Zuzana Tučková

• ass.prof.
• Tomas Bata University in Zlín

Recognising the needs of the tourism business in terms of graduate students' skills, competencies, and knowledge is a prerequisite for high employability. This study examines these needs and identifies the gap in soft, hard, and sustainability skills of tourism graduates. This empirical research addresses the following research question: What skill...

The COVID-19 pandemic has had a significant and enduring effect on the tourism industry, specifically impacting travel agencies. To respond effectively, it is essential to comprehend the financial repercussions and challenges that these agencies confront. This study seeks to address existing gaps in knowledge by conducting a comprehensive examinati...

This study aims to evaluate the moderating role of social media influence before and after the trip in Vietnam and Czech Republic. Primary data, gathered during time lag data surveys conducted among international tourists travelling to the Czech Republic and Vietnam, was analyzed with the Structural Equation Modelling (SEM) in R. The findings revea...

Enterprises desiring to be competitive have to continuously improve and react to the current trends. It isimportant, therefore, to know consumers’ opinions and needs to remain competitive, especially as consumers’ behaviour arises from a range of factors and conditions, both macro�and microeconomic. Revenue and the prices of consumer goods, undou...

Of interest to both academics and practitioners, Impact of Industry 4.0 on Sustainable Tourism reveals patterns and projections to provide a discourse on the progression of disruptive and futuristic technologies in the field of sustainable tourism research and practice.

Objective: The advancement of Internet technology brought up the tourism industry towards new development and opportunities. With application of the Internet technology tourism industry comprises a vast range of virtual communities such as Trip Advisor, Agoda, Travelocity and so on. Existing research concentrated on evaluating the factors influenci...

What makes tourists revisit a particular destination? Contemporary researchers have approached this problem through the lenses of various operant conditioning models. The current study explores the dimensions of ecotourism and destination loyalty anchoring on the expectation-confirmation theory. The findings confirm that factors such as destination...

The tourism industry is well-known in the services sector. However, unstable jobs and insecure careers have impacts on career commitment, which are major concerns for the relevant stakeholders. The recent experience of the global pandemic COVID-19 has also exacerbated the jobs situation and reiterated the prevailing uncertainty in the tourism indus...

Objective: This study evaluates the role of tourist motivation in the determination of destination and ecotourism loyalty using push and pull motivation theory and the theory of planned behavior. The paper also analyses the mediating effects of satisfaction and destination image in the relationships between motivation and the two types of loyalty....

This research study focuses on the positive impact of eWOM in determining the selection of eco-tourism destinations. A positive review of tourism destinations has significant images, content and experience. Its natural beauty, environment-friendly practices, sustainability, and other factors determine an eco-tourism destination. The paper's finding...

Owing to the recent emergence of “green” human resource management (GHRM), there is a research gap around the understanding of GHRM practices and their contribution to organisational performance. By extending the Ability-Motivation-Opportunity theory into the green context, this study aimed to build a conceptual framework for GHRM practices and the...

This study assesses the important driving constructs influencing the tourists’ revisit decision of the famous Zlin-Zoo in the Moravian region of the Czech Republic. The relatively overlooked segment of the hospitality sector, particularly, the recreation segment has been addressed by taking the case of the aforementioned zoo to analyze the construc...

In order to fulfill the gaps in the literature, this research aims to develop and test a model for tourist's ecotourism loyalty and eWOM. This research is different from the previous research since the research model integrates the expectation confirmation theory and the theory of planned behavior. Accordingly, this study contributes to the literat...

The Mehrangarh Fort in Jodhpur, India, located at the height of 150 meters above the surrounding sandy plains, is one of the city's most prominent monuments built over the Jodhpur group-Malani-Igneous Suite. The old city, which boasts numerous blue-painted houses, lies adjacent to the Mehrangarh Fort. The residents of the old city play a significan...

This study aims to explore the role of digital technologies in the sustainable development of tourism through a systematic literature review. Due to the dearth of literature on the issue, this systematic literature review attempts to highlight the current state of knowledge on the topic using ATLAS.ti 9.1. qualitative data analysis software, along...

The article aims to heighten the impact of guest online reviews on the hotel industry. Its objective is to increase the volume of users on the degree of satisfaction for effective engagement and loyalty in the luxury hotel context. Based on a keyword-driven search, the study has examined the factors influencing the guest online reviews: guest feedb...

The study utilizes robust neural network mechanisms to analyse and predict Filipinos' sharing tendencies of capacity-constrained resources on sharing economy platforms. Specifically, it underscores insights that supplement marketers' efforts in the peer-to-peer accommodation sector by clustering various groups with their preferred choice of shared...

The competitive advantage of enterprises in the conditions of market economy is not generated merely by ensuring high quality products and services. Therefore, in their strategies, they need to involve elements such as corporate social responsibility. The aim of the paper is to identify the key sources of competitive advantage of large enterprises....

The Czech Republic has experienced momentous tourism expansion in recent years. Nevertheless, there is a lack of empirical investigation about this development. Innovations are an essential factor for the sustainable development of the tourism industry in the Czech Republic. The paper expounds on the effect of technical and process innovations amon...

