Project

Web Analytics Methods

Goal: Pushing the borders of web analytics and implications

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We investigate the occurrence of Web searchers returning the same information course, in this case the Vivisimo Web search engine. We analyze data from a transaction log spanning a roughly 8-day period with approximately 1,200,000 records. During this time 40,227 users made repeated daily visits to the search engine, submitting 648,897 queries. Our findings show that repeat users make up about 21% of the user base. These repeat users account for over 45% of all sessions and nearly 60% of all queries submitted. Most repeat users (46%) visited the search engine on two days during the data collection period, but a sizeable percentage (17%) made 5 or more daily visits to Vivisimo. We discuss the implications for successive searching and future research.
In studying actual Web searching by the public at large, we analyzed over one million Web queries by users of the Excite search engine. We found that most people use few search terms, few modified queries, view few Web pages, and rarely use advanced search features. A small number of search terms are used with high frequency, and a great many terms are unique; the language of Web queries is distinctive. Queries about recreation and entertainment rank highest. Findings are compared to data from two other large studies of Web queries. This study provides an insight into the public practices and choices in Web searching.
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Pushing the borders of web analytics and implications