Project

Green4C

Goal: The Green4C knowledge alliance aims at creating new university-business partnerships to develop, support and enhance knowledge and practice exchange and flow, while fostering innovation and facilitating entrepreneurial opportunities, capacity and skills for students, researchers, professionals, as well as practitioners in the field of Green Care (GC).

Green4C is a Knowledge Alliance Project (612623-EPP-1-2019-1-IT-EPPKA2-KA).

Find out more
http://greenforcare.eu/

Date: 1 January 2020 - 31 December 2022

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Project log

Rik De Vreese
added 2 research items
The term Urban green care refers to Green Care activities that take place in urban and peri-urban areas. Therefore, Urban green care includes a wide variety of initiatives, form physical and mental health promotion to social inclusion. Despite the challenges posed by the Covid-19 pandemic, Urban green care initiatives across Europe seem positive that fundings, revenues, and clients will increase over the next 5 years. Dowload our EU Market Outlook at https://www.greenforcare.eu/news/market-outlooks-green-care/.
Today, increased awareness on environmental issues is offering an opportunity to embed sustainability within tourism. In addition to a growing interest in health and wellbeing which followed the COVID-19 pandemic, these trends are opening up a lot of possibilities for Green care tourism. Green care tourism can be defined as a wide range of organised tourism experiences and products that rely on nature for tourists in search of health, wellbeing, and regeneration. Download this EU Market Outlook at https://www.greenforcare.eu/news/market-outlooks-green-care/.
Arianna Ruberto
added a project reference
Arianna Ruberto
added an update
The focus of Green4C project is to foster innovation and entrepreneurship by integrating health and social care with connection to nature and natural resources and ecosystems in both rural and urban areas. In Green4C, Green Care is the umbrella term referring to the “wide range of activities and targeted beneficiaries, ranging from health and wellbeing promotion (targeted to the wider population) to disease prevention (accessible to a wider population, but typically targeted towards more vulnerable or at risk individuals or groups) and therapeutic interventions which include targeted therapeutic or treatment/ rehabilitation interventions for addressing specific needs” through contact with natural ecosystems and its elements (Mammadova et al., 2021). This conceptualisation is based on a broad understanding of Green Care: it includes the definition of care (i.e. the process of caring for somebody/something and providing what they need for their health or protection), it interprets health holistically and it includes wellbeing as part of the health concept. In this page we have published our four EU Market Outlooks one for each Green4C thematic sectors: Forest-based care; Urban green care; Social agriculture; and Green care tourism.
The market outlooks investigate and provide market figures and business models associated to the four main Green Care markets. Find out more and download the outlooks: https://www.greenforcare.eu/news/market-outlooks-green-care/
Urban green care Market Outlook | Authors Dennis Roitsch, Colm O'Driscoll , Rik De Vreese , Tahia Devisscher , Private Profile , Cecilia Fraccaroli.
Green care tourism Market Outlook | Authors
Siebe Briers , Rik De Vreese, Catie Burlando , Ilaria Doimo , Elena Petronela Candrea
 
Arianna Ruberto
added an update
Do you want to learn more on the connection between nature, health, and wellbeing? Would you like to gain the right skills to develop your own initiative? The Green4C Summer School in Green Care is your chance! The school will bring together leading experts in forestry, health, Green Care, communication, marketing, and much more. The aim is to provide participants with strong science-based knowledge on Green Care, as well as all the necessary tools to develop their own idea. The Summer School will be hosted by the Università degli Studi di Padova, Italy, one of the oldest universities in the world. Do not miss this opportunity! Learn all the details and apply before the 1st of May 2022 here: https://www.greenforcare.eu/business-innovation-challenge/
In addition to the University of Padova, the project's partner universities are: University College Dublin (UCD), University of Brasov (UNITBV), and University of Wageningen (WUR). Students and staff from these universities will be able to join the school for free. The project will also provide 20 mobility grants (€1,115 each) to partially cover travel and accommodation expenses for students and staff of non-Italian partner universities. Finally, for students from these universities, the course may also provide training credits.
 
Arianna Ruberto
added an update
To stimulate the creation of innovative Green Care initiatives, the Green4C team has produced an interesting new opportunity, the Business Innovation Challenge (BIC). The BIC is a free competition for anyone with innovative ideas involving nature, health, and wellbeing. Participants will compete by presenting their business or projects ideas to promote the health and social benefits of nature. Ideas can involve one or more Green4C thematic sectors, i.e., Forest-based care, Urban green care, Social agriculture, and Green care tourism.
Winners of the BIC will gain access to the Green4C Summer School, a high specialisation course taking place in Italy from the 20th of June to the 8th of July 2022. During the school, top European experts in Green Care will be sharing knowledge and best practices on entrepreneurship, forestry, nature-based solutions, health, and much more.
The deadline to participate in the BIC is the 3rd of April 2022, at 23.59 CEST. To apply, participants must fill out the application form, which includes the presentation of their business or project idea in Green Care. Learn all the details about the BIC on -> bit.ly/green4c-bic.
 