The term “Green” is attracting considerable attention within the lodging sector (Chen et al., 2009, Kim and Han, 2010). The interchangeable use of terms—green, sustainable, eco-friendly, and environmentally responsible—is quite common when describing a green lodging firm (Pizam, 2009). There has been a growing awareness of the environmental impact...

Due to the novel coronavirus COVID-19, the world is facing severe challenges as the devastations of the first wave were massive and predictions are havoc for the second wave with less medical capabilities for growing number of patients. In light of such an adverse state of affairs, the study puts effort to highlight and assess the impacts of COVID-...

The study investigates the role of government in tourism competitiveness and underlying relationship based on the Tourism Area Life Cycle (TALC) model. The involvement of government in the process of tourism development is somehow crucial, however, this involvement should be controlled. The study uses time-series data and exploits a case study appr...

Due to the emergence of Web 2.0 and consequently the increased use of social media, this study aims to explore the role of social media in changing the behavior of tourists and the choice of a destination. Despite the massive popularity of social media, the studies with a comprehensive set of driving constructs along with indicators of social media...

This paper aims to review the relationships and assessment of some important precursors (drivers) and consequences related to tourist satisfaction. Tourist satisfaction is important and is considered at the forefront of the success of the tourism business. A document analysis approach has been used to track the precursors (drivers) and the conseque...

This paper aims to assess the mediating role of tourist satisfaction based on certain antecedents and consequences for the famous zoo of the Moravian region in the Czech Republic. Relatively, the overlooked segment of the hospitality sector, particularly, the recreation segment is addressed by taking the case of the aforementioned zoo to analyze th...

This study contributes to the literature by offering insights over the relationship between job satisfaction and work stress with employees' motivation among travel agencies in India. The paper aims to determine the impact of job satisfaction and work stress on employees' motivation level with a specific focus on the moderating impact of employees'...

Traditional handicraft villages have become an inevitable part of Vietnamese culture and play an important socio-economic role within the country’s development. However, poor governmental policy and regulatory environment in Vietnam, lack of infrastructure, limited management, marketing skills and knowledge often lead to scarce information to acces...

Process of ready mixed concrete (RMC) delivery is an example of multi-objective optimization due to the conflicting objectives of the parties involved. In order to face this problem, discrete event simulation model of the delivery process is created with input parameters based on the surveyed data of real processes. The model is simulated with diff...

Previous studies have paid little attention to the links between green human resource management (GHRM) and environmental performance, especially examining an interaction and mediation analysis in the hospitality management. Therefore, the study bridges this research gap by extending the Ability-Motivation-Opportunity theory to explore the direct,...

In response to a greater environmental awareness, organizations are concerned more and more about the “greening” human resource management (GHRM). Although the literature on GHRM has been extending, published studies have paid little attention to the research of GHRM and its contribution to employee commitment towards the environment, especially th...

Operating conditions of rubber-textile conveyor belts represent a source of information providing a wide spectrum of operating characteristics. Various theoretical and experimental methods, mostly based on ex post approach, have been recently employed for the identification of such operating characteristics. However, this approach is not very effec...

Tourism is a globally and dynamically growing industry. International tourist arrivals showed extraordinary growth over the past seven decades. Those were 25 million in 1950, exceeded 1200 million by 2017 (UNWTO, 2018). At the same time, tourism is a very complex field with multiple stakeholders and interrelated industries. This widespread travelli...

Despite the important contribution made by green human resource management (GHRM) towards organizational citizenship behavior for the environment (OCBE), few published studies have investigated this significant contemporary topic in the hospitality industry, which constitutes a major gap in the literature on the greening of the hospitality industry...

The environmental concern has become an emerging topic in organization’s human resource management strategy, especially in improving employee’s environmental behavior at work. Thus, the organizational citizenship behavior toward the environment (OCBE) has been currently attracting scholars in management. However, published studies contain research...

In the paper we deal with optimization of manipulation logistics using Data Matrix codes. Our goal is scanning and decoding Data Matrix codes in real-time. We have designed and verified an efficient computer aided method for location of the Data Matrix codes. This method is also suited to real-time processing and has been verified on a test set of...

Cultural monuments are one of the key factors in tourism and they influence the economic and social development of the municipality or region and above its degree of sustainability tourism. The analysis of the potential of the tourism in municipalities and its comparison can be made by various methods and techniques such as local expenditure model,...

Tourism as a globally important sector and world’s fastest growing industry is a source of job creation for millions of people and contributes to global GDP significantly, has some downsides related to environmental, economic and sociocultural aspects. A sustainable approach can minimize such negative consequences. This study is the analysis of suc...

Workers are under increasing pressure to perform, and an encouraging working environment must be created so as to help ensure that workers meet their performance goals. Despite the growing trend of automation and robotics, the human factor remains important. This paper studies occupational diseases stemming from long-term, excessive, and unilateral...

In recent years, tourism businesses have had to face rapid changes brought about by modernisation, internationalisation, social changes, and the higher demands of tourists. These features have an impact on the current level of tourism services and determine the overall economic environment on the supply and demand side. To keep up with global and n...

