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Abstract

Subjects performed two tests of logical reasoning at each of six different times of day. In terms of speed, preformance on both tests was found to improve markedly from 08.00 to 14.00 and then to fall off fairly rapidly. Accuracy was found to decrease fairly linearly over the day. The results are interpreted as indicating that the different functions relating performance efficiency to time of day found by previous workers are due to differences in task demands rather than to individual differences. It is suggested that the larger the short-term memory component of a task the earlier in the day performance peaks.
Br.
J.
Psychol.
(1976),
66,
1,
pp.
1-8
Printed
in
Great Britain
DIURNAL VARIATION IN LOGICAL REASONING
BY
SIMON
FOLKARD
MRC
Applied Psgchology Unit, Laboratory
of
Experimental Psychology,
University
of
Sussex
Subjects performed two tests of logical reasoning at each of six different times of day. In
terms of speed, performance on both tests was found to improve markedly from 08.00
to
14.00 and then to fall off fairly rapidly. Accuracy
was
found to decrease fairly linearly over the
day. The results are interpreted as indicating that the different functions relating performance
efficiency to time of day found by previous workers are due to differences in task demands
rather than to individual differences. It is suggested that the larger the short-term memory
component
of
a task the earlier in the day performance peaks.
While
it
is well established that performance on
a
wide range of tasks varies with
time of day (e.g. Blake,
1967a),
the precise nature of this variation is
a
matter of
continuing debate (Freeman
&
Hovland,
1934;
Kleitman,
1963;
Conroy
&
Mills,
1970;
Colquhoun,
1971;
Hockey
&
Colquhoun,
1972).
Freeman
&
Hovland
(1934)
in an extensive review of the early literature distinguish between four different types
of function that have been found
(a)
a continuous rise through the day,
(b)
a
con-
tinuous fall,
(c)
a
morning rise followed by an afternoon fall, and
(d)
a morning fall
followed by an afternoon rise.
More recently there has been a tendency to dismiss the early work on which these
functions are based as being poor in methodology, using inadequate sample sizes,
or
inadequate
or
inappropriate techniques of performance measurement. Alternatively,
differences between functions have been attributed to individual differences. In this
context the work of Blake
(1967a, 1971)
showing the circadian rhythm of introverts
and extraverts to differ, and that of Patkai
(1971),
which distinguishes between
‘morning’ and ‘evening
people, has proved most useful. However, while this
research has proved invaluable in accounting for minor inter-individual differences
it
cannot account for either intra-individual differences between tasks,
or
for inter-
individual differences
as
diverse
as
a
continuous rise
or
fall.
A
more valuable approach, suggested by Hockey
&
Colquhoun
(1972),
is that
performance on different types of task may show different functions. Studies of
time of day effects on short-term memory, probably the most extensively studied
type of task, suggest that performance improves slightly from early to mid-morning
and then shows
a
fairly steady fall over the rest of the day. While
a
number of such
studies have tested
at
only two times of day, e.g. Baddeley
et
al.
(1970)
who found
a decrease in digit span from mid-morning to mid-afternoon, the author has been
unable to find any published studies that are inconsistent with such an interpretation.
Further, this function must be regarded as having considerable generality in that
it has been found with both male and female school children (Winch,
1912a,
b;
Gates,
1916a),
naval ratings (Blake,
1967a)
and undergraduates (Gates,
1916b;
Baddeley
et
al.,
1970),
using a variety of tests ranging from digit span (Blake,
1967a;
Baddeley
et
al.,
1970)
to memory for items within
a
story,
or
to associative
learning (Gates,
191 6
b)
.
I P
s
Y
66
2
SIMON
FOLKARD
Blake
(1967~)
and Baddeley
et
al.
(1970)
account for this mid-morning superiority
of short-term memory in terms of an arousal theory. In doing
so,
they draw on the
suggestion that arousal increases through the day (Kleitman,
1963;
Colquhoun
et
al.,
1968a,
3)
and on the finding that short-term memory is impaired under conditions
of high arousal (e.g. Kleinsmith
&
Kaplan,
1963;
Walker
&
Tarte,
1963;
McLean,
1969).
The suggestion that arousal level increases through the day
is
based on the
finding that both body temperature (Blake,
19673;
Colquhoun,
1971)
and perform-
ance on
a
number of different tasks, such as cancellation, card-sorting and calcula-
tions (Blake,
1967
a),
shows a fairly continuous rise through the day and peaks at about
8p.m. Typically the tasks that show this ‘continuous rise’ involve little if any
memory load and have been characterized by Alluisi
&
Chiles
(1967)
as involving
‘performance stress’ and by Hockey
&
Colquhoun
(1972)
as demanding ‘a more
immediate processing (or “throughput
”)
of information’. Thus they all require sus-
tained attention and in most cases are timed and therefore involve considerable
speed stress. Blake
(1967a)
also noted that in the self-paced tasks used it was speed
rather than errors that proved to be sensitive to time of day.
