view, these solution packages provide a generic framework for
future implementations at various customer sites. But from a local perspective, each
implemented solution – even if it is adapted from a solution package – is unique.
The continuous interaction between the regional sales organizations and the headquarters
(HQ), including horizontal and vertical collaboration [HB07], is depicted in figure 1
[Bi08]. This approach is used within SES since end of 2007. The deployed Web 2.0
instruments and the concerning process are described in the following two chapters.
2 Application Overview
According to the motto "How can people and computers be connected so that - collec-
tively - they act more intelligently than any individuals, groups, or computers have ever
done before?" [CCI07], we focused on a community approach [Bu07] based on social
networking, pooling the know-how of various experts and interested colleagues [BG08].
Since these persons are located in several countries around the globe, web applications
are mandatory for successful knowledge exchange, interaction, and networking. As
shown in figure 2 and explained in the following, we decided to use MS SharePoint and
References@BT, which are well-known applications across all regional BT units. The
combination of these two platforms allows an easy exchange of information and know-
how combined with workflow and document management functions, ideal for our needs:
1. MS SharePoint for tasks requiring workflow and document management features,
2. References@BT for tasks requiring interactive social networking features.
Using two platforms was a pragmatic decision: MS SharePoint allows individual access
permissions on site and module levels, whereas References@BT is intentionally open for
any employee with access to the Siemens intranet. Furthermore, several useful workflow
and document management features are provided by SharePoint off-the-shelf, whereas
References@BT is very strong in social networking and subscription mechanisms.
Fig. 2: Deployed Web 2.0 applications during the solution development process
Requirements
Collection
Technical
Development
Global
Roll-out
Solution
Lifecycle
Requirements@SES
“SES Solutions Community“ Discussion Forum and Blog
Knowl. References with Comments
Online Solution Kit
Refer.@BT MS SharePoint
Wiki (planned)
VP Teamsite
Solution Package Development Phases
2.1 MS SharePoint
Microsoft SharePoint is an integrated suite of server capabilities that can help improve
organizational effectiveness by providing comprehensive content management and en-
terprise search, accelerating shared business processes, and facilitating information-
sharing across boundaries for better business insight [Mi08]. MS SharePoint allows a
quick configuration of new modules (e.g. document library, task lists, etc.) without any
programming. Each module can be assigned with individual access permissions for cer-
tain users or user groups. BT uses MS SharePoint for global document management,
collaboration and workflow management.
ilities that can help improve
organizational effectiveness by providing comprehensive content management and en-
terprise search, accelerating shared business processes, and facilitating information-
sharing across boundaries for better business insight [Mi08]. MS SharePoint allows a
quick configuration of new modules (e.g. document library, task lists, etc.) without any
programming. Each module can be assigned with individual access permissions for cer-
tain users or user groups. BT uses MS SharePoint for global document management,
collaboration and workflow management.
Within the described development and lifecycle process, the workflow module was used
for Requirements@SES (see figure 4). For the Online Solution Kit (see figure 5), we set
up several document libraries, picture libraries and custom lists. We configured specific
views and web pages for each Value Package and also implemented mashup pages,
which let the SharePoint server import dynamic content from References@BT.
Within the described development and lifecycle process, the workflow module was used
for Requirements@SES (see figure 4). For the Online Solution Kit (see figure 5), we set
up several document libraries, picture libraries and custom lists. We configured specific
views and web pages for each Value Package and also implemented mashup pages,
which let the SharePoint server import dynamic content from References@BT.
2.2 References@BT 2.2 References@BT
References@BT [Mü07a] is a self-developed web application specially designed for
globally sharing knowledge, experiences and best-practices. Similar to other Siemens-
internal platforms supporting knowledge management [DP02] [Mü04] and according to
the principles of Web 2.0, the application intends to connect colleagues across organiza-
References@BT [Mü07a] is a self-developed web application specially designed for
globally sharing knowledge, experiences and best-practices. Similar to other Siemens-
internal platforms supporting knowledge management [DP02] [Mü04] and according to
the principles of Web 2.0, the application intends to connect colleagues across organiza-
Fig. 3: Screenshot of the References@BT homepage
J. Müller, Y. Bietenholz, M. Griga, J. Martin Gallardo, T. Niessen, P. Stiphout: Page 4 of 10
Solution Development 2.0 – Provision and Roll-out of Solution Packages with
Social Networking. Proceedings of 5th Conference on Professional Knowledge
Management (Solothurn, 2009), GI-Edition, ISBN 978-3-88579-239-0, pp. 87-96.
