Zurab Mushkudiani

• Doctor of Business Administration
• Professor at Georgian International University GIU

Artificial intelligence is rapidly developing in almost all areas of human activity. The banking sector in Georgia is one of the sectors that is undergoing digital transformation, which is partly due to the integration of artificial intelligence systems. Given global trends and Georgia’s economic development, the topic is relevant for both academic...

This research examines the integration of Corporate Social Responsibility (CSR) in Georgian companies, focusing on leadership styles, challenges, and benefits. A survey of respondents from various sectors revealed that 67% believe their leaders somewhat demonstrate transformational leadership traits, essential for promoting CSR. The most significan...

The paper aims to study digital marketing models and their impact. Partly in response to the new digital age and partly due to the emergence of new marketing methods. Companies need to use different models to control their digital marketing plans. Due to the growing need for digital marketing models, they have investigated what models are in use to...

The paper aims to study digital marketing models and their impact. Partly in response to the new digital age and partly due to the emergence of new marketing methods. Companies need to use different models to control their digital marketing plans. Due to the growing need for digital marketing models, they have investigated what models are in use to...

The global economy of the 21st century has witnessed a significant rise in tourism, emerging as a key driver of economic growth and development. However, alongside its growth, the tourism industry faces numerous challenges, with crime emerging as a prominent concern. Crime can have detrimental effects on tourist destinations and the experiences of...

Natia Surmanidze E-mail: n.surmanidze@ug.edu.ge PhD in Economics, The University of Georgia Tbilisi, Georgia https://orcid.org/0000-0003-2116-6571 Sopiko Tevdoradze E-mail: Sofo.tevdoradze@giu.edu.ge PhD in Business Administration Georgian International University (GIU) Tbilisi, Georgia https://orcid.org/0000-0002-1668-051X0000-0002-1668-051X Zurab...

Every year, about a tenth of Georgia's GDP comes from state procurement. The mentioned fact also emphasizes its importance for those entities of the business sector that are actively involved in procurement processes. Due to a number of reasons, public procurement is regulated by the relevant legal framework and regulations, which creates certain o...

The study explores the world of green finance within the context of the Georgian financial market, focusing on the influence of regulatory initiatives and market practices. Green finance, driven by sustainability goals and environmental responsibility, has gained prominence globally. In Georgia, this phenomenon has been exemplified by the introduct...

The chapter reviews and analyzes in depth the role and importance of marketing digitalization strategies in small companies, using the example of Georgian handmade accessories (bag manufacturer), where the problematic aspects of access to finance are considered vital for developing countries' entrepreneurship. Qualitative research was conducted on...

Businesses, including the hospitality sector discovered the importance of customer maintenance as a key success factor. This study aims to investigate the impact of customer satisfaction, experience, and loyalty in Georgia, particularity in Imereti Region. Results indicate that a significant relationship exist between service quality attributes and...

Achieving sustainable development goals may be overlooked amid the acute economic crisis created by the current pandemic and the Russia-Ukraine war. On September 25, 2015, the 193 member states of the United Nations reached an unprecedented agreement on the sustainable development document "Transforming our world: the 2030 Agenda for Sustainable De...

Financial literacy is becoming an urgent challenge in many countries. This situation is more acute in a developing country with a Soviet experience. The affected population, who are in advanced positions in the international financial machinations of the current period, is unmistakable proof of the low level of financial awareness in Georgia. The p...

ქეთევან გოლეთიანი ბიზნესის ადმინისტრირების დოქტორი, პროფესორი ბათუმის ნავიგაციის სასწავლო უნივერსიტეტი, ბათუმი, საქართველო Email: k.Goletiani@bntu.edu.ge https://orcid.org/0000-0002-3074-4794 ზურაბ მუშკუდიანი ბიზნესის ადმინისტრირების დოქტორი, ასოცირებული პროფესორი ბათუმის ნავიგაციის სასწავლო უნივერსიტეტი, ბათუმი, საქართველო Email: z.mushkudiani@bnt...

Higher Education Institutions increasingly include sustainable development concepts in their programs to teach their students about sustainability. This tendency is encouraged by the Sustainable Development Goals. Today’s technological age implies concerns about sustainability including ethical decision-making and responsible behavior of organizati...

In the modern world, which is experiencing more globalization, the entrepreneurship and its development are important. Business at the modern stage is one of the most promising areas to stimulate the economy, business support and its perfection should be one of the main priorities of the state, because as a result of its development the country dev...

