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Emotion Experienced during Encoding Enhances Odor Retrieval Cue Effectiveness



Emotional potentiation may be a key variable in the formation of odor-associated memory. Two experiments were conducted in which a distinctive ambient odor was present or absent during encoding and retrieval sessions and subjects were in an anxious or neutral mood during encoding. Subjects' mood at retrieval was not manipulated. The laboratory mood induction used in Experiment 1 suggested that anxiety might increase the effectiveness of an odor retrieval cue. This trend was confirmed in Experiment 2 by capturing a naturally stressful situation. Subjects who had an ambient odor cue available and were in a preexam state during encoding recalled more words than subjects in any other group. These data are evidence that heightened emotion experienced during encoding with an ambient odor can enhance the effectiveness of an odor as a cue to memory.
Emotion experienced during encoding
enhances odor retrieval cue effectiveness
Monell Chemical Senses Center
The American Journal of Psychology
Winter 1997, Vol. 110, No. 4, pp. 489–505
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© 2002 by the Board of Trustees of the University of Illinois
Emotion experienced during encoding
enhances odor retrieval cue effectiveness
Monell Chemical Senses Center
Emotional potentiation may be a key variable in the formation of odor-associ-
ated memory. Two experiments were conducted in which a distinctive ambient
odor was present or absent during encoding and retrieval sessions and subjects
were in an anxious or neutral mood during encoding. Subjects’ mood at re-
trieval was not manipulated. The laboratory mood induction used in Experi-
ment 1 suggested that anxiety might increase the effectiveness of an odor re-
trieval cue. This trend was confirmed in Experiment 2 by capturing a naturally
stressful situation. Subjects who had an ambient odor cue available and were
in a preexam state during encoding recalled more words than subjects in any
other group. These data are evidence that heightened emotion experienced
during encoding with an ambient odor can enhance the effectiveness of an
odor as a cue to memory.
Odor-evoked memories are typically distinguished from other stimulus-
evoked memories by their emotional potency (Laird, 1935; Herz &
Cupchik, 1992). The possibility of such differences is consistent with the
unique neural interconnections between olfactory areas of the central
nervous system and the amygdala–hippocampal complex of the limbic
system. Only two synapses separate the olfactory nerve from the amygda-
la, critical for the expression and experience of emotion (Aggleton &
Mishkin, 1986) and human emotional memory (Cahill, Babinsky,
Markowitsch, & McGaugh, 1995); and only three synapses separate the
olfactory nerve from the hippocampus, involved in the selection and
transmission of information in working memory, short-term and long-
term memory transfer, and various declarative memory functions
(Eichenbaum, 1996; Schwerdtfeger, Buhl, & Gemroth, 1990; Staubli, Ivy,
& Lynch, 1984, 1986). The fact that no other sensory system makes this
kind of direct and intense contact with the neural substrates of emo-
tion and memory has long been advanced as indirect support for the
emotional distinctiveness of odor-evoked memory.
Recently, behavioral data have become available (Herz & Cupchik,
1995; Herz, 1996). We paired 16 emotionally evocative paintings, as to-
be-remembered (TBR) items, with eight odors and eight odor names,
Winter 1997, Vol. 110, No. 4, pp. 489–505
© 1997 by the Board of Trustees of the University of Illinois
emotion and odor encoding 491
as associated memory cues, in an incidental learning procedure. Paint-
ing recall and the emotionality of memory were tested 48 hr later by
cued recall. The results showed that odor-evoked memories were more
emotional than memories evoked by words, but that the accuracy of
memory was the same with both cue types. More recently, memories
associated with cues represented in either olfactory, tactile, or visual
form were compared (such as the smell of an apple, the feel of an ap-
ple, and the sight of an apple), showing again that odor cues produced
the most emotional memories but that there were no differences in
recall accuracy as a function of sensory cue type (Herz, 1996). Togeth-
er, these findings illustrate that although odors do not differ from oth-
er cues in their capacity to retrieve events from memory, odor-evoked
memories are significantly more emotionally loaded.
Associative learning mechanisms play a major role in the development
of odor responses. Engen (1988) observed that children aged 4 did not
show any differentiation in their response to either butyric acid (ran-
cid butter odor) or amyl acetate (banana odor), but by age 8 had come
to model cultural norms. Similarly, preweanling rat pups who were ex-
posed to a peppermint odor while being stroked or receiving food
showed selective preference and increased 2–deoxy-glucose uptake re-
sponse to peppermint odor later in life (Sullivan & Leon, 1986, 1987).
Based on the importance of associative mechanisms in olfactory learn-
ing and the unique connection between olfaction and emotion, it was
proposed that if an odor is first experienced in an emotionally salient
context, it will be an especially effective memory cue (Herz, 1992). The
reasoning is as follows: Emotional experiences result in higher levels of
activation in the amygdaloid complex, the amygdala has been shown to
be critical for emotional memory (Cahill, Prins, Weber, & McGaugh,
1994; Cahill et al., 1995), and olfactory neurons synapse directly into
the amygdala. Thus, if odor encoding takes place in an emotionally
heightened state, increased limbic activation may cause the connection
between an odor and event to become more tightly fused (for exam-
ple, by long-term-potentiation mechanisms) than if encoding occurs in
a nonemotional state. As a result of the specific odor–event integration
that takes place during encoding, the odor becomes an especially effec-
tive retrieval cue for the associated event.
The present research tested the hypothesis that an ambient odor will
be a more effective retrieval cue if it is encoded in an emotionally charged
state than if encoded in an emotionally neutral state. Two experiments
were conducted in which a distinctive ambient odor was either present
during both the incidental learning session for a list of neutral nouns and
the free recall session or was never present, and subjects were either in
492 herz
an anxious mood during the encoding session or in a neutral mood. At
retrieval, subjects were always in a nonmanipulated mood.
Experiment 1 evaluated whether a laboratory induction of anxiety ex-
perienced during the encoding of words in the presence of a distinc-
tive ambient odor would increase the efficacy of that odor as a retriev-
al cue. Anxiety was chosen as the mood to be manipulated for the
following reasons: Unpleasant affective states are more threatening and
hence generally more meaningful than pleasant affective states (Aver-
ill, 1976; Rozin & Fallon, 1987), items learned in arousing contexts (the
ascending arm of the Yerkes–Dodson curve; see Hebb, 1955) are bet-
ter remembered than items learned in nonarousing contexts (Craik &
Blankstein, 1975; Eysenck, 1976), and experimental inductions of anx-
iety are well documented and have proved to be effective in other set-
tings (see Heatherton, Herman, & Polivy, 1991).
Subjects participated in two experimental sessions (encoding and
retrieval) separated by 48 hr. Word list learning was incidental during
the encoding session, and memory for the words was tested by free re-
call 48 hr later at the retrieval session.
