Project

History of experience: changes on public opinion, actors' media interaction, and groups publicity

Goal: It debates the changes in the concept of public opinion converge on groups’ publicity spheres in Latin America. It investigates the different ways actors interact with media. It explores new professional practices paralleling old ones, from pamphlet drawings to computer-mediated “journeys”. Experience is understood as a way of organizing simple schemas facing the life-world (Lebenswelt). It analyzes evidence of frames of relevance in advertising on the new media. It aims to find empirical evidence in different Latino groups and international associations in its thematic framing of old and new ads and propaganda. It uses natural language processing in Python and content analysis of Atlas.ti software in qualitative coding to get into advertising corpora.

The project is divided into three historical periods based on technological innovations in Latin America, namely: i) artistic practices of pamphlet designs during the colonization of Brazil; ii) consumption practices of advertising in newspapers (1872 – 1972), when more than 90,000 Jewish immigrants entered in Brazil, framed empirical group to the research; and iii) contemporary WhatsApp groups composed of users experience researchers and interface designers.

Theoretically, it presents the legacy of Ernest Manheim to the Latin academic community and debates on Alfred Schutz and Erving Goffman.

Date: 11 May 2021

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Project log

Fernando Nobre Cavalcante
added a research item
Book review of The Routledge International Handbook of Ethnographic Film and Video edited by Phillip Vannini. It presents theoretical and empirical works on visual ethnography, applied consistently to mediatization studies.
Fernando Nobre Cavalcante
added 3 research items
Aborda a mudança da linguagem regional na publicidade nordestina. Tenciona política com a institucionalização das agências de publicidade regional. Detalha o nascimento do curso de Publicidade e Propaganda na Universidade Federal do Ceará.
Fernando Nobre Cavalcante
added an update
It represents the change in public opinion in parallel with the different ways to frame relevances. Historical points are presented according to media innovations.
 
Fernando Nobre Cavalcante
added 2 research items
Apresenta à comunidade brasileira uma síntese da obra Die Träger der öffentlichen Meinung. Studien zur Soziologie der Öffentlichkeit e da trajetória preterida de Ernest Manheim. Salienta similitudes e distinções entre sua teoria e a de seu primo mais velho Karl Mannheim, popular na América Latina pela Sociologia do Conhecimento. Aponta elementos hermenêuticos de analisar o interior das experiências de grupos em seu teor publicista.
This paper explores the professional paradigms of integrating skills from Exact and Social Sciences, considering the phenomenon of datafication. It provides a comparative overview of UX workers' educational and professional backgrounds in the ICT industry in Brazil. The critical research hypothesis is that agile methodologies, primarily from the Exact Sciences, quantify these profes-sionals' qualitative work. It applies a survey using a non-probability convenience sampling with professionals identified as UX Researcher on LinkedIn. The financial , e-commerce, and ICT services sectors are the ones that showed the highest adherence to the survey. Qualitative methods popularized in the discovery and validation stages of agile methods are primarily developed at short notice throughout the recruitment, planning, and analysis stages, underscoring the assumption of quantitative dominance. There is a clear dispersion about valuing time and empa-thy with agile methods among professionals with academic research experience. Cultural aspects and regional contexts continue to be methodological challenges for quantifying users' experiences, even if they sound like qualitative demands.
Fernando Nobre Cavalcante
added a project goal
It debates the changes in the concept of public opinion converge on groups’ publicity spheres in Latin America. It investigates the different ways actors interact with media. It explores new professional practices paralleling old ones, from pamphlet drawings to computer-mediated “journeys”. Experience is understood as a way of organizing simple schemas facing the life-world (Lebenswelt). It analyzes evidence of frames of relevance in advertising on the new media. It aims to find empirical evidence in different Latino groups and international associations in its thematic framing of old and new ads and propaganda. It uses natural language processing in Python and content analysis of Atlas.ti software in qualitative coding to get into advertising corpora.
The project is divided into three historical periods based on technological innovations in Latin America, namely: i) artistic practices of pamphlet designs during the colonization of Brazil; ii) consumption practices of advertising in newspapers (1872 – 1972), when more than 90,000 Jewish immigrants entered in Brazil, framed empirical group to the research; and iii) contemporary WhatsApp groups composed of users experience researchers and interface designers.
Theoretically, it presents the legacy of Ernest Manheim to the Latin academic community and debates on Alfred Schutz and Erving Goffman.