The consumption of poultry meat has increased in parallel with the economic and social development happened in the last decades. The introduction of technically advanced and intensive production dramatically increased chicken supplies and decreased prices. Chicken meat is better valuated by consumers than red meat because the lower levels of fat and cholesterol. Besides chicken meat is cheap, is often packaged in convenience portions and has no religious restrictions toward consumption.
According to European legislation, active packagings are designed to deliberately incorporate components that would release or absorb substances in the packaged food or their environment. Silver nanoparticles and zinc oxide are used in many industrial applications for its strong antimicrobial effect on a broad spectrum. Moreover, they are listed in the Food and Drug Administration of the USA as GRASS (Generally Recognized As Safe). The most common method of using nanoparticles is their incorporation into the matrix with the container is made. The antimicrobial activity of nanoparticles may be associated with the release of ions which bind to the bacterial cell membrane and the induction of stress that causes degradation of the cell membrane, then killing the bacteria.
The quality of most foods, and especially chicken breast, decreases with time. The time from which the food is produced until the food becomes unacceptable is called shelf life. In shelf life studies, one or more criteria may be responsible of the reject of the sample. Physical, chemical, microbiological and sensory characteristics and make the sample unacceptable to the consumer.
Study of food related lifestyles is important because it can detect trends in consumption, analyze similarities and dissimilarities between countries or markets, and identify customer segments for new products. Conducting online surveys are taking great importance as the network access becomes more universal. The online survey has the advantage of the access to a large number of people with low cost and time, overcoming physical and psychological barriers to respondent, since anonymity is guaranteed.
The objectives of this work are:
- To study the effect of the use of active packaging incorporating silver and zinc oxide in two different concentrations on the shelf life of chicken breast.
- To study the buying habits and consumption of chicken breast by Spanish consumers.
- To characterize different Spanish consumer clusters of chicken based on their chicken breast related lifestyle.
A tray of low density polyethylene with ZnO and Ag nanoparticles was developed with had similar dimensions of one most used in industry for meat packaging. The experimental trays were subjected to tests of antimicrobial activity and migration of nanoparticles into food.
A total of 162 chicken breasts of different animals were randomly selected and assigned to the three studied types of trays. These trays were:
• control tray (C), which were trays that industry uses normally,
• nanoparticles trays including 5% ZnO + Ag (5%) and,
• nanoparticles trays including 10% ZnO + Ag (10%).
Trays were sealed incorporating a modified atmosphere with 70% of CO2, 20% of 02 and 10% of N. This atmosphere is commonly used in the processing plant for this product. The trays were stored in a cold room at 4 ° C with a cycle of 12 hours of light a day simulating the sale conditions to the public during a trial period of 0 , 7, 10 , 15 and 21 days.
Breasts were individually photographed in standardized light conditions, and the color of the meat was measured with a spectrophotometer. Having measured the instrumental color, each breast is divided into two portions. One half was used for lipid oxidation analysis and on the other half, microbiology analysis was performed. Another group of trays were allocated to sensory analysis. Tasters evaluated the odor intensity of the chicken, milk and cereal, tenderness, juiciness and sandy texture, intensity of flavor to chicken, acid, fat and abnormal flavors.
An online survey that asked about socio- economic and spending habits (related to lifestyle and consumer perception on the chicken breast) variables was made. In addition, respondents were shown pictures of breast packed in the control tray at each storage time, and they were asked about the willingness to pay for the showed breasts.
The effect of the factors studied (type of packaging and storage time) in the meat quality were evaluated by analysis of variance. The study of the sample was performed by relative frequencies and the analysis of the variables was done using the χ2 test. Using the questions of the survey, a cluster analysis was performed to define consumer clusters according affinity responses. The shelf life of the chicken breast on the basis of subjective evaluation was performed using Kaplan-Meier survival curves
The migration of nanoparticles from the packaging to food complies with the limits regulated by European legislation, demonstrating the safety of its use in food.
Trays containing ZnO + Ag nanoparticles, with a nanoparticles concentration of 5% or 10%, delayed about a week the changes of the oxygen and carbon dioxide concentrations with respect to control. The effect of nanoparticles on bacteria was only clear when included at 10%, increasing the shelf life of the breast from 10 to 15 days.
The use of trays with nanoparticles of ZnO + Ag did not alter the instrumental color of the chicken breast, regardless of the concentration used. The chicken breast was characterized by a more stable color over time than red meats. Color was not a limiting factor in the shelf life of the chicken breast.
The trays with nanoparticles maintained the lipid oxidation at lower levels than the control tray, but similarly in both concentrations. However, the three types of oxidation packs maintained the breast below the rejection threshold. The use of trays with nanoparticles did not alter flavors or odors, but it influenced the texture. The packaging with nanoparticles improved tenderness with time.
The microbial counts has demonstrated to be the most limiting factor of the shelf life of the chicken breast. Taking this into account, we conclude that packages with Ag + ZnO nanoparticles increased the shelf life of the chicken breast in five days compared to the control tray.
Spanish consumers often consume chicken breast with a frequency of once or twice a week, without showing a clear preference for white or yellow chicken. Spanish consumer perception on the chicken breast is positive because it thinks it is a cheap meat, without fat and is healthy. However, 43% of consumer think it have hormones. The breast are perceived as healthy and convenient product of.
It was possible to identify four groups of consumers based on their lifestyles associated with the chicken breast, which were named as:
- Innovative low incomers, young childless couples with low incomes who like to innovate, with an active social life. They prefer buying convenience products, especially buying breast trays in supermarkets, but look at the price. They are not concerned about breast healthiness.
- Urban single, people with a high educational level who live alone in cities. They are not very interested in food and cooking, have a strong preference for purchasing convenience and avoid the whole chicken or presentations that require manipulation for consumption. They have a perception of the breast as a comfortable and healthy product
- Traditional, mature people with settled family environment, with a conservative profile about food and cooking, and strong preference for known products and brands. It is characterized by planning the purchase and buy the chicken breast in butchers, but prefers to buy the whole chicken. They have not concerns about the health or breast as healthy food.
- Gourmet, people with high incomes who do not live in the city. Are experimental and innovative profile that prefer to cook with high quality products, whether or not convenience, and do not consider price as important. For these reasons, do not consider breast as cheaper than other meat, and they buy it at butcher.
Subjective life of the chicken breast is largely dependent on the consumer. The socio-demographic characteristics such as sex, age and educational level are able to change the perception of this shelf life. Men, young people and people with basic education level are more tolerant and would take a few more hours to reject the purchase of breasts. The type of consumer, defined based on their spending, shopping and cooking habits, and the general perception of the chicken breast, also influenced the perception of life. Thus, for example, the "urban single" group will buy for 7 additional hours the breast compared to "gourmet" group.