Design and procedures
A 2 × 2 between-subject factorial design, with odor condition (violet leaf present
at both encoding and retrieval, no odor present) and mood at encoding (anx-
iety induction, neutral induction) as the independent variables, was adhered
to. Twelve subjects were randomly assigned to the four experimental groups,
with an equal number of males and females in each. A full factorial design,
manipulating odor presence/absence at encoding and retrieval, was not
deemed necessary because previous work has clearly shown that an odor is an
effective retrieval cue only if it is present at both encoding and retrieval (Herz,
1997; Schab, 1990).
Forty-eight University of Toronto undergraduates (24 males and 24 females)
participated in Experiment 1 in exchange for course credit. All subjects were
individually tested by the same experimenter and were in good respiratory
health. Five of the 48 subjects replaced subjects who did not return for the
retrieval session. When this occurred, a new subject was contacted and run in
the appropriate encoding and retrieval sessions. Of the 5 supplanted subjects,
2 replaced subjects in the no-odor/anxiety group (1 male, 1 female), 1 in the
emotion and odor encoding 493
odor-present/anxiety group (male), 1 in the odor-present/neutral group (fe-
male), and 1 in the no-odor/neutral group (male).
Encoding session
The encoding session room was 7 × 9 ft, carpeted, and illuminated by bright
overhead fluorescent lights. It was furnished with a filing cabinet, a desk, two
chairs, and an old polygraph machine. There were no wall decorations. After
subjects were seated and informed consent obtained, the experimenter ex-
plained that the purpose of the study was to examine the effects of context, both
external environment and internal feeling states, on thought processes. Partic-
ipants in the odor-present conditions were then alerted to the presence of the
ambient odor with the following comment so that a correct attribution between
the odor and the environment would be made (Fernandez & Glenberg, 1985;
Herz, 1996):
You may have noticed that this room has a certain smell to it. This is just how some
of the rooms in this building happen to smell. The reason I draw your attention to
it is because this experiment has to do with context, and smell is one aspect of the
context you are in.
To further ensure that subjects attended to the ambient odor, all subjects
were given a room environment questionnaire (REQ) (Herz, 1997), which
asked for scalar ratings of the room’s lighting, temperature, odor, appearance,
and general comfort. Ratings obtained on the REQ were not statistically ana-
lyzed. After subjects completed the REQ, mood manipulation took place, fol-
lowing which Eich’s autobiographical event generation procedure (Eich,
Macaulay, & Ryan, 1994) was conducted as the incidental word learning task.
For this task, subjects were presented with 16 common, concrete, semantically
unrelated, and affectively neutral English nouns (such as pencil, airplane, key),
selected from the Brown and Ure (1969) word norms as to-be-remembered
(TBR) items. Subjects were read each target word and asked to describe, in a
few sentences, an event that had happened to them that the word reminded
them of. Subjects were told that the event had to be a specific incident (as
opposed to an everyday occurrence) and from at least 1 month before. These
restrictions were imposed to ensure that the words were not superficially pro-
cessed. The experimenter wrote down each event recounted. No time limit was
given for event recollections, so the interval between TBR words was subject
paced and variably determined. Most subjects completed the incidental work
learning task within 20 min. Subjects were then thanked and asked to return
in 2 days for further testing. No mention of future memory tests was ever made.
Ambient odor manipulations. The ambient odor used in the odor-present
conditions was violet leaf. Violet leaf is an unfamiliar and mildly unpleasant
odor (Herz & Cupchik, 1992). It was chosen to be hedonically congruent with
an unpleasant mood. A moderate level of odor intensity was achieved by plac-
ing 12 diethyl phthalate polypropylene pellets saturated with 10% violet leaf
solution in three bowls (4 pellets in each bowl) around the room (Herz, 1997).
One bowl was placed near the subject’s chair, and two other bowls were placed
at equidistant room locations. A floor fan set on low helped circulate the air.
494 herz
The experimenter assessed the room before each subject’s entry to ensure that
the smell was consistent, and refreshed the odor pellets as necessary. Rooms
were completely aerated when there was any change in ambient environment
caused by either subject artifact (such as perfume) or a change in odor exper-
imental conditions. In the odor-absent conditions, there was no manipulated
room scent.
Mood assessment. A mood matrix (affect grid; Russell, Weiss, & Mendelsohn,
1989) was used to measure mood. The mood matrix is composed of nine in-
tersecting columns (horizontal axis) and rows (vertical axis). The horizontal
axis of the matrix corresponds to varying degrees of pleasure, ranging from
extremely unpleasant feelings in the far left column to extremely pleasant feel-
ings in the far right column. The vertical axis corresponds to varying degrees
of arousal, ranging from extremely high arousal in the top row to extremely
low arousal in the bottom row. To indicate mood, the subject places an “X” at
the appropriate location on the matrix. One mark yields two scores that can
range from –4 to +4, one for pleasantness and the other for arousal. Negative
scores indicate unpleasant mood or below-average arousal; positive scores in-
dicate pleasant mood or above-average arousal. A mark in the center of the
matrix (0) corresponds to average (neutral) pleasantness and arousal. Mood
matrix ratings were obtained at both the encoding and retrieval sessions.
Anxious mood induction. Anxiety was induced in the laboratory by using a
“speech threat” manipulation (Heatherton et al., 1991). Subjects were told that
they would have to give 2–min speeches in front of classmates who would crit-
icize them for dysfluencies or ungrammatical style, and that their performance
was a serious measure of verbal fluency. After making this announcement, the
experimenter left the subject alone, saying that she was going to look for the
classmates. The experimenter then returned 5 min later and informed the
subject that the classmates were confused as to the time of arrival and would
be there in about 20 min (that is, after the incidental word learning task). The
subject then rated his or her mood on a mood matrix and the incidental word
learning task began.
Neutral mood induction. Subjects in the neutral mood condition were in-
formed that they would be left alone in the laboratory for 15 min, and that they
should just sit and relax during this time. Several general-interest magazines
were placed on the table adjacent to the subject, and subjects were told they
could read if they chose to. This 15–min waiting procedure was used on the
basis of pilot testing which showed that neutral mood could be reliably manip-
ulated in this way. Subjects were told that the waiting period was for familiar-
ization with the room environment and experimental control. When the ex-
perimenter returned after 15 min, the subject indicated his or her mood using
a mood matrix and the incidental word learning task began.
