Entreprise libérée : la « libération » à l’épreuve du profit et de la performance.

The objective of this master thesis is to better understand the combination of the principles of the Liberated Company (LC). It focuses on the trade-off probabilities between the objective of « liberation » and the promises of profits and performance. Incompatibility areas between these three notions emerged by using the Boltanski and Thévenot ‘policies’ theory. The qualitative method used involves interviewing four Freedom Inc. « theoretical experts » and eleven « liberating leaders ». The leaders are invited to explain the real priorities of their company in front of a trade-off situation, i.e., the exclusive choice to be made between a liberation objective and an objective of profit or performance. According to the interviews analysis, the leaders seem to have given up the objective of profit maximization. The faith in the proper application of specific LC principles is supposed to provide all the necessary performance for the proper running of the organization. Key words : Freedom Inc., profits, performance, trade-off, economies of worth.