Plasma Only Please (POP): Evidence-based evaluation for improving recruitment and retention of plasma-only donors

Goal: In September 2020, Sanquin opened its first plasma-only donation center called the Powerbank. In this project, we will perform an evidence-based evaluation of this plasma-only center, with three main RQs:
1) Who are these plasma-only donors?
2) How do they experience the Powerbank?
3) How do they use the new loyalty programme and what effect does it have on their donation behavior

Date: 1 October 2020