It should be noted that all subjects spent at least 25 min in the encoding
session room. The somewhat longer exposure to odorant of subjects in the
odor-present/neutral-mood group compared with subjects in the odor-present/
anxious-mood group was not expected to affect olfactory perception in any
detectable way (Dalton, 1996).
emotion and odor encoding 495
Retrieval session
Forty-eight hr later the subject returned for the retrieval session. The retrieval
session room was adjacent to the encoding room, and though similar in size
and general furnishings was clearly distinguishable in specific features. No
mention of ambient odor was made at the retrieval session, regardless of the
ambient odor condition, and no mood was induced. At the start of the retriev-
al session, subjects filled out a new mood matrix and REQ. Since mood was not
manipulated, all subjects were expected to be in an “average” (nonanxious)
mood. Subjects were then given a surprise free recall test for the words pre-
sented during the encoding session, for which they were asked to try to recall
as many words as they could from the first session, in any order, within 10 min.
Word-associated event reminiscences were encouraged to facilitate target word
recall. Subjects spoke the words and any associated memories aloud and the
experimenter wrote down what was recounted. Only recalled target words were
scored. Subjects were then fully debriefed.
Pleasure and arousal ratings
Pleasure and arousal mood matrix ratings were examined in 3–factor
anovas separately for the encoding and retrieval session data. The fac-
tors were odor presence, mood at encoding, and subject sex. At encod-
ing, there was a significant main effect of mood for both pleasure, F =
45.19, p < 0.01, and arousal, F = 15.83, p < 0.01. Mean pleasantness and
arousal ratings for subjects in the anxious and neutral mood groups
were –2.00 and 1.96, and 1.00 and 0, respectively. These results confirm
that subjects who had undergone the anxiety manipulation felt signifi-
cantly more unpleasant and aroused than subjects in the neutral mood
condition. No effects caused by odor presence or subject sex were ob-
tained on the pleasure and arousal ratings and there were no signifi-
cant interactions. At retrieval, no significant differences in ratings of
pleasure or arousal were observed as a function of any of the indepen-
dent variables. Mean scores on pleasure and arousal were 0.87 and 0.83,
and 1.0 and 0.96, for subjects who were formally in anxious or neutral
moods, respectively.
Word recall
The number of words correctly recalled out of 16 for each subject was
evaluated in a 2–factor anova, with odor presence and mood at encod-
ing as the independent variables. A significant main effect for odor
presence was obtained, F(1,44) = 5.78, p < 0.05 (MS
= 5.2) (see Figure
1). Subjects who experienced an ambient odor at both encoding and
Figure 1. The effects of laboratory-induced anxious mood or neutral mood at
encoding, and ambient odor presence or absence at both encoding and retriev-
al on recall for words. Word recall is expressed in percentages (± SEM).
emotion and odor encoding 497
retrieval recalled more words (M = 54%) than subjects who did not have
an odor context cue available (M = 44%).
Although the mood by odor interaction was not statistically reliable
(p = 0.45), a trend in the expected direction was observed (see Figure
1). Subjects who underwent the anxiety induction at encoding and had
an ambient odor cue available appeared to recall more words than sub-
jects in the other groups. Effect size (ES) and power were determined
for the interaction term (Cohen, 1988), and an ES of 0.11 with power
of 0.10 was obtained. Thus, the probability that statistically significant
results could be achieved in this experiment was only 10%. Moreover,
it was considered that, despite the differences in mood ratings between
the anxiety and neutral mood groups, the laboratory mood inductions
used may not have been sufficient to produce differential effects on
odor encoding.
Experiment 1 suggested that anxiety might potentiate ambient odors
as memory cues. It was suspected that this effect would have been stron-
ger if the mood manipulation had produced more intense mood group
differences. Experiment 2 was therefore designed to explore whether
a more realistic and personally meaningful mood could enhance odor
context cue effects. One common situation for students that induces
substantial natural anxiety is exams (Smith & Ellsworth, 1987). To cap-
ture natural mood fluctuations using this scenario, the encoding ses-
sions for Experiment 2 were run in either the hour just before a mid-
term exam (anxious mood group) or in the hour before a routine class
day (neutral mood group). Retrieval sessions were all conducted in the
hour before a routine class in the same course.
Design and procedures
A 2 × 2 between-subject factorial design was used, with odor condition (violet
leaf present at both encoding and retrieval, no odor context cue) and mood at
encoding determined by class condition (preexam, routine class day) as the
independent variables. Subject sex was not included as a variable because of the
unequal numbers of males and females who were available for testing, and be-
cause Experiment 1 indicated that subject sex did not contribute to the data.
Forty University of British Columbia undergraduates (17 males, 23 females)
participated in Experiment 2 in exchange for course credit. All subjects were
498 herz
tested by the same experimenter. Subjects were students in a 1–semester evening
course that was offered in the fall and spring terms. Subjects in the odor-present/
preexam and odor-present/routine-class groups were from the fall course, and
subjects in the no-odor/preexam and no-odor/routine-class groups were from
the spring course. The order of subject groups tested was odor-present/preex-
am, odor-present/routine-class, no-odor/preexam, no-odor/routine-class. Thus,
in addition to explicit appeals for confidentiality made during subject debriefing,
the order of groups tested ensured that subjects in the key experimental groups
would not be affected by discussion with classmates. To minimize variations in
other extraneous academic demands that may have influenced performance be-
tween groups, subjects in each course were tested in the middle of the term and
within 2 weeks of each other. Subjects were tested in groups (initially compris-
ing 15–20 students) and were in good respiratory health. Several subjects in each
condition did not return to complete the retrieval phase of the experiment, but
a minimum of 10 subjects remained in each group. To minimize violations to
anova assumptions, group sizes were equated to 10 (based on the minimum
group size) using a randomization procedure.
Encoding and retrieval session conditions
A classroom (26.5 × 13.5 ft), in a separate building from where the psychology
class was held, was used for the encoding and retrieval sessions. There were
approximately 40 individual folding desk chairs in the room, as well as one large
wooden desk. Two of the walls had blackboards, one had windows, and one was
bare. Because subjects were recruited from an evening course that met only
once a week, the interval between encoding and retrieval sessions was 7 days.
At the encoding session, subjects were met by the experimenter in front of
their psychology classroom and escorted to the room used for testing. Subjects
were given the same explanation for the purpose of the study as given to sub-
jects in Experiment 1. Once subjects were seated (subjects were free to sit in
any of the individual chairs), the mood matrix and REQ were administered.
Subjects were then given instructions for a written version of the incidental word
learning task. A written version was used to accommodate group testing. Sub-
jects received sheets with the same 16 words printed on them as were auditori-
ly presented to subjects in Experiment 1. Each printed word was followed by
several blank lines for subjects to fill in with their autobiographical event gen-
erations. When subjects had finished filling in the sheets, they were free to leave
the encoding session.
At the retrieval session, 1 week later, subjects were met by the experimenter
and escorted to the classroom used for the experiment. Once all subjects were
seated, the mood matrix and REQ were administered. Then subjects were giv-
en blank sheets and instructed to write down as many of the target words (and
associations) from the encoding session as they could remember. Only recalled
target words were scored. Ten min were allocated for this task, and subjects were
required to remain seated for the entire time. At the end of the session, sub-
jects were fully debriefed and dismissed.
