Laboratory research in motor learning has consistently demonstrated higher retention and/or transfer when practice occurs under conditions of high contextual variety (e.g., Lee & Magill, 1983; Newell & Shapiro, 1976; Shea & Morgan, 1979;). In the present study, an attempt was made to determine whether a contextual variety effect could be demonstrated in a standard physical education instructional setting. During practice trials on the long and short badminton serves, male and female subjects performed under either blocked (i.e., all trials of one serve followed by all trials of the other) or varied (i.e., alternating trials of long and short serves) conditions. Retention and transfer tests (i.e., using the service area opposite that employed during the practice phase) were administered at the end of the badminton unit. Although little difference was observed in the performance of the two groups during practice, alternating-trial subjects demonstrated significantly higher retention of the short serve and significantly higher transfer of both serves than blocked-trial subjects. The performance of male and female subjects was not differentially influenced by practice structure conditions. It was concluded that a practice schedule that requires performers to change their plan of action from trial to trial may facilitate the retention and transfer of motor skills in applied instructional settings.