Project

Beyond Rules and Obligations: Exploring Citizen Motivations, Routes and Personal Strategies for Becoming Active in Circular Economy in Russia and Finland

Goal: Our project focuses on the socio-economic complexity of transitioning towards CE. We highlight how within the different institutional contexts of Russia and Finland, there emerge individuals and grass-root movements that go much beyond the societal norm in implementing the "3R"s of CE: reduce, reuse and recycle. While most environmental theories focus on the barriers to pro-environmental behaviour, we call attention to the individuals that go beyond convenience, norms and obligations and create circular lifestyles that have the potential to unite across cultures. We combine narrative storytelling, visual maps and engaging experiments to create positive attention to the circular lifestyles, support the evolution of citizens' role in CE of Finland's Roadmap and destigmatize recycling activities in Russia.

Date: 1 January 2021 - 31 December 2023

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Angelina Korsunova
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Our project focuses on the socio-economic complexity of transitioning towards CE. We highlight how within the different institutional contexts of Russia and Finland, there emerge individuals and grass-root movements that go much beyond the societal norm in implementing the "3R"s of CE: reduce, reuse and recycle. While most environmental theories focus on the barriers to pro-environmental behaviour, we call attention to the individuals that go beyond convenience, norms and obligations and create circular lifestyles that have the potential to unite across cultures. We combine narrative storytelling, visual maps and engaging experiments to create positive attention to the circular lifestyles, support the evolution of citizens' role in CE of Finland's Roadmap and destigmatize recycling activities in Russia.