Ambient odor. The ambient odor used was violet leaf (10%). Ambient room
scent was achieved as previously described.
emotion and odor encoding 499
Mood manipulations. Experiment 2 exploited the natural academic stresses
and nonstressful routines of a psychology class to influence the mood that sub-
jects experienced. Subjects designated as undergoing the anxiety manipulation
were students who participated in the encoding session in the hour just before
their only midterm exam in a psychology course. To further increase anxiety
in the preexam groups, the experimenter soberly reminded the students of the
seriousness and imminence of their upcoming exam. Subjects designated as
undergoing a neutral mood manipulation were students who participated in
the encoding session in the hour just before a routine class in the same psy-
chology course. The experimenter did not make any additional mood com-
ments to these subjects.
Pleasure and arousal ratings
Pleasure and arousal mood matrix ratings from the encoding and re-
trieval sessions were examined in separate 2–factor anovas for the en-
coding and retrieval sessions, respectively. The independent variables
were odor presence and mood at encoding. At encoding, there was a
significant main effect of mood for both pleasure (F = 25.41, p < 0.01)
and arousal (F = 10.29, p < 0.01). Mean pleasantness and arousal rat-
ings for subjects in the preexam and routine class groups were –1.35 and
0.80, and 1.70 and –0.80, respectively. This confirms that subjects in the
preexam groups felt significantly more unpleasant and aroused than
subjects in the routine class groups. At retrieval, no significant differ-
ences on pleasure and arousal ratings were observed as a function of
previous mood condition or ambient odor presence. Mean scores on
pleasure and arousal were –0.25 and 0.70, and 0.70 and 0, for subjects
who had been in the preexam and routine class groups, respectively. No
effects or interactions due to odor presence were found for the plea-
sure or arousal ratings.
Word recall
The numbers of words correctly recalled out of 16 for each subject were
evaluated in a 2–factor anova, with odor presence, and mood at encod-
ing, as the independent variables. Figure 2 shows that the mood-by-odor
interaction was significant, F(1,36) = 6.09, p < 0.01; MS
= 5.03; see Fig-
ure 2. Newman-Keuls post hoc comparisons (p < 0.05) confirmed that
subjects who were anxious during encoding and had an ambient odor
cue available recalled more words (M = 59%) than subjects in any oth-
er group. Mean word recall for subjects in the no-odor/anxious-mood,
odor-present/neutral-mood, and no-odor/neutral-mood groups were
33%, 46%, and 41%, respectively. These means did not differ significant-
Figure 2. The effects of naturally occurring anxious mood or neutral mood at
encoding, and ambient odor presence or absence at both encoding and retriev-
al on recall for words. Word recall is expressed in percentages (± SEM).
emotion and odor encoding 501
ly. Effect size and power values were calculated for the interaction term,
yielding an ES of .42 and power of .68. The large ES (Cohen, 1988) and
statistically significant F ratio obtained for the odor-by-mood interaction
demonstrate that a salient emotional state experienced in the presence
of an ambient odor can substantially enhance the effectiveness of an
ambient odor as a memory cue. A main effect of odor presence was also
obtained, F(1,36) = 12.94, p < 0.01, showing that, in general, the pres-
ence of an ambient odor cue enhanced word recall (53% versus 37%).
Experiments 1 and 2 showed that word recall was higher when an am-
bient odor cue was available during both encoding and retrieval than
when no ambient odor was present. This finding is consistent with evi-
dence that distinctive odors are effective context cues (Cann & Ross,
1989; Herz, 1997; Schab, 1990; Smith, Standing, & de Man, 1992). More
importantly, subjects in Experiment 2 who were anxious during encod-
ing and had an odor context cue available recalled more words than
subjects in any other group. Notably, subjects’ mood at retrieval did not
mediate this effect.
The present results demonstrate that heightened emotion experi-
enced during encoding with an ambient odor can enhance the effec-
tiveness of an odor as a retrieval cue. This finding supports the theory
that emotional potentiation is a key variable in the formation of odor-
associated memory. It was suggested at the outset of this article that such
a finding might be explained by olfactory–amygdala interactions. The
premise is that emotional activation increases amygdala activity, which
because of the direct connections between the olfactory bulb and the
amygdala–hippocampal complex intensifies the association between an
odor and an event in memory. The amygdala is necessary for the expe-
rience of emotion (Aggleton & Mishkin, 1986), and the hippocampus
is a critical mediator for learning and memory associated to context
(Eichenbaum, 1996; LeDoux, 1994; Maren & Fanselow, 1995). Thus
amygdala–hippocampal circuitry in olfactory cognition may be related
as follows. Hippocampal connections may be necessary for the associa-
tion of odor to context (that is, an ambient odor in a particular envi-
ronmental and experiential context), whereas amygdala connections are
necessary for the emotional component of the memory to be formed
and experienced (anxiety in the presence of an ambient odor). Direct
recording from relevant brain areas during odor + emotion encoding
and retrieval episodes or pharmacological blockade experiments such
as those described by Cahill and colleagues (1994) would greatly inform
this hypothesis.
502 herz
It is noteworthy that ambient odors appear to be robust contextual
reminders (Cann & Ross, 1989; Herz, 1996; Schab, 1990; Smith et al.,
1992). Context-dependent memory (CDM) research is known for incon-
sistent findings in studies where other physical cues, such as colors,
sounds, and physical environments, have been manipulated (Smith,
1988). Perhaps odors lend themselves to contextual associability better
than do other stimuli because of their unique interaction with the cor-
tical substrates involved in contextual learning.
Anxiety (arousal) experienced at encoding alone cannot account for
the data obtained in Experiment 2 because anxious subjects who did
not have an ambient odor cue available showed poor word recall. It is
reasonable to surmise that because anxiety was induced by an upcom-
ing threatening event, subjects were distracted from the word-learning
phase of the experiment and hence later showed poor word recall. What
is interesting is that in the presence of a useful contextual cue (such as
an ambient odor), the memory deficits produced by this distraction at
encoding were overridden. Stated otherwise, subjects may require a
contextual cue as a memory aid for peripheral information (that is, the
words to which subjects were exposed in the experiment) to a central
event, when that central event is emotionally meaningful (such as an
impending exam). This possibility is compatible with the hypothesized
role of the hippocampus in olfactory–contextual learning and with
Smith’s (1995) mental context hypothesis, which states that many inci-
dental events become represented in memory in association with a fo-
cal set of stimuli.
