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La Responsabilidad Social Universitaria como medio de aprendizaje organizacional: el caso de una Universidad en Colombia

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Manuel Alfonso Garzón Castrillon
added 4 research items
Resumen Esta publicación tiene como objetivo proponer unas consideraciones para el código de ética empresarial, con base en el grado de importancia que tiene para las empresas afiliadas a la AMAV-México, orientado a integrar el enfoque ético soste-nible, con el modelo económico empresarial al medio ambiente y al desarrollo social en los procesos de negocios y pro-porcionar herramientas necesarias para que se implemente este enfoque sostenible en las pequeñas y medianas empresa, teniendo en cuenta que los códigos de ética en las pymes pueden constituirse en un medio eficaz para institucionalizar la ética dentro de las organizaciones, si se presentan como la expresión clara y definida de los valores compartidos a su interior , este artículo pretende mostrar que su utilidad está estrechamente vinculada al desarrollo de virtudes de las personas involucradas, a una adecuada política de comunicación y a un firme liderazgo, comprometido con los valores morales que refleje la conducta moral sostenible de quienes la conforman. Abstract This article advances some considerations regarding a code of business ethics, based on the degree of importance apportioned by companies affiliated to AMAV-Mexico, orientated towards integrating an ethical approach which is sustainable with a business economic model regarding the environment and social development concerning business matters. It would thus provide the necessary tools for implementing such sustainable approach in small-and medium-sized companies (SMSC). It should be born in mind that SMSC codes of ethics can become an effective means of institutionalising ethics within organisations if they are presented as a clear and defined expression of their shared values. This article is aimed at showing that their usefulness is closely linked to the development of the merits of the people involved, a suitable communication policy and firm leadership, committed to the moral values reflecting the sustainable moral conduct of those who work in SMSC.
This publication aims to diagnose the need for a code of business ethics and awareness among entrepreneurs of SMEs in the importance of integrating economic model in the business environment and social development in business processes and provide tools needed this sustainable approach to be implemented in small and medium enterprises in Latin America. Work of primary research sources was developed using a structured questionnaire to a representative sample of Managers and Owners of Travel Agencies of the Mexican Association of Travel Agencies (AMAV) for the scope of the Code of Ethics within a framework of questionnaire sustainability and Corporate Social Responsibility (CSR) everyday of the AMAV affiliates. The results showed the urgency and importance of implementing the Code of Business Ethics to be more transparent between partners and develop CSR programs as soon as possible to contribute to society and the environment from the drive of all affiliates the association.
This article aims to diagnose the need for a model code of ethics or green sustainable company and raise awareness among employers of SMEs in the importance of integrating the business model to the environment and social development processes business and provide tools needed for this sustainable approach is implemented in small and medium enterprises in Latin America. Work of primary research sources was developed using a structured questionnaire to a representative sample of Managers and Owners of Travel Agencies of the Mexican Association of Travel Agencies (AMAV) during the second half of the 2013. This questionnaire to know the extent of Code of ethics within a framework of sustainability and corporate social responsibility (CSR) everyday of the AMAV affiliates. The results showed the urgency and importance of implementing the Code of Business Ethics to be more transparent between partners and develop CSR programs as soon as possible to contribute to society and the environment from the drive of all affiliates the association. Keywords: Green Company; sustainability; corporate social responsibility (CSR); Code of Ethics
Manuel Alfonso Garzón Castrillon
added a research item
The objective of this article was to conduct a theoretical review of the stakeholders, taking as a reference the approaches of the most representative authors, background, definition of stakeholders , approaches of stakeholders , management of stakeholders, the process of stakeholder management, stakeholder mapping, stakeholder analysis, stakeholder interest matrix, stakeholder management principles, the influence of the stakeholder concept in management thinking and conclusions. The methodological process implied bibliographical revision, through hermeneutics.