© Gesellschaft für Informatik e.V., Bonn, Germany, 2009.
tional and geographical borders and animates them to get in touch and communicate
directly with each other. In References@BT, Siemens employees can publish and ex-
change both personal experiences (as ‘Knowledge References’) and business-related
questions (as ‘Urgent Requests’). Any user can subscribe certain contributions and re-
ceive them via e-mail in daily or weekly frequency according to the individual fields of
interest. All contributions are marked with the author’s name linked to the respective
member page, which displays organizational affiliation, various contact data, photo,
current position and personal competences.
Within the Building Technologies Division, the application References@BT is well
known. Currently, the user community comprises about 5,500 members located in 73
countries. The thereby initiated knowledge transfer occurs not only within the applica-
tion itself, but also by bilateral communication in parallel [Mü07b].
References@BT is not restricted to a closed user group only. All employees with access
to the Siemens intranet can participate as readers and as contributors.
3 Development and Lifecycle Process for Solution Packages
The process to develop a solution package can be roughly divided into four phases:
1. Requirements Collection
2. Technical Development
3. Global Roll-out (incl. communication and training)
4. Solution Lifecycle
If the requirements collection shows a good market potential, the HQ management will
decide to invest in the further solution development. (In case of a negative decision, the
whole process is stopped immediately.) After technical development and roll-out, the
sales activities for a particular solution package can start in the regions. The solution
lifecycle includes the maintenance and continuous improvement of the solution package,
which then might be implemented at various customer sites. In the following chapters
3.1-3.4, the above mentioned process phases and the accompanying applications for
social networking are explained.
3.1 From Market to Headquarter – Collection of Requirements
While the processes for product development are well established, there is no unified or
standardized process how requirements are systematically collected from various inputs
like sales force, regional portfolio management, solution management, or service hot-
lines. Furthermore, many decisions about which solutions to develop, which interfaces to
program or which products to include in a regional portfolio were often centrally driven
in the past with only limited knowledge of the local markets or the various customer
needs. Due to this, most of the information about potential customer requirements by-
passed the central SES organization, leading to a potential disconnection between the
SES HQ and the local markets.
J. Müller, Y. Bietenholz, M. Griga, J. Martin Gallardo, T. Niessen, P. Stiphout: Page 5 of 10
Solution Development 2.0 – Provision and Roll-out of Solution Packages with
Social Networking. Proceedings of 5th Conference on Professional Knowledge
Management (Solothurn, 2009), GI-Edition, ISBN 978-3-88579-239-0, pp. 87-96.
© Gesellschaft für Informatik e.V., Bonn, Germany, 2009.
To generate a solid base for future business decisions, we wanted to consequently gather,
evaluate and track the various kinds of requirements, since the sum of the requirements
coming from the market would significantly help to identify the areas of highest need for
improvement on the product side and indicate the most exciting market segments for
future solution developments [Ni08].
The new requirements collection tool Requirements@SES allows an approach with
knowledge sharing and social networking, combined with a structured requirement gath-
ering process. The published data is searchable by several attributes to give information
to the contributor, which kinds of requests have been already processed in a certain field
of technology, product, or vertical market. The standard way for information gathering
should be like this:
1. Check References@BT for suitable customer projects.
2. Check Requirements@SES for published workarounds or similar requests.
3. Check SES SharePoint for lifecycle information and migration solutions.
4. Enter a new requirement, if information found in 1., 2., or 3. is not sufficient.
Requirements@SES is mainly used by the global SES Portfolio Management Commu-
nity, which contains about 200 experts on products and/or vertical markets based in
several countries. Every intranet user has reading access to the site. For the time being,
writing access (e.g. submission of new requirements) is only possible for members of the
SES Portfolio Management Community. Thereby, unverified entries as well as multiple
identical requirements are avoided and a pre-qualification of the requirements by the
local portfolio organizations is always ensured.
Fig. 4: Screenshot of the Requirements@SES homepage
J. Müller, Y. Bietenholz, M. Griga, J. Martin Gallardo, T. Niessen, P. Stiphout: Page 6 of 10
Solution Development 2.0 – Provision and Roll-out of Solution Packages with
Social Networking. Proceedings of 5th Conference on Professional Knowledge
Management (Solothurn, 2009), GI-Edition, ISBN 978-3-88579-239-0, pp. 87-96.
