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Preorc Journal of Arts and Humanities

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Eunice U. Ibekwe
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Tertiary institution constitutes a conglomeration of peoples of varying ethical backgrounds, a place where a high level of independence is maintained between the teachers and the taught or even among students themselves, a place where cultural values suffer at the altar of modernism and imitation. At tertiary institution level, students who are at their prime are faced with a lot of challenges ranging from peer group's exuberance to false self-esteem. They go after popular role models at the detriment of sound moral backgrounds. These challenges and up-comings are either properly handled to harvest positive life style and fulfilment or poorly handled leading to an unfulfilled devastating life style in later years. This paper is a critical examination of the impact of uncensored music and artistes in the propagation of sound cultural values among students in tertiary institutions. The information for the work centres on the song texts and erotic film shows by some music artistes and producers who they see as models. Anchoring on the theory of cultivation which propounds that people easily yield to what they view, it was observed that the deficiency in the propagation of sound cultural values in tertiary institutions stems partly from individual student's backgrounds, peer-group's influence and partly from imitating popular artistes as role models. Introduction: