Article

Effects of Consumer-Perceived Convenience on Shopping Intention in Mobile Commerce: An Empirical study

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Abstract

Wireless communication and Internet services are converging to provide an unprecedented level of convenience for online shopping. Although the concept of consumer-perceived convenience has been extensively discussed in marketing and consumer behavior literature, there still is a lack of empirical validation in the context of mobile commerce. This study was conducted to examine the effect of convenience on customers’ intention of shopping via their mobile communication devices. The primary data collected from college students in Taiwan were analyzed to examine the relationship between perceived convenience and shopping intention. The result shows a significant relationship between the two variables, and a positive effect of convenience perception on shopping intention. The findings have practical implications for mobile commerce strategists by providing more understanding of the mobile commerce success factors from a consumer behavior point of view.

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... According to Statista (2017), the number of VR users is expected to reach 171 million by 2018. Because of its ability to include consumers inside a fully immersive computer virtual environment (Jackson, 2015), there are increasing needs for implementing VR. ...
... The major differential benefit VR provides compared to a traditional interface is its ability to place consumers inside an experience through immersion into three- dimensional virtual environments. This enables interaction and the stimulation of more sensory functions (Jackson, 2015). By placing consumers into the virtual world, consumers can enjoy a variety of experiences including a product trial and entertainment. ...
... Augmented reality (AR) uses computer technology to impose computer- generated virtual images into a view of the real world using an intermediary device (Bardi, 2016;Jackson, 2015). It brings virtual and artificial objects into a real environment. ...
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With increasing demand of consumers for better shopping experiences and an increased number of online retailers, it is important for Omni-channel retailers to adopt and utilize several virtual technologies, which can support and complement their retailing practices. To strategically manage these technologies, it is imperative to analyze several specific cases, which utilize virtual technologies to align and implement multiple technologies in effective and efficient ways, and to make synergy among those technologies. The purpose of this paper is twofold. First, to examine how Omni-channel retailers utilize and manage several virtual technologies, which are virtual/augmented reality, virtual fitting rooms and fashion shows, and virtual salespeople, to provide satisfactory online shopping experience by overcoming problems online environments fundamentally have. Second, to provide practical implications to brick-and-mortar retailers, who have recently ventured into online retailing, in their management of various types of channels simultaneously using technologies like the Internet of Things and Kiosks. Through the review and analysis of several cases, this paper provides managerial implications for practitioners to utilize virtual technologies in ways that can actually add value to consumer experiences and urge them to take a mixed approach toward virtual technology.
... The vast majority of existing research uses a data moderation (or separation) approach, whereby the underlying research model is split into two samples with respect to the chosen moderating variable (or control variable), in an attempt to extract consumer differences. Within this research stream, either the consumers' various socio-demographic factors, such as gender (Jih, 2007;Martín-Gutiérrez et al., 2012), age (San-Martín et al., 2015;Jih, 2007), social class, and place of residence (Bigné et al., 2005), or the consumers' traits regarding their m-shopping experience (Agrebi and Jallais, 2015;Yang and Kim, 2012;Bigné et al., 2009), anxiety regarding use (Yang and Forney, 2013), innovativeness, and self-efficacy (Yang, 2012) are applied, to name just a few common examples. However, the same applies to technology aspects, for instance, in terms of m-shoppers who preferred mobile e-channel format or m-shopping application type (Hubert et al., 2017). ...
... The vast majority of existing research uses a data moderation (or separation) approach, whereby the underlying research model is split into two samples with respect to the chosen moderating variable (or control variable), in an attempt to extract consumer differences. Within this research stream, either the consumers' various socio-demographic factors, such as gender (Jih, 2007;Martín-Gutiérrez et al., 2012), age (San-Martín et al., 2015;Jih, 2007), social class, and place of residence (Bigné et al., 2005), or the consumers' traits regarding their m-shopping experience (Agrebi and Jallais, 2015;Yang and Kim, 2012;Bigné et al., 2009), anxiety regarding use (Yang and Forney, 2013), innovativeness, and self-efficacy (Yang, 2012) are applied, to name just a few common examples. However, the same applies to technology aspects, for instance, in terms of m-shoppers who preferred mobile e-channel format or m-shopping application type (Hubert et al., 2017). ...
... • Convenience orientation: Convenience-conscious consumption characterises shopping patterns that are driven by a comfort-oriented behaviour with less physical and mental effort (Fenech, 2002;Swoboda, 1999). With respect to m-shopping convenience, this understanding involves, besides a general simplification of the path-to-purchase (Wu and Wang, 2006), consumers' desires regarding an independent way of shopping (without any restrictions of time and location) in a time-saving manner (Jih, 2007;Yang and Kim, 2012;Cliquet et al., 2014;Park et al., 2015). Shrinking to pocketsize, the mobile channel brings the shopping world to the customers wherever they are. ...
Article
Since m-shopping has gained widespread popularity in society, it has become mainstream in many parts of the world. Consumers not only use mobile devices during their entire path-to-purchase in and around the brick-and-mortar business, but they also increasingly make direct internet purchases with their mobile devices. Consequently, one can expect the shopping behaviour of consumers to be diverse. Therefore, based on a typology approach, this study provides a detailed insight into the different buying routines of m-shoppers. Using a sample of 799 consumers, in a first step this study extracts and verifies three m-shopper clusters: while motivated shoppers and casual shoppers are located at the extremes of the cluster profiles, smart shoppers are somewhere in the middle. Then, in a second step, the empirical findings reveal further significant differences between all three m-shopper types in terms of their individual path-to-purchase, thereby confirming diverse consumption patterns where the m-channel is used.
... Online shopping convenience refers to customers' perceived expenditure of time and effort in conducting online shopping (Beauchamp and Ponder, 2010;Colwell et al., 2008;Jiang et al., 2013;Jih, 2007). Research has emphasised the strategic importance of shopping convenience to the success of online retailers (Bhatnagar et al., 2000;Childers et al., 2002;Evanschitzky et al., 2004). ...
... However, very little research has offered an in-depth and explicit examination of online shopping convenience and its component features. Jih (2007) has surveyed mobile internet service customers based on Brown's (1989) five dimensions of offline shopping convenience, such as time, place, acquisition, use, and execution, and derived two dimensions, such as transaction convenience and operational convenience, by factor analysing the collected data. Colwell et al. (2008) have developed a 17-item shopping convenience measurement scale based on Berry et al.'s (2002) five dimensions of shopping convenience, such as decision, access, transaction, benefit, and post benefit. ...
... Next, the service recovery convenience dimension had the second highest frequency of mention (n = 541), followed by delivery (n = 511), and possession/in-use convenience (n = 406). These results are fairly supported by prior research, which has revealed that transaction and possession/post-purchase convenience are the main sources of online shoppers' satisfaction or dissatisfaction (Beauchamp and Ponder, 2010;Jiang et al., 2013;Jih, 2007). ...
... Online shopping convenience refers to customers' perceived expenditure of time and effort in conducting online shopping (Beauchamp and Ponder, 2010;Colwell et al., 2008;Jiang et al., 2013;Jih, 2007). Research has emphasised the strategic importance of shopping convenience to the success of online retailers (Bhatnagar et al., 2000;Childers et al., 2002;Evanschitzky et al., 2004). ...
... However, very little research has offered an in-depth and explicit examination of online shopping convenience and its component features. Jih (2007) has surveyed mobile internet service customers based on Brown's (1989) five dimensions of offline shopping convenience, such as time, place, acquisition, use, and execution, and derived two dimensions, such as transaction convenience and operational convenience, by factor analysing the collected data. Colwell et al. (2008) have developed a 17-item shopping convenience measurement scale based on Berry et al.'s (2002) five dimensions of shopping convenience, such as decision, access, transaction, benefit, and post benefit. ...
... Next, the service recovery convenience dimension had the second highest frequency of mention (n = 541), followed by delivery (n = 511), and possession/in-use convenience (n = 406). These results are fairly supported by prior research, which has revealed that transaction and possession/post-purchase convenience are the main sources of online shoppers' satisfaction or dissatisfaction (Beauchamp and Ponder, 2010;Jiang et al., 2013;Jih, 2007). ...
... In connection to the features of the system, specifically its convenience (connected to the portability of gadget), the continuous contact to information it assists and the alternatives it presents grants the device user with a choice of movement, owing to the brightness and condensed size of the device itself (Anckar and D'Incau, 2002;Jih, 2007). Moreover, the piece of information that the device may be used simply in one hand indicates it works as a continuous accompanying one to its user, who may trust it incessantly (Balasubraman et al., 2002). ...
... In addition, the competence to do numerous diverse assignments using a particular device, at the device user's ease, raises their intellect of acquaintance with it, their handiness in using it and their regularity of the use (Anckar and D'Incau, 2002). With regard to the characteristics of the system, conveniencelinked to the portability of the device, the constant access to information it facilitates and the options it offers to carry out transactions at any time and in any placeprovides the user with freedom of movement because of the light and compact nature of the device itself (Jih, 2007). ...
... Tourist Innovativeness was measured using the scale given by Goldsmith and Hofacker (1991). Device portability was measured using the scale proposed by Jih (2007). Smartphone apps use was measured using an adapted and modified scale form Goh et al. (2010) and Wang et al. (2014). ...
Article
Purpose Tourists regularly make use of their smartphones while staying at tourist destinations. Several studies have studied the outcomes of smartphone use at travel destinations. The current paper believes tourists’ use of their smartphone or its apps because of their contact with tour friends, social loneliness-related concerns or its aesthetic scope. The purpose of this paper is to identify the factors of continued use of smartphone apps via travelers during their stay at a tourism destination, framed within the UTAUT2 model (unified theory of acceptance and use of technology), given intrinsic user attributes (innovativeness), tourism destination aspect (aesthetic scope and social loneliness) and one of the key characteristics of mobile devices (portability). Design/methodology/approach The sample consists of 357 smartphone users who travelled to some tourist destinations and used some mobile apps during their stay. Data was analyzed using the structural equation modeling approach. Findings The findings of the study show that the UTAUT2 model can effectively explain the use of smartphone apps at tourism destinations and characteristics of the user and mobile device, does affect behaviour outcomes (smartphone, intention to reuse app, satisfaction towards trip and loyalty towards app). Originality/value This paper is mainly important due to its emphasis on smartphone apps’ use during the travel stay, as the majority of the existing literature focusses on prior steps ( service booking).
... The majority of literature surrounding m-shopping has been seen in Spain Bigné et al., 2005Bigné et al., , 2007San-Martin and Lopéz-Catalán, 2013;San-Martin et al., 2013), Taiwan (Chen, 2013c;Hung et al., 2012;Jih, 2007;Jih et al., 2003;Lai et al., 2012;Lu and Su, 2009;Wu and Wang, 2006), USA (Hahn and Kim, 2013;Kim et al., 2009b;Ozok and Wei, 2010;Taylor and Levin, 2014;Yang, , 2015Yang and Kim, 2012) and in Germany (Barnes et al., 2007;Groß, 2014;Singh et al., 2006). Few other studies have taken place in France and Canada (Hillman et al., 2012;Mahmoud and Yu, 2006), with only one from the UK (Holmes et al., 2014). ...
... Hung et al. (2012) Involves consumers paying for goods using mobile devices. Jih (2007) The searching, communication and purchasing of products and services over the internet from anywhere at any time. M-shopping is a sub-section of m-commerce, which refers to any transaction with monetary value being implemented using a wireless telecommunication network. ...
Purpose The purpose of this paper is to provide a review of the mobile shopping (m-shopping) acceptance literature to bring international marketing and consumer research attention to m-shopping acceptance factors and limitations in current understandings to propose recommendations for further academic and retailing attention. Design/methodology/approach Keyword searches identified the consumer-focused literature across mobile commerce, m-shopping, mobile browsing and mobile purchasing, published in English language journals. A classification framework is created and a time frame is established to provide a more focused direction for research. Findings Despite the growing popularity of consumers adopting m-shopping activities and the increasing academic attention, consumer m-shopping utilisation remains low and research into its causes remains in its infancy. This paper has subsequently identified a variety of recommendations for further research, including further insights into perceived risk, user vs non-user behaviours, the multi-stage shopping process, incorporation of time considerations and theoretical development. Originality/value There has yet been a review of the m-shopping literature collaborating literary findings and limitations in the consumer m-shopping environment. Three major themes arise in this paper. First, there are a variety of factors affecting consumer willingness to accept m-shopping which are often incorporated in existing theory in a sporadic manner. Second, factors can create positive and/or negative consumer perceptions, requiring further insight. Finally, research limitations predominantly surround theoretical and methodological constraints, prompting for wider geographical and more longitudinal approaches to research.
