Project

Real-time Messaging Platforms for Storytelling and Gamification in Museums

Goal: We are working on two different educational gaming experiences for museums, that we call Adventours to stress the fact that they are a combination of adventures and educational tours. One experience is based on WhatsApp and the other one on Facebook
Messenger. Even if target and cultural contents are similar, they have a rather different format. Both are currently being tested in Milan. The results of our testing will be published by the end of 2016/early 2017..

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Project log

Giuliano Gaia
added a research item
Chatbots have caught the headlines recently with businesses starting to adopt them to stimulate conversation with customers. But what are chatbots? How do they work? What can they do for museums and their audiences?
Giuliano Gaia
added an update
I will be presenting our experience about the chatbot game for the House Museums of Milan at MuseumNext Tech conference in Berlin on 30th of October together with Stefania Boiano - find all the details here: https://www.museumnext.com/events/museumnext-tech/
 
Giuliano Gaia
added an update
Just published two medium posts on this ongoing project:
1) 5 tips for involving teenagers in your museum using a chatbot
2) 3 Lessons learnt from Building our first Museum Chatbot… 15 years ago!
this was featured on Museumnext conference webiste as well.
I'd love to hear your feedback and suggestions,
Giuliano
 
Giuliano Gaia
added a project goal
We are working on two different educational gaming experiences for museums, that we call Adventours to stress the fact that they are a combination of adventures and educational tours. One experience is based on WhatsApp and the other one on Facebook
Messenger. Even if target and cultural contents are similar, they have a rather different format. Both are currently being tested in Milan. The results of our testing will be published by the end of 2016/early 2017..