People use methods like pilots fly planes. A largish minority, usually those who haven’t done a project before, view their data-gathering as a matter of barnstorming, flying by the seat of their pants. ‘We’ll take her up for a spin old boy, it’s a piece of cake really, nothing to it.’ In other words, they may underestimate the technical requirements of the method or methods which they plan to
... [Show full abstract] adopt. An interview, for example, is just a conversation with a purpose: and we all conduct conversations every day, don’t we? A questionnaire is just a list of questions to which we want answers: what could be simpler than that?