The importance and scale of the banks’ activities are growing every year, as well as the banking competition and concentration. This makes it necessary to pay special attention to their functioning and sustainability since the stability of the economy as a whole depends largely on the financial condition of the banks. In the context of globalizatio...

The present paper has been made a comparative analysis of Small and Medium-sized Enterprises to determine the impact of the COVID-19 pandemic-related restrictions and lockdown on their activity. At the same time has been analysed pre- and post-pandemic periods. Also, the paper provides opinions about the ways how to mitigate and avoid impact on sma...

Procurement at the local self-government level in Georgia is carried out in accordance with the rules established by the Law of Georgia on State Procurement. In this case, the difference between local and state procurement is not observed at the concept level, the specifics of the municipalities are not considered anywhere. The main objectives of t...

This study tries to analyze the pandemic situation created by the COVID-19 that has changed the content and dynamics of work in almost all organizations, which is still an ongoing global health crisis. At the same time, its impact on the world economy, with short - and long-term difficulties for business, is growing exponentially. Significant tasks...

The twenty-first century can be boldly called the century of globalization. In the process of globalization, the study of the differences between the peoples of different countries, based on the study of labor diversity, becomes relevant. Due to the fact that the current socio-economic development of Georgia is not so favorable, Georgia needs to oc...

The purpose of the paper is to research young employees' attitudes toward leadership in their organizations and gender role in leadership. The study explores what expectations have young people towards leadership behavior and leadership traits. It opted for a quantitative research approach using the descriptive research method. The data was collect...

In the present paper is analysed opinions about the tools for sustainable development and the ways to reduce inequality. Has been estimated the importance of regional development programs and strategies as the settlement of the economic and social issues, provided proof of their role in the effective development of regional economic policy. Has bee...

The article evaluates the importance of trade and economic relations between countries in economic growth. At a time of globalization has been identified the existing problems of the international division of labor for Georgia. Substantiated that the development of trade and economic relations is an important challenge in the condition of a low lev...

ნაშრომში წარმოდგენილია ადამიანური კაპიტალის მენეჯმენტის ტრანსფორმაცია Covid- 19-ის პანდემიამდე და პანდემიის შემდგომ პერიოდში. თანამედროვე ადამიანური რესურსების მენეჯმენტი მჭიდრო კორელაციაშია ტექნოლოგიებთან, რამაც პანდემიის ზეგავლენით კიდევ უფრო ფართო მასშტაბები შეიძინა. თუ მანამდე ტექნლოგიები აქტიურად გამოიყენებოდა ტალანტების მოძიების, ანალიტიკის დ...

In modern reality, the concept of organizational culture is becoming more and more important in parallel with globalization. Organizational culture is one of the most important factors for the success of an organization. As much as the success of people is determined by the values, principles, and lifestyle that make it predictable, respectively cr...

Unprecedented changing and inconsistent global environment offers both new opportunities and many challenges to modern business. In order to adapt and survive, companies need to make decisions quickly. Team working is still important even with physical distancing caused by COVID19 around the world. Competitive advantage of companies correlates with...

An effective human resource management system is a crucial factor for all organizations and institutions. In the light of modern development, it is obvious that improving the quality of service and gaining public trust is impossible without motivating employees, evaluating their performance, clearly defining duties and building an organizational cu...

The paper studies pension reform in Georgia which has been going on since the 1990s, evolving over time and taking a modern look. The axiom is that the pension system in our country needed to be upgraded. The discussion on the current issue has been going on for a long time and the topic does not lose its relevance today. The establishment of a lib...

Emotional events have long been beyond the scope of interest of management researchers, however, currently the European and American scientific community is experiencing a kind of upsurge in the study of emotions in the field of management. Studies over the past twenty years have shown that emotion is associated with such governance phenomena as fa...

Background: Modern areas of applied psychology, including management psychology, traditionally distinguish two main groups of organizational efficiency indicators: productivity and socio-psychological. Productivity indicators, volume, and quality of manufactured products, the intensity of production process, rhythm, sales volume, market expansion,...

Background: A manager is the one who is responsible for accomplishing the tasks of the organization and who directs the efforts of the organization's employees for this purpose. In this paper, we will focus on one of the functions of management-the function of personnel management and on some trends that the 21st century has brought. Objectives: of...