... Prior research has consistently confirmed that convenience is an important factor for online shopping using mobile devices (Jih, 2007). As a result of developments in online communications and the introduction of various mobile applications, contributions to cash waqf can also be made easily through online channels at any time (Shukor et al., 2017). ...
... Several studies confirmed that cash waqf collection can be leveraged through convenience (Baqutayan et al., 2018;Anwar et al., 2019;. More support was seen in the study of Jih (2007), who verified that convenience and an individual's decisionmaking are highly correlated. If an individual who wishes to contribute cash waqf recognizes that several channels exist that can enable him/her to contribute to cash waqf collection, it will ultimately lead to a favorable attitude to participating in donations. ...
Article
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Purpose This paper aims to test the main factors that affect cash waqf collection among the employees of Islamic banking institutions (IBIs) in Malaysia. Design/methodology/approach The data was gathered using a survey method from 218 employees of IBIs in Malaysia. The obtained data was analyzed using the Statistical Package for the Social Sciences software and smart partial least squares-structural equation modeling to verify the hypothesis and reach conclusions. Findings The results revealed that word of mouth and trust have significant positive impacts on cash waqf collection. The outcomes also confirmed that convenience and accessibility to cash waqf play significant roles in affecting cash waqf collection. Originality/value Based on the researchers’ knowledge, there are only a few studies which focused on measuring the driver of cash waqf collection from the employees’ perspective, particularly in the Malaysian context. This study specifically applies the theory of reasoned action to determine employees’ attitudes toward cash waqf fund collections in IBIs in Malaysia. Having an understanding of the factors that influence employees to contribute to cash waqf would better equip IBIs in managing their cash waqf contributions and in designing their marketing and branding strategies for promoting their institutions.
... This leads to the realisation that the literature lacks the efforts to examine the multi-dimensional convenience construct in the mobile environment. Jih (2007) presented a multi-dimensional view of convenience for the mobile shopping context in which two dimensions of convenience exist, namely the operational convenience and transaction convenience. However, Jih's (2007) investigation suffers from the lack of view for convenience as a formative second-order construct while at the same time, lacks the representation of the customer decision-making process. ...
... Jih (2007) presented a multi-dimensional view of convenience for the mobile shopping context in which two dimensions of convenience exist, namely the operational convenience and transaction convenience. However, Jih's (2007) investigation suffers from the lack of view for convenience as a formative second-order construct while at the same time, lacks the representation of the customer decision-making process. ...
Article
The continuous surge in mobile shopping activities among customers related to these emerging shopping channels, empirical research that tests the effect of the multi-dimensional construct of convenience towards the customers’ mobile shopping behavioural intention are lacking within the literature. The main goal of this paper is to conceptualise a framework that explains the intention of customers to shop using their mobile devices. The paper focuses on the multi dimensional nature of convenience in mobile shopping setting. Derived from the concept of utilitarian values, convenience has been reported to be one of the foremost drivers for utilitarian online shopping behavioural intention. Past literature has only conceptualised convenience for mobile-based online shopping as a unidimensional construct, despite the evidence for it to occur as a multi-dimensional construct. Arguments are also made for the construct to exist as a second-order formative which would better visualise the purchasing process of the customer in mobile shopping.
... Aziz et al., 2013). In a separate study, convenience was found to be the most relevant factor in the use of mobile devices for Internet shopping (Jih, 2007). Similarly, with the development of online services,, cash waqf contributions can be made online without leaving the comfort of home. ...
... This study also finds that the attitude of individuals toward participation in cash waqf is determined by convenience in contributing. This finding confirms previous studies that convenience plays an important role in consumer decision-making (Jih, 2007). If cash waqf endowers feel that there are many channels for them to contribute cash waqf, this will engender a more positive attitude towards participation in the practice. ...
Article
Full-text available
Waqf creates great benefits not only for the endower but also for the whole society. Endowment of waqf is generally known in terms of porperty but little attention given to endowment of cash waqf. This paper aims to investigate antecedents and consequences of Muslim attitude towards participation in cash waqf in Malaysia. The findings of this paper are based on 386 samples. Descriptive analysis, exploratory factor analysis and regression analysis are used to analyse the data. The results indicate that individual religiosity, trust in awqaf institutions and convenience to endow are antecedents of Muslim attitude towards participation in cash waqf, which consequently leads to individual intention to participate in the practice. The study provides a useful source of information to related parties for instance the waqf institution and Islamic regulatory body in executing effective startegy to promote cash waqf as well as reinforcement of systematic collection procedures that can benefit the community.
... Parallel to this product attributes-oriented approach to the concept, a service attributes-oriented direction was also considered (Berry et al. 2002). This last approach is focused mainly on time-saving and effort minimization when delivering service to customers (Seiders et al. 2000;2007). In the online setting, convenience is considered one of the main motivations explaining online purchase adoption (Beauchamp and Ponder 2010;Jiang, Yang and Jun 2013). ...
... However, due also to those time constraints that sometimes force individuals to be away from home till late, click-and-collect could also be considered a convenient option, mainly bearing in mind the extensive hours that many stores have today. Literature in consumer behaviour suggests that convenience is a context-dependent perception (Jih 2007), therefore both delivery options could be perceived as convenient. So: H1: There is a positive relationship between individual's convenience orientation and (H1a) the probability of choosing click-and-collect and (H1b) the probability of choosing home delivery in an online purchase. ...
... Much of the research in the current literature involves exploring the effect of perceived convenience on buying intentions. Findings of the studies confirm that perceived convenience positively affects consumers' purchase intentions in an online context (Chiang and Dholakia, 2003;Jih, 2007). For the purpose of this study, authors incorporated no waiting time in stores (time saving) and easy buying process (ease of use) as two convenience benefit types based on the findings of the previous studies. ...
Article
Full-text available
The perception of consumers related to the benefits of using online channels for shopping is an important factor in the determination of their intention to shop online. This study aims to contribute to the current literature by (1) shedding light into the nature and extent of the relationship between perceived benefit and consumer based brand equity in an online context, (2) exploring the relationship between the sub-dimensions of consumer based brand equity, and finally (3) proposing and testing a structural model of these relationships between perceived benefit, consumer based brand equity and its sub-dimensions. The results of the study confirm that consumers’ benefit perception related to online shopping leads the way to the formation of consumer based brand equity by affecting brand awareness and mediating the relationship between brand awareness and perceived quality. Another finding of this study is that there is a positive relationship within the sub-dimensions of consumer based brand equity in a sequential structure, which brings consumers from the basic awareness level about the brand to the formation of brand associations, as well as the perception of quality and consequently resulting to support the level of loyalty through brand associations.
