... Nonetheless, there have been numerous demonstrations of the alcohol-specific PIT construct in the human laboratory. Instrumental responding for alcohol, measured as ingested alcohol volume or ingestion speed in bogus beverage evaluation tasks or number of alcohol beverage-earning responses in computerized tasks, has been shown to increase following isolated presentation of alcoholic beverage cues within specific sensory modalities (Field and Eastwood, 2005;Field and Jones, 2017;Hodgson et al., 1979;Martinovic et al., 2014;Roehrich and Goldman, 1995;Rose et al., 2018;Stein et al., 2000;Van Dyke and Fillmore, 2015), but see: (Carter and Tiffany, 1999;Field et al., 2007Field et al., , 2005Jones and Field, 2013;Kersbergen and Field, 2017;Stautz et al., 2017) as well as following presentation of alcoholic beverages and/or the interoceptive stimuli produced by ingestion ( (Amlung and MacKillop, 2014;Bigelow et al., 1977;Blaine et al., 2019;Christiansen et al., 2017;Chutuape et al., 1994;Corbin et al., 2008;Farris and Ostafin, 2008;Fernie et al., 2012;Fromme and Dunn, 1992;Hodgson et al., 1979;Holdstock and de Wit, 1998;Johnson and Fromme, 1994;Larsen et al., 2012;Leeman et al., 2009;Ludwig et al., 1978Ludwig et al., , 1974MacKillop and Lisman, 2005;Marlatt et al., 1973;Perkins et al., 2003;Rose and Duka, 2006;Stockwell et al., 1982;Wetherill and Fromme, 2009;Williams and Brown, 1985), but see: (Paredes et al., 1973)). In keeping with ISST, these PIT effects have been found to differ in magnitude based on AUD status ( (Higgins and Marlatt, 1973;Hodgson et al., 1979;Ludwig et al., 1978;Marlatt et al., 1973;Stockwell et al., 1982), but see: (Bujarski et al., 2018)) as well as individual differences in typical alcohol use levels ( (Blaine et al., 2019;Corbin et al., 2008;Leeman et al., 2009;Van Dyke and Fillmore, 2015), but see: (Kersbergen and Field, 2017;Martinovic et al., 2014)). ...