The Power of Pictures: Exploring the association between the level and type of Instagram use and wellbeing among female emerging adults.
Goal: Objective: To categorise the types of images on Instagram, identify feelings associated with these images, explore health-related attitudes and examine any associations between the level and type of Instagram use and wellbeing among female emerging adults.
Method: A mixed methods format will be used for the proposed study. A content analysis will be undertaken to identify the types of images being accessed on Instagram, qualitative focus groups will be used to validate the content analysis and identify feelings associated with viewing particular images. Focus groups will also explore health-related attitudes and motivations resulting from Instagram use. The findings will inform the development of a survey to measure types of Instagram use. Quantitative methods will be employed to develop and validate this scale. Associations between level and type of Instagram use and outcomes of wellbeing will be measured using the Warwick-Edinburgh Mental Wellbeing Scale, The Centre for Epidemiologic Studies Depression Scale, Body Parts Satisfaction Scale; Sociocultural Attitudes Towards Appearance Questionnaire, Eating Attitudes Test and Reasons for Exercise Inventory.
Implications: Research surrounding Instagram is currently limited, however research conducted on Facebook discovered a variety of negative outcomes regarding wellbeing. It is therefore anticipated that Instagram will exacerbate negative outcomes for young females, due to its sole focus on images. The types of images viewed and interactions with friends and strangers may also have a varied impact on wellbeing. This is important so that targeted interventions and health promotion messages can be developed to assist in preventing these negative outcomes.
Key words: Instagram, emerging adults, female, sociocultural influence, body dissatisfaction, wellbeing.
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