Arianna Ruberto
added an update
On Wednesday the 1st of December, from 15:00 to 18:00 CET, join us for the international launch of Green4C.
A unique opportunity to discover market and policy trends, and what they look like on the ground, for Europe’s fastest-growing themes that bridge the health and environment sectors; Nature-based Health and Social Care.
This webinar will bring together some of the most important researchers and practitioners to discuss challenges and concrete steps forward for the development and implementation of Green Care initiatives and nature-based interventions. Outcomes of discussions in the webinar will result in the design of a policy and market brief on Green Care.
This event is the International launch of the Green4C project, supported by the Connecting Nature Enterprise Platform Sustainable Forestry and NBS for Health and Wellbeing Communities.
Event Details
Date:   1st December 2021  Time:   15:00 – 18:00 CET Online event – The event will be hosted through Zoom. The link to the event will be sent to registered participants shortly before the event.
FIND OUT MORE ON www.greenforcare.eu
 
Rik De Vreese
added a research item
During the last 10 years forest-based care practices have gained a lot of attention, especially in healthcare and public health research. Increasing scientific research is demonstrating the benefits of forest-based care on physical and mental health, and in particular in the treatment of anxiety and depression. While the diversity of forest-based care services provides a lot of potential business opportunities, the lack of official recognition makes it difficult to find financial support for these kind of activities. Download this EU Market Outlook to investigate market figures and business models associated to this sector. Download the report at https://www.greenforcare.eu/news/market-outlooks-green-care/.
Arianna Ruberto
added an update
The focus of Green4C project is to foster innovation and entrepreneurship by integrating health and social care with connection to nature and natural resources and ecosystems in both rural and urban areas. In Green4C, Green Care is the umbrella term referring to the “wide range of activities and targeted beneficiaries, ranging from health and wellbeing promotion (targeted to the wider population) to disease prevention (accessible to a wider population, but typically targeted towards more vulnerable or at risk individuals or groups) and therapeutic interventions which include targeted therapeutic or treatment/ rehabilitation interventions for addressing specific needs” through contact with natural ecosystems and its elements (Mammadova et al., 2021). This conceptualisation is based on a broad understanding of Green Care: it includes the definition of care (i.e. the process of caring for somebody/something and providing what they need for their health or protection), it interprets health holistically and it includes wellbeing as part of the health concept. In this page we have published our four EU Market Outlooks one for each Green4C thematic sectors: Forest-based care; Urban green care; Social agriculture; and Green care tourism. The market outlooks investigate and provide market figures and business models associated to the four main Green Care markets.
Find out more and download the outlooks: https://www.greenforcare.eu/news/market-outlooks-green-care/
Social Agriculture Market Outlook | Authors
Siebe Briers (European Forest Institute), Catie Burlando (Etifor), Ilaria Doimo (Etifor), Deirdre O’Connor (University College Dublin), Marjolein Elings (Wageningen University and Research).
Forest-based care market Outlook | Authors
Cecilia Fraccaroli, Annebel Soer, Rik De Vreese, (European Forest Institute), Ilaria Doimo (Etifor), Tahia Devisscher (University of British Columbia), Monika Humer, Barbara Öllerer, @Dominik Mühlberger (Bundesforschungszentrum für Wald), Matilda Van Den Bosch (ISGlobal).
 
Siebe Briers
added a research item
The purpose of this Market Outlook is to give an updated overview of the social agriculture sector in Europe, highlighting the entrepreneurial aspects with an eye on the implications for future developments. This is done by, initially, outlining how social agriculture can be “framed”, then providing concise country profiles and subsequently providing a description of the market. The description of the market starts with a market overview section where key indicators for the demand and supply side of social agriculture are analysed for five different case studies (four countries and one region). Subsequently, providers, beneficiaries, funders and quality assurance systems in social agriculture are discussed in the description of the market. We end with a discussion on the future of social agriculture and the associated market opportunities for entrepreneurs (land owners, providers of social agriculture activities and intermediaries).
Arianna Ruberto
added an update
Interested in starting your own business in Green Care?
Our team designed a high-quality online course in entrepreneurship and innovation for students and professionals in the field of Green Care.
This online course is the perfect opportunity for you to learn all about green care, from forest-based therapies to social agriculture. The course is built on academic research and business expertise to meet specific needs in this sectors. In addition to providing learners with a good knowledge of the green care sector, the course aims at building entrepreneurial skills to create green care initiatives.
The course will start on the 4th of October. Don’t miss this opportunity, apply today! Find out more and register at this link https://www.greenforcare.eu/e-learning-course/
 
Rik De Vreese
added an update
In the Green4C project, colleagues from European Forest Institute (EFI), ETIFOR, Bundesforschungszentrum für Wald (BFW), UBC Faculty of Forestry and TESAF Dipartimento Territorio e Sistemi Agro-Forestali (UNIPD) look into entrepreneurial and market aspects of #forestbasedcare.
We need 10 minutes from your time, to inform us on how you see the market opportunities and the future development of the market for forest-based care. We are interested in questions as
  • Can one make a living out of forest-based care?
  • What is the background of forest-based care entrepreneurs?
  • How much people are employed in forest-based care? Etc.
The survey is available in 10 languages (EN, FR, DE, IT, ES, HR, SE, NL, SL, RO; select your language in the right-hand column).
 
