We report on a global social-search experiment in which more than 60,000 e-mail users attempted to reach one of 18 target
persons in 13 countries by forwarding messages to acquaintances. We find that successful social search is conducted primarily
through intermediate to weak strength ties, does not require highly connected “hubs” to succeed, and, in contrast to unsuccessful
social search, disproportionately relies on professional relationships. By accounting for the attrition of message chains,
we estimate that social searches can reach their targets in a median of five to seven steps, depending on the separation of
source and target, although small variations in chain lengths and participation rates generate large differences in target
reachability. We conclude that although global social networks are, in principle, searchable, actual success depends sensitively
on individual incentives.