It
seems reasonable to conclude that performance on tasks with
a
high memory
load that demand little immediate processing shows an effectively continuous
fall through the day, whereas performance on those involving immediate processing
with little memory load shows an effectively continuous rise apart from
a
more or
less pronounced ‘post-lunch’ decrement (Blake,
1967~;
Colquhoun,
1971).
However,
as Hockey
&
Colquhoun
(1972)
point out, most tasks involve both processing and
memory, and tasks of this type have received little attention with respect to time
of day. The present study attempts to remedy this situation using two tests of
logical reasoning ability. The
first
of these was developed by Baddeley
(1968)
and
is
based
on
grammatical transformation. Performance on
this
task has been found
to correlate significantly with
I&
and to be sensitive to
a
variety of different stresses
(Baddeley,
1968).
The task is self-paced and can therefore be regarded as demanding
coiisiderable immediate processing. In addition, Hitch
&
Baddeley
(1 973)
have
shown the task to involve acoustic
or
articulatory coding and the use of some
limited capacity processor that
is
also involved in short-term retention of verbal
material.
It
thus seems reasonable to suppose that this task involves both short-term
memory and immediate processing. This task has not previously been used in time
of day studies.
The second task used involved the separation of true from false syllogisms.
It
was originally developed by Hertzka
&
Guilford
(1955)
and extended
by
Fort
(1968)
for use in
a
time of day study. Unfortunately, the design of this study was such
that the subjects could have been suffering from anything up to
40
hours’ sleep
deprivation at some but not all of the times tested. In view of this unbalanced
design and the fact that Alluisi
&
Chiles
(1967)
report that some of the tests they
used were only sensitive to time of day effects when the subjects were suffering
from sleep deprivation, the results of Fort’s study should be interpreted with
caution. Nevertheless,
it
is
interesting to note that performance on this task was
found to peak earlier in the day than performance on
a
test of motor coordination.
Diurnal variation
in
logical reasoning
3
METHOD
Subjects
The subjects were
19
female and
17
male students from the University of Sussex. They had
an age range of
18-24
years and the experiment was carried out in two stages. In the first stage
18
psychology students were divided into pairs within which they acted
as
experimenter and
subject for one another. These students were not naive
as
to the general effects of time of day
on performance efficiency, but were naive
as
to the specsc predictions made in this study.
In the second stage
18
non-psychologists who were naive
as
to the possible influence of time of
day on performance were tested in pairs by the author. These latter subjects were paid at the
rate of 50p per hour.
Materials
Six different versions of each of the two tests were prepared. An item in the grammatical
transformation test consisted of
a
sentence describing
a
relationship between the letters ‘A’
and ‘B’ followed by either the letter pair AB
or
the letter pair BA. The subject’s task was simply
to decide whether the sentence (e.g.
‘B
is
not preceded by A’) was
a
true
or
false description of
the letter pair that followed. On each of the six versions of the test the
32
possible items were
each represented twice. The six versions differed from one another only in terms
of
the order
of the items.
The logical syllogism items consisted of two statements followed by four possible conclusions
only one of which followed logically (e.g. No birds are insects. All swallows are birds. Therefore
(i)
Some birds are not swallows,
(ii)
All birds are swallows, (iii)
No
swallows are insects, (iv)
No
insects are birds). The subject’s task was to indicate which of the four alternatives followed
logically from the two statements. Each of the six versions
of
this test consisted of
a
different
set of
24
items.
Design and procedure
Each subject was tested
at
each of six different times of day:
08.00,
11.00,
14.00,
17.00,
20.00
and
23.00
hours. A cyclic latin-square design was used in which an equal number of subjects
had their first session at each of the six times.
For
the six subjects that had their first session at
08.00
the experiment
was
completed in
a
single day
(15
hours) while for all other subjects
the testing was spread over two consecutive days
(21
hours) with
a
normal period of sleep allowed
between the two. The use
of
this design allows separate estimates to be made of time of day,
session (i.e. practice and/or fatigue) and interaction effects. However, like all repeated-measure,
latin-square designs
it
suffers from the disadvantage that session effects are assumed to be equal
in each of the six subgroups. Within each subgroup of six subjects, half the subjects always
did the Baddeley reasoning test first, while the other half did the logical syllogisms first with
a
rest of
3
min. allowed between the two.
