Project

Non-normative foundations of transformation design

Goal: "Making the world a better place" is what you most likely hear when you ask designers for social change what their aim is. But whose world are they talking of and who decides what is better?
Of course, there is nothing wrong with ecological and sustainable goals. Normative goals, however, are too limited as a foundation for new design disciplines as they foster the bias of critical and affirmative design.
The project tries to develop new design methods that overcome this bias and adapt the concept of “matters of concern” by french sociologist Bruno Latour. Whereas change is looking backwards in time and tries to adapt to new conditions, Transformation design looks ahead and anticipates new qualities. For this, the foundations have to be non-normative. Empirical research is done in consulting jobs concerning transformations in the finance industry.

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Peter Friedrich Stephan
added a research item
Questioning the next evolutionary level of organizations and society means to turn to transformation and anticipation. Transformation Design (TD) explores design's potential to shape the future of organizations and society. Designers. accepting this mission face tasks that challenge traditional design methodology and ask for new foundations. TD is defined as an upstream process in contrast to the downstream process of " design for social change ". As a contribution to define the foundations of TD two concepts are discussed: anticipation and " concerns " , a concept taken from Actor Network Theory – ANT and adjusted to meet designer's needs. TD sets out to overcome the bias of critical and affirmative design and build a new perspective for designers and consultants.
Peter Friedrich Stephan
added 2 research items
What challenges do designers face when working on digital systems? Who is to design the cultural effects of digital systems? Can designers do responsible work apart from hardware and interface design? Will designers invent alternative systems to those of the internet monopolists? Will designers find new allies in social activists and hackers?
Affirmation oder Kritik – das war die Grundfrage des Designs im letzten Jahrhundert. Entweder Werbung, Manipulation und Konsum oder Informa-tion, Kritik und Beteiligung. Wie können diese ideologischen Trennungen überwunden werden, damit sich für das Design der nächsten Gesellschaft neue Formen und Funktionen produktiv entfalten können? Der Designer Peter Friedrich Stephan geht dieser Frage mithilfe von Bruno Latour und seiner Unterscheidung zwischen den „matters of concern“ und den „matters of fact“ auf den Grund.
Peter Friedrich Stephan
added a project reference
Peter Friedrich Stephan
added a project goal
"Making the world a better place" is what you most likely hear when you ask designers for social change what their aim is. But whose world are they talking of and who decides what is better?
Of course, there is nothing wrong with ecological and sustainable goals. Normative goals, however, are too limited as a foundation for new design disciplines as they foster the bias of critical and affirmative design.
The project tries to develop new design methods that overcome this bias and adapt the concept of “matters of concern” by french sociologist Bruno Latour. Whereas change is looking backwards in time and tries to adapt to new conditions, Transformation design looks ahead and anticipates new qualities. For this, the foundations have to be non-normative. Empirical research is done in consulting jobs concerning transformations in the finance industry.