Project

Research Network: Digital Strategizing

Goal: Digital technologies increasingly affect the process of strategy-making – they impact how actors craft, understand, and execute strategies. Despite the impact of the ‘digital’ on strategy-making, strategy research on this topic is still in its infancy. The goal of this research network is thus to build a community of early scholars interested in the topic of digitalization of strategy-making, to develop a joint research agenda, and to stimulate high-quality research on this topic. Our network will draw on a strategy-as- practice perspective on the digitalization of strategy-making because this perspective proves particularly suitable to examine changes in strategy making based on the actual activities of strategy practitioners.

Date: 9 August 2019

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Maximilian Heimstädt
added a research item
Given the excessive power of Google and other large technology firms, transparency and accountability have turned into matters of great concern for organization scholars. So far, most studies adopt either a causal or critical perspective on the relationship between the two concepts. These perspectives are pitted against each other but share some basic assumptions – a fact which limits organization theory’s ability to fully grasp the management of (digital) visibilities. To address these limitations, we therefore propose a third, constructive perspective on these concepts. A constructive perspective turns transparency and accountability from analytic resources into topics of inquiry, allowing organization scholars to study how people in and around organizations put them to work and with what consequences. We introduce sites of ethical contestation as a new methodological strategy to conduct surprising and unintuitive empirical research from a constructive perspective.
Thomas Gegenhuber
added an update
Due to the ongoing pandemic, we held our second network meeting online. Although we would have preferred to meet and discuss in person, the digital environment was also inspirational for our digital strategizing network.
During the first session we were discussing the (for us) fundamental question “What is digital strategy (in SAP research)?”. This was followed by two enlightening paper presentations by two network members Violetta Splitter and Matthias Wenzel. The second day started with a keynote by Leonhard Dobusch on “Digital Strategy between Communicating Strategy and Strategic Communication”. Here, we had a lively discussion around how digital strategy communication constitutes organizational identities. We concluded with a session on AI (artificial intelligence) talking about potential research projects in the field of digital strategizing. Joint lunches and coffee breaks also enabled informal chats about topics such as teaching in times of a pandemic.
 
Ali Aslan Gümüsay
added a research item
The universality of having to operate with limited in-person experiences is reducing the stigma often associated with online interactions. https://sloanreview.mit.edu/article/this-is-not-digital-business-as-usual/
Thomas Gegenhuber
added an update
We (Georg Reischauer, Violetta Splitter, Maximilian Heimstädt, Thomas Gegenhuber) organized a symposium at the AOM Meeting, titled: "Digital Strategizing: Crafting Strategy in the Age of Platforms, Ecosystems, and Online Communities".
Scholarship on value creation and capture on digital platforms, in ecosystems, and through online communities is growing rapidly. However, we still have a limited understanding of the implications of digital technologies for strategy making. To break new grounds in this direction, our symposium assembles distinguished scholars to discuss, across scholarly domains, the opportunities of digital technologies for strategy making; the challenges of digital technologies for strategy making; and the role of digitally-mediated actors (such as crowds and ecosystems participants) and of digital tools (such as idea platforms and big data analytics) for strategy making. Moreover, in line with the overall conference theme, the symposium reflects upon an integrated understanding of digital strategizing across different scholarly views and management domains.
Our distinguished panelists were:
Panelist: Shahzad Ansari, Cambridge U.
Panelist: Tomi MM Laamanen, U. of St. Gallen
Panelist: Ann Majchrzak, U. of Southern California
Panelist: Richard Whittington, U. of Oxford
Find attached to this update a pdf.-file with the slides we can share.
The symposium was also the international kick-off for our DFG Research Network on Digital Strategizing. We will keep you posted on our progress here.
 
Maximilian Heimstädt
added a project goal
Digital technologies increasingly affect the process of strategy-making – they impact how actors craft, understand, and execute strategies. Despite the impact of the ‘digital’ on strategy-making, strategy research on this topic is still in its infancy. The goal of this research network is thus to build a community of early scholars interested in the topic of digitalization of strategy-making, to develop a joint research agenda, and to stimulate high-quality research on this topic. Our network will draw on a strategy-as- practice perspective on the digitalization of strategy-making because this perspective proves particularly suitable to examine changes in strategy making based on the actual activities of strategy practitioners.