At the beginning of the first session subjects were given worked examples of both tests and
full written instructions
as
to how to do them. They were told that they would be allowed
3
min.
on each test to complete
aa
many items
as
possible. In the event of
a
subject completing
all the items in less than
3
min. the stopwatch was stopped and the analysis based on an estimate
of the number that could have been completed. They were also told not to waste time on any
one item
as
they would be scored simply on the total number that they had correctly com-
pleted. On subsequent sessions the written instructions were made available if required, and
subjects were simply encouraged to work
as
quickly
as
possible. At the end of each session the
subject’s oral temperature was taken with
a
standard clinical thermometer inserted sublingually
for
exactly
3
min. The subjects were given no practice on either of the two tests before the
first,
or
any subsequent, session. Each subject was given
a
different random order of the six
versions of the two tests.
RESULTS
Preliminary analyses indicated that the results from the two stages of the experi-
ment did not differ significantly and analyses were therefore based on the pooled
1-2
4
SIMON
FOLKARD
36.4
08.00
11.00
14.00 17.00 20.00 23.00
Time
of
day
Fig.
1.
Oral
temperature
as
a
function
of
time
of
day.
results. Separate analyses were based on (i) oral temperature, (ii) the number of
grammatical transformation items attempted,
(iii)
the number of logical syllogisms
attempted, (iv) the percentage of grammatical transformation items correct, and
(v)
the percentage of logical syllogisms correct. Thus the two logical reasoning tests
were analysed in terms of both speed (number attempted) and accuracy (per cent
correct). In
all
cases latin-square repeated measure design analyses of variance
(Winer,
1970,
p.
539,
plan
5)
were used.
The analysis of oral temperature indicated that there was
a
significant time of
day effect
(P
=
26.41;
d.f.
=
5,
150;
P
<
0.001)
and this
is
shown in Fig.
1.
Both
the logical reasoning tasks showed
a
significant time of day effect in terms of the
number attempted (grammatical transformations:
P
=
3.59,
d.f.
=
5,150,
P
<
0.01
;
logical syllogisms:
P
=
2-34,
d.f.
=
5,
150,
P
<
0.05).
These effects are shown in
Fig.
2
and were further analysed using Duncan’s multiple-range test. These tests
indicated that on the grammatical transformation test there was an increase in
speed from
08.00
to both
11.00
(P
<
0.01)
and
14.00
(P
<
0.001),
followed by a
deterioration from
14.00
to
23.00
(P
<
0.05).
Similarly, on the logical syllogisms
test speed improved from
08.00
to both
11.00
(P
<
0.05)
and
14.00
(P
<
0-05)
but
had deteriorated again by
17.00
(P
<
0.05).
No other comparisons were significant.
The percentage of items correct on each of the two logical reasoning tasks is
plotted against time of day in Fig.
3.
Neither of the analyses based
on
these data
showed significant main effects of time of day (grammatical transformation
:
P
=
1.75,
d.f.
=
5,
150,
P
>
0-05;
logical syllogisms:
P
<
1,
d.f.
=
5,
150,
P
>
0.05).
However, linear components were extracted and in both cases these accounted
for
a
large proportion of the variance associated with time of day (grammatical trans-
Diurnal variation
in
logical reasoning
5
g
50
2
.s
49
0
a
2
B
2
48
cj
L
-
3
2
'=
47
E
E
,"
46
0
45
12.0
0
0
a
.-
#
on
0
11.5
.-
3
M
0
L
0
-
08.00 11.00 14.00 17.00 20.00 23.00
Time
of
day
Fig.
2.
Number of
items attempted on the grammatical transformation
(0-0)
and logical syllogisms
(0
-
-
-
0)
tests
as
a
function
of
time of day.
96
v)
C
0
m
.-
Y
s
95
C
i?
*
-
m
.-
3
2
94
6
3
'E
L
0
I
0
e
93
s
92
1
I
I
I
I
I
08.00 11.00 14.00 17.00 20.00 23.00
Time
of
day
Fig.
3.
Percentage
of
items correct on the grammatical transformation
(0-e)
and logical syllogisms
(0
-
- -
0)
tests
as
a
function of time
of
day.
6
SIMON
FOLKARD
formation,
88
per cent; logical syllogisms,
67
per cent) although only in the ca.se of
grammatical transformation did the linear component achieve significance
(F
=
7.70,
d.f.
=
1, 150; P
<
0.01).
DISCUSSION
AND
CONCLUSIONS
It
is clear from the results that, in terms of speed, performance on tests of logical
reasoning is
at
its
best considerably earlier in the day than performance on the
‘immediate processing’ tasks employed by Blake
(19674.