Aynur Mammadova
added a research item
The EU Blueprint on Green Care, published by Green4C project, brings together for the first time four different emerging sectors – Forest-based Care, Social Agriculture, Urban Green Care and Green Care Tourism – and reports on the opportunities and challenges for supporting innovation and entrepreneurship in these thematic sectors. Using 20 case studies across Europe and Americas, the document looks at triggers, points of strength and weaknesses of Green Care innovation and business development and capitalises on the extensive research experience of the project partners. The analysis reveals that Green Care initiatives are challenged by uncertainties in funding policies and regulation, low public awareness and recognition of the role of such initiatives, lack of standards and integration into health care policies and practices. Nevertheless, they found their strengths in collaborative and multi sectorial attitude, strong networks and partnerships, the ability to provide inclusive and adaptive services and the increasing interest and demand for sustainable, inclusive and green solutions to health and wellbeing. The Blueprint is an important knowledge tool containing recommendations addressed to the different stakeholders that need to take action to advance the role of Green Care initiatives for health, well-being and social inclusion. It builds on the Stakeholder and Training Needs Assessment and the in-depth analysis of innovation and entrepreneurship across 20 Green Care Initiatives in the four Green4C thematic sectors (Background report EU Blueprint on Green Care). Full text available: https://www.greenforcare.eu/news/eu-blueprint-on-green-care/
Arianna Ruberto
added an update
A key document for setting the scene in #GreenCare innovation and entrepreneurship, and for providing recommendations on the use of green spaces for health, wellbeing and social inclusion!
Authors:
Contributors: Monika Humer , Dominik Mühlberger and Barbara Öllerer (BFW), Deirdre O’Connor (UCD), Marjolein Elings (WUR), Siebe Briers , Rik De Vreese, Dennis Roitsch and Christiane Düring (EFI), Tahia Devisscher Tahia Devisscher and Private Profile Matilda van den Bosch (UBC), Elena Petronela Candrea and Sergiu-Constantin Florea (Forest Design), Carmen Buzea (UNITBV), Georgia Bertagna Libera and Laura Secco (UNIPD), Stephanie Kirwan (Meath Partnership), Eline Borsboom (Elevate Health), Francesca Cirulli and Marta Borgi (ISS).
 
Arianna Ruberto
added an update
The ongoing COVID-19 pandemic has further highlighted the importance of the connection between nature and mental health by bringing it to the forefront of public health, as urbanites seek refuge in nature in pursuit of individual and collective wellness.
What responses are University of British Columbia experts developing to these issues? And what projects is the University pursuing on this topic in Canada? Read the article here -> https://www.greenforcare.eu/news/nature-mental-health-canada
@Tahia Devisscher
@Matilda van den Bosch
 
Arianna Ruberto
added an update
Through a Stakeholder Analysis and Training Needs Assessment (TNA), we collected stakeholders' responses to better understand internal training needs and external challenges for the enhancement of Social Innovation and Entrepreneurship in the Green Care sector. More than 200 people from 49 different countries responded. Find out more about Green4C first results: https://www.greenforcare.eu/news/training-needs-green-care/
 
Alessandro Leonardi
added an update
Have you ever heard of the concept Green Care? In Green4C we take a comprehensive approach and use the concept as an umbrella term for many activities. In this article we explain how: https://www.greenforcare.eu/news/green-care/
 
Alessandro Leonardi
added an update
📣 Green4C website is up -> http://greenforcare.eu/ Discover everything you need to know about Green Care, meet our project partners and stay up-to-date with coming activities.
And if that isn't enough for you, you can also be the first to receive our updates! Subscribe to Green4C newsletter 👉 https://bit.ly/green4c-news
 
Alessandro Leonardi
added a project goal
The Green4C knowledge alliance aims at creating new university-business partnerships to develop, support and enhance knowledge and practice exchange and flow, while fostering innovation and facilitating entrepreneurial opportunities, capacity and skills for students, researchers, professionals, as well as practitioners in the field of Green Care (GC).
Green4C is a Knowledge Alliance Project (612623-EPP-1-2019-1-IT-EPPKA2-KA).
Find out more