... Convenience as a research construct has been primarily investigated in the marketing and consumer behavior literature (Berry et al., 2002;Jih, 2007;Ng-Kruelle et al., 2002). Convenience is greatly related to the elements generating time and place utility for users (Clarke, 2001). ...
... This is also in agreement with the findings of Madlberger (2006), who conclude time, access, search and place as the dimensions of CON. On the contrary, numerous researchers conclude that CON is the significant component which is valued by customers and ultimately motivates them to purchase online (Zhang and Prybutok, 2005;Jih, 2007). Anderson and Srinivasan (2003) reported that purchasers who valued convenience are more likely to remain loyal as they have less tendency to look for new service providers. ...
Article
In this intense competitive era, businesses surrounded with different internal and external factors are striving to improve their distribution strategy. This study investigates the effects of dimensions of e-channel quality and product values on e-customer satisfaction, leading to e-customer loyalty in an economy where e-commerce is still in evolving phase. E-channel quality served as a higher order factor which includes: Perceived ease of use (EOU), perceived usefulness (PU), convenience (CON), entertainment (ENT), selection (SEL) and return-ability (RTN); whereas product values served as a higher order factor for product quality (PQ) and price consciousness (PC). Data was collected from 224 university students and PLS-SEM was applied. The results revealed that quality attributes of e-channel and product values have significant impact on e-customer satisfaction which leads to e-customer loyalty. Based on the findings, the results are discussed and directions for future research are also provided.
... In crowdfunding, existing online payment systems are adopted to facilitate transactions between initiators and potential funders (Gerber et al., 2012). Transaction convenience has been discussed primarily in the marketing and consumer behavior literature ( Jih, 2007), which relates to the elements generating time and place utility for users. For example, in order to transfer money to crowdfunding projects (initiators and potential funders are geographically isolated), users of Weibo are able to pay through their e-banking system, Alipay system, or WeChat payment system, all of which are more convenient than visiting a physical bank. ...
Article
Purpose Researchers have called for the synthesis of divergent perspectives and the development of a theoretical model that examines individuals’ donation behavior in charitable crowdfunding. To fill this research gap, we synthesize the literature pertaining to the determinants of donation behavior in charitable crowdfunding. Then, drawing on the stimulus-organism-response (S-O-R) framework, we develop and test a model that explains individuals’ intention to donate to charitable crowdfunding. Design/methodology/approach This paper follows a quantitative research approach. An online survey was distributed to collect data from individuals who had experienced charitable crowdfunding. In total, 205 valid responses were received and analyzed. Findings First, the study finds that individuals’ empathy and the perceived credibility of a charitable crowdfunding project are key determinants for their intention to donate in charitable crowdfunding. Second, the study finds that website quality, transaction convenience, and project content quality influence both empathy and perceived credibility in different ways. Third, it is noteworthy that initiator reputation is positively related to perceived credibility, while project popularity is positively associated with empathy. Originality/value This research advances our knowledge of individual donation behavior in charitable crowdfunding. Our model can help researchers understand individuals’ philanthropic behavior by providing empirical explanations of the interplay between technological and project characteristics, emotional and cognitive states, and individuals’ donation behavior. For practitioners, the research suggests appropriate design, launch, and operation strategies to facilitate individuals’ donation behavior in charitable crowdfunding.
... The occupational and educational profile of the respondents is in line with what would be expected of mobile shoppers in urban cities. According to Jih (2007), an average mobile shopper is a young, educated and price-conscious customer who understands the benefits of mobile shopping ecosystem. Venkatesh et al. (2012) also pointed out that older customers mostly shy away from mobile shopping, as it demands them to learn new technology. ...
Article
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Purpose With India becoming world’s second largest user of smartphones (Ming, 2017) and with more users adopting mobile devices for online shopping, Indian online retailers now have to manage mobile channel in addition to existing traditional channel (of computers). Hence, the purpose of this study is to investigate the mapping of product characteristics with individual channel capabilities and its effect on online consumer behaviour, so that e-tailers can create enhanced online shopping experience for consumers. Design/methodology/approach A comprehensive research model is developed on the basis of the knowledge gained from multichannel retailing and e-commerce literature. Then, the model is empirically tested, with primary data collected from 344 customers, using structural equation modelling. The data are collected from customers across two product categories: electronics and fashion. Findings The results reveal that perceived usefulness, perceived risk and perceived self-efficacy are important drivers of online consumer behaviour for continued usage. The multi-group analysis confirms the moderation influence of platform type for some relationships across electronics and fashion. Practical implications The findings underline the importance of multichannel complementarity across electronics and fashion. The preference of mobile devices for fashion and traditional devices such as computers for electronics provides valuable insights for online retailers towards management of multichannel e-commerce ecosystem. Originality/value In Indian context, this is the first empirical research on online multichannel retail setting, studying the impact of diverse channel formats on different product categories. The study’s findings give empirical basis to online retailers to look out for right product–channel fit strategy for engaging consumers in the long run.
... This is also in agreement with the findings of Madlberger (2006), who conclude time, access, search and place as the dimensions of CON. On the contrary, numerous researchers conclude that CON is the significant component which is valued by customers and ultimately motivates them to purchase online (Zhang and Prybutok, 2005;Jih, 2007). Anderson and Srinivasan (2003) reported that purchasers who valued convenience are more likely to remain loyal as they have less tendency to look for new service providers. ...
... As for perceived convenience, the analysis reveals that it significantly affected the consumers' intention to purchase grocery products under VDs. This result is in line with the results of Jih (2007), who suggested that perceived convenience has significant effects on shopping intention. This result may be attributed to the fact that the majority of the Malaysian consumers are working professionals (Department of Statistics Malaysia, 2014) and have a limited amount of time for shopping. ...
Article
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Purpose The study investigated the effects of consumers’ perceptions towards volume discount (VD) benefits on their intention to purchase grocery products under this scheme using deal proneness as a moderator. Design/methodology/approach Data were gathered through a survey of 583 Malaysian consumers, and were analysed using the partial least squares (PLS) technique. Findings The results showed that perceived savings, self-expression value, and convenience positively affected consumers’ intention to purchase grocery products under VDs. Deal proneness negatively moderated the relationship between perceived quality, innovation, and consumers’ intention to purchase under VDs. Practical implications The findings of the study will help retailers to understand the effects of consumers’ perceptions of VD benefits on their intention to purchase products under VDs, thereby allowing retailers to promote products under VDs more effectively. Originality/value Although the VD is a common type of sales promotion (SP), this topic is rarely explored. This study thus contributes to the advancement of knowledge by determining the effects of the potential benefits of VDs on consumers’ intention to purchase.