Further, the similarity
between the temperature curve obtained here and that found by Blake
(19673)
suggests that this difference is not due to the use of students as subjects instead of
naval ratings, but to the nature of the tasks employed. Thus
it
seems reasonable to
assume that in terms of speed, tasks involving both ‘immediate processing’ and
memory show what Freeman
&
Hovland
(1934)
characterized as
a
morning rise
followed by an afternoon fall. However, in terms of accuracy the results seem best
described in terms of a continuous fall over the day.
There are several possible explanations of these results. Probably the simplest
explanation is in terms of an inverted-U shaped function relating performance
efficiency to arousal level (Freeman,
1948).
Such
a
concept is used by Colquhoun
(1971)
to account for the findings of Alluisi
&
Chiles
(1967)
that diurnal fluctuations
in performance efficiency are more marked when subjects are suffering from sleep
deprivation. Colquhoun
(1971)
points out that
a
given change in arousal level due
to time
of
day will have a more marked effect on performance when the overall level
of arousal
is
relatively low due to sleep deprivation than when
it
is
near optimal. In
the present case
it
is also necessary to invoke the assumption that the optimal level
of arousal decreases with increasing task complexity. Thus the more complex the
task the earlier in the day it should peak. The difficulties in such an approach
are
that
(a)
it
is
extremely difficult to order an assortment of tasks in terms of ‘com-
plexity’, and
(b)
that
it
cannot account for the decrease in accuracy over the day.
An alternative explanation is that as arousal increases through the day
so
per-
formance on the immediate processing components of
a
task improves while per-
formance on the memory components of
a
task declines. Thus
in
terms of speed,
performance should improve due to increased processing speed with increasing arousal
up to some critical point when the memory capacity has been reduced to such an
extent by the increase in arousal that it is no longer capable of ‘keeping up’ with
the processing rate. If accuracy is seen
as
primarily dependent on the memory
capacity, rather than on the processing capacity, then it follows that as arousal
increases through the day accuracy should decrease.
In view of the suggestion of Folkard
&
Greeman
(1974),
that under high arousal
subvocal articulation
is
inhibited,
a
slight variant on this latter explanation is
possible. Namely, that increasing arousal does not directly affect memory capacity
or rate of decay, but rather acts by inhibiting the articulation which has been shown
to be involved in both short-term memory (Baddeley,
1966;
Murray,
1967, 1968;
Levy,
1971
;
Peterson
&
Johnson,
1971)
and the grammatical transformation test
(Hitch
&
Baddeley,
1973).
In conclusion, it is reasonable to assume that the different functions relating
Diurnal variation
in
logical reasoning
7
performance efficiency to time of day discussed by Freeman
&
Hovland
(1934)
are
attribut,able to differences in task demands rather than to individual differences.
Further, it seems clear from Figs.
2
and
3
that different measures of performance
efficiency (i.e. speed and accuracy) may show very different functions. In general,
it
seems that the higher the memory
or
articulatory component of a task the earlier
in the day performance on such a task peaks. The only function discussed by Freeman
&
Hovland
(1934)
that such a statement cannot account for is the morning fall
followed by an afternoon rise. However, Freeman
&
Hovland cite only eight studies
that fall into this category as opposed to
31,
17
and
14
respectively in the other
three categories. Indeed, of these eight only three report any measure of reliability,
while in at least one
of
these three (Hollingworth,
1914)
Freeman
&
Hovland’s
morning fall followed by an afternoon rise can be better described as a relative lack
of any time of day effect apart from a fairly pronounced post-lunch decrement
(Blake,
1967~;
Colquhoun,
1971).
The first stage of this experiment formed part of an undergraduate human performance
laboratory course.
I
should like to thank Dr Ann Fort and Professor Alan Baddeley for supplying
me with copies
of
their tests.
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... Despite the strong evidence which implies that WM performance oscillates regularly across the light-dark cycle, past studies that investigated its daily rhythms found mixed results regarding the TOD in which the lowest and highest peak of WM performance occurs (Folkard 1975 A summary of this methodological constraints is presented in Table 2. ...
... The circadian rhythm(s) of WMSeveral investigations suggested that WM performance presents circadian rhythmicity. However, their findings regarding the rhythmic parameters of the daily cycle of WM are not homogenous(Folkard 1975; Folkard et al. 1976; Groeger et al. 2008; Könen et al. 2015; Lewandowska et al. 2018; Monk et al. 1997; Ramírez et al. 2006; Schmidt et al. 2015; Van Eekelen and Kerkhof 2003; Zarch et al. 2018). In the next subsection we review some of the main studies that ascertained the daily rhythms of WM and explore their main findings and experimental methods. ...
... No swallows are insects.(4) No insects are birds. Participants must choose which of the four alternatives respect the logic established by the two statements presented in the first place.Folkard (1975) employed these tasks to evaluate the daily rhythms of WM ...