Several methodological aspects of this research merit further discus-
sion. First is the issue that different retention intervals were used in
Experiment 1 (2 days) than in Experiment 2 (7 days). Do longer inter-
vals between encoding and retrieval strengthen cuing effects? Eich et
al. (1994) directly tested this question and found that mood-dependent
word recall was substantially worse after 7 days than after 2 days for the
mood-congruent memory groups (but not the mood-incongruent
groups), showing that, if anything, longer retention intervals can dimin-
ish cuing effects rather than enhance them. Notably, in the present
research, the average level of word recall did not vary greatly between
the two experiments (means were 49% and 45% in Experiments 1 and
2, respectively). Thus, it is unlikely that the longer retention interval in
Experiment 2 facilitated the odor–memory effect.
A second issue is that the same room was used for the encoding and
retrieval sessions in Experiment 2, and different rooms were used for
encoding and retrieval in Experiment 1. It might therefore have been
that room artifacts other than the ambient odor manipulated were used
by subjects as retrieval cues in Experiment 2. However, if room cues
emotion and odor encoding 503
other than the ambient odor were involved in memory, then recall
should not have varied between the groups in Experiment 2 in any sys-
tematic way. Moreover, comparable odor-based CDM effects have been
found in studies when the same room was used at the encoding and
retrieval sessions (Schab, 1990) and when different rooms were used
(Herz, 1997). Thus, it seems reasonable to conclude that extraexperi-
mental room cues did not bias the results obtained in Experiment 2.
Third, it might be argued that the hedonic congruency between the
ambient odor and mood (both unpleasant) contributed to the findings.
Odors have been shown to have mood-altering effects (Ehrlichman &
Bastone, 1992; Schiffman, Sattely-Miller, Suggs, & Graham, 1995). Thus,
violet leaf (a mildly unpleasant odor) may have contributed to being in
an unpleasant mood. This possibility is refuted in the present experi-
ments by the finding that at both encoding and retrieval, subjects’ mood
was not affected by the presence of the ambient odor alone. Schab
(1990) also found that the hedonics of an ambient odor were not re-
lated to CDM effects, as both pleasant (chocolate, apple–cinnamon) and
unpleasant (mothball) odors produced positive outcomes. Nonetheless,
it is possible that an odor vastly different in hedonics from one’s mood
state might be jarring, and thus more attention might be paid to it (Jac-
coby & Craik, 1979). Such a situation would be comparable to the mem-
ory benefits observed when learning and retrieval take place in the
presence of a distinctive ambient odor, as compared to a nondistinctive
ambient odor (Herz, 1997). Direct tests of the relationship between
mood and odor hedonics would now be informative.
A final consideration is that the significant results reported here were
obtained with anxiety as the operative mood state. It is therefore possi-
ble that the findings were caused by the specific effects of experienc-
ing negative emotion or high arousal, as opposed to the general phe-
nomenon of heightened emotional activity (good, bad, calming, or
energizing). Experiments separating the relative contribution of arousal
from pleasantness should be conducted so that the parameters of pleas-
antness and arousal that mediate odor cue potentiation can be defined.
Furthermore, whether emotion can generally enhance the effectiveness
of potential context cues irrespective of the sensory modality through
which they are perceived, or whether olfaction is singularly affected by
such manipulations, must be explored.
The author expresses thanks to Shelley Hodder for collecting the data obtained
in Experiment 1; Sharon Zeitlin for providing the laboratory space used in
Experiment 1; Eric Eich for providing methods, materials, and critical insight;
504 herz
Russ Mason, Steve Smith, Paula Hertel, and Howard Eichenbaum for helpful
commentary; Larry Clark and Pamela Dalton for statistical consultation; and
International Flavors and Fragrances for donating the violet leaf odorant used
in this research. This research was conducted under an NSERC postdoctoral
Correspondence concerning this article should be addressed to Rachel Herz,
Monell Chemical Senses Center, 3500 Market Street, Philadelphia, PA 19104
(E-mail: Received for publication May 12, 1996; re-
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... Not only has it practically guided us to survive but it also by evokes our emotions (Hertz, 1997). Sense of scent has influenced sense of beauty, art and pleasantness However, power of smell is usually undervalued compared to our other major senses such as vision, hearing or touch (Martin, Apena, Chaudry, Mulligan, & Nixon, 2001;Morrin, 2010). ...
... Strong emotional experience in the process smelling a certain scent will most probably result with associations between scent and the current environment (Hertz, 1997). ...
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Scents used in this research are provided by Aromamedia Kft. which is a commercial company and offers different scents to its clients. Thus, scents are industrial or commercial scents which practically were also used by companies in real life situation. The field research of the paper was conducted in security screening area of Budapest Airport. The data collected in three weeks for three different setting conditions between August-September 2016.
... During the 1990s (Period 2) fragrance houses were actively researching this area with a view to establishing methods of measuring and verifying emotional response to olfactory stimuli, but for corporate intellectual property reasons the work is not well reported. Exceptions include Warren and Warrenburg (1993), Herz andChupchik (1992, 1995), and Herz (1997). Papers discussing fragrance and emotion were also presented at the ESOMAR Fragrance Research Conference in 2003 and at the first and second International Conferences on the Psychology of Perfume which took place in 1983 and 1991 (see Dodd (1988, 1992). ...
... During the 1990s (Period 2) fragrance houses were actively researching this area with a view to establishing methods of measuring and verifying emotional response to olfactory stimuli, but for corporate intellectual property reasons the work is not well reported. Exceptions include Warren and Warrenburg (1993), Herz andChupchik (1992, 1995), and Herz (1997). Papers discussing fragrance and emotion were also presented at the ESOMAR Fragrance Research Conference in 2003 and at the first and second International Conferences on the Psychology of Perfume which took place in 1983 and 1991 (see Dodd (1988, 1992). ...
With input from oral keynote and plenary presentations at the 14th Pangborn Sensory Science Symposium in 2021, a historical timeline and selective summary of sensory and consumer science is presented. The development of the field is traced to the present time across three time periods: Period 1) an early period spanning from the 1940s to the 1970s focused on sensory evaluation; Period 2) the 1980s and 1990s, which saw the further development of sensory science, the growth of a connection with consumer research, and a rapid expansion of the topics that interested the field; and Period 3) from the 2000s onwards, with the emergence of new technologies and the movement beyond a dependence on liking in the study of products. Across periods, 18 topic areas were selected: 1) hedonics and food acceptance, 2) discrimination testing, 3) chemical senses, psychophysics and scaling, 4) descriptive profiling by trained assessors, 5) temporal methods, 6) sensory drivers of liking, 7) rapid methods, 8) contextual factors, 9) health, 10) the young and the elderly, 11) cross-cultural research, 12) psychographics, 13) expectations, 14) extrinsic product factors, 15) emotions, 16) “beyond liking” and sub-conscious measures, 17) wellbeing, and 18) social media and big data. Loosely, the topic areas are presented in “period chronological order” with topics starting earlier in the timeline of Sensory-Consumer Science being presented first. Throughout its existence, the field of Sensory-Consumer Science has been characterized by a combination of more basic academic research and more applied commercial research, with much of the method development pushed by the need to describe, differentiate and develop products, and then to research the effects of those products on consumers. The field has also been characterized by an emphasis on quantitative approaches. The paper concludes with a presentation of several continuing and emerging issues within Sensory-Consumer Science.
