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Italian identity in time of glocalisation
Globalisation is constantly redefining the processes of individual and collective identity construction. We are experiencing a profound change of era. As many important sociologists have said, we are facing a change of our identity and our social relations in everyday life. Time and space are changing, proximity is our local dimension , but we are immersed in the global flows. Processes of deterritorialization and virtualisation are widespread and characteristic of this new era, profoundly different from the modern era, where territory was so strongly linked to sovereignty and citizenship. Nowadays the crisis of the idea of the modern nation state is reflected by the difficulty in keeping the same meanings to the same expressions. This creates consequences for the Italian community in the world and their changes-the fundamental theme of our research-which take on new identities and functions. In particular we face the new idea of a glocal and cultural identity called Italicity, a sort of Italic commonwealth.
Globalisation is constantly redefining the processes of individual and collective identity construction. What we are witnessing is a “transition period” whose consequences are unclear and may be totally unexpected. What seems more comprehensible is the disintegration of a world that is built on the modern concept of Nation-State. Actually the state takes hits from all directions, however, maintaining its power and reacting, in part because there is no clear conceptualization, in institutional terms, of what may be the new effective centers of power. Identity and sense of belonging are gradually building around to an increasing glocal dimension, that sums up the tensions in the direction of local and global at the same time. The work is the result of a long period of research studying a vast literature on the subject and comparing newspapers, as well as traveling in different cultural contexts.
If Italy in 2011 becomes 150 years old, than how old are Italians? So to paraphrase the title of this paper, we introduce mischievously the idea that Italians have a different age. Obviously, we will try to respond, reflecting on the sense of belonging to a collective identity, in our case the Italian one, in times of globalization or, better, glocalization. The reflexion about Italian identity, or Italic as we are going to call it, comes from the extraordinary and special change due to the global processes that deconstruct the socio-political systems of nation-state created by the Treaty of Westphalia in 1648, which ended the Thirty Years' War. In conclusion, what interests us is the cultural identity is increasingly characterized by processes of human, objects and symbols mobility that no longer recognize, as they did for a long time, territorial barriers and boundaries.
The purpose of this paper is to reflect on the possibility of a change in the widespread idea of 'Made in…', which we all are familiar with, in relation to some values and an identity that remind us of the place where products are manufactured. In particular, we studied the case of Made in Italy, which, in the collective imagination, is connected to a production that comes from Italy according to the logic of a production characterized territorially. But in a world where the processes of globalisation, or rather of glocalisation, are deconstructing the fundamental paradigm of the nation-state and territoriality in favour of mobility, is it still possible to speak unequivocally of Made in Italy? In our paper we will discuss step by step how we are assisting in important cultural changes that can give new meaning to the globally recognized expression. We reflect on this issue starting from the most widespread theories and with reference to exemplary cases.