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Working memory (WM) performance is not constant throughout the 24-hours cycle. Daily oscillations in WM performance are modulated by interactions between circadian and homeostatic factors. However, investigations that ascertained the circadian rhythm(s) of WM found contradictory results regarding the moments in which the lowest and highest peaks of WM performance occur across the light-dark cycle. This review analyses the findings and methodological approaches of past studies that assessed the circadian cycle(s) of WM and explores the main methodological constraints that may explain their mixed findings. Such differences may be explained by (1) the use of diverse experimental protocols; (2) the employment of different degrees of control of confounding exogenous variables; (3) the application of different types of WM paradigms; (4) the use of different conceptualizations and operationalizations to assess the daily rhythm(s) of WM. Some investigations that evaluated the daily pattern of WM performance considered this cognitive function as a single unit and used general/single measures of WM capacity to estimate the parameters of its circadian cycle, while others tried to disentangle the daily rhythms of the subcomponents of WM. Findings of structural and neurobehavioral studies suggest that the subcomponents of WM present independent circadian rhythms.
... There are also observable TOD effects, that is, tasks that are performed differently in morning or afternoon hours. Research involving both children and adults has indicated that working memory tends to be more efficient in the morning, whereas long-term declarative memory shows enhanced performance later in the afternoon [11][12][13][33][34][35][36]. A study with young adults found significant differences in declarative memory performance in a list-recalling task, with participants generally recalling more words in the evening [2]. ...
... Similarly to other psychological and cognitive functions, memory manifests circadian oscillations, with acrophases at different times over the 24-h cycle, depending on the type of memory considered. Studies with both children and adults show that short-term memory performance peaks in the morning, while long-term memory is better in the afternoon [11,[33][34][35]. Moreover, alternating verbal fluency does not only depend on language production abilities, as regular verbal fluency tasks, but also actively recruits working memory, namely for tracking prior utterances. ...
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Research on the influence of chronotype and time of day (TOD) on cognitive performance, especially in children, is limited. We explored potential interactive effects, hypothesizing that performance differs when comparing preferred vs. non-preferred TOD. In total, 76 morning-type (MT = 37) or evening-type (ET = 39) children from the third and fourth grades (48.7% girls; M age = 8.05; SD age = 0.51), identified through the Children Chronotype Questionnaire, completed two 30-min neuropsychological assessment sessions via videoconference on the first (9:00) or last hour (16:00) of the school day. The protocol included neuropsychological tests targeting memory, language, and attention/executive domains. The results revealed an interactive effect of medium size between chronotype and TOD on a Rapid Alternating Stimulus (Naming) Task. MT and ET performed faster in asynchrony conditions (morning for ET; afternoon for MT). Additionally, ET outperformed MT in a Backward Digit Span Task, irrespective of TOD. TOD also influenced performance on an Alternating Verbal Fluency Task, with both MT and ET children performing better in the morning. These results underscore the importance of chronotype and TOD in children’s cognitive performance, particularly in working memory and verbal fluency. Children assessed during non-preferred TOD exhibited better performance on some cognitive tasks, challenging the assumption that optimal times always yield superior results.
... The time-of-day effect describes, according to mostly earlier studies, an increase in performance over the course of the day, at least better performance in the afternoon relative to morning times (Folkard, 1975;Roenneberg et al., 2003). More recent studies acknowledge the difficulty in studying daytime trajectories as there are many confounding variables that cannot be controlled easily. ...
... More recent studies acknowledge the difficulty in studying daytime trajectories as there are many confounding variables that cannot be controlled easily. For example, because it is difficult to avoid the use of a repeated-measures design, daytime trajectory effects of performance are often superimposed by artifacts such as testtaker effects or practice gains (Folkard, 1975;Ballard, 1996;Dinges et al., 1997;Flehmig et al., 2007b;Lim and Dinges, 2008;Langner and Eickhoff, 2013;Basner et al., 2018;Steinborn et al., 2018). In some way, the empirical finding of a post-lunch dip phenomenon contradicts the predictions implied by a resourcerecovery model, as it refers to a decline (not an improvement) in performance immediately after (meal) breaks. ...
