Project

Journalismus in sozialen Netzwerken. ARD und ZDF im Bann der Algorithmen?

Goal: In this study, I explore the question of how PSM shape their relationship with commercial third-party platforms.
Especially in order to reach young audiences with journalistic content, social networks have become indispensable distribution channels for PSM. Some innovative formats achieve remarkable reach and create new journalistic forms.
However, they are in an asymmetrical relationship to the platforms used. Commercial algorithmic logic can run counter to journalistic quality criteria. Media organizations make themselves dependent on commercial platforms, among other things, in terms of infrastructure and the way algorithms work.
How do PSMs in Germany manage their relationship with social networks at the editorial and management level? How pronounced is the awareness of the problem and how is the topic addressed?
I am investigating these questions in a study funded by the Otto Brenner Foundation.

Date: 1 September 2021 - 30 March 2022

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Project log

Henning Eichler
added a research item
This presentation gives an overview and insights in my findings from my recently published study "Journalismus in sozialen Netzwerken. ARD und ZDF im Bann der Algorithmen?".
Henning Eichler
added a research item
Journalists and editors who create content for social networks must align their workflows and their content with the conventions and logic of the platforms they use. Characteristics of platformization can be identified here. As contributors to the platforms, they become dependent on technical infrastructures and algorithms. How strong is the influence of platformization on Public Service Media journalism? This is the core question I am dealing with in this study. The empirical part of the study uses guided interviews to investigate the extent of the influence of platformization on journalistic action and editorial decisions in public service media editorial offices. The second aspect is devoted to the management of public service media interests in platform environments. A core thesis of the study is that public service media organizations must actively manage this field of innovation, also to ensure their future legitimacy in this area. PSM need a digital media ethics as well as new models of distributing public value content on commercial platforms and developing public service algorithms on their own platforms.
Henning Eichler
added a research item
Find a summary/press release in the attached document.
Henning Eichler
added an update
The date for my lecture and discussion at re:publica is set for June 8th at 1:15 p.m. on the 'Sonnendeck'. Sounds good to me!
I will be available for talks and interviews on all 3 conference days. Looking foward to interesting encounters in Berlin!
see this link for details:
 
Henning Eichler
added an update
My Study for the Otto-Brenner-Stiftung will be published in the first week of june. I will be giving a talk and discussion on some of the results of this work at republica in Berlin. Look out for further infos in the programme of the conference.
 
Henning Eichler
added an update
I just handed in this study for final editing and formatting. Publishing is planned for March.
 
Henning Eichler
added an update
Vanessa Kokoschka from Darmstadt University of Applied Sciences will support the study as a collaborator. She is researching how extensively and with which journalistic formats public service media organizations in Germany are active in social networks.
 
Henning Eichler
added 2 research items
This paper presents central results of a dissertation which examines the strategies with which ARD and its state broadcasters are reacting to the digital media change. The key challenges are changed media usage and the related legitimation crisis of PSB. The study pursues the approach of identifying and examining innovations in the areas of processes and products. It attempts to pinpoint basic strategic orientations and then focuses on case studies. Here, the emphasis is on journalistic formats produced for commercial third-party platforms. A key finding is that these formats are clearly aligned in form and content with the respective platforms used. They contribute to the further development of ARD from a PSB to a PSM organisation but the question arises to what extent editorial staffs are influenced by the logics of platforms. It becomes clear that ARD must enter into a discourse to clarify how it can guarantee and develop its values on third-party platforms. Furthermore, the study shows that expectations concerning cross-media structures regarding product innovations can be too high and that digitalisation puts federalism under innovation pressure.
The presentation shows an interim status of my current research project. First results of the guided interviews show characteristics of plaformization in editorial work. A conflict of interest between public service media quality criteria and functionalities of social networks is emerging.
Henning Eichler
added an update
The majority of the guided interviews have now been conducted and transcribed. Coding and qualitative analysis has begun.
 
Henning Eichler
added a project goal
In this study, I explore the question of how PSM shape their relationship with commercial third-party platforms.
Especially in order to reach young audiences with journalistic content, social networks have become indispensable distribution channels for PSM. Some innovative formats achieve remarkable reach and create new journalistic forms.
However, they are in an asymmetrical relationship to the platforms used. Commercial algorithmic logic can run counter to journalistic quality criteria. Media organizations make themselves dependent on commercial platforms, among other things, in terms of infrastructure and the way algorithms work.
How do PSMs in Germany manage their relationship with social networks at the editorial and management level? How pronounced is the awareness of the problem and how is the topic addressed?
I am investigating these questions in a study funded by the Otto Brenner Foundation.