... Previous hospital-and populationbased studies have demonstrated the association of olfactory dysfunction with dementia, cognitive decline, or mild cognitive impairment (MCI). Some human studies show a relationship between peppermint aroma stimulation and enhanced memory and functional performance in older people with dementia (Herz, 1997;Collier, 2007;Moss et al., 2008). Furthermore, peppermint's preservation of central nervous system microglia as a mediator of improved cognitive function has also been reported by an experimental in vivo study (Koo et al., 2001). ...
... A human study of peppermint's modulation on long-term potentiation shows a direct correlation between peppermint oils and enhanced memory (Moss et al., 2008). In recall tests of extended memory, improved cognitive function arises in response to exposure to peppermint aroma during both learning and memory retrieval tasks (Herz, 1997). In a randomized single blind trial, researchers used multisensory stimulation, including aromatic cloves or peppermint, to improve functional performance in older people with dementia, and they find a significant effect of the intervention on function, mood, and behavior in people with a diagnosis of moderate/severe dementia (Collier, 2007). ...
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Objective: This study aimed to evaluate the value of odors in the olfactory identification (OI) test and other known risk factors for predicting incident dementia in the prospective Shanghai Aging Study. Methods: At baseline, OI was assessed using the Sniffin' Sticks Screening Test 12, which contains 12 different odors. Cognition assessment and consensus diagnosis were conducted at both baseline and follow-up to identify incident dementia. Four different multivariable logistic regression (MLR) models were used for predicting incident dementia. In the no-odor model, only demographics, lifestyle, and medical history variables were included. In the single-odor model, we further added one single odor to the first model. In the full model, all 12 odors were included. In the stepwise model, the variables were selected using a bidirectional stepwise selection method. The predictive abilities of these models were evaluated by the area under the receiver operating characteristic curve (AUC). The permutation importance method was used to evaluate the relative importance of different odors and other known risk factors. Results: Seventy-five (8%) incident dementia cases were diagnosed during 4.9 years of follow-up among 947 participants. The full and the stepwise MLR model (AUC = 0.916 and 0.914, respectively) have better predictive abilities compared with those of the no- or single-odor models. The five most important variables are Mini-Mental State Examination (MMSE) score, age, peppermint detection, coronary artery disease, and height in the full model, and MMSE, age, peppermint detection, stroke, and education in the stepwise model. The combination of only the top five variables in the stepwise model (AUC = 0.901 and sensitivity = 0.880) has as a good a predictive ability as other models. Conclusion: The ability to smell peppermint might be one of the useful indicators for predicting dementia. Combining peppermint detection with MMSE, age, education, and history of stroke may have sensitive and robust predictive value for dementia in older adults.
... As scents act as a type of environmental cue (Ball et al., 2010;Schab, 1990), making scent present at the time of encoding and retrieval of information is an important factor in increasing participants ability to recall the same information as compared to those presented with no scent (Herz, 1997a). This phenomenon is evident in various tasks such as word recall and visual recognition, and brand name and advertising information recall (Cann & Ross, 1989;Herz, 1997b;Lwin & Morrin, 2012;Morrin & Ratneshwar, 2003;Schab, 1990;Smith et al., 1992). ...
... Findings also revealed the favorable influence of peppermint scent on memory as measured by the recall of suspicious cues and changes in mentions of suspicious cues. Providing odor during information encoding and retrieval may have enhanced information recall (e.g., Herz, 1997a), as odors could act as part of the environmental cues (Ball et al., 2010;Schab, 1990). This finding supports past research (e.g., Morrin & Ratneshwar, 2003), affirming the efficacy of peppermint scent in enhancing memory. ...
Extant studies have revealed enhancing effects of scent on performance. The role of scent, and emission method, in the context of performing repetitive tasks over prolonged duration in promoting alertness, vigilance, and memory was examined. Seventy-three participants were randomly assigned to one of three conditions (no scent, peppermint scent emitted continuously, or peppermint scent emitted intermittently) while tasked to monitor and identify suspicious cues for close to 2 hr. Pre- and post-intervention surveys, psychomotor vigilance test, and eye tracker were used as study instruments. Results showed that scent directly enhanced information recall and mitigated the deterioration of alertness, especially as subjects became fatigued. Intermittent emission showed stronger effects over continuous emission in marginally enhancing alertness and memory. Scent did not appear to promote greater vigilance. Suggestions for future studies and implications for management of employees in fatigue situations are discussed.
... AtmoSud a été une des premières ASQUAA à mettre progressivement en place (depuis 1998) 6 un Schéma Régional de surveillance de Odeurs : le SRO 7 , grâce auquel les habitants indisposés par des nuisances olfactives peuvent déposer une plainte. Nous disposons de 20 868 plaintes déposées sur le site du SRO entre 2001 et 2018 par 2744 personnes différentes 8 , dont la majorité (63%) sont des femmes, qui seraient selon certains auteurs plus sensibles aux odeurs, ces dernières occupant, par exemple, une place de choix au moment de rencontrer un partenaire sexuel, une bonne odeur favorisant alors l'attractivité (Herz, 1997, Herz et al. 2004, Ferdenzi et al. 2010. Cela pourrait aussi s'expliquer, par le fait que les femmes portent globalement plus d'intérêt à leur santé ou à celle de leur famille que les hommes. ...
... Ambient odor was distributed as an aerosol with use of a TLDQ-806 basic air odor diffuser (TLDQ, Shenzhen, China). Previous studies have shown that exposure to odors diffused in an environment is an effective method of stimulus delivery (Gilbert et al. 1997;Herz 1997;Ludvigson and Rottman 1989). ...