... Wang et al. (2015) argue that even though the screen size and functionalities of mobile devices are limited compared to PCs, their temporal and spatial flexibility provide convenient access when consumers want to achieve specific goals or satisfy habitual needs that do not require much search or cognition. Mobile convenience thus leads to purchase intentions and behavioral loyalty, as shown in several studies that collect and analyze survey data (Jih, 2009;Okazaki and Mendez, 2013;Yang, 2010;Yang and Kim, 2012). ...
Article
We investigate and compare online consumer behavior on an e-retailer website in mobile versus PC devices, through the application of a web usage mining approach on clickstream data recorded in server-side log files. Online consumer behavior is characterized through both engagement measures and the discovery of common sequences of navigation patterns, using an innovative approach that combines footstep graph visualization with sequential association rule mining. We find that sessions conducted through mobile devices are more likely to consist of task-oriented behavior whereas sessions conducted through PC devices are characterized by a more exploration-oriented browsing behavior. Moreover, we find that certain sequence rules are associated with an increased likelihood of purchase in both mobile and PC sessions. The results demonstrate the value of our approach in analyzing online browsing behavior, across platforms, in the context of electronic retailing.
... For instance, it might be that an individual reads about a particular product on a mobile device. Then it is likely that this task leads to a connected mobile shopping activity as it is more convenient for the user to proceed with the same device [44,45]. ...
... Steenkamp et al. (1999) echoed that young consumers were open to innovative technologies and seek factors like novelty in a product. Jih (2007) demonstrated that shoppers using mobile channels have been characteristically young, erudite, priceconscious who valued convenience of mobile shopping. India has been known as the country of youth where every third person is young (Sharma, 2017). ...
Article
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Purpose Consumers shopping motives may differ across products/services categories, retail formats and channels. In the context of m-Apps-based commerce, this study aims to explore different shopping motives of consumers in three different categories of app, namely, food delivery, ride sourcing and digital payments. Using motivation literature, the study extends the theory of consumer motives by including sustainability as a key motive to buy in the context of m-App channel. Further, the authors undertake a comparative analysis of the identified motives across the three mobile applications (m-Apps). Design methodology/approach The research methodology involved two stages (qualitative research followed by quantitative research). In qualitative research, personal interview was conducted to extract items for survey questionnaire development. Subsequently, quantitative analysis was carried out. The data were subjected to exploratory factor analysis and confirmatory factor analysis (CFA). The study sample comprised 201 young Indian managers. Findings Using principal component analysis and CFA, the study validates the existence of different motivations in the three categories of m-Apps considered. Transaction-oriented and sustainability-oriented motivation is found to be a major motive to use m-Apps for food delivery, ride sourcing and mobile payments. Additionally, in digital wallet applications for mobile payments, consumers exhibit innovation-oriented motivation. Value-oriented motivation was identified as a motive in food delivery apps. Research limitations/implications The scale developed and the comparative study done extended the theoretical conversation on young consumer motives in the context of m-Apps channel and extended it by including sustainability motive, which needs further in-depth study. Originality/value This is one of the first studies to explore sustainability motives in the context of m-Apps channel.
... Convenience as a research construct has been widely discussed in the marketing and consumer behavior literature (Berry et al. 2002;Jih 2007;Ng-Kruelle et al. 2002). During the analysis, we found several factors contributing to this phenomenon. ...
Article
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Payments banks came into existence in India in 2015 when the Reserve Bank of India awarded licenses to eleven applicants to set up these banks specifically to further financial inclusion by providing small savings accounts and facilitating payments and remittances to the financially excluded population. As of March 2020, only six of these were operative and not very successful, both from the profitability and customer growth perspectives. This article seeks to understand the reason for payments banks not taking off as envisaged. Attributing this primarily to low adoption of payments banks by the financially excluded customer segments, this study uses a grounded theory approach based on data collected from interviews of target customer groups and of managers at some payments banks. The primary factors contributing to low adoption by the customer segments studied here, namely migrant labor and small vendors, have been identified as lack of awareness, lack of trust and lack of perceived need for their products/services. These factors arise due to inconsistencies between the business model design and the nature of the target audience. The article further discusses managerial and policy implications of these conclusions.
... The influence of service convenience on customer satisfaction Customer satisfaction is a kind of emotional response achieved after the customer has consumed the service. Jih (2007) emphasized that the literature on the emphasis of convenience consistently argues for the positive influence of product and service convenience on customers' satisfaction occasioned from the consumption experience. One of the methods to comprehend the correlation between convenience and customer satisfaction is through convenience orientation (Berry et al., 2002). ...
Article
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The purpose of this paper is to evaluate and analyze the influence of service convenience, service quality and customer satisfaction on the formation of word of mouth in airline industry. The sample included 400 passengers who had experienced THAI’S international flights. To test the study hypotheses, a research model was examined applying structural equation modeling. The findings submit that, in addition to effects of service convenience, service quality and customer satisfaction on word of mouth, decision convenience has the most positive significant influence on word of mouth compared to service quality dimensions and customer satisfaction. The present research focuses on assessing the word of mouth level only for THAI; therefore, its findings may not be generalized for the other airlines. In addition, the target market of this study is the customers of THAI. Future researchers can select the markets of other airlines customers. In airline companies, service convenience plays a central role on customer word of mouth. Therefore, airlines should concentrate on travelers’ convenience in the service procedure. They should plan the service to support the best convenience for travelers. This investigation would help airlines to understand what makes customers more satisfied before, during and after using an airline service and to understand how this is related to the word of mouth.
... COMP-Compatibility as a research construct has primarily been discussed in the marketing and tourist behaviour literature and it refers to persons' controllability and friendliness (Berry et al., 2002;Jih, 2007;Ng-Kruelle et al., 2002). COMP with M-wallet leads to possibility of trying out this service in India (Ding et al., 2004;Mallat et al., 2004;Venkatesh et al., 2012). ...
