Zulaikha Zulaikha

• Universitas Dr. Soetomo

Marketing communications are essential for the growth and differentiation of a company. Event marketing, a series of focused events, can positively affect brand equity by increasing consumer awareness, brand quality perception, association, and loyalty. Good.id, an Indonesian company, used event promotion to promote their latest packaging, "Happy B...

p align="center"> ABSTRACT Bangkalan people are attached to Islamic culture. Their daily life is influenced by Islamic teachings and is evident in their social behavior, including in the arts and seeking solace. One of the consolations known in the community is to travel. Of course, Islamic travel and does not violate Islamic law. For the people...

Media sosial tidak asing lagi digunakan oleh seluruh lapisan masyarakat, termasuk ibu-ibu Pembinaan Kesejahteraan Keluarga (PKK). Para ibu memanfaatkan fitur grup baik itu dalam format Facebook atau WhatsApp, yang banyak digunakan untuk berkomunikasi khusus dalam konteks tertentu. Jika itu Grup PKK, maka obrolan dalam grup pun juga seputar masalah...

The world in one hand, now is no longer just an advertising tagline. It really has become a reality, when the gadget in our hands is able to present all the information needs of the entire world. Not just information, various entertainment can also be found in gadgets. From movies, music, drama series, talk shows, comedy, and various shows owned by...

Without having to leave home, by not leaving domestic work, mothers can still be productive and generate additional income for the family. Advances in information technology make it possible. However, not all technology literate mothers and can use social media to sell online. There are two things that they do not understand correctly, how to use s...

City Brand is an identity, symbol, logo, or merk of a particular city which has aimed to look for the specialty of certain city. The specialty of city is used as a society product to attract tourists, investors, residents, and talented people. Thus, the objectives of this study is try to determine the positioning and making the city branding in Ban...

The people of Madura are well aware of the rituals of prayers offered to the tombs of leaders, both religious leaders and personalities considered as elders of the community. The pilgrimage to the tomb then became a familiar activity conducted by the community. Not only are certain days considered as having special value, but pilgrimages also take...

This study aims to analyze and determine how to frame the news media between governor candidates during the election campaign in the 2018 East Java Governor JawaPos.com, Surya.co.id & Tempo.co using text analytics case study method through framing analysis model of Robert Entman , This study shows that every news portal provides a similar viewpoint...

Perkembangan teknologi informasi dan media sosial memungkinkan perempuan untuk keluar dari wilayah domestik dan berpartisipasi dalam ranah publik. Lalu mereka tergabung dalam grup-grup media sosial, dan mendapatkan manfaat dari grup media sosial yang mereka ikuti, terutama facebook dan whatsapp.Salah satu grup di Facebook yang menarik perhatian ada...

As a community-related institution directly, schools also have to create a brand for their institutions. The brand attached to the (positive) school institution will determine how its graduates are at higher school institutions and how their graduates are in the world, including in the world of work. Brand is also one of the determinants of the cho...

The public information disclosure policy has entered its 7th year of implementation since it was enacted in 2008 and began to be implemented in 2010. As with other procedures, monitoring and evaluation are required in the application so that the policy implementation does not deviate from the expected. In this Jokowi administration era, the ideas t...

This research aims to know the influence of marketing public relation and service quality against customer loyalty at PT Tiki Jalur Nugraha Ekakurir (JNE) Surabaya. The variables used in this study i.e. marketing public relation, service quality, and customer loyalty. The population used in this study are all the consumers who use the service deliv...

Keluarga adalah sebuah kelompok kecil masyrakat dimana seorang manusia mulai belajar bersosialisasi dengan manusia lainnya, dalam keluarga terdapat tingkatan mulai dari kakek nenek, ayah ibu, sampai dengan cucu. Semua manusia di dunia ini memerlukan keluarga dan pasti memiliki keluarga semenjak dia lahir, tak terkecuali mafia Italia. Mafia italia m...