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In this work, we evaluate the status of both theory and empirical evidence in the field of experimental rest-break research based on a framework that combines mental-chronometry and psychometric-measurement theory. To this end, we (1) provide a taxonomy of rest breaks according to which empirical studies can be classified (e.g., by differentiating between long, short, and micro-rest breaks based on context and temporal properties). Then, we (2) evaluate the theorizing in both the basic and applied fields of research and explain how popular concepts (e.g., ego depletion model, opportunity cost theory, attention restoration theory, action readiness, etc.) relate to each other in contemporary theoretical debates. Here, we highlight differences between all these models in the light of two symbolic categories, termed the resource-based and satiation-based model, including aspects related to the dynamics and the control (strategic or non-strategic) mechanisms at work. Based on a critical assessment of existing methodological and theoretical approaches, we finally (3) provide a set of guidelines for both theory building and future empirical approaches to the experimental study of rest breaks. We conclude that a psychometrically advanced and theoretically focused research of rest and recovery has the potential to finally provide a sound scientific basis to eventually mitigate the adverse effects of ever increasing task demands on performance and well-being in a multitasking world at work and leisure.
... Studies in forced desynchronization and sleep deprivation have suggested that circadian effects and time awake alterations may impact tonic alertness [21], phasic alertness, and selective attention [12]. Nevertheless, studies related to sustained attention are controversial, since the circadian rhythmicity and awake time changes can be observed in some studies [22], but not in others [23]. ...
... Previous studies based on the working memory declared that the capacity of working memory tasks usually reaches the peak at noon [23,58], which correlates with the metabolic activity in the brain, thus promoting the changes in the capacity of the working memory. These relevant findings confirm the close relationship between the working memory and temperature, which is considered as an indicator of the metabolic activity [36]. ...
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Circadian rhythms are considered a masterstroke of natural selection, which gradually increase the adaptability of species to the Earth’s rotation. Importantly, the nervous system plays a key role in allowing organisms to maintain circadian rhythmicity. Circadian rhythms affect multiple aspects of cognitive functions (mainly via arousal), particularly those needed for effort-intensive cognitive tasks, which require considerable top-down executive control. These include inhibitory control, working memory, task switching, and psychomotor vigilance. This mini review highlights the recent advances in cognitive functioning in the optical and multimodal neuroimaging fields; it discusses the processing of brain cognitive functions during the circadian rhythm phase and the effects of the circadian rhythm on the cognitive component of the brain and the brain circuit supporting cognition.
... Studies of time-of-day effects on short-term memory suggest that performance improves slightly from early to midmorning and then falls steady over the rest of the day. For instance, speed of logical reasoning increases between 8:00 a.m. and 2:00 p.m. and then decreases late in the afternoon (Folkard, 1975). It was explained that this change was related to arousal. ...
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Since depth of information processing, as defined by MacInnis and Jaworski in 1989 has been shown to influence the strength of the relation between the intent to purchase and the attitudes toward the advertisement, this paper focused on the interactive effects of three antecedents of information processing, arousal, circadian orientation, and time of day (Morning vs Evening). Analysis indicated that deeper information processing is reached by 65 morning-oriented consumers who are exposed to advertisements in the morning and by 52 relaxed consumers who are exposed to advertisements in the evening. Theoretical explanations and managerial implications are proposed.
... When identified as morning type or evening type, students reported differences in memory, interest, motivation, and achievement across time of day (Anderson et al., 1991;Itzek-Greulich et al., 2016). In the field of logical reasoning, students' speed and performance improved markedly from morning to noon, and subsequently performance fell off rapidly from afternoon to night (Folkard, 1975). ...
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Autonomous learning is crucial for students' academic achievements, however, there lacks a structure-validated questionnaire to measure the optimal time for autonomous learning with different learning contents. Based on the previous investigations, we have designed a matrix of 49 items based on seven learning contents and seven time periods of a day to measure the optimal time for autonomous learning and invited 305 Chinese university students to answer the matrix. Through both exploratory and confirmatory factor analyses, we have developed an Optimal Time for Learning Questionnaire with a satisfactory model structure of five factors (7, 6, 6, 6, 5 items per factor respectively) namely Noon, Late Night, Nightfall, Morning and Afternoon. The internal reliabilities of these factors were acceptable, and their inter-correlations were significant, albeit in low or medium levels. The Optimal time for Learning Questionnaire may help students find their optimal learning efficiency individually.
... When identi ed as morning type or evening type, students reported differences in memory, interest, motivation, and achievement across time of day (Anderson et al., 1991;Itzek-Greulich et al., 2016). In the eld of logical reasoning, students' speed and performance improved markedly from morning to noon, and subsequently performance fell off rapidly from afternoon to night (Folkard, 1975). ...
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Background Autonomous learning is crucial for students’ academic achievements, however, there lacks a structure-validated questionnaire to measure the optimal time for autonomous learning with different learning contents. Methods Based on the previous investigations, we have designed a matrix of 49 items based on seven learning contents and seven time periods of a day to measure the optimal time for autonomous learning and invited 305 Chinese university students to answer the matrix. Results Through both exploratory and confirmatory factor analyses, we have developed an Optimal Time for Learning Questionnaire with a satisfactory model structure of five factors (7, 6, 6, 6, 5 items per factor respectively) namely Noon, Late Night, Nightfall, Morning and Afternoon. The internal reliabilities of these factors were acceptable, and their inter-correlations were significant, albeit in low or medium levels. Conclusions The Optimal time for Learning Questionnaire may help students find their optimal learning efficiency individually.