Article
The present study goal is to identify assorted factors and also to investigate their influence on tourists’ behavioural intentions about their usage patterns with respect to M-wallet payment. A conceptual model has been anticipated and authenticated and 600 questionnaires were distributed and 482 were usable. Structural equation modelling was employed to assess research hypotheses. The result shows that the behavioural intention is significantly influenced by perceived value, trust, compatibility and social influence while tourists’ is less optimistic when it comes to use M-wallet with regard to perceived enjoyment. The study also showed that trust followed by compatibility has a more powerful influence on the behavioural intention of tourists in the context of M-payment. The present study is limited to only six M-wallet and that too limited to the certain age category, namely 18–25 in Gwalior city of India. Understanding the different dimensions of behavioural intentions can help M-wallet players to win the trust of tourists and enhance the frequency to use M-wallet for M-payment. The results indicate that M-wallet service providers should consider and manage all affecting factors proactively as mechanisms for intention to use M-wallet. It will establish a behavioural intention model of M-wallet users that can help organizations to manage the formation of behavioural intentions of their users.
... The perceived convenience in Table 5.9 of using mobile marketing transactions was measured with a positive result, as the majority of students (50.5 per cent) strongly agreed, while (20 per cent) agreed that it would in fact be more convenient for them to use their mobile devices for online transactions as it would reduce as much as possible their shopping efforts, for instance in traveling, walking, parking, waiting, and carrying. 192 These results confirm the findings by other studies (Corbitso et al., 2011;Jih, 2007;Yang, 2005) which established that indeed it would be more convenient to conduct mobile commerce as opposed to traditional brick and mortar commerce. ...
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Despite the fast pace of development within the mobile commerce industry globally, marketers in developing countries are still lagging in understanding why and how consumers participate in mobile marketing transactions. The literature reporting on mobile marketing transactions’ adoption in a South African context remains largely inconsistent and fragmented as most previous studies are based on the experience of consumers in a non-South African (and non-developing country) context. Therefore, this study identifies a literature gap, in that there lacks a sufficient critical mass of studies into the moderating effect of information security on consumer adoption of mobile marketing transactions in South Africa particularly among the youth who have a strong affinity for constant mobile connectivity. Furthermore, confronted with rapid changes in emerging technology, previous models of technology adoption are slowly becoming outmoded. Consequently, this study considered testing a proposed model on the predictive power of marketing-related mobile activity to help improve understanding and prognosis of the adoption of mobile marketing transactions in South Africa. Specifically, in order to render these tests robust, perceived information security was applied as a moderator variable to increase the explanatory power of the model. The objectives set out for this research were measured utilising a single cross-sectional approach, guided by the positivist paradigm. In keeping with the dictates of ensuring the highest levels of reliability and validity, a measuring instrument developed from past studies was used. Using a self-administered questionnaire, data were collected from a sample of 810 students from selected South African universities. Descriptive and multivariate statistical tests including the moderated hierarchical regression analysis were used to analyse data. The implication of the study is that it provides both marketers and policymakers with a set of controllable variables that may be manipulated to promote the adoption of mobile marketing transactions.
... Convenience is defined as "the degree of consumers' perceptions that they can use technology to finish their work at a convenient time, in a convenient place, and in a convenient way" (Liu et al., 2015, p.477). Jih (2007) found a relationship between perceived convenience and behavioral intention. Convenience combines the utilities of time and place (Kim et al., 2010) and reflects the consumer's resources (Farquhar and Rowley, 2009). ...
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The aim of this research is to identify the main determinants of Kosovo outbound tourists influencing the use of e-services in the hospitality industry. To test hypotheses, we used Partial Least Squares Path Modeling (PLS-PM). Findings suggest that the intention of Kosovo outbound tourists to use e-services in the hospitality industry is influenced positively by performance expectancy, facilitating conditions, perceived value, and satisfaction with information quality. We found that expected effort and social influence have no impact on the intention to use e-services. The relationship between users' behavioral intentions and satisfaction with the information provided and real use behavior is confirmed. The perceived value depends on cost-savings, enjoyment and convenience from the use of e-services in hospitality.
... However, the author highlighted that people are less aware of the types of convenience that are available to them. Similarly, Jih (2007) discusses the relation between shopping convenience and online shopping intention. The primary data was collected from the students by convenience sampling method on the five dimensions that are place, acquisition, use, execution, and time. ...
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The over-usage of the internet in Pakistan provides a developing prospect regarding online shopping. With the emerging technology and rapid growth in E-markets, it has become necessary to visualize consumer behavior and the factors that influence consumer behavior in online shopping system. The following paper uses the perceived benefits and risks as a measure to study consumer behavior in online shopping. A survey is conducted from students in Punjab province through google forms. A total of 150 responses were collected through convenience sampling and analyzed using SPSS-25 and Pearson correlation method. The findings show that shopping convenience, product selection, and ease of buying positively affect the buying behavior, whilst financial risk, product risk, and security risk are observed to have negative affect on online shopping behavior. However, none of these relations is found to be strong. The study concludes that consumers perceive certain benefits and risks in online shopping.
... However, much of the current convenience literature has focused on the development of the multidimensional service convenience construct in a traditional, brick-and-mortar retailing setting (Dekimpe et al., 2020;Agnihotri, 2015). Although convenience is one of the primary motivators for consumers to visit online retailers' websites (Jih, 2007;Girard et al., 2003), much of the prior research on e-commerce has treated the convenience construct as one of the predictor variables that influence outcome variables such as customer satisfaction and behavioral intent. ...
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Online shopping is one of the most growing means of purchasing daily needs. The purpose of this research is to find the main factors affecting young girls in Sulaymaniyah city in Iraq to buy their needs online. The purpose of this research is to understand the factors that affect young girls in Sulaymaniyah city in their online purchasing activities. The sample size taking for this study is 100 young girls using convenience sampling. A survey was done to get the participants' responses about the issue and SPSS software is used for data analysis, thus; this research utilizes quantitative data to obtain the results. Findings of this research shows the main factors affecting young girls in their online shopping are the unavailability of certain products in the shops, and the availability of the product review online. Another finding of the study is showing something quite different from other studies. Even though most of the participants are unemployed, many of them are having online shopping at least once a month. Thus, marketing managers and supervisors can profit from the findings of this study in their online marketing strategies.
... Particularly, convenience is defined as "the degree which an individual believes that paying by a contactless card generates time and place utility, without being complicated as well" (Saprikis et al., n.d.). Convenience has been greatly examined in the marketing and consumer behavior literature (e.g., Jih, 2007;Ng-Kruelle et al., 2002). According to Clarke (2001), convenience is highly connected to the elements producing time and place utility for users. ...