Manuel Alfonso Garzón Castrillon
added a research item
Resumo Esta revisión de literatura sobre la Responsabilidad Social la presenta como medio para gestionar los impactos sociales y ambientales ocasionados por una organización. Por esta razón, es prioridad entender en este enfoque de gestión el compromiso que adquiere la organización y sus directivas, el desarrollo de estrategias de gestión responsables socialmente y armonizadas con prácticas responsables, y, por último, como medir el desempeño social y ambiental. En este sentido se proponen indicadores para el desempeño socioambiental en las organizaciones; armonizados con los Objetivos de Desarrollo Sostenible. Como resultado, se construye un cuadro de indicadores ajustable a las actividades de cualquier organización. Palabras Claves: Responsabilidad Social, Desarrollo Sostenible, Gestión de impactos, ética organizacional. Abstract This literature review on Social Responsibility presents it to manage the social and environmental impacts caused by an organization. For this reason, it is a priority to understand in this management approach the commitment that the organization acquires and its directives, the development of socially responsible management strategies and harmonized with responsible practices, and, finally, how to measure social and environmental performance. In this sense, indicators for socio-environmental performance in organizations are proposed; harmonized with the Sustainable Development Goals. As a result, an adjustable scoreboard is built for the activities of any organization. Resumo Esta revisão de literatura sobre Responsabilidade Social apresenta-a como um meio de gerenciar os impactos sociais e ambientais causados por uma organização. Por esse motivo, é prioritário entender nesta abordagem gerencial o compromisso que a organização adquire e suas diretrizes, o desenvolvimento de estratégias de gestão socialmente responsáveis e harmonizadas com as práticas responsáveis e, finalmente, como medir o desempenho social e ambiental. Nesse sentido, são propostos indicadores de desempenho socioambiental nas organizações; harmonizado com os Objetivos de Desenvolvimento Sustentável. Como resultado, um placar ajustável é construído para as atividades de qualquer organização. Palavras-chave: Responsabilidade Social, Desenvolvimento Sustentável, Gestão de Impactos, ética organizacional.
Manuel Alfonso Garzón Castrillon
added a research item
Propuesta de un modelo de código de ética sostenible, para que las Pymes, comprendan la importancia de la ética, la responsablidad social empresarial y la sosteniblidad entre los agremiados. En este artículo se analizaron las empresas de la Asociación Mexicana de Agencias de Viajes (AMAV) para conocer desde sus socios y empresarios la importancia y un diagnostico de la ética y la sostenbilidad durane el ejercicio diario de la operaciòn de sus negocios.
Manuel Alfonso Garzón Castrillon
added a research item
This chapter of the book aimed to establish the background of the USR (University Social Responsibility), the methodology used was the content analysis, with a qualitative approach, the type of review is descriptive and the document search strategy was carried out in Several stages, the first the research of scientific articles, the second the organization of information and the third the writing, different definitions of USR are addressed and a definition is proposed that will guide the proposal, establishing that universities should understand the role of stakeholders, identify requirements. Approaches area also made to the most relevant aspects of the USR reporting initiative, identifying four most used tools, finally, some conclusions area read.
Manuel Alfonso Garzón Castrillon
added a research item
This article has as main objective to deepen the study of the concept of corporate social responsibility, through a theoretical revision based on the in-depth exploration of the relevant literature, from its origins to the present day, analyzing the approaches, which shows the Complexity needed to analyze the concept of social responsibility, as well as the ongoing evolution it has had. In this evolution, a proposal for a formal definition of the term is presented, and stakeholders are treated as one of the approaches usually applied to the analysis of socially responsible behavior of organizations, with their antecedents.
Gustavo R Henriquez Fuentes
added 2 research items
The University Social Responsibility (USR) has more and more followers in the university´s mission discourses, but there are many barriers that hinder the passage of the discourse to the facts. How should we organize ourselves to learn to be socially responsible in the university? The objective of this article is to answer this question by exposing the links to weaving between University Social Responsibility and Organizational Learning. Due to an analysis of the literature on both concepts, the result of the research leaded to the design of a theoretical model of university learning for social responsibility. Finally, some recommendations are made so that the university can move towards compliance with its responsible institutional project.
La Responsabilidad Social Universitaria (RSU) tiene cada vez más adeptos en los discursos misionales universitarios, pero son muchas las barreras que dificultan el paso del discurso a los hechos ¿Cómo debemos organizarnos para aprender a ser socialmente responsables en la universidad? El presente artículo tiene como objetivo responder a esta pregunta a través de la exposición de los vínculos a tejer entre la Responsabilidad Social Universitaria y el Aprendizaje Organizacional. Gracias a un análisis de la literatura sobre ambos conceptos, el resultado de la investigación es el diseño de un modelo teórico de aprendizaje universitario para la responsabilidad social. Finalmente se hacen algunas recomendaciones para que la universidad pueda avanzar hacia el cumplimiento de su proyecto institucional responsable