... Early studies reported that under conditions of sleep deprivation and forced desynchrony, the timing of optimal functioning varies across tasks [20,21]. For example, performance on complex cognitive tasks (e.g., verbal reasoning) was found to peak in the late morning [22,23], whereas simple perceptual-motor task performance was optimal in the late afternoon [24]. These differences suggested the involvement of multiple, distinct underlying brain oscillators [25,26] and led researchers to conclude that "it is as incorrect to speak of a single performance rhythm as it is to speak of single physiological rhythm" [26] (p. ...
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Neurobehavioral task performance is modulated by the circadian and homeostatic processes of sleep/wake regulation. Biomathematical modeling of the temporal dynamics of these processes and their interaction allows for prospective prediction of performance impairment in shift-workers and provides a basis for fatigue risk management in 24/7 operations. It has been reported, however, that the impact of the circadian rhythm—and in particular its timing—is inherently task-dependent, which would have profound implications for our understanding of the temporal dynamics of neurobehavioral functioning and the accuracy of biomathematical model predictions. We investigated this issue in a laboratory study designed to unambiguously dissociate the influences of the circadian and homeostatic processes on neurobehavioral performance, as measured during a constant routine protocol preceded by three days on either a simulated night shift or a simulated day shift schedule. Neurobehavioral functions were measured every 3 h using three functionally distinct assays: a digit symbol substitution test, a psychomotor vigilance test, and the Karolinska Sleepiness Scale. After dissociating the circadian and homeostatic influences and accounting for inter-individual variability, peak circadian performance occurred in the late biological afternoon (in the “wake maintenance zone”) for all three neurobehavioral assays. Our results are incongruent with the idea of inherent task-dependent differences in the endogenous circadian impact on performance. Rather, our results suggest that neurobehavioral functions are under top-down circadian control, consistent with the way they are accounted for in extant biomathematical models.
... When a medium physical load (20%-50% Wmax, cycling on a stationary bicycle fitted with an ergometer) and cognitive load are combined, cognitive performance increases as do the values of physiological functions (Basahel 2012;Antunes et al. 2006;Fredericks et al. 2005;) compared with when a low physical load (chair) and cognitive load are combined (Levitt and Gutin 1971;Sjöberg 1975). The findings can be interpreted by using the known function of inverted U in line with the Yerkes-Dodson law (Colquhoun 1971;Folkard 1975;Folkard 1990;Kahneman 1973). Nonetheless, Salmela and Ndoye (1986) or Basahel (2012) did not tackle the question of whether the number of errors is another criterion of cognitive performance besides the speed of work. ...
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The objective of our study was to investigate differences in cognitive performance connected with physical load of varying intensities. One half of 88 examined persons sat on office chairs, and the other half sat on chairs with the added modification of the gymnastic (Swiss) ball called the dynamic directional seat pad (pad). The first rest phase was followed by the load phase, in which the subjects were administered a 20-minute sustained attention test. The number of correct answers and errors was evaluated. A BIOPAC apparatus continually recorded thoracic respiration, electrodermal activity, finger temperature, heart rate, and heart rate variability. Females on pads made 58% fewer errors than females on chairs; the number of errors was closely related to the depth of their breathing (tidal volume). It was found out that the use of the pad, in addition to the already known health benefits, also brings an increase in the precision of cognitive performance. LIST OF ABBREVIATIONS
Chapter
Diurnal and seasonal rhythms influence many aspects of human physiology including brain function. Moreover, altered diurnal and seasonal behavioral and physiological rhythms have been linked to Alzheimer's disease and related dementias (ADRD). Understanding the molecular basis for these links may lead to identification of novel targets to mitigate the negative impact of normal and abnormal diurnal and seasonal rhythms on ADRD or to alleviate the adverse consequences of ADRD on normal diurnal and seasonal rhythms. Diurnally and seasonally rhythmic gene expression and epigenetic modification in the human neocortex may be a key mechanism underlying these links. This chapter will first review the observed epidemiological links between normal and abnormal diurnal and seasonal rhythmicity, cognitive impairment, and ADRD. Then it will review normal diurnal and seasonal rhythms of brain epigenetic modification and gene expression in model organisms. Finally, it will review evidence for diurnal and seasonal rhythms of epigenetic modification and gene expression the human brain in aging, Alzheimer's disease, and other brain disorders.