The paper deals with a comprehensive range of hotel services for families with children at spa facilities of the Czech Republic, in line with current trends and requirements of this market segment. The main goal of this paper is to determine the preferences, needs and requirements of families with children in terms of amenities and services offer a...

This article focuses on whether it is possible to create a more democratic corporate environment without a company losing its economic efficiency. For this purpose a case study on the company W.L. Gore & Associates has been undertaken. The purpose of the study was to find out if the organisational practices within this company have features similar...

The part of research which is described in this article was focused on Performance Measurement of energy processes and approach especially of Czech production plants (defined below) to this area of interest. The main aim of the research was to check and describe the situation in the energy processes area of the Czech production plants, its managing...

The aim of this article is to examine the differences between individual regions in the various macroeconomic aspects, indicators such as occupancy, number of guests and in other areas so as to make clear what the expectations of the investor can realistically have when making investment decisions. The considered hypothesis based on mathematical ec...

The Czech Republic is a small landlocked country in the middle of Europe with a relatively high standard of living. The economy is characterized as being open with no large stocks of raw materials or natural resources and heavily dependent on foreign trade. Industrial output is therefore the dominating force in terms of generating gross domestic pr...

The issue of sustainability is frequently discussed in relation to the tourism industry. This is as a consequence of the rapidly increasing demands of tourists and the fact that tourism is perceived as one of the driving forces behind economic growth in some destinations. This can lead to both positive and negative future impacts. The emergence and...

The research was focused to the actual situation in Performance Measurement of the energy processes in Czech production plants. The results are back – upped by the previous researches which were aimed to performance measurement methods usage in the whole organizational structure of the plants. Although the most of big industrial companies declared...

The theme of this article is generally defined by the issue and characteristics of Knowledge Services-primary focusing on the definition of Knowledge Services and consequently, on the economic evaluation of their level in selected OECD countries, as well as the identification of areas for the development of Knowledge Services in the Czech Republic....

The aim of this article is to provide a comprehensive overview of the utilization rate of Business Process Management (BPM) and its components in Czech factories focused on goals that managers follow by the implementation of process management and the factors that are merged with a process-oriented company. The paper presents a part of current resu...

Study analyses the present trends in cost and process management of healthcare organizations. First part of the paper describes the evolution of the costing methods from the traditional absorption costing techniques, into modern, process oriented, costing systems which is important tool for managerial decisions. The advantages and limitations of Ac...

Services take more and more space in human activities. In essence they have accompanied mankind since the year dot. When people started exchanging products among themselves and a middleman - merchant - appeared, we can speak of providing intermediation services. In human communities, there have always existed individuals that started to take care o...

The article discusses the various selected health systems used not only in Europe but in America. Comparison of health systems is to use macroeconomic indicators between countries UK, USA, Poland, Germany and the Czech Republic for several reasons. The first is the diversity of individual systems, allowing comparison not only states but also the ov...

The paper deals with possible types of health care financing and the impact of regulatory fees on health care. It responds to questions like "Why does health care cost so much? What benefit do I get from spending my money on books or art or cars or clothes if I am death?" Sick and pain, confronted with the possibility of death, people would be will...

In our researches [42], we evaluated the influence of the application of industrial engineering methods on increasing the competitive abilities of Czech industrial manufacturing enterprises, and one of the results of my research study based on a selected sample of these Czech enterprises was the following fact: that the exploitation of re-engineeri...

This paper represent the appropriate software support for Process Management, and those tools which are used in a whole range of Czech and world-class manufacturing production and non-manufacturing enterprises as well as in organizations and other public sector administration institutions. The innovation in the tuition process lies in the fact that...

This paper represent the appropriate software support for Process Management, and those tools which are used in a whole range of Czech and world-class manufacturing production and nonmanufacturing enterprises as well as in organizations and other public sector administration institutions. The innovation in the tuition process lies in the fact that...

At the end of the previous century we were introduced to the notion of mass customization -an approach to manufacturing that synchronizes the benefits of mass production to the benefits of tailoring each product to an individual's requirements. The underlying "technologies" that support mass customization are a combination of modular design approac...

At the end of the previous century we were introduced to the notion of mass customization - an approach to manufacturing that synchronizes the benefits of mass production to the benefits of tailoring each product to an individual's requirements. The underlying "technologies" that support mass customization are a combination of modular design approa...

During 20th century principles of the work division were used in thebusiness activities of the companies. These principles took advantage ofthe knowledge of scientific management production. These principleswere also transferred to the management sphere itself. The principlesworked and supported the company economics in the mass manufactureperiod o...

This article presents a pilot project involving the tuition of ARIS instrumentaria to the given content extent and structure. (ARIS = Architecture of Integrated Information Systems - this is a concept which describes companies and Enterprise Applications Systems). The article gives some details about the tuition structure of Process Management at F...

Vyd. 1. Nad názvem: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky 200 výt.

Vyd. 1. Nad názvem: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky 300 výt.

Vyd. 1. Nad názvem: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky 150 výt.

1. vyd.