© Gesellschaft für Informatik e.V., Bonn, Germany, 2009.
3.2 Technical Development
There are three possible methods to develop a new solution package:
Re-Using
References@BT already offers several hundreds of SES projects and imple-
mented solutions. Suitable proven solutions have to be generalized and in col-
laboration with the mentioned experts provided as solution package, usually as
Instant Solution or as Regional Solution.
Partnering
If given requirements cannot be realized with the own product/system portfolio,
we consider (together with portfolio management and procurement) to partner
with an external supplier. Instead of a time-consuming and costly self-
development, this accelerates the solution development significantly, if a certain
technology is available anywhere else. Such a solution will be provided as
Value Package or as Instant Solution.
Developing
If the planned solution package includes a differentiating key-technology, the
solution development is usually done in-house. The HQ will provide the full
marketing support and will roll-out the solution as Value Package.
As some of the teams working on the different Value Packages are located in different
organizations and countries, a separate MS SharePoint site – the so-called VP Teamsite
(see figure 2) – was created. This platform is used either during the solution develop-
ment phase or during the preparation of the Value Package, to share internal organiza-
tional documents (meeting minutes, templates, etc.) or enable the collective review of
drafts before publishing. The access to this platform is possible for identified team mem-
bers only. This should avoid any confusion due to the use of incomplete documents,
because of frequent content modifications until the final release of the Value Package.
Members of one Value Package Team have on purpose access to the documents of other
teams as well, as one of the ideas behind this platform is to create synergies leveraging
best-practices from other teams.
3.3 From Headquarter to Market: Global Roll-out of New Solution Packages
All officially released and centrally managed documents of the Value Package are stored
within a comprehensive document library on MS SharePoint, called “Online Solution
Kit”. In addition, every solution package is contributed as separate knowledge reference
to References@BT, which is linked to the respective MS SharePoint site. This allows the
direct interaction of all community members using several Web 2.0 features. It is possi-
ble to assign tags and to give feedback comments to any knowledge reference.
A specially designed discussion forum called “SES Solutions Community”, which is
hosted on References@BT, allows the direct communication, interaction and networking
of experts independent of time and location. All members of the Portfolio Management
J. Müller, Y. Bietenholz, M. Griga, J. Martin Gallardo, T. Niessen, P. Stiphout: Page 7 of 10
Solution Development 2.0 – Provision and Roll-out of Solution Packages with
Social Networking. Proceedings of 5th Conference on Professional Knowledge
Management (Solothurn, 2009), GI-Edition, ISBN 978-3-88579-239-0, pp. 87-96.
© Gesellschaft für Informatik e.V., Bonn, Germany, 2009.
Community are subscribers of this forum, i.e. they will be notified about relevant post-
ings via e-mail), but any interested colleague can participate (read, contribute, subscribe)
as well. Similar to other companies’ approaches [HS08], this forum can also be used like
a personal blog, too.
Fig. 5: Shortened screenshot of the “Online Solution Kit” homepage
3.4 Solution Lifecycle: It’s all about Communication
Instead of communicating just as one-way broadcast, we heavily use the just mentioned
“SES Solutions Community” discussion forum for any solution-related issues such as
questions, feedback, proposals, etc. For a seamless information flow, we set an notifica-
tion alert for all community members right at the beginning, which assures that they will
be informed on a daily basis of new postings within this discussion forum. In parallel to
these ongoing discussions, we also use this forum for important HQ messages, such as
e.g. sales releases of new solution packages, training announcements or successful pro-
ject implementations. (We don’t send related messages via e-mail anymore. If the distri-
bution list is to be extended, we simply add new colleagues to the subscriber list of the
forum as anyone can do by him/herself.) This has three advantages:
Any reader can comment any posting. The comments are immediately visible
for all other readers. It is possible, to comment other comments as well.
Any user of References@BT can subscribe to or unsubscribe from this forum at
any time. The Solutions Community is not restricted, since all modules of Ref-
erences@BT are open for all Siemens employees with access to the intranet.
Any new interested community member can quickly find all previous postings.
(This would not be possible, if all previous communication is done via e-mail to
a restricted group of recipients.)
J. Müller, Y. Bietenholz, M. Griga, J. Martin Gallardo, T. Niessen, P. Stiphout: Page 8 of 10
Solution Development 2.0 – Provision and Roll-out of Solution Packages with
Social Networking. Proceedings of 5th Conference on Professional Knowledge
Management (Solothurn, 2009), GI-Edition, ISBN 978-3-88579-239-0, pp. 87-96.