Unprecedented changing and inconsistent global environment offers both new opportunities and many challenges to modern business. In order to adapt and survive, companies need to make decisions quickly. Team working is still important even with physical distancing caused by COVID19 around the world. Competitive advantage of companies correlates with...

Unprecedented changing and inconsistent global environment offers both new opportunities and many challenges to modern business. In order to adapt and survive, companies need to make decisions quickly. Team working is still important even with physical distancing caused by COVID- 19 around the world. Competitive advantage of companies correlates wi...

The humanity who lives in the ocean of information today and faces a dilemma: how to get the information that is only needful or important for him. Along with all types of media outlets, social networks have inevitably gained leadership status. Rather than, they are seen as one of the hindrances to employee performance. Business is also evolving on...

In this paper, we address the issue of the global ompetitiveness which is being launched at a time of rising income inequality, mounting social and political tensions, and a general feeling of uncertainty about the future. Growth remains persistently low: commodity prices have fallen, as has trade; external imbalances are increasing; and government...

The paper aims at evaluating Georgian agro-food production trends, analyzes the export-import figures, it is estimated that despite the favorable conditions for the development of other economic sectors, the rates are considerably lower than the corresponding figures for the import of food and exporting exceed an average of 4 times, respectively, G...

The style and methods of HR department activities are constantly changing. Because of this, many employers are new to discuss the issue of their human resources functions. The HR Department assists the management of the high echelon to address important issues related to the development of the company’s long-term strategic plan. Expert centers are...

The article analyzes the efficiency of corporate media involvement in business development throughout the last few years. As well as in many areas of the development of society, there have been significant changes in the traditional line of the functioning of mass media, and, what is more important, the changes have been identified in relation with...

The paper presents information of the development of state securities of Georgia, review of the past and current period experience, demonstrating positive and negative side effects and Enhancement of recommendations. In this paper there is analyzed Georgian government securities market, International experience, and, also there are reflected the im...

The purpose of the article is to show the necessity of the public relations strategy for the full functioning and management of the organization, which is one of the main components of awareness, popularity and activity. The organizations have the power to adapt, initiate and change the dialogue to get guaranteed support from the other parties. Day...

Nowadays modern media is very significant in the business success. At present, 90%of consumers always look forthe information on interesting companies (including Facebook or Instagram pages) before purchasing their products/services. Any company is able to be successful thanks to its properly planned marketing strategy. Modern media apply the outco...

The article deals with vehicle owners’ civil liability insurance as the third party car insurance and social mechanism of security and highlights its significance under present conditions. On the basis of an analysis of the constitutional practices, it studies Georgian law on vehicle owners’ civil liability insurance, whether it was expedient to ab...

Media is influencing all sector, especially banking (Andriole, 2010). The media involvement into creation of the advertising campaign of the banking sector of Georgia, the results of cooperation and consumer reactions have been repeatedly studied. Every stage of the media development, its influence on business, advertising and social development in...

Today the growing tendency of global producing and marketing has been greatly influenced by the investment attractiveness of developing countries. This paper gives an obvious picture of Georgian economy and fields where foreign direct investments are made. To illustrate how institutional reforms can create attractive business environment and suppor...

This paper examines the relationship between competition policies and policies to preserve stability in the banking sector. The research method in this study was the descriptive correlative type, and was based on the goal of the method applied. Descriptive and inferential statistics were used. To analyze research data, descriptive statistics, and f...

The main provision of human resources management in Georgia is that in the growing global competitive world, we should put the national competitive factors to the fore. It is also important to take the country's progress and development into consideration, in spite of the land, capital, and natural resources, as representatives of the classical eco...

The aim of the research was to investigate the relation of Personal/Human Resource Management in Commercial Banks in Georgia. The effective, transparent and fair managing depends on many different factors and among them the personal/human resources management is one of the most important factors. The guarantee that the people who are properly chose...

The purpose of the article is based on the latest literary sources and rich factual materials, based on the peculiarities of the financial behavior of the Georgian population, implementation of its segmentation according to the financial capabilities and money management style. As a result of the survey, 6 segments of the Georgian population are pr...

The objective of this paper is to examine the interaction of the new model of IFRS 9 with supervisory rules. It discusses potential implications for financial stability. We assess whether the IFRS 9 expected credit loss model better reflects credit quality of financial assets and whether it reduces the pro cyclicality of loan loss allowances as com...

In this article, experience of Japanese innovative management and its implementation capacity in Georgia was described.