Zulaiha Ahmad

Universiti Teknologi MARA | UiTM · Faculty of Business Management

The halal beauty industry is currently expanding. The levels of consumer awareness regarding the components used in skincare and cosmetics products have significantly increased. In Malaysia, halal cosmetic products are rapidly gaining popularity among consumers and business stakeholders despite the abundance of other commercial goods available toda...

Creating sustainable performance emerged as a crucial issue for any profit and nonprofit organizations. In this complex and competitive environment, organizations should play a better role in encouraging their employees to thrive at work. Existing evidences from various industries confirmed that thriving at work contributed to the organizational pe...

Brand performance is playing an important role in the hotel industry, particularly to the hotel representing Malaysian brand. Hence, the aim of this study is to investigate the factors influencing brand performance for Malaysian hotel. There are four factors tested, namely brand signature, brand attitude, brand awareness, and brand reputation, towa...

The hotel industry has embraced the existence of social media platforms as vital tools for communication, marketing, and promotions of budget hotels. Perhaps, in the era of intense competitive pressures, social media sites have become powerful to form customer attitudes toward the services through travel websites and social networking sites. Numero...

Umrah industry has become a prominent industry as the demand has increased over the years. Due to high demand in the Umrah industry, the emergence of travel agencies involved in this industry also keep increasing. The industry creates high competition among travel agencies in order to win the customers’ heart. Therefore, the aim of the study is pur...

Nowadays, majority of Muslim customers demand halal products due to increasing awareness. There is also a high demand for halal products from non-Muslim countries. Due to these reasons, manufacturers need to understand Islamic branding in order to penetrate Muslim market. However, there is lack of study about Islamic branding from the non-Muslim pe...

In an era where organizational survival depends on gaining every competitive edge, the study of citizenship behavior is particularly relevant. Thus, the success of educational institutions critically depends on the educators' willingness to go beyond the call of duty by exhibiting organizational citizenship behavior (OCB). This chapter aims to inve...

The paper studies the function of high-involvement human resource (HR) practices as predictors of innovative work behavior (IWB). This quantitative study is cross-sectional and focuses on individual as unit of analysis. Study questionnaires that comprised measures of high-involvements HR practices and IWB were dispersed among employees hired by ide...

Halal industry is booming and the consumer demand towards Halal food has changed considerably because Halal goods are consumed by Muslims and Non-Muslims in Malaysia. Halal is now a worldwide concept where it does no longer limited to the slaughtering of animals or only free from alcohol and wine but it also covers the whole process of production a...

Research on the dimensions of product sustainability

This study examined the relationship between sustainable products with brand citizenship of fast rnoving consumer goods. An analysis was conducted on a survey data of 128 students studying various programmes at higher learning institutions in Perlis. Three dimensions of brand citizenship have been identified consisting of helping behaviour, brand s...

Occupational safety is important as it affects the well-being of organizational members and its visitors. This study attempts to investigate the safety awareness among staff of higher learning institutions (HLI) in the Northern part of Malaysia. The objective is to investigate the relationship between office environment, management commitment, staf...

Occupational safety is important as it affects the well-being of organizational members and its visitors. This study attempts to investigate the safety awareness among staff of higher learning institutions (HLI) in the Northern part of Malaysia. The objective is to investigate the relationship between office environment, management commitment, staf...

The emergence of the internet encourages organizations to introduce web portal to enhance customers’ services. By having the web portals, organizations can disseminate information to reduce the barrier between them and the customers. Generally, web portals are classified as either a commercial web portal or non-commercial web portals. The majority...

An inherent feature of technology in education is the constant development of new technologies and creating new and modern applications of already existing technologies. To date, numerous studies that examined student perceptions on information technology and communication have been carried out. Generally, the findings showed that students' percept...