Project

Growth Strategies in an Omnichannel Retail Context

Goal: Demonstrate the impact of incremental eCommerce sales on the entire growth and value creation of retailers.

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Project log

Jean-Philippe Harrisson-Boudreau
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In 2020, the digital world experienced ten years of eCommerce growth in 90 days. With Covid-19 modifying consumer habits, 100,000 stores are expect- ing to close within five years. Transiting toward online experiences, the way human beings consume made immediate headway with higher shopping and personalization expectations. Generation Z members are even enjoying a virtual life with 80% of their friends never met in the physical world. These drastic consumer behavior changes also bring momentum for a new range of virtual experiences. Consider- ing 3% is the average Retail eCommerce sale conversion rate, understanding the remaining part of the traffic, the 97% of visitors not buying on eCommerce plat- forms, is mandatory to ensure a sustainable digital future. It is critical for brand manufacturers and retailers to understand if eCommerce reached its full potential and how consumers respond to Extended Reality (XR) in this context. The purpose of this explanatory study is to discuss prospects of consumers about the current state of eCommerce and to examine their attitudes toward XR Commerce. This is confirmed by this study which focused on the requirements of consumers when adopting digital ecosystems: consumers find eCommerce experiences sterile and demand more online individualization of their brand experiences. Customization of the brand experience should not be seen as a mass goal, but from individual perspective: one-to-one and virtually augmented. At the end of this exploratory study, appropriate measures are discussed to satisfy the right consumers with the right digital experiences. A total of 335 subjects participated in the study.
Jean-Philippe Harrisson-Boudreau
added a research item
À saison exceptionnelle en mode, stratégies exceptionnelles - Présenté dans le cadre des Matinées digitales de Vêtement Québec - Octobre 2020
Jean-Philippe Harrisson-Boudreau
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COVID-19 : les ventes eCommerce ont doublé en 2 semaines au Québec Absolunet révèle que le eCommerce est au point de bascule, alors que les ventes en ligne ont plus que doublées depuis le 11 mars, jour où l’OMS déclarait la COVID-19 une pandémie mondiale. Les revenus en ligne ont plus que doublés depuis le 11 mars, avec un bond moyen de 99 % comparé à 2019, toutes catégories confondues. Le rapport d’Absolunet décortique l'impact du COVID-19 sur le commerce électronique, secteur par secteur : 105% dans les "articles de sports", 106% dans le "meuble et les articles de maison", 160% dans "l'alimentation et la restauration", 161% dans les "appareils ménagers, électronique, matériaux de construction et rénovation". L'industrie du vêtement enregistre quant à elle la croissance la plus “faible”, avec 21%.
Jean-Philippe Harrisson-Boudreau
added a research item
COVID-19 Driving Consumers Online: Canadian eCommerce Sales Double in 2 Weeks Absolunet’s COVID-19 x eCommerce Report reveals that Canadian eCommerce is on the tipping point as online sales have doubled since March 11th, the day where the World Health Organization declared COVID-19 a global pandemic. Online revenue has doubled since March 11th with an uptick of 99%, all sectors combined. The report breaks down COVID-19’s impact on eCommerce, sector by sector: +105% in Sporting Goods +106% in Furniture and Home Decor +160% in Food and restaurants +161% in Appliances, Electronics, Building Materials and DIY Apparel shows the “slowest” growth, at 21%.
Jean-Philippe Harrisson-Boudreau
added a research item
Speaker: Franck NLEMBA Course: MOH2120 - eBusiness of Fashion Corporations Lecturer: Jean-Philippe Harrisson-Boudreau, EMBA University: École supérieure de mode - ESG UQAM
Jean-Philippe Harrisson-Boudreau
added a research item
L'agence de commerce électronique, Absolunet, présente une analyse objective mais sans retenue de l’évolution numérique des marques québécoises cette année. Aldo, Simons, BMR, Ivanhoé Cambridge, BonLook, Desjardins, The Hudson Bay, Shopify, Amazon, Uber, Kanuk… qui a gagné et qui a perdu, d’un point de vue numérique, depuis 12 mois ? Jean-Philippe Boudreau et Charles Desjardins découpent sans retenue les bons et mauvais coups de l’année par les marques d’ici.
Jean-Philippe Harrisson-Boudreau
added a research item
This checklist is for brand manufacturers and retailers who want to increase their reach with co-op marketing.
Jean-Philippe Harrisson-Boudreau
added 2 research items
Jean-Philippe Harrisson-Boudreau, Absolunet’s Director of Digital Growth gave one of the event’s best-rated keynotes, tackling the delicate issue of margins and the pressure to play the low-price and promo game. "Vendre plus, sans vendre à rabais ! Jumeler croissance et profit." Held annually, the Quebec Retail Council (CQCD)’s eCommerce-Quebec summit gathers regional thought leaders, vendors and experts to deep-dive into trends, developments and innovations as well as celebrate Quebec retailers who lead the way in eCommerce initiatives and technology-driven achievement. (Credit: Absolunet.com)
How Mobilia Extends Their Brand DNA to Omnichannel Consumers (Keynote @ Magento After Work, Toronto) For over 50 years, Mobilia injects creativity into living spaces and offers dreams, taste and style. (credit: mobilia.ca)
Jean-Philippe Harrisson-Boudreau
added 2 research items
Today, eCommerce/digital influences up to 56% of in-store purchases, while eCommerce itself represents almost 10% of U.S. retail sales and that figure is growing by nearly 15% annually. Digital commerce has gone beyond “buying something on a website” to a series of interactions that rely on technology to move goods. As these figures suggest, stores can no longer survive without being present on their customers’ preferred channels; retailers need to fully integrate digital commerce in order to thrive. Similarly, B2B is nearing the eCommerce tipping point and disruption will become more frequent in 2018. As one of North America’s leading eCommerce agencies with retail and B2B clients such as Fujifilm, Structube, Grimco, Stokes, Garneau, La Vie en Rose, Birks and SAIL – to name but a few – Absolunet has a front row seat when it comes to eCommerce trends. Here are 10 eCommerce trends to watch for in 2018—important developments that companies need to take into consideration to ensure their online and in-store sales growth.
The 2017 holiday period was a time of significant growth for Canadian retailers who invested in their eCommerce infrastructures, reports the first eCommerce Holiday Index for Canadian Retailers, published today by Absolunet, one of Canada's main eCommerce agencies. Key findings: - Canadian average order value (AOV) higher than U.S. AOV - eCommerce revenue grew 53% compared to 2016 holiday period - Mobile transactions doubled this past holiday season
Jean-Philippe Harrisson-Boudreau
added a project goal
Demonstrate the impact of incremental eCommerce sales on the entire growth and value creation of retailers.
 