© Gesellschaft für Informatik e.V., Bonn, Germany, 2009.
4 Discussion and Conclusion
By social networking, we can combine intelligence, expertise and best-practices of many
colleagues [BG08]. Doing so, we significantly motivate the global community to influ-
ence the development of new solution packages and to participate in the continuous
improvement of existing ones. Providing interactive and easy-to-use web applications,
we can observe a high willingness to share own experiences concerning a certain solu-
tion package or a certain customer requirement. During an international conference with
SES solution experts in September 2008, we received several positive feedbacks, e.g.:
“SharePoint is very good – important information is always available online.”
“Quality is outstanding compared to what was available before.”
“Very good document and information structure!”
“I appreciate that all colleagues can contribute own ideas and viewpoints.”
Concerning References@BT, a user survey was performed in September/October 2008.
The users have been asked to indicate their organizational affiliation and usage fre-
quency as well as to rate availability, usability, functions/features, content quality and
subjective helpfulness of References@BT on a scale from 3 (very good) to 0 (insuffi-
cient). Furthermore, the saved working time should be specified with “several days”
(calculated as 3 days), “one day”, “several hours” (calculated as half day), and “noth-
ing”. In total, 607 responders participated.
Usage Frequency
(# responders)
sporadic
(283)
monthly
(115)
weekly
(164)
daily
(45)
all
(607)
Availability 2.58 2.72 2.77 2.69 2.67
Usability 1.78 1.99 2.07 2.24 1.93
Functions/Features 1.70 2.01 2.07 2.17 1.89
Content Quality 1.76 1.76 1.91 2.11 1.85
Helpfulness 1.06 1.50 1.50 1.68 1.31
# days saved per year 0.47 0.73 0.94 1.16 0.70
Tab. 1: Results derived from the References@BT User Survey 2008
and dependent on the responders’ usage frequency
The results (shown in table 1) indicate a strong correlation of usage frequency and given
ratings. In other words: Higher usage frequency results in higher ratings (i.e. easier han-
dling, easier location of high-quality content) and thus higher perceived benefits.
Furthermore, it turned out that responders from SES gave higher ratings and specified
higher time savings compared to responders from other business units. This can be ex-
plained by the high amount of content and networking features, which are provided in
References@BT especially for SES-related issues.
Social networking helps to accelerate the solution development and to improve the re-
sulting solution quality significantly. With more transparent process steps, more col-
J. Müller, Y. Bietenholz, M. Griga, J. Martin Gallardo, T. Niessen, P. Stiphout: Page 9 of 10
Solution Development 2.0 – Provision and Roll-out of Solution Packages with
Social Networking. Proceedings of 5th Conference on Professional Knowledge
Management (Solothurn, 2009), GI-Edition, ISBN 978-3-88579-239-0, pp. 87-96.
© Gesellschaft für Informatik e.V., Bonn, Germany, 2009.
J. Müller, Y. Bietenholz, M. Griga, J. Martin Gallardo, T. Niessen, P. Stiphout: Page 10 of 10
Solution Development 2.0 – Provision and Roll-out of Solution Packages with
Social Networking. Proceedings of 5th Conference on Professional Knowledge
Management (Solothurn, 2009), GI-Edition, ISBN 978-3-88579-239-0, pp. 87-96.
© Gesellschaft für Informatik e.V., Bonn, Germany, 2009.
leagues can participate and thus more knowledge can be taken into account for realizing
better and more innovative solution packages. Now we are able to provide 4-6 Value
Packages and 8-12 Instant Solutions annually – despite of quite limited resources.
Our described approach was recognized by the divisional management as a success – it
is currently being adopted by two other business units.
Acknowledgements
The authors want to thank Jens-Uwe Reuffurth and Thomas Schott for their continuous
support concerning all issues related to IT in general and MS SharePoint in particular.
Further thanks go to Jule Hinz for the accurate evaluation of the user survey.
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... It received multifaceted input from project managers, such as success stories, information on ongoing projects, finalized projects and service business. In combination with MS SharePoint, References@BT is being integrated into the development process for solution packages, allowing international teams to easily work together across continents and time zones [Müller et al, 2009]. ...
