Zullina H. Shaari

Universiti Teknologi PETRONAS | UTP · Department of Management and Humanities

With the emergence of green consumerism, the trend of “going green” has now prolonged to the Asian region, including Malaysia. Despite most of Malaysians have shown great concern for environmental issues; however, the green buying behavior among Malaysians is not encouraging. The study focuses on the barriers that trigger the green purchasing gap a...

Entrepreneurial activities, other than providing employment opportunity and help improved competitiveness, also becoming incubators of technological innovations. The investigation on factors influencing students of technology-based universities to become entrepreneurs is crucial as it enables the researcher to identify the contributing factors that...

Entrepreneurial activities, other than providing employment opportunity and help improved competitiveness, also becoming incubators of technological innovations. The investigation on factors influencing students of technology-based universities to become entrepreneurs is crucial as it enables the researcher to identify the contributing factors that...

Purpose: Using the two key trust identified by the state government of Perak, Malaysia i.e. mindsets and wellbeing, this paper aim to explore the critical factors that may have significant influence to the psychological condition (personal growth) of low achievers rural areas in the state of Perak, Malaysia. Design/methodology/approach: The data we...

755 Abstract Purpose: This paper aims to present a non-structural study of green homes in an emerging economy among end users. The study focuses on potential homebuyers' attitude and acceptance using an extended technology acceptance model (TAM) Design/Methodology/Approach: The targeted respondents of the present study were residents within the pro...

762 Abstract Purpose: Low carbon infrastructure has gained attention across the globe since 2006. In built environment, a number of challenges have been identified to convince homeowners to support low carbon initiatives in a community. Some research conducted in developed and developing countries suggest that homeowners have positive attitude towa...

The study intentionally focused on the relationship between leadership styles and leadership effectiveness where emotional intelligence is drawn on as mediator of the relationship. Until recently, there is little or no research related to the intended study. Hence, an initiative to conduct the study has been made to assess their relationships. The...

This paper examined how technical and business undergraduates perceive their ability to cope, perform and be successful in entrepreneurship. Previous research findings suggest that entrepreneurial intentions and actions are affected by individuals' self-esteem or self-efficacy pertaining to the self-confidence and perceived competency in business a...

Two models of corporate brand or reputation management include “leadership and success” as a dimension that influences reactions of multiple stakeholders to organisations. Primary groups of stakeholders such as shareholders/investors, employees, and customers, often associate leadership of organisations with Chief Executive Officers (CEOs) or manag...

This paper proposes how aspiring non-CSE secondary schools can be on a par with CSE secondary schools through implementing school-based management (SBM). Though Malaysia aims to provide quality education for all children and produce quality human capital for the nation as envisioned in its Education Development Master Plan (EDMP) 2006-2010 through...

The electronic books, or e-Books, offer students, teachers and schools an additional medium or tool of instructions that can support or enhance the learning process. All this while, the use of e-Books is limited to college students. Using e-Books as text books in the classroom at schools is a new paradigm especially in developing countries. As with...