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Lists of letters varying in length and in acoustic confusability were presented for immediate probed recall in 40 undergraduates. Presentation was either visual (with nonarticulation, silent articulation, or articulation aloud) or auditory (with nonarticulation or silent articulation). It was found that recent visual items which were articulated gave acoustic confusability effects intermediate between the heavy effects obtained when retrieval was ostensibly from an auditory afterecho and the negligible effects obtained when retrieval was ostensibly based on visual memory. Results suggest that articulation enhances the discriminability particularly of recent items in short-term memory (STM), and also that visual or auditory STM can be investigated independently of STM for speech-coded information. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
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Efficiency at ‘ mental ’ tasks was observed when performed according to a time schedule imposed by following one of two different 4-hour shift systems for a period of 12 consecutive days. Twenty-eight subjects were assigned either to a ‘ rotating ’ system, in which each 4-hour period of the 24 hours was worked once every 72 hours in a repeating cycle, or to a ‘ stabilized ’ system, in which the work periods were from 1230 to 1630 and 2400-0400 each day. In the rotating system, alterations in the level of several aspects of performance at different times of day were found to be related quite closely to concurrent fluctuations in body temperature arising from its natural circadian rhythm. A shift in the phase of this rhythm in response to the now sleep/waking cycle imposed by the stabilized system was accompanied by a corresponding change in the relative levels of performance observed in the two work periods. Thus in both systems body temperature was, in effect, a predictor of performance efficiency. Some implications for the organization of shift working are discussed
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Subjects performed a memory task on two occasions, one in the morning and the other in the afternoon. The task comprised two components, one involved immediate recall of sequences of nine digits, the other involved the repeated item technique devised by Hebb (1961), in which one nine-digit sequence is surreptitiously repeated, each repetition being separated by two non-repeated sequences. Performance on the immediate memory task was better in the morning than the afternoon. The repeated item was recalled more accurately than non-repeated items, but this effect was not influenced by time of day. An explanation in terms of the relationship between arousal and memory reported by Kleinsmith and Kaplan (1963) is suggested.
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The basic thesis of this work is "that all behavior is an attempt to preserve organismic integrity by 'homeostatic' restorations of equilibrium… ." An effort is made to establish the continuity between the organism's overt reactions and the self-regulatory processes of organ systems. The author is critical of the conventional avoidance of basic philosophical problems and theoretical constructions, pointing out that no science can escape the need for theory. An extension of Cannon's principle of homeostasis is applied to behavioristic theory, to related motivated behavior, to the action of organ systems. It is claimed that description of total neuromuscular homeostasis will offer direct measures of dynamic behavior wholes which will ultimately "outfield" the field theories. One example: "set-expectancies are tentative and antecedent homeostatic adjustment acts, developed in response to minimally displacing stimulus cues and preparing the channelization of discharge through some particular response outlets which, if not so prepared, would function only through a greater displacement to general equilibrium." 151-item bibliography. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
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PERFORMANCE ON 8 TASKS RANGING FROM NOVEL LABORATORY TESTS TO HIGHLY PRACTICED FAMILIAR SKILLS WAS MEASURED AT 5 TIMES OF DAY BETWEEN 8 AM AND 9 PM. 5 TASKS SHOWED A CONSISTENT TENDENCY FOR IMPROVEMENT IN EFFICIENCY; IN 1 TASK THERE WAS DETERIORATION; AND IN THE REMAINING 2 THE EFFECTS WERE NOT SIGNIFICANT. RESULTS SUGGEST THAT THE OBSERVED TRENDS ARE RELATED TO THE UNDERLYING STATE OF AROUSAL AS INDICATED BY BODY TEMPERATURE. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
Article
The 135 studies covered by this review are grouped under: (1) studies in work output (sensory, muscular, and higher mental processes); (2) studies of organic energy expenditure; (3) studies which correlate output records with concurrent physiological changes; (4) factors which affect the diurnal curve. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
Article
Investigated the influence of caffeine on performance in simple mental and motor tests. 16 Ss were tested upon for 40 working days under all working conditions. Four Ss served as controls. Tests used were tapping, coordination, color naming, naming opposites, calculation, steadiness and discrimination reaction. Results of preliminary examination revealed that motor tests showed increase in efficiency while mental test showed decrease. Results of the Exp showed that the four mental tests became less efficient. Adding and opposites tests showed increase in efficiency at the end of the day. Conclusions did not point to any fatigue factors, nor to periodic variations of efficiency within the working day. Processes essentially motor in nature were quickened by continuous work while processes involving coordination, first accelerated and then retarded again, returning to their original speed. (PsycINFO Database Record (c) 2012 APA, all rights reserved)