Jean-Philippe Harrisson-Boudreau
added 6 research items
JACOB existait depuis 35 ans et a été fondée à Montréal par la famille Basmaji et comptait plus de 1 000 employés et 75 boutiques au pays et profitait d’une très bonne notoriété au Canada. L’entreprise était partiellement intégrée verticalement avec une partie de sa production faite localement. Son modèle économique était au volume puisque JACOB tente de dominer avec les meilleurs emplacements physiques pour ses boutiques, mais aussi une forte domination du côté de ses coûts de fabrication. Le détail de son modèle opérationnel et son architecture d’entreprise seront analysés en profondeur dans le cadre du présent rapport, particulièrement dans l’optique du passage au commerce électronique de JACOB et dans l’application du concept de fondation pour l’exécution de JEANNE W. ROSS.
With 50 stores in Canada and a recent expansion into the United States, Structube is a specialty furniture retailer whose omnichannel strategy has successfully grown sales on both sides of the border. Structube’s killer combo: combining exclusive, contemporary design with an aggressive pricing strategy.
HOLIDAY SEASON: It’s about strategy, not just discounts. You know this: consumer expectations are high during the holidays. Many people wait for this time of year to buy big ticket items. The consumer is anticipating deep discounts and exceptional deals. But as we’ve shown here, markdowns aren’t the only option for acquiring and keeping consumers. Your strategy should include: • A frictionless experience for your consumers. • Thoughtfully timed messages before the holidays start • Personalized communications with consumers • A choice of irresistible offers • Fun and dynamic content that adds value and deserves to be shared. • Collaboration with players across your ecosystem (that includes Amazon) • Ensuring that inventory is stocked and ready to move • Efforts to include any brick-and-mortar stores in your fulfillment strategy. • Finally, conscious planning for the entire year. As retailers, it’s important to think beyond dazzling campaigns and discounts. You need to provide a coherent and simple customer journey, end-to-end. Luckily eCommerce gives you the tools to do just that.