Conference Paper
Economic crisis and bailout period have greatly changed almost every single aspect of the country. Greeks were violently forced to alter their daily habits. Regarding their payment practices, capital controls and cash withdrawal limits have forced them to cashless financial transactions. Thus, the purpose of this research paper is to investigate individuals' perceptions toward the adoption and use of contactless cards for face-to-face monetary transactions focusing on University students. This type of payment method is based on the Near Field Communication (NFC) technology and has already provided to the cards from the world's largest companies in financial services and payment systems, such as Visa and MasterCard in the last years. Additionally, the differences between adopters and non-adopters of contactless cards are investigated by the utilization of the Mann-Whitney non-parametric test. The characteristics and preferences of the individuals who utilize them for their purchases are also examined. The results show that Greeks greatly use NFC cards, especially the debit ones, to purchase various types of products and services. Females seem more acceptable to them than males. Furthermore, as it was expected, adopters do perceive the advantages that this payment method can offer them to a much greater extent than non-adopters.
... In this way, users can quickly make payments from their application accounts without using cash and credit cards and without waiting in line. It is known that fast and easy payment has a positive effect on consumers' repurchase behavior (Jih, 2007). ...
Article
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The mobile applications offered by smart phones through the e-store, which are developed for functional and personal needs, have gone beyond simplifying daily life and have an important place in marketing. Purpose of the study, ın the context of push-pull-mooring theory, is to examine the consumer's intentions to change their behavior and the transition process from the using of member cards to using mobile applications of the brands. In line with this purpose, a survey was conducted with 237 university students who actively use the Starbucks member card and its mobile application. The quantitative data obtained were analyzed using SPSS 22 program. As a result of the study, it was found that there was a significant relationship between the transition process from member card usage to mobile application usage and pushing effect (poor aesthetic design), pulling effect (locatability, transaction convenience, economic benefit, gamification) and mooring effect (perceived substitutability, inertia). Furthermore, it was determined that the stagnation against change has a moderation role on the pushing effect and intention to change. JEL Code: M31. ÜYE KARTLARI KULLANIMINDAN MOBİL UYGULAMALARA GEÇİŞ SÜRECİ: STARBUCKS APP ÜZERİNE BİR UYGULAMA Özet Akıllı telefonların kullanıcılarına e-mağaza aracılığıyla sunmuş oldukları, fonksiyenel ve kişinin ihtiyaçlarına yönelik olarak geliştirdikleri mobil uygulamalar, günlük hayatı kolaylaştırmanın ötesine geçerek pazarlama da önemli bir yer edinmiştir. Çalışmanın amacı; itme-çekme-bağlama (push-pull-mooring) teorisi çerçevesinde tüketicilerin üye kartı kullanımından, markaların mobil uygulamaları kullanımına geçiş sürecini ve davranış değiştirme niyetlerini incelemektir. Bu amaç doğrultusunda Starbucks kartını ve mobil uygulamasını aktif şekilde kullanan 237 üniversite öğrencisi ile anket uygulaması gerçekleştirilmiştir. Elde edilen nicel veriler SPPS 22 programından faydalanılarak analiz edilmiştir. Çalışmanın sonucunda üye kartı kullanımından mobil uygulama kullanımına geçiş süreci ile itme etkisi (zayıf estetik görünüm), çekme etkisi (yer belirleme, alışveriş kolaylığı, ekonomik fayda, oyunlaştırma) ve bağlama etkisi (algılanan yerine alabilirlik, değişime karşı durgunluk) arasında anlamlı bir ilişki olduğu tespit edilmiştir. Ayrıca değişime karşı durgunluğun, itme etkisi ve değiştirme niyeti üzerinde düzenleyici rolü olduğu belirlenmiştir.
... In addition, it has also been asserted that convenience lies in the fact that it offers customers easy and flexible payment options, especially those which they may not have enjoyed if shopping in actual stores. The convenience associated with product and service shopping has been positively related to customer experience and satisfaction, hence the ability to provide such to its market could mean achieving desirable outcomes by the business [18]. ...
... Convenience as a research construct has been primarily investigated in the marketing and consumer behaviour literature (Berry et al., 2002;Jih, 2007;Ng-Kruelle et al., 2002). Convenience is greatly related to the elements generating time and place utility for users (Clarke, 2001). ...
... Deemed the most undesirable stage across the consumption journey, loss of sales can occur. Expanded upon, transaction convenience consisted of simple and convenient online payment, flexible payment methods, and the absence of difficulty in completing a purchase; which, shall neglected would cause abandonment of purchasing process (Ling et al., 2013;Jih, 2007;Kaura, Prasad, & Sharma, 2015). Technical difficulties and lack of payment alternatives during online purchases would then entail customer's tendency to desert the transaction (Rajamma, Paswan, & Hossain, 2009). ...
Article
Service convenience has undoubtedly gain substantial recognition for both goods and service industries within recent years towards forging an enduring competitive advantage. Considering heightened market expectations in the mobile service industry, importance of capitalizing on relevant elements is highlighted to retain, further strengthen users’ loyalty. Technological advancement has then created opportunity for differentiation in the area of reachability, particularly on the transaction convenience and access convenience of specified mobile service. Alongside product involvement, brand image and perceived value as hypothesized predictors of users’ allegiance towards a mobile service, this study explored factors which influence customers’ loyalty and propensity to leave within the mobile service industry. Convenience sampling approach was hereby implemented, following distribution of close-ended questionnaires among 400 respondents. Data analysis was then conducted through employment of the SEM AMOS software. As such, results obtained discovered product involvement, perceived value, transaction convenience and access convenience being direct predictors of both dependent variables; with the exception of brand image which doesn’t affect propensity to leave, despite being a significant antecedent to customers’ loyalty. Additionally, transaction convenience was revealed as an active moderator to the impact of perceived value on (i) customer loyalty, and (ii) propensity to leave. Centred on the transactional aspect in the mobile service industry, more effective service marketing strategies can be developed through gained insights from this research, with excelling sustainable customer retentions. © 2020, Asia Business Research Corporation. All rights reserved.
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The purpose of this study is to conceptualise and explore the strategic importance of e-retailers' service convenience. This study suggests that e-service convenience is a vital factor in the e-buyers buying behaviour. E-service convenience provides customer experience during e-shopping. The present study is done to adapt the scale developed by Jiang et al. (2013) to measure e-service convenience for the e-retailers. The findings of the present study contribute and extend theory by adapting the e-service convenience scale for e-retailers. This study has also added two new constructs (e.g., order convenience and logistics/reverse-logistics convenience) for e-service convenience in e-retailing context. The findings and the new e-service convenience scale will be helpful for e-retailers and marketers to improve its services.