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Odor context can affect the recognition of facial expressions. However, there is no evidence to date that odor can regulate the processing of emotional words conveyed by visual words. An emotional word recognition task was combined with event-related potential technology. Briefly, 49 adults were randomly divided into three odor contexts (pleasant odor, unpleasant odor, and no odor) to judge the valence of emotional words (positive, negative, and neutral). Both behavioral and Electroencephalography (EEG) data were collected. Both the pleasant odor and unpleasant odor contexts shortened the response time of the subjects to emotional words. In addition, negative words induced greater amplitudes of early posterior negativity (EPN) and late positive potential (LPP) than the positive and neutral words. However, the neutral words induced a larger N400 amplitude than the positive and negative words. More importantly, the processing of emotional words was found to be modulated by external odor contexts. For example, during the earlier (P2) processing stages, pleasant and unpleasant odor contexts induced greater P2 amplitudes than the no odor context. In the unpleasant odor context, negative words with the same odor valence induced greater P2 amplitudes than the positive words. During the later (N400) stages, various regions of the brain regions exhibited different results. For example, in the left and right frontal areas of the brain, exposure to positive words in a pleasant odor context resulted in a smaller N400 amplitude than exposure to neutral words in the same context. Meanwhile, in the left and right central regions, emotional words with the same valence as pleasant or unpleasant odor contexts elicited the minimum N400 amplitude. Individuals are very sensitive to emotional information. With deeper processing, different cognitive processes are reflected and they can be modulated by external odors. In the early and late stages of word processing, both pleasant and unpleasant odor contexts exhibited an undifferentiated dominance effect and could specifically modulate affectively congruent words.
... New York: Routledge, 2008. 22. lpp.un bieži arī līdzdalība ēdienu pagatavošanā -šāda gastronomija var būt sarežģīta, laikietilpīga, izmantojot izmeklētus produktus un sarežģītas pagatavošanas tehnoloģijas.39 Darba ietvaros autore ir fokusējusies uz ekskluzīvo gastronomiju.Interesanti, ka gastronomiju iespējams iekļaut arī kultūras mantojuma sarakstā.Piemēram, franču maltīte ir tikusi iekļauta UNESCO nemateriālā mantojuma sarakstā jau 2010.gadā ...
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The Topic of the Masters Thesis – The Importance of Stimulating the Senses and Sensations in the Experience Economy. The Example of Gastronomy – was chosen, because the experience becomes increasingly more important part of economy. Development of entertainment and leisure is closely related to the creation of experiences. It is important not only to create entertainment, but to provide rich experience for people. The most extensive and rich experience is authentic, unforgettable; it changes the individual and stimulates all five senses (vision, hearing, smell, taste, touch), raises sensations and emotions, provides the option to involve and cooperate. Gastronomy more and more becomes a part of the experience and creative economy. It combines art, science, innovations, creativity and high added value with unique experience creation. One of the driving forces of the experience economy is creativity. There are two problems related with the gastronomy and experience economy. First, creation of experiences is mostly concentrated to visual and easy-made messages, and in case of gastronomy – mostly taste, but the rest of senses is not used enough. Second, gastronomy usually has been considered as too practical to be called creative industry. The Aim of the Research is to find out, how senses and sensations are fostered in the context of the experience economy and sensory marketing; how creativity is used in order to create rich, multiform and authentic experience in gastronomy enterprises and in the cultural events with gastronomical elements. The Author of the Thesis discovered, that emotions and pleasures are the background of choices of society, and therefore sensory marketing is very effective tool, how to get attention. Innovations in gastronomy are applied very actively. They are applied both in gastronomy enterprises – restaurants and cafes, but also in various cultural events with gastronomical elements. There is an active cooperation between gastronomy and other creative industries. Combining various disciplines and using creativity, new values and interesting products are created, which means – there are new various options to get new experiences.
... Atomized odors were emitted automatically by a TLDQ-806 diffuser. Environmental odor diffusion has been validated as an effective method of stimulus delivery [43][44][45]. ...
The recognition of facial expressions has been shown to be influenced by contextual odors. The aims of this study were (1) to investigate whether odor has a similar effect on the recognition of bodily expressions, and (2) to analyze the time-course of such effects. Sixty-nine adults were randomized into three groups to identify bodily expressions (happy, fearful, and neutral) in three odor environments (pleasant odor, unpleasant odor, and no odor). Event-related potentials (ERPs) induced by the viewing bodily expressions were analyzed. Behaviorally, the unpleasant odor context promoted the recognition of bodily expressions. The ERP results showed odor influences on bodily expression recognition in two phases. In a middle stage phase (150∼200 ms post-stimulus onset), VPP amplitudes induced by bodily expressions were greater in an unpleasant odor context than in a pleasant odor context. In a mid-late stage phase (beyond 200 ms), an interaction between contextual odor and bodily expression type was observed. When exposed to an unpleasant contextual odor, N2 and LPP amplitudes related to fearful bodily expressions were smaller than when exposed to other odor contexts, showing the promoting effect of mood coherence effect. Behavioral and ERP evidence confirmed that contextual odor can modulate the visual processing of bodily expressions, with an overall promoting effect of an unpleasant odor on bodily expression processing (phase one) and a specific modulating influence of odors on affectively congruent/incongruent bodily expressions (phase two).
... A thorough scientific investigation of the existence of such phenomenon has been performed in the last twenty years [21]. It has been shown that odor-evoked memories are experienced as more emotional and evocative (i.e., the feeling of being brought back in time) than memories elicited by other sensory cues (i.e., visual and auditory cues) [22][23][24][25]. The relationship between memory, olfaction and emotions is further supported by neurophysiological studies, which demonstrate a stronger activation of the hippocampus and the brain areas related to the emotional processing, such as for people the amygdala and temporal regions [26,27], and a higher heart rate [28] during the recall evoked by odors than by visual or musical stimuli, respectively. ...
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The ability of odors to spontaneously trigger specific memories has been widely demonstrated in humans. Although increasing evidence support the role of olfaction on dogs’ emotions and cognitive processes, very little research has been conducted on its relationship with memory in this species. The present study aimed at investigating the role of olfaction in the recall of detailed memories originally formed in the presence of a specific odor (i.e., vanilla). To test this, three groups of participants were trained with the same spatial learning task while a specific odor (i.e., vanilla) was dispersed in the testing room. Subjects were then divided in three experimental groups and after 24 h delay, they were presented with the same spatial task. The first group (Group 1) performed the task in the presence of a novel odor (i.e., control), whereas the second (Group 2) and the third group (Group 3) carried out the test in the presence of the vanilla odor and no odor (Group 3), respectively. After a brief delay, the test was presented again to the three groups of dogs: subjects of Group 1 were now tested in the presence of the vanilla odor, whereas the Group 2 was tested with the control odor. The Group 3 received no odor in both tests. A significant improvement of dogs’ performance was registered in the control-vanilla odors condition (Group 1), suggesting that the exposure to the odor presented at the encoding time would prompt the recall of spatial memories in dogs.