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This case study presents References@SBT, a web-based application for sharing knowledge, experiences and best-practices globally within Siemens Building Technologies. The application architecture, the content structure and actions on how to improve and increase the content are described. The user community with currently about 3,000 members is highlighted as the critical success factor. As a social networking tool, References@SBT intends to connect people by supporting the communication with each other. The result of a user survey shows the benefits of deploying and using this application from a qualitative and quantitative perspective: It is helpful for 84.6% of the users and implicates an average time saving of 0.6 working days per user.
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Die Namics AG hat frühzeitig erkannt, dass sich das Paradigma des Web 2.0 auf ein Unternehmen nutzenstiftend übertragen lässt. Mit ihrer innovativen und aufgeschlossenen Art der Unternehmenskultur steht sie neuen Ansätzen explorativ gegenüber. So wurden neben Weblogs auch weitere Web-2.0-Technologien, wie z.B. Wikis, etabliert. Im Fokus dieser Fallstudie steht der Einsatz von Weblogs zur gezielten Steuerung des Wissens- und Informationsflusses und somit auch die Reduzierung der Informationsflut. Der unternehmensinterne Multiblog der Namics AG hat unter anderem geholfen, die unternehmensweite Informationstransparenz zu steigern und den internen Wissenstransferprozess zu verbessern. Aus welcher Problemstellung der Bedarf für diese Technologie entstanden ist und mit welchen Herausforderungen die Einführung und Nutzung verbunden war, wird in diesem Beitrag dargestellt.
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In this paper the authors propose an ICT architecture for the support of collaborative tasks within a dispersed sales force training process in multinational pharmaceutical companies. Four areas of collaboration are identified through case studies. Each of these areas comprises a certain number of collaborative tasks. The equivocality and complexity of these tasks have to be taken into account when considering ICT support. The authors used a task-media-fit-matrix to decide on and justify usage of certain information and communication technologies for the support of collaborative tasks. The task-media-fit- matrix, in our opinion, can help both practitioners and researchers in either justifying in- vestments in e-collaboration tools or evaluating ICT architectures in the field of e- collaboration.
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Social-Software-Anwendungen wie Wikis, Weblogs oder Social-Networking-Plattformen sind ein integraler Bestandteil der Weiterentwicklung des Internets, des vielzitierten Web 2.0. Zur Nutzung kommen diese Anwendungen aus dem Bedürfnis heraus, Wissen zu sammeln, bereitzustellen und zu verteilen bzw. Communities aufzubauen und ihnen Raum zum Austausch zu geben. Worin liegt nun aber der praktische Nutzen des Web 2.0 für Unternehmen? Im Rahmen dieses Buches nähern sich rund 30 Autoren aus Wissenschaft und Praxis der Beantwortung dieser Frage. Im Einführungsteil folgt einer Auseinandersetzung mit den Begriffen Web 2.0 und Social Software die nähere Erläuterung der unterschiedlichen Social-Software-Anwendungen wie Wikis, Weblogs oder Social Bookmarking. Im darauf folgenden Abschnitt rücken die Potenziale der Anwendung in Unternehmen und die Wissensarbeiter als Nutzer in den Fokus. Beantwortet werden Fragen wie die nach der notwendigen Unternehmenskultur und wichtigen Kompetenzen, um effizient mit Social Software im Unternehmen arbeiten zu können. Auch die Einführung solcher Anwendungen im Unternehmen wird thematisiert. Der dritte Teil des Buches enthält acht konkrete und umfangreich beschriebene Anwendungsfälle aus grossen und kleinen Unternehmen wie z.B. IBM, Deutsche Bahn, Opel, SUN Microsystems und der PSI AG. Im abschliessenden Teil werden zukünftige Entwicklungen und Visionen thematisiert. Das Buch liefert auf diese Weise sowohl Einsteigern in das Thema als auch Fortgeschrittenen zahlreiche wertvolle Anregungen zur gewinnbringenden Nutzung von Web-2.0-Applikationen in den täglichen Geschäftsprozessen von Unternehmen.
Engagement Economy -the future of massively scaled collaboration and participation. Technology Horizons Program, Institute for the Future
  • J Mcgonigal
McGonigal, J.: Engagement Economy -the future of massively scaled collaboration and participation. Technology Horizons Program, Institute for the Future, September 2008.
Requirements@SES -Process and Tool Description. Company-internal document
  • T Niessen
Niessen, T.: Requirements@SES -Process and Tool Description. Company-internal document, 2008.