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Exploring the effects of icon characteristics on user performance: The role of icon concreteness, complexity, and distinctiveness

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Because icons, signs, and symbols are now widely used to communicate information, it is essential for system designers to know what makes them easy to use and interpret. The authors report a series of studies that examine characteristics considered central to icon usability. After quantifying the properties of icon concreteness, complexity, and discriminability, the authors assessed each property's effects on user performance when user experience, task demands, and presentation context were systematically varied. Findings indicated that the effects of icon concreteness were primarily associated with the initial grasp of meaning, whereas complexity effects were found to persist longer and to be associated with search efficacy. The effects of icon distinctiveness were complex, but distinctiveness was enhanced by using both semantic and visual contrasts. The implications of these findings for interface design are discussed.
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... Perceptions of aesthetic appeal are strongly influenced by several stimulus dimensions (e.g., colour: Bonnardel et al., 2011;; concreteness: Kawabata & Zeki, 2004;familiarity: Reber et al., 2004;Reppa & McDougall, 2015; symmetry and harmony : Palmer & Griscom, 2013;visual complexity: Eisenman, 1967;Reppa et al., 2021). Similar stimulus dimensions including visual complexity, concreteness, and familiarity are also known to influence performance in search and localisation tasks (e.g., Byrne, 1993;Isherwood et al., 2007;Jacobsen & Höfel, 2002;Kawabata & Zeki, 2004;McDougall et al., 2000;Vartanian & Goel, 2004). ...
... In order to conduct this research in a well-controlled manner, we needed a micro-world of well-defined and controlled stimuli that allow examination of the aesthetic appealperformance relationship, while carefully controlling for confounding variables. Icons are such a micro-world, not least because their characteristics are well documented both regarding their relationship with ratings of appeal and regarding task performance (e.g., McDougall et al., 1999;McDougall et al., 2000;. McDougall and Reppa (2008) found that three icon characteristics in particular, familiarity, concreteness, and visual complexity, accounted for a significant amount of the variance in aesthetic appeal ratings. ...
... In sum, visual complexity, concreteness, and familiarity contribute to (e.g., Jacobsen & Höfel, 2002;Kawabata & Zeki, 2004;Martindale et al., 1988;Vartanian & Goel, 2004;Zajonc, 1968Zajonc, , 2000, while also being strongly correlated with (e.g., , ratings of aesthetic appeal while at the same time having been shown to affect performance (e.g., Byrne, 1993;Green & Barnard, 1990;Isherwood et al., 2007;McDougall et al., 2000;McDougall et al., 2006;McDougall & Isherwood, 2009;Rogers & Oborne, 1987;Scott, 1993;Stotts, 1998). Therefore, although icons (especially those used in the current investigation) may not elicit the kind of strong emotive response one may associate with a strong aesthetic experience, they are known to elicit reliable appeal and emotional responses (e.g., Prada et al., 2016). ...
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Aesthetic appeal of a visual image can influence performance in time-critical tasks, even if it is irrelevant to the task. This series of experiments examined whether aesthetic appeal can act as an object attribute that guides visual search. If appeal enhances the salience of the targets pre-attentively, then appealing icons would lead to more efficient searches than unappealing targets and, conversely, appeal of distractors would reduce search efficiency. Three experiments (N = 112) examined how aesthetic appeal influences performance in a classic visual search task. In each experiment, participants completed 320 visual search trials, with icons varying in rated aesthetic appeal and either visual complexity (Experiments 1 and 2) of concreteness (Experiment 3) among two, four, eight, or 11 distractor icons. While target appeal did not influence search efficiency it sped up search times in all three experiments: appealing targets led to faster response time (RT) than unappealing targets across all experiments, and compared to neutral distractors, appealing distractors slowed search RT down. These findings are the first to show that an object's aesthetic appeal influences visual search performance.
... For example, comparisons between the effects of concrete versus abstract icons on performance were often confounded by the fact that the concrete icons were more pictorial and so tended to contain more visual detail, thus confounding visual complexity and concreteness (Arend et al., 1987;Green & Barnard, 1990;Rogers, 1986;Stammers et al., 1989). Subsequent research, using subjective ratings to control concreteness and complexity, was able to show that visual complexity and concreteness have quite different effects on user performance and thus need to be considered separately (Isherwood et al., 2007;McDougall et al., 2000McDougall et al., , 2001Reppa et al., 2008;Reppa & McDougall, 2015). Subjective ratings have therefore become an important tool in measurement and experimental control of icon properties. ...
... In a recent review, Souza et al. (2020) argued that a combination of perceptual, affective, and semantic dimensions should be considered, highlighting the increasing weight of evidence arguing that processing of pictorial stimuli involved all three factors (see also Kensinger, 2007;Konkle et al., 2010;Li et al., 2020). Icon-specific research has also demonstrated the importance of these factors in determining user performance (Forsythe et al., 2017, Forsythe et al., 2008Isherwood et al., 2007;McDougall et al., 2000;Reppa, McDougall, Sonderegger, & Schmidt, 2021;Reppa & McDougall, 2015). This is also reflected in practice. ...
... Visual complexity (Experiment 2) Visual complexity is one of the most frequently examined characteristics of icons and pictures (Souza et al., 2020) and is typically implicated in visual search. Icon complexity has a negative influence on icon search performance (Byrne, 1993;Gerlach & Marques, 2014;Isherwood et al., 2007;McDougall et al., 2000;McDougall et al., 2006;Reppa et al., 2008;Reppa & McDougall, 2015;Scott, 1993). Icon complexity may have particularly detrimental effects on search when task demands are high (Gerlach & Marques, 2014) or when carrying out visual search at times of day when performance is often poorer (e.g. during the 'postlunch dip ';McDougall et al., 2006). ...
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... Subjective rating is commonly used in user studies to gauge design qualities from user experiences [LRB03, AMTB05, Sur05, FFM * 13]. Mc-Dougall et al. [MDBC00] adopted subjective ratings to characterize cognitive features of icon designs and used the ratings in further analyses to investigate the correlations between the qualities. However, in most cases, the subjective rating is performed without a clear definition of each rating level. ...
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... Older patients use these signs to help them with wayfinding when seeking medical treatments [2,3]. In order to enhance the understanding of healthcare signage among older patients, many researchers have constructed in-depth studies on the effective expression of visual features in healthcare signs [4][5][6] and factors that affect the understanding of graphics among older people [6][7][8]. Due to differences in understanding and the cognition of symbols between designers and elderly users [2], the existing healthcare and hospital signage is still not friendly to the elderly. ...
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... For example, simple, concrete and familiar stimuli all tend to improve user performance in comparison to complex, abstract and unfamiliar icons and also make icons more aesthetically appealing [e.g. [38,37,39,40]]. A major problem for existing icon corpora [e.g. [18,19]] is that they cannot control a priori for familiarity since they rely on existing icons which are more or less familiar to potential users. ...
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... Affordance design significantly affects the user's visual perception, and a reasonable interface icon state has high affordance . The specificity of the icon has long been regarded as one of the influencing factors based on the user experience (McDougall, Curry, and Bruijn, 1999), which refers to "the degree to which the icon describes things that people are already familiar with within the real world and daily life" (McDougall, Bruijn and Curry, 2000). Obviously, the interface design of the smart home central control system affects the user's visual perception, especially the icon style design is particularly important. ...
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