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At the heart of electronic commerce is the ability of a customer to be able to pay for goods and services unrestricted by location. Electronic payment system offers customers the convenience and flexibility to digitally pay online. Our study extended the technology readiness index and evaluated its influence on the technology acceptance model to predict user acceptance and use of e-payment technology. An online version of a questionnaire was administered to the population aged 1500 users of e-banking and mobile money users in six cities in Ghana (Accra, Tema, Kumasi, Cape Coast, Sekondi-Takoradi and Tamale) on the social media. A printed version of the questionnaire was self administered to other respondents largely, users of mobile transfer services in Ghana who did not have access to reliable internet services or computer. The post-data integrity results was analysed using a robust version of feed forward Radial basis function neural network. We observed a non-inflated overall incorrect prediction score between below 25% in both cases. It decomposed into a positive and significant relationship between personal innovativeness, personal optimism, high perceived convenience and perceived usefulness and perceived ease of use which positively influences e-payment adoption. The case of personal insecurity and personal discomfort returned negative effects and are consistent with the extant literature .
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Despite their generally increasing use, the adoption of mobile shopping applications often differs across purchase contexts. In order to advance our understanding of smartphone-based mobile shopping acceptance, this study integrates and extends existing approaches from technology acceptance literature by examining two previously underexplored aspects. First, the study examines the impact of different mobile and personal benefits (instant connectivity, contextual value, and hedonic motivation), customer characteristics (habit), and risk facets (financial, performance, and security risk) as antecedents of mobile shopping acceptance. Second, it is assumed that several acceptance drivers differ in relevance subject to the perception of three mobile shopping characteristics (location sensitivity, time criticality, and extent of control), while other drivers are assumed to matter independent of the context. Based on a dataset of 410 smartphone shoppers, empirical results demonstrate that several acceptance predictors are associated with ease of use and usefulness, which in turn affect intentional and behavioral outcomes. Furthermore, the extent to which risks and benefits impact ease of use and usefulness is influenced by the three contextual characteristics. From a managerial perspective, results show which factors to consider in the development of mobile shopping applications and in which different application contexts they matter.
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Mobile services are becoming increasingly commonplace in everyday life; however, Mobile payment (M-payment) is not among frequently used mobile services. The slowness of the diffusion of this service is the point of departure of the current research. The authors discuss why consumers are slow in adopting M-payment service and develop a proposed model that measures the customer’s attitude and intention to use this technology in Egypt. Different theories from diverse fields are reviewed to formulate the study’s conceptual framework. Empirical data were collected via an online survey for a sample of 490 students in “open education”, a type of e-distance learning. The results suggest that although the most important determinants influencing the customer’s attitude toward the service are perceived behavioral control and perceived usefulness, those influencing the intention to use it are perceived innovativeness, perceived expressiveness, facilitating condition, perceived usefulness, and social pressure. The results of the research differ from those of previous studies because of the effect of the Egyptian culture. Service providers can benefit from the results when formulating the marketing strategies to increase the usage of this service, improving mobile commerce.
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Conference Paper
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This study targets consumers of a nonmetro city to assess their perceptions about online grocery shopping. Earlier grocery companies were targeting only selected metro cities. However, recent reports have indicated that nonmetro cities can also become a profitable market for online grocery retailers. This study is an attempt to provide an empirical analysis related to the beliefs and the attitude of target consumers about online grocery shopping. By applying belief–attitude–behavior approach, the study tests the relationships between convenience, security, and variety with attitude and social norms (SNs) and thereof the relationship between attitude and social norms with purchase intention of online grocery. The results of the study indicate that both attitude and SNs have a significant positive relation with online grocery purchase intention. Convenience is significantly related to attitude but not with SNs. Both security and variety significantly predict each of attitude and SNs.
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The objective of this study is to improve our understanding of website mobilization techniques. The landing pages of Alexa's 527 top global shopping sites were analyzed for mobilization technique, mobile usability, and data requirements. It also investigates how mobile technique impacts Google mobile search results. The study found that 89.3% of top global shopping sites are mobile-friendly. The most popular mobile technique is to redirect mobile users to a separate URL, commonly known as m.sites, utilized by 44.1% of sites, followed by dynamic serving, utilized by 23.8%, and responsive, utilized by 23.0% of sites. Keyword analysis using the SEMRush service found a statistically significant difference in keywords following Google's algorithm change to favor mobile sites.
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This study examines changes in the online food market in South Korea, identifies this market’s potential for sustainable growth, and analyzes the causal relationships between media channels (mobile and PC-based devices) and product groups (fresh food, processed food, and food service). Whereas prior research has mainly focused on PC-based online shopping, this study analyzes the market for different media and product groups using Statistics Korea’s monthly time series data and the vector error correction model. The results reveal that PC-based online shopping has a long-term equilibrium relationship with mobile shopping in the online food market. However, in the short term, the mobile fresh food and food service transaction amounts are in a feedback relationship, while mobile processed food transaction amounts have a negative effect on other variables. In turn, PC-based online shopping has a positive effect on mobile shopping. In addition, consumer preference is shifting from PC-based devices to mobile devices, and demand is expanding from processed food to fresh food and food service. The results imply that marketers should both prepare for the emergence of new media and expand their product groups—their focus should be on expanding services rather than goods. In conclusion, for the sustainable growth of the online food market, it is essential for the market participants to cope actively with the new environment surrounding the online food market, and enhance their sustainability to minimize the negative effects from technological advances as consumer preference is continuously changing and information technology and online media continue to develop.
Chapter
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Thesis
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As wireless technologies evolve, the coming mobile revolution will bring dramatic and fundamental changes to supply chain management. When complete, the revolution will impact numerous facets of organizational life. It will provide important data in real time to assist decision makers, exert great influence on the ways businesses communicate and develop relationships with consumers and suppliers, and ultimately transform the way we manage the supply chain. This paper examines issues in integrating mobile commerce and supply chain management. The paper discusses issues such as the absence of killer applications, mobile device limitations, networking problems, infrastructure constraints, security concerns, and user distrust in mobile applications. Research issues, such as usability, user interfaces, mobile access to databases, agent technologies, and mobile business models, are also discussed.
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