Odours constitute effective context cues, facilitating memory retrieval. Identifying factors which modulate the effectiveness of olfactory context cues can advance the understanding of processes underlying this effect. We hypothesized that the interplay of subjective stress and semantic relatedness between the odour and the learning material would modulate the effectiveness of an olfactory context cue. We further explored the effect of the odorant Hedione, which is a ligand for a putative human pheromone receptor (VN1R1). To this end, 120 participants watched a video of a stressful episode in which visual objects were present, that were either manipulated in the video (central objects) or not (peripheral objects). Participants rated their subjective stress afterwards. After 24 h, recognition and spatial memory of the objects in the video were tested. Ambient during encoding and recall was an odour related to the episode, an unrelated odour, Hedione or no odour. As a result, we observed a narrowing of recognition memory with increased subjective stress elicited by the video - but only if a semantically related odour was ambient. Moreover, higher subjective stress predicted enhanced spatial memory in the no odour condition, but not in presence of a semantically related or unrelated odour. When exposed to Hedione, higher subjective stress predicted impaired recognition and spatial memory of peripheral objects. Our findings stress the importance of considering semantic relatedness between the olfactory context and the encoded episode when applying odours as context cues for emotional or stressful memories.
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This article introduces a single-item scale, the Affect Grid, designed as a quick means of assessing affect along the dimensions of pleasure–displeasure and arousal–sleepiness. The Affect Grid is potentially suitable for any study that requires judgments about affect of either a descriptive or a subjective kind. The scale was shown to have adequate reliability, convergent validity, and discriminant validity in 4 studies in which college students used the Affect Grid to describe (a) their current mood, (b) the meaning of emotion-related words, and (c) the feelings conveyed by facial expressions. Other studies (e.g., J. Snodgrass et al; see record 1989-13842-001) are cited to illustrate the potential uses of the Affect Grid as a measure of mood. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
Evidence from both experimental animal and clinical studies indicates that emotional behavior is critically dependent on the amygdala. In this chapter we suggest that the amygdala serves as a target for converging inputs from a wide array of cortical processing areas in all the sensory modalities. This sensory convergence, which is regarded as an important antecedent to the encoding of the emotional significance of a sensory event, is facilitated by intrinsic amygdaloid connections. An examination of these connections in the monkey reveals a dense, highly organized pattern of projections coursing from the nuclei that receive the bulk of the sensory inputs to the nuclei that project outward to the hypothalamus and midbrain. In this way, sensory information reaching the amygdala can be further integrated before it is relayed to deeper regions for the generation and expression of emotions. The anatomical evidence thus strongly reinforces the view derived from neurobehavioral studies that the striking lack of emotional behavior following amygdalectomy is the consequence of a disconnection of cortically processed sensory information from affective mechanisms centered in the hypothalamus and midbrain. Some major questions that remain unanswered are whether the amygdala is important for the sensory arousal of all classes of emotion, whether the reinforcement properties of stimuli may be partially dissociable from their emotion-arousing properties, and whether the amygdala may mediate not only the sensory arousal of emotion but also a reciprocal influence of emotion upon the processing and, perhaps also, the storage of sensory events.
Recent research has suggested strong relations between characteristic patterns of appraisal along emotionally relevant dimensions and the experience of specific emotions. However, this work has relied primarily upon ratings of remembered or imagined past events associated with the experience of relatively pure emotions. The present investigation is an attempt to examine cognitive appraisals and emotions during an emotional event in which subjects experience complex emotional blends. Subjects described both their cognitive appraisals and their emotional states just before taking a college midterm examination and, again, immediately after receiving their grades on the exam. Analysis of the ratings revealed that at both times the majority of subjects who felt emotion experienced complex blends of two or more emotions. Correlation and regression analyses indicated that even in the context of these blends, patterns of appraisal, highly similar to those discovered in our earlier research on remembered emotions (Smith & Ellsworth, 1985), characterized the experience of emotions as they were actually felt.
It is held that many of the current problems in the field of motivation arise from the acceptance of a conceptual nervous system of an earlier day. To develop this thesis, the author examines the concept of motivation as it relates to the conceptual nervous systems of the period before 1930, of the period 10 years ago, and of today. It is shown that today's physiology provides common ground for communication among the differing conceptions of motivation. 51 references. (PsycINFO Database Record (c) 2006 APA, all rights reserved).
Substantial evidence from animal studies suggests that enhanced memory associated with emotional arousal results from an activation of beta-adrenergic stress hormone systems during and after an emotional experience. To examine this implication in human subjects, we investigated the effect of the beta-adrenergic receptor antagonist propranolol hydrochloride on long-term memory for an emotionally arousing short story, or a closely matched but more emotionally neutral story. We report here that propranolol significantly impaired memory of the emotionally arousing story but did not affect memory of the emotionally neutral story. The impairing effect of propranolol on memory of the emotional story was not due either to reduced emotional responsiveness or to nonspecific sedative or attentional effects. The results support the hypothesis that enhanced memory associated with emotional experiences involves activation of the beta-adrenergic system.
E. Eich (see record 1995-42800-001) found that partcipants' ratings of the similarity of their feelings at input and test sessions predicted the size of the observed place dependent memory effect and that a mood manipulation affected recall more than did a place manipulation. He concluded that mood dependence is the underlying cause of place dependence (and possibly of drug-state dependent memory). This conclusion assumes that mood states are transsituationally identical and that a mood can cue all associated memories, regardless of how the mood is achieved. An alternative explanation of Eich's results, the mental context hypothesis, views mood, place, mental set, and other factors as components of one's mental context, any of which can serve to cue the representation of mental context at test. In this light, Eich's results can be interpreted as showing that mood is a more reliable determinant than place of one's mental context. (PsycINFO Database Record (c) 2012 APA, all rights reserved)
Provides a theoretical framework for the interpretation of emotion and anxiety. Emotions are conceived of as social constructions, i.e., as responses which have been institutionalized by society as a means of resolving conflicts existing in the social system. Emotional reactions are conceptualized as cognitive (information processing) systems or rules of behavior, and the relationship of such systems to broader rule-systems defined at the sociocultural, biological, and psychological levels of analysis are examined. Attention is also given to the problem of anxiety which is said to arise from an individual's inability to impose meaning on the world (cognitive disintegration), and is, therefore, existential in its nature. (3 p ref) (PsycINFO Database Record (c) 2012 APA, all rights reserved)
the impact on recall of reinstatement or change of the environment existing at the time of learning is reviewed while strong and stable effects have been observed for recall, effects on recognition rarely occur because the word itself is a powerful cue (the outshining hypothesis) a classification of context effects is presented and the conditions where such effects are likely to be maximized or minimized are specified (PsycINFO Database Record (c) 2012 APA, all rights reserved)
Discusses the role of the amygdaloid complex in conditioning of autonomic processes during emotional learning situations. Results from studies on animals and normal humans have implicated at the simplest, the activation of β-adrenergic receptors, and the amygdaloid complex in such learning. Recent experimental results with patients with brain-damage and Urbach-Weithe disease show selective impairment of memory for emotional material (e.g., L. Cahil, et al, 1995), have confirmed this hypothesis for conscious, long-term memory. However, these autonomic processes are not required for normal retention in non-emotionally arousing situations. (PsycINFO Database Record (c) 2012 APA, all rights reserved)