Project

What is XR?

Goal: We look at the evolution of new technologies and redefine and reorganize existing terms. Our conclusions are as follows:

Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), and Extended Reality (often – misleadingly – abbreviated as XR) are commonly used terms to describe how technologies generate or modify reality. However, academics and professionals have been inconsistent in their use of these terms. This has led to conceptual confusion and unclear demarcations. Inspired by prior research and qualitative insights from XR professionals, we discuss the meaning and definitions of various terms and organize them in our proposed framework. As a result, we conclude that (1) XR should not be used to connote extended reality, but as a more open approach where the X implies the unknown variable: xReality; (2) AR and VR have fundamental differences and thus should be treated as different experiences; (3) AR experiences can be described on a continuum ranging from Assisted Reality to Mixed Reality (based on the level of local presence); and (4), VR experiences can be conceptualized on a telepresence-continuum ranging from atomistic to holistic VR.

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Philipp A. Rauschnabel
added 2 research items
In this article, I discuss selected concepts of new realities, in particular XR, AR, VR, MR, Assisted Reality and their role in Tourism Marketing - incl. some use cases and outlooks. This is a preversion; please check the link on p.1 for updates.
Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), and Extended Reality (often – misleadingly – abbreviated as XR) are terms commonly used to describe how technologies generate or modify reality. However, academics and professionals have been inconsistent in their use of these terms, which in turn has led to conceptual ambiguity and confusion. Inspired by both prior research and qualitative insights from XR professionals, we discuss the meaning and definitions of various terms and organize them into a proposed XR framework. As a result, we conclude that (1) XR should not be used to connote extended reality, but as a more open approach where the X implies an unknown variable: xReality; (2) AR and VR have fundamental differences and thus should be conceptualized as different experiences; (3) AR experiences can be described on a continuum ranging from Assisted Reality to Mixed Reality (based on the level of local presence); and (4), VR experiences can be conceptualized on a telepresence-continuum ranging from atomistic to holistic VR.
Philipp A. Rauschnabel
added a project goal
We look at the evolution of new technologies and redefine and reorganize existing terms. Our conclusions are as follows:
Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), and Extended Reality (often – misleadingly – abbreviated as XR) are commonly used terms to describe how technologies generate or modify reality. However, academics and professionals have been inconsistent in their use of these terms. This has led to conceptual confusion and unclear demarcations. Inspired by prior research and qualitative insights from XR professionals, we discuss the meaning and definitions of various terms and organize them in our proposed framework. As a result, we conclude that (1) XR should not be used to connote extended reality, but as a more open approach where the X implies the unknown variable: xReality; (2) AR and VR have fundamental differences and thus should be treated as different experiences; (3) AR experiences can be described on a continuum ranging from Assisted Reality to Mixed Reality (based on the level of local presence); and (4), VR experiences can be conceptualized on a telepresence-